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Seth's Blog
Diagnostics “If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often,...
15 hours ago
2

Diagnostics

from Seth's Blog [alt+shift+b] in creative

15 hours ago
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical...
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Seth's Blog
Refocusing Freedom, liberty and independence are human rights. But they depend on responsibility....
2 days ago
3

Refocusing

from Seth's Blog [alt+shift+b] in creative

2 days ago
Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only way to earn our independence is to keep the promises we’ve made. Can we...
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Seth's Blog
Digital editions on big sale As many of my readers get ready for a long weekend, here are two of my books now on discount at...
3 days ago
4

Digital editions on big sale

from Seth's Blog [alt+shift+b] in creative

3 days ago
As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90% off on the Kindle. $3! And This is Marketing is discounted as well. If you’ve read or listened to either one, here’s a new AI […]
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Seth's Blog
Which shelf is yours? A friend sorts his records in an interesting way: not by name or genre, but by which musicians are...
3 days ago
4

Which shelf is yours?

from Seth's Blog [alt+shift+b] in creative

3 days ago
A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded, and I’m imagining a few notorious artists have plenty of room all to themselves. It’s possible that we sort the...
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Seth's Blog
Productivity, AI and pushback Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some...
4 days ago
5

Productivity, AI and pushback

from Seth's Blog [alt+shift+b] in creative

4 days ago
Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording...
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Seth's Blog
Versions of reality A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind...
5 days ago
5

Versions of reality

from Seth's Blog [alt+shift+b] in creative

5 days ago
A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful...
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Seth's Blog
Daydream fatigue Spend enough time inventing possible futures in your head and you won’t have any time to build the...
6 days ago
5

Daydream fatigue

from Seth's Blog [alt+shift+b] in creative

6 days ago
Spend enough time inventing possible futures in your head and you won’t have any time to build the future we will all share. Time to get to work.
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Seth's Blog
A billion choices Game theory has a lousy name. When most people think of games, they think of commercial stuff for...
a week ago
16

A billion choices

from Seth's Blog [alt+shift+b] in creative

a week ago
Game theory has a lousy name. When most people think of games, they think of commercial stuff for kids, like Chutes and Ladders or possibly Monopoly. But a game is simply a system where humans, facing scarcity, make choices. Scarcity leads to choices and to competition. It turns...
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Seth's Blog
Education is free, learning is expensive That’s a complete reversal of how it used to be. Colleges used to be measured by how many books they...
a week ago
8

Education is free, learning is expensive

from Seth's Blog [alt+shift+b] in creative

a week ago
That’s a complete reversal of how it used to be. Colleges used to be measured by how many books they had in the library. Access to courses was restricted. If knowledge was power, controlling access was essential. They even call it the ‘admissions office.’ Part of the status that...
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Seth's Blog
As hot as possible At sea level, water boils at 100 degrees C. It doesn’t matter how much more heat you use, steam is...
a week ago
9

As hot as possible

from Seth's Blog [alt+shift+b] in creative

a week ago
At sea level, water boils at 100 degrees C. It doesn’t matter how much more heat you use, steam is what you get. It turns out that water this hot makes lousy coffee. Tea too. And an amp turned up to 11 doesn’t sound that good. Just because we can send more emails, hustle a […]
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Seth's Blog
Use a lot of words Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“)...
a week ago
8

Use a lot of words

from Seth's Blog [alt+shift+b] in creative

a week ago
Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there. This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and...
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Seth's Blog
Hard to predict The outcome of our work can be easy or difficult to predict. It’s not hard to determine if a bridge...
a week ago
9

Hard to predict

from Seth's Blog [alt+shift+b] in creative

a week ago
The outcome of our work can be easy or difficult to predict. It’s not hard to determine if a bridge is going to fall down or if code is going to compile. The scientific method and statistics do a great job of helping us foresee some dynamic events. On the other hand, it’s almost...
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Seth's Blog
And when it breaks? Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget...
a week ago
7

And when it breaks?

from Seth's Blog [alt+shift+b] in creative

a week ago
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be...
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Seth's Blog
Big scale, big impact The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large...
a week ago
9

Big scale, big impact

from Seth's Blog [alt+shift+b] in creative

a week ago
The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a...
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Seth's Blog
Perfect Nothing is perfect… But everything can get better. There’s never enough time… But there’s time...
a week ago
8

Perfect

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a week ago
Nothing is perfect… But everything can get better. There’s never enough time… But there’s time enough to make a difference. Someone will always be opposed to the change we seek to make. And there’s always someone who wants to help. Anything can happen… But something will.
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Seth's Blog
But what do they say at the meeting? This is the way to understand business-to-business selling. After you’ve left with the purchase...
2 weeks ago
8

