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This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It explains why McKinsey can charge 20 times […]
a month ago

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More from Seth's Blog

Scarcity and abundance

There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats, and if you want your boat to have plenty of water under it, that’s far […]

5 hours ago 2 votes
Compounding luck

Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify […]

yesterday 4 votes
The table of contents (and the index)

The index is the search bar, the random access to the facts we can look up. The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative and the pedagogy for learning. We’re at risk of becoming all index. The […]

2 days ago 5 votes
A new tool to help you get unstuck

I’ve spent months creating something I’m excited to share: The Mentor Deck. Here’s an invite for 2,000 people to purchase and test the very first edition. Reading a book changes how you think. But turning those ideas into action? That’s where most of us get stuck. You need more than insights—you need a coach who […]

3 days ago 6 votes
What sort of better?

Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out to do. And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, perhaps, but for you. […]

4 days ago 7 votes

More in creative

Memento Mori: How Smiling Skeletons Have Reminded Us to Live Fully Since Ancient Times

The expression “YOLO” may now be just passé enough to require explanation. It stands, as only some of us would try to deny remembering, for “You only live once,” a sentiment that reflects an eternal truth. Some bodies of religious belief don’t strictly agree with it, of course, but that was also true 24 centuries […]

6 hours ago 2 votes
Scarcity and abundance

There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats, and if you want your boat to have plenty of water under it, that’s far […]

5 hours ago 2 votes
One-in-70-Trillion: An Evolutionary Biologist Explains the Mind-Bending Probability of Our Existence

At a 1998 conference on technology and life, The Hitchhiker’s Guide to the Galaxy author Douglas Adams once proposed the notion of a sentient puddle. Imagine it “waking up one morning and thinking, ‘This is an interesting world I find myself in — an interesting hole I find myself in — fits me rather neatly, […]

5 hours ago 2 votes
Compounding luck

Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify […]

yesterday 4 votes
The Spinal Tap Sequel Arrives Next Month: Watch the Trailer and a Scene with Elton John & Paul McCartney

This Is Spinal Tap came out more than 40 years ago. At the time, says director Rob Reiner in a recent interview at San Diego Comic-Con, “nobody got it. I mean, they thought I’d made a movie about a real band that wasn’t very good, and why wouldn’t I make a movie about the Beatles […]

yesterday 3 votes