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Apophenia cuts both ways Apophenia is the uniquely human tendency to perceive meaningful patterns or connections in random or...
3 weeks ago
1

Apophenia cuts both ways

from Seth's Blog [alt+shift+b] in creative

3 weeks ago
Apophenia is the uniquely human tendency to perceive meaningful patterns or connections in random or unrelated data, events, or objects. Humans are story telling machines. And one thing we do is turn co-incident events into more than coincidences. When we see faces and shapes in...
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“Welcome back” What if they meant it? What if your return felt special to the people behind the counter? What if...
1st Aug 2026
1

“Welcome back”

from Seth's Blog [alt+shift+b] in creative

1st Aug 2026
What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up, or being told–what if they knew that you were here, again, a vote of trust and confidence. Returning home is one of the oldest human desires. It’s a...
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Can you believe it? The standards have changed a lot in the last few millennia: The big man said it. The book said it....
1st Jul 2026
1

Can you believe it?

from Seth's Blog [alt+shift+b] in creative

1st Jul 2026
The standards have changed a lot in the last few millennia: The big man said it. The book said it. The newspaper said it. I saw a photo. I saw it on TV. I read it on the internet. That’s what the AI said. There has always been room for doubt. But the last century […]
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Rethinking famous college admissions Even if you’re not applying, this thought experiment gives a glimpse into how the world is about to...
1st Jun 2026
1

Rethinking famous college admissions

from Seth's Blog [alt+shift+b] in life

1st Jun 2026
Even if you’re not applying, this thought experiment gives a glimpse into how the world is about to be rewired. The top 10 most selective colleges in the US admit about 5% of those who apply. They’re not selling education as much as a label, a rare chance for someone to slot...
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“The most exciting mobile trend is full Qwerty keyboards” The creators of the Blackberry were sure that customers loved the keyboard. That’s what they heard...
1st May 2026
2

“The most exciting mobile trend is full Qwerty keyboards”

from Seth's Blog [alt+shift+b] in creative

1st May 2026
The creators of the Blackberry were sure that customers loved the keyboard. That’s what they heard all day from their users, and it must have been right since they had a huge share of the mobile phone market. When the iPhone came out, it wasn’t seen as a threat because it had no...
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A persistent sense of being correctly located in time Word salad is actually nutritious when consumed in small amounts. Placebos are real, they’re...
1st Apr 2026
1

A persistent sense of being correctly located in time

from Seth's Blog [alt+shift+b] in creative

1st Apr 2026
Word salad is actually nutritious when consumed in small amounts. Placebos are real, they’re effective and they often help us find solace or perhaps to heal. If they do no harm, there’s no problem. “Placebo” isn’t an insult. It’s a category, one to live up to and improve. Here’s...
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A nearly perfect score After playing 498 days in a row, my score today in Bongo was the second-highest in the world:...
1st Mar 2026
1

A nearly perfect score

from Seth's Blog [alt+shift+b] in creative

1st Mar 2026
After playing 498 days in a row, my score today in Bongo was the second-highest in the world: There’s a difference between casual online games that have a right answer, and those that are open-ended. In crossword puzzles and most of the games from the Times (like Wordle and...
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More trouble than it’s worth This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom...
1st Feb 2026
1

More trouble than it’s worth

from Seth's Blog [alt+shift+b] in creative

1st Feb 2026
This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom that we’re onto something that others don’t care enough to do. And the things that are obviously worth doing are probably already being done.
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1981 time machine If you went back 45 years, the built world would be eerily similar–the clothes, the cars, even the...
1st Jan 2026
1

1981 time machine

from Seth's Blog [alt+shift+b] in creative

1st Jan 2026
If you went back 45 years, the built world would be eerily similar–the clothes, the cars, even the haircuts. Except you’d quickly notice that there were no personal computers and no smart phones. That for seven or ten hours a day, every day, people were interacting in real life,...
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Rehearsing emotional state If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy to feel a sense of wonder....
1st Dec 2025
1

Rehearsing emotional state

from Seth's Blog [alt+shift+b] in creative

1st Dec 2025
If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy to feel a sense of wonder. And waiting in a long line for an important flight can trigger frustration. But much of the time, our state is automatic. What’s your default? Satisfied, bitter, anxious, sad,...
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