But what do they say at the meeting?

from Seth's Blog [alt+shift+b] in creative

2 weeks ago
This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It...
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Seth's Blog
Confused by signals Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically...
2 weeks ago
10

Confused by signals

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2 weeks ago
Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.
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Seth's Blog
Remembering toward better We don’t get a chance to do yesterday over again. The best reason to think about the past is because...
2 weeks ago
10

Remembering toward better

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2 weeks ago
We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.
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Seth's Blog
Here to please Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the...
2 weeks ago
11

Here to please

from Seth's Blog [alt+shift+b] in creative

2 weeks ago
Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the...
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Seth's Blog
“I made a mistake” This sits right next to, “I made a bad decision,” in things that are hard to say. But there are many...
2 weeks ago
9

“I made a mistake”

from Seth's Blog [alt+shift+b] in creative

2 weeks ago
This sits right next to, “I made a bad decision,” in things that are hard to say. But there are many moments when we’re confused about what actually happened. You might not have made a bad decision. And it’s also possible you didn’t make a mistake. It could be that there was...
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Seth's Blog
Orange cars In a given neighborhood, just about all the cars are the same. There are few that are pink, orange...
2 weeks ago
10

Orange cars

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2 weeks ago
In a given neighborhood, just about all the cars are the same. There are few that are pink, orange or purple, for example. There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones...
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Seth's Blog
The power of a pause The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day,...
2 weeks ago
46

The power of a pause

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2 weeks ago
The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door...
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Seth's Blog
Rigor and curiosity Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and...
3 weeks ago
14

Rigor and curiosity

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3 weeks ago
Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and survive long before we get to school. And at school, the industrial imperative prizes rigor over just about everything else. Obedience, detail orientation and system compliance are...
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Seth's Blog
What do you need more of? If our day (and our work) would get better if we had more: …we know where to get it. If not, then...
3 weeks ago
11

What do you need more of?

from Seth's Blog [alt+shift+b] in creative

3 weeks ago
If our day (and our work) would get better if we had more: …we know where to get it. If not, then why are we spending our magical attention there?
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Seth's Blog
Status (and the grass tax) Status shows up whenever humans do, and it is the invisible underpinning of our culture. The front...
3 weeks ago
12

Status (and the grass tax)

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3 weeks ago
Status shows up whenever humans do, and it is the invisible underpinning of our culture. The front lawn was only invented around the time of Columbus. The idea was to demonstrate that you had time and money to waste. You could take useful land and make it non-productive. You...
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Seth's Blog
Ecosystems come and go Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers,...
3 weeks ago
11

Ecosystems come and go

from Seth's Blog [alt+shift+b] in creative

3 weeks ago
Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library....
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Seth's Blog
Grab and go Every retailer knows that the items that sell the best are at eye level or at the cash register....
3 weeks ago
11

Grab and go

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3 weeks ago
Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves the same way...
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Seth's Blog
Ready to be… Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.
3 weeks ago
10

Ready to be…

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3 weeks ago
Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.
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Seth's Blog
Squeaky wheels One strategy is to spend time finding the one wheel and address it. The better approach is to...
3 weeks ago
10

Squeaky wheels

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3 weeks ago
One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.
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Seth's Blog
Uphill and downhill challenges There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill....
4 weeks ago
10

Uphill and downhill challenges

from Seth's Blog [alt+shift+b] in creative

4 weeks ago
There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their way...
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Seth's Blog
On burning bridges Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that...
4 weeks ago
10

On burning bridges

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4 weeks ago
Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.
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Seth's Blog
The Weekly World News version of the future What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an...
a month ago
9

The Weekly World News version of the future

from Seth's Blog [alt+shift+b] in creative

a month ago
What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to...
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Seth's Blog
Books (and more) Brad Feld has been contributing to and leading the tech community for more than thirty years. His...
a month ago
10

Books (and more)

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a month ago
Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history...
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Seth's Blog
Which inbox? It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox...
a month ago
10

Which inbox?

from Seth's Blog [alt+shift+b] in creative

a month ago
It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of...
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Seth's Blog
What do we do when it breaks? The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The...
a month ago
10

What do we do when it breaks?

from Seth's Blog [alt+shift+b] in creative

a month ago
The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things...
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Seth's Blog
Scripts and casting In the theatre, the play is written before casting begins. This gives the playwright freedom and...
a month ago
10

Scripts and casting

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a month ago
In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set....
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Seth's Blog
Projects left undone What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it...
a month ago
13

Projects left undone

from Seth's Blog [alt+shift+b] in creative

a month ago
What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?
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Seth's Blog
Paying attention to attention There are people and organizations that are working overtime to redirect and manipulate your...
a month ago
11

Paying attention to attention

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a month ago
There are people and organizations that are working overtime to redirect and manipulate your attention. The question is: Are they more aware and careful in how you spend your attention than you are? The act of focusing on what we focus on pays enormous dividends.
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Seth's Blog
Hallucinations and human work “AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI...
a month ago
14

Hallucinations and human work

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a month ago
“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful,...
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Seth's Blog
Just the right length Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can...
a month ago
14

Just the right length

from Seth's Blog [alt+shift+b] in creative

a month ago
Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the...
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Seth's Blog
Paddling upstream We notice the current most when we’re headed against it. It’s easy to take our advantage for granted...
a month ago
11

Paddling upstream

from Seth's Blog [alt+shift+b] in creative

a month ago
We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the...
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Seth's Blog
Worthless noise isn’t information Data becomes information when at least one of two related things are true: If you’re not getting one...
a month ago
12

Worthless noise isn’t information

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a month ago
Data becomes information when at least one of two related things are true: If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.
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Seth's Blog
The 1:1 method The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that...
a month ago
15

The 1:1 method

from Seth's Blog [alt+shift+b] in creative

a month ago
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there,...
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Seth's Blog
User interaction design drives outcomes AI models primarily use a text or speech interface. Type what you want and it types back. Say what...
a month ago
17

User interaction design drives outcomes

from Seth's Blog [alt+shift+b] in creative

a month ago
AI models primarily use a text or speech interface. Type what you want and it types back. Say what you want it talks back. This is fancy, a breakthrough, a little showy. And if the user brings the right skills, it’s an extraordinary way to interact. But the AI UX people (the few...
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Seth's Blog
1,000 fans (which sort?) Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres...
a month ago
16

1,000 fans (which sort?)

from Seth's Blog [alt+shift+b] in creative

a month ago
Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made,...
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Seth's Blog
Clarke’s Law (part 2) All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an...
a month ago
17

Clarke’s Law (part 2)

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a month ago
All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely...
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Seth's Blog
“How do I get the most of out my people?” Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder,...
a month ago
16

“How do I get the most of out my people?”

from Seth's Blog [alt+shift+b] in creative

a month ago
Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?”
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Seth's Blog
The most important decision “What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial...
a month ago
16

The most important decision

from Seth's Blog [alt+shift+b] in creative

a month ago
“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a...
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Seth's Blog
“They’re not paying me enough to care” This is an understandable sentiment. As jobs push people to be automatons and often offer little in...
a month ago
16

“They’re not paying me enough to care”

from Seth's Blog [alt+shift+b] in creative

a month ago
This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not...
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Seth's Blog
The Impact Matrix: Moving to the golden quadrant Tactics are tempting. We can lean into them, invest, build our skills and count on results....
a month ago
18

The Impact Matrix: Moving to the golden quadrant

from Seth's Blog [alt+shift+b] in creative

a month ago
Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this 2 x 2 grid, you can see how easy it is to get stuck. The worst outcome is a...
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Seth's Blog
Getting to next There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a pre-amp...
a month ago
19

Getting to next

from Seth's Blog [alt+shift+b] in creative

a month ago
There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a pre-amp that goes all the way to 11 isn’t that it’s louder. The problem is that very soon, the person who bought one of these will want one that goes to 12. Living in the liminal space is...
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Seth's Blog
How many more in the bag? In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long...
a month ago
15

How many more in the bag?

from Seth's Blog [alt+shift+b] in creative

a month ago
In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If...
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Seth's Blog
Embracing the Rotten Tomato gap The site gives movies two scores on a scale from 1 to 100: One is from critics, and the other is...
a month ago
18

Embracing the Rotten Tomato gap

from Seth's Blog [alt+shift+b] in creative

a month ago
The site gives movies two scores on a scale from 1 to 100: One is from critics, and the other is from typical viewers who are taking the time to chime in. Many movies have virtually the same score in each category. But some films have a 40 or 50 point gap. How could the […]
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Seth's Blog
Effort and value We expend effort. We create value. It’s easy to get confused about which one we’re going to...
a month ago
19

Effort and value

from Seth's Blog [alt+shift+b] in creative

a month ago
We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.
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Seth's Blog
Energy and systems complexity Wild animals forage. They spend calories and take risks to acquire food. If the required work and...
a month ago
19

Energy and systems complexity

from Seth's Blog [alt+shift+b] in creative

a month ago
Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their...
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Seth's Blog
Infinity is not a number Little kids get confused about this… just add a few more to a very big number, and you have...
a month ago
21

Infinity is not a number

from Seth's Blog [alt+shift+b] in creative

a month ago
Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because...
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Seth's Blog
Activation is not a secret …but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient...
a month ago
17

Activation is not a secret

from Seth's Blog [alt+shift+b] in creative

a month ago
…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust...
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Seth's Blog
Expectations We might deserve something. We might be entitled to it. But expectations are a story we tell...
a month ago
19

Expectations

from Seth's Blog [alt+shift+b] in creative

a month ago
We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave...
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Seth's Blog
Hallucinations are not the same as errors I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It...
a month ago
17

Hallucinations are not the same as errors

from Seth's Blog [alt+shift+b] in creative

a month ago
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an...
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Seth's Blog
Good-boss friendly Workers have rarely gotten the long end of the stick. The seduction of “do what you’re told and...
a month ago
16

Good-boss friendly

from Seth's Blog [alt+shift+b] in creative

a month ago
Workers have rarely gotten the long end of the stick. The seduction of “do what you’re told and you’ll win valuable prizes” often doesn’t hold up to scrutiny, and so it’s not surprising that many people are skeptical about delivering something extra–work is called work for a...
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Seth's Blog
Mind reading It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user...
a month ago
14

Mind reading

from Seth's Blog [alt+shift+b] in creative

a month ago
It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of...
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Seth's Blog
Tools and the long tail Have you ever made a video that was seen by someone you didn’t know? Or written something that got...
2 months ago
19

Tools and the long tail

from Seth's Blog [alt+shift+b] in creative

2 months ago
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to...
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Seth's Blog
Seeking yoyu 余裕 There are two ways of thinking about doing more than is necessary. It can become a really useful...
2 months ago
13

Seeking yoyu 余裕

from Seth's Blog [alt+shift+b] in creative

2 months ago
There are two ways of thinking about doing more than is necessary. It can become a really useful marketing tactic. When you deliver more than people expect, your overdelivery creates connection. The surprise and delight is remarkable. People talk about it, seek you out and come...
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Seth's Blog
Sorting and choosing One is far more important than the other. Sorting puts our options into two piles. One pile is the...
2 months ago
10

Sorting and choosing

from Seth's Blog [alt+shift+b] in creative

2 months ago
One is far more important than the other. Sorting puts our options into two piles. One pile is the don’t-like, not-good-enough or wrong stack. These are the flavors we don’t enjoy, the paths that are dead ends and the people we simply don’t want to hang out with. The other pile...
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Seth's Blog
Seriously One way to deal with a changing world and new problems is to take yourself very seriously, others...
2 months ago
8

Seriously

from Seth's Blog [alt+shift+b] in creative

2 months ago
One way to deal with a changing world and new problems is to take yourself very seriously, others not so much. The other way is to take the situation quite seriously, but perhaps not focus so much on taking ourselves seriously. As Ani DiFranco points out, rock musicians take...
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Seth's Blog
The biggest thing you bring to the project is forward Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They...
2 months ago
9

The biggest thing you bring to the project is forward

from Seth's Blog [alt+shift+b] in creative

2 months ago
Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful because most of us...
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Seth's Blog
Every tactic… Has a strategy behind it. Often unsaid, undiscussed and hidden. It’s easier to simply play with the...
2 months ago
9

Every tactic…

from Seth's Blog [alt+shift+b] in creative

2 months ago
Has a strategy behind it. Often unsaid, undiscussed and hidden. It’s easier to simply play with the tactic of the moment. Tell me what your tactic is trying to accomplish and I’ll be halfway to understanding what your strategy is. But it makes a lot more sense to announce your...
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Seth's Blog
Uncomfortable ideas The ideas aren’t uncomfortable, we are. You don’t have to like the weather to acknowledge that it’s...
2 months ago
12

Uncomfortable ideas

from Seth's Blog [alt+shift+b] in creative

2 months ago
The ideas aren’t uncomfortable, we are. You don’t have to like the weather to acknowledge that it’s raining.
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Seth's Blog
More alternatives, please There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that...
2 months ago
7

More alternatives, please

from Seth's Blog [alt+shift+b] in creative

2 months ago
There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if...
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Seth's Blog
Powerlessness Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to...
2 months ago
27

Powerlessness

from Seth's Blog [alt+shift+b] in creative

2 months ago
Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer...
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Seth's Blog
Simple and painless productivity On the factory floor, productivity increases are relentlessly implemented, often without regard for...
2 months ago
28

Simple and painless productivity

from Seth's Blog [alt+shift+b] in creative

2 months ago
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and...
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Seth's Blog
Technical debt and AI slop Technical debt is easy to incur. It’s unnecessary added features, undocumented code, support for...
2 months ago
26

Technical debt and AI slop

from Seth's Blog [alt+shift+b] in creative

2 months ago
Technical debt is easy to incur. It’s unnecessary added features, undocumented code, support for outmoded interactions and anything that slows down your ability to update and upgrade your work. Tech debt is the combination of doing what feels right at the time, in a hurry, and...
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Seth's Blog
Good instincts Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s...
2 months ago
35

Good instincts

from Seth's Blog [alt+shift+b] in creative

2 months ago
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t...
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Seth's Blog
Work ethic vs discipline A solid work ethic drives someone to show up, even when they’d rather not. If there’s work on their...
2 months ago
22

Work ethic vs discipline

from Seth's Blog [alt+shift+b] in creative

2 months ago
A solid work ethic drives someone to show up, even when they’d rather not. If there’s work on their desk, they’ll take it on. Discipline, on the other hand, is the ability to say ‘no’ to free up focus and resources for the work that’s worth saying ‘yes’ to.
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Seth's Blog
The steps vs. the concept If you memorize the steps, you have a direct, simple and fast path to obtain the result. Until the...
2 months ago
22

The steps vs. the concept

from Seth's Blog [alt+shift+b] in creative

2 months ago
If you memorize the steps, you have a direct, simple and fast path to obtain the result. Until the world changes. Even the tiniest shift in the system will render your memorization useless. On the other hand, if you understand the concept, you’ll be able to produce the steps...
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Seth's Blog
Enrollment and engagement Teachers and organizations benefit from both, but they’re not the same. Engagement is the delight we...
2 months ago
19

Enrollment and engagement

from Seth's Blog [alt+shift+b] in creative

2 months ago
Teachers and organizations benefit from both, but they’re not the same. Engagement is the delight we have when we lean into the process. Engagement happens when social media is optimized for maximum focus, and it also can be seen in a student who’s in sync with a teacher who...
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Seth's Blog
The use (and design) of tools It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks...
2 months ago
18

The use (and design) of tools

from Seth's Blog [alt+shift+b] in creative

2 months ago
It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95%...
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Seth's Blog
The essence of industrialism Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor,...
2 months ago
33

The essence of industrialism

from Seth's Blog [alt+shift+b] in creative

2 months ago
Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor, even a chef with a hands-on restaurant. These folks are building a practice and producing value, but they haven’t embraced industrialization. That happens when management steps in,...
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Seth's Blog
Where is your N + 1? If three people are coming over for dinner, does that stress you out? What if it’s 17? If you’re...
2 months ago
24

Where is your N + 1?

from Seth's Blog [alt+shift+b] in creative

2 months ago
If three people are coming over for dinner, does that stress you out? What if it’s 17? If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54? How many more people are required before it flips to stressful? Because...
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Seth's Blog
How to win an argument with a toddler You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in...
2 months ago
21

How to win an argument with a toddler

from Seth's Blog [alt+shift+b] in creative

2 months ago
You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to...
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Seth's Blog
Charged by the word In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the...
2 months ago
30

Charged by the word

from Seth's Blog [alt+shift+b] in creative

2 months ago
In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the word when you write, in fact, you should pay for every extra word you use. Be as brief as is useful.
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Seth's Blog
The AI effort gap It can take seven years to get a PhD. And a month to write a useful business plan or a year to write...
2 months ago
20

The AI effort gap

from Seth's Blog [alt+shift+b] in creative

2 months ago
It can take seven years to get a PhD. And a month to write a useful business plan or a year to write a book. And yet, when AI shows up, our mistake is thinking that if we can’t find useful brilliance in one simple prompt, it’s broken. Imagine what you could discover and create...
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Seth's Blog
Why and how Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote a...
2 months ago
25

Why and how

from Seth's Blog [alt+shift+b] in creative

2 months ago
Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote a class to curiosity and explanation. A class that persistently and consistently teaches kids to ask why and to answer how. The unacceptable single-word answers are “because” and...
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Seth's Blog
Designed, Designy or Well-designed? If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is...
2 months ago
24

Designed, Designy or Well-designed?

from Seth's Blog [alt+shift+b] in creative

2 months ago
If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things, though are designy. The designer’s fingerprints are all over it. The typefaces, knurled edges, needless heat sinks and homage to Dieter Rams...
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Seth's Blog
A good business Just because it’s useful, needed or worthwhile doesn’t mean it’s a good business. E-bikes are...
2 months ago
21

A good business

from Seth's Blog [alt+shift+b] in creative

2 months ago
Just because it’s useful, needed or worthwhile doesn’t mean it’s a good business. E-bikes are transforming cities and offering mobility to those who previously couldn’t afford it. But they’re a commodity, and it’s difficult to make a significant profit producing them. A good...
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Seth's Blog
This is number 10,000 Give or take. It’s hard to get the exact count through the sands of time. But it’s at least 10,000...
2 months ago
24

This is number 10,000

from Seth's Blog [alt+shift+b] in creative

2 months ago
Give or take. It’s hard to get the exact count through the sands of time. But it’s at least 10,000 blog posts as of today. That’s 25 years, once or twice a day. Back of the envelope, that’s about 2 billion blog post views. I’ve written and edited every post myself, hence the...
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Seth's Blog
An eroding sense of wonder We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The...
2 months ago
21

An eroding sense of wonder

from Seth's Blog [alt+shift+b] in creative

2 months ago
We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and...
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Seth's Blog
Hobby mindset You might be fortunate enough to have a hobby. Something you are focused on and passionate about....
3 months ago
24

Hobby mindset

from Seth's Blog [alt+shift+b] in creative

3 months ago
You might be fortunate enough to have a hobby. Something you are focused on and passionate about. You might read the journals, develop your skills, collect, connect with others in the field, and commit to getting better at it… Time spent on a hobby feels like time well spent....
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Seth's Blog
We are all goofballs When someone makes an obvious mistake, it’s tempting to label then with a term that’s dismissive or...
3 months ago
24

We are all goofballs

from Seth's Blog [alt+shift+b] in creative

3 months ago
When someone makes an obvious mistake, it’s tempting to label then with a term that’s dismissive or even hurtful. A label is permanent, a noun, a way to sort and divide. But of course, others can say precisely the same thing about us when we were uninformed, selfish or in a...
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Seth's Blog
We can agree about schismogenesis Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior....
3 months ago
30

We can agree about schismogenesis

from Seth's Blog [alt+shift+b] in creative

3 months ago
Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can spiral. They say “up” and the easy thing is to say “down.” Literally, “the creation of division.” Your competitor launches a product and you work to undermine it with a...
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Seth's Blog
Four-word advice When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a...
3 months ago
25

Four-word advice

from Seth's Blog [alt+shift+b] in creative

3 months ago
When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward. Or, it’s possible you simply need someone to tell you, “you’ll figure it out.”
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Seth's Blog
That might be the wrong question “Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty....
3 months ago
29

That might be the wrong question

from Seth's Blog [alt+shift+b] in creative

3 months ago
“Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an operation should probably not...
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Seth's Blog
Credulous Where do con men come from? There are three conditions that need to be met: First, there needs to be...
3 months ago
20

Credulous

from Seth's Blog [alt+shift+b] in creative

3 months ago
Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in...
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Seth's Blog
Division is easier than connection But connection is where the value lies. Connected, resilient communities create possibility and...
3 months ago
24

Division is easier than connection

from Seth's Blog [alt+shift+b] in creative

3 months ago
But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection...
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Seth's Blog
“Be yourself” Really? Which self? The self you were when you were two years old, almost out of diapers? The self...
3 months ago
22

“Be yourself”

from Seth's Blog [alt+shift+b] in creative

3 months ago
Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to be. Hang out with people […]
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Seth's Blog
Toward leggerio We might not seek it out often enough in our work. It’s a musical term, but we can use it too. The...
3 months ago
29

Toward leggerio

from Seth's Blog [alt+shift+b] in creative

3 months ago
We might not seek it out often enough in our work. It’s a musical term, but we can use it too. The light touch. A way to make a sound without making a commotion. Delicate and graceful. Showing up with care and with just enough extra, but not more than that. see also: sprezzatura
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Seth's Blog
Obvious vs perhaps “Obvious” closes the door to inquiry. “Perhaps” opens it.
3 months ago
33

Obvious vs perhaps

from Seth's Blog [alt+shift+b] in creative

3 months ago
“Obvious” closes the door to inquiry. “Perhaps” opens it.
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Seth's Blog
The name doesn’t matter (that much) Busy people in important organizations waste a lot of time naming things. It could be that once a...
3 months ago
32

The name doesn’t matter (that much)

from Seth's Blog [alt+shift+b] in creative

3 months ago
Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done. That’s certainly true for the logo. Nike is hard to pronounce. Starbucks is named after an obscure character in a mostly unreadable book. Apple is...
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Seth's Blog
The NSE confusions “Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs...
3 months ago
28

The NSE confusions

from Seth's Blog [alt+shift+b] in creative

3 months ago
“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work.
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Seth's Blog
Project ownership (equity and equity) Since the days of Atari and Apple, the culture of Silicon Valley has been based on the idea of...
3 months ago
30

Project ownership (equity and equity)

from Seth's Blog [alt+shift+b] in creative

3 months ago
Since the days of Atari and Apple, the culture of Silicon Valley has been based on the idea of programmers and early employees owning equity in the startups they took a chance on. The media is always happy to write about folks who took a shot on stock options and did very well...
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Seth's Blog
The second time through One way to understand creative work is to think about the time and effort required to do something...
3 months ago
25

The second time through

from Seth's Blog [alt+shift+b] in creative

3 months ago
One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new...
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Seth's Blog
Picky or particular? A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A...
3 months ago
24

Picky or particular?

from Seth's Blog [alt+shift+b] in creative

3 months ago
A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they want, and that’s what they want. We get to choose who we’re here for.
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Seth's Blog
Maybe it’s in how you tell it The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three...
3 months ago
22

Maybe it’s in how you tell it

from Seth's Blog [alt+shift+b] in creative

3 months ago
The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs. That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make. Blurting out the plot of what we’re offering seems like the...
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Seth's Blog
Throat clearing Simply say it. The first minute of a speech, the first paragraph of a novel or the tuning of the...
3 months ago
29

Throat clearing

from Seth's Blog [alt+shift+b] in creative

3 months ago
Simply say it. The first minute of a speech, the first paragraph of a novel or the tuning of the orchestra before they begin… The performance improves if we skip that part. Sometimes, our throat actually needs clearing. But most of the time, we’re hooked on a ritual that doesn’t...
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Seth's Blog
Ways to alter the structure Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing...
3 months ago
26

Ways to alter the structure

from Seth's Blog [alt+shift+b] in creative

3 months ago
Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent.
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Seth's Blog
Waves and tides It’s easy to be distracted by the wave that’s crashing on the shore. On the other hand, the tide is...
3 months ago
31

Waves and tides

from Seth's Blog [alt+shift+b] in creative

3 months ago
It’s easy to be distracted by the wave that’s crashing on the shore. On the other hand, the tide is inexorable. It’s the long-term trend, the one that is quietly happening, over time. Sometimes, a big wave comes along and we lose our focus. It’s urgent. But expecting and working...
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Seth's Blog
Predicting the past It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the...
3 months ago
28

Predicting the past

from Seth's Blog [alt+shift+b] in creative

3 months ago
It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t. On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was...
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Seth's Blog
You are a media theorist If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive...
3 months ago
23

You are a media theorist

from Seth's Blog [alt+shift+b] in creative

3 months ago
If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine....
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Seth's Blog
Asking for directions It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a...
3 months ago
23

Asking for directions

from Seth's Blog [alt+shift+b] in creative

3 months ago
It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a driver pulled up, rolled down his window and said, “is this the way to Irvington?” We now take for granted that we’re unlikely to ever again be in a car and not know where we […]
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Seth's Blog
Bad design might simply be obsolete design Perhaps you’ve encountered a sink with two taps, not one. One for hot, one for cold, without a...
3 months ago
22

Bad design might simply be obsolete design

from Seth's Blog [alt+shift+b] in creative

3 months ago
Perhaps you’ve encountered a sink with two taps, not one. One for hot, one for cold, without a chance to mix them before you scald or chill yourself. It seems absurd that the folks who figured out the technology to build sinks with running water couldn’t be bothered with the last...
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Seth's Blog
Decoding the Knock Knock situation Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie,...
3 months ago
30

Decoding the Knock Knock situation

from Seth's Blog [alt+shift+b] in creative

3 months ago
Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page...
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Seth's Blog
The big sort The phone book was a groundbreaking innovation. For the first time, you could actually look up the...
3 months ago
25

The big sort

from Seth's Blog [alt+shift+b] in creative

3 months ago
The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one...
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Seth's Blog
Two kinds of instructions The more common, easier to execute sort: Instructions to remind people who already know what to do,...
3 months ago
26

Two kinds of instructions

from Seth's Blog [alt+shift+b] in creative

3 months ago
The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do. It’s a mistake to assume that just because you know all the steps, the...
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Seth's Blog
Birthing tech No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or...
3 months ago
26

Birthing tech

from Seth's Blog [alt+shift+b] in creative

3 months ago
No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is...
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Seth's Blog
Freelancer as centaur Freelancers looking to build a career have two good options: The lousy options are to insist that...
3 months ago
26

Freelancer as centaur

from Seth's Blog [alt+shift+b] in creative

3 months ago
Freelancers looking to build a career have two good options: The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option. Or to do tasks that an AI assigns you. Hiring an AI to work for you and getting very good […]
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Seth's Blog
The tactics trap You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The...
3 months ago
22

The tactics trap

from Seth's Blog [alt+shift+b] in creative

3 months ago
You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to […]
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Seth's Blog
Worst possible While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not...
3 months ago
28

Worst possible

from Seth's Blog [alt+shift+b] in creative

3 months ago
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward...
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Seth's Blog
“I don’t care” This is difficult. Care requires time and effort, and we can’t care about everything, all the way,...
3 months ago
31

“I don’t care”

from Seth's Blog [alt+shift+b] in creative

3 months ago
This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything...
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Seth's Blog
Specific It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a...
4 months ago
31

Specific

from Seth's Blog [alt+shift+b] in creative

4 months ago
It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when. If you want to clarify our...
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Seth's Blog
You might not get a third chance The first impression is vitally important. It positions us, establishes the tone of our relationship...
4 months ago
37

You might not get a third chance

from Seth's Blog [alt+shift+b] in creative

4 months ago
The first impression is vitally important. It positions us, establishes the tone of our relationship and earns trust. But we’re human, and it’s unlikely that every first impression will be as useful as we’d like. Fortunately, people can speak up and let us know, particularly if...
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Seth's Blog
The opposite of a good idea… might also be a good idea. The hard part isn’t finding proof before you begin. The hard part is...
4 months ago
30

The opposite of a good idea…

from Seth's Blog [alt+shift+b] in creative

4 months ago
might also be a good idea. The hard part isn’t finding proof before you begin. The hard part is beginning, knowing you might not succeed.
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Seth's Blog
Across and within Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread...
4 months ago
36

Across and within

from Seth's Blog [alt+shift+b] in creative

4 months ago
Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay...
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Seth's Blog
… or the highway Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal,...
4 months ago
29

… or the highway

from Seth's Blog [alt+shift+b] in creative

4 months ago
Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the...
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Seth's Blog
Seeking metaphor This is how we learn. An apple is a lot like an orange, but you can eat the skin and it’s not as...
4 months ago
34

Seeking metaphor

from Seth's Blog [alt+shift+b] in creative

4 months ago
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it’s not as sweet. If you know what an orange is, you’re most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples […]
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Seth's Blog
March is strategy month January feels like the start of the year, but there’s always a hangover from the holidays. In the...
4 months ago
28

March is strategy month

from Seth's Blog [alt+shift+b] in creative

4 months ago
January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to...
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Seth's Blog
The Ikea metaphors
4 months ago
25

The Ikea metaphors

from Seth's Blog [alt+shift+b] in creative

4 months ago
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Seth's Blog
But where are the secret recipes? Over the years, I’ve been sharing recipes as pages here on the blog, but never posting about them…...
4 months ago
37

But where are the secret recipes?

from Seth's Blog [alt+shift+b] in creative

4 months ago
Over the years, I’ve been sharing recipes as pages here on the blog, but never posting about them… you only got the link if I sent it to you. Well, your wait is over. For those seeking non-obvious but delicious and light-on-their-feet recipes, here you go: (two new ones added,...
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Seth's Blog
The lonely unicorn That’s not what usually happens. If there’s at least one unicorn in the world, it’s likely not the...
4 months ago
41

The lonely unicorn

from Seth's Blog [alt+shift+b] in creative

4 months ago
That’s not what usually happens. If there’s at least one unicorn in the world, it’s likely not the only one. And if one can make a valid English word from seven Scrabble tiles, it’s likely that more than one word can be found. “Impossible” is a very large set of situations. But...
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Seth's Blog
Getting precise about tolerance Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means...
4 months ago
35

Getting precise about tolerance

from Seth's Blog [alt+shift+b] in creative

4 months ago
Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system...
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Seth's Blog
At the speed of judgment Getting to the conference in Santa Fe isn’t difficult. Someone will drive/fly you there. The hard...
4 months ago
37

At the speed of judgment

from Seth's Blog [alt+shift+b] in creative

4 months ago
Getting to the conference in Santa Fe isn’t difficult. Someone will drive/fly you there. The hard part is deciding to go. And yet, it might take 8 hours to arrive. If they invented teleportation and offered it for free, it would be very clear that where we went would simply...
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Seth's Blog
Long-term selfish (and the circles of us and now) Whenever we make a choice, we do our best. We make a decision based on our interests. In other...
4 months ago
39

Long-term selfish (and the circles of us and now)

from Seth's Blog [alt+shift+b] in creative

4 months ago
Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very...
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Seth's Blog
Your project is important But that’s not why it’s your project. Lots of things are important. Countless problems need to be...
4 months ago
35

Your project is important

from Seth's Blog [alt+shift+b] in creative

4 months ago
But that’s not why it’s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you’re doing now, the work you’re doing instead of everything else–it’s your project. When we talk about...
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Seth's Blog
The Mona Lisa problem If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such...
4 months ago
33

The Mona Lisa problem

from Seth's Blog [alt+shift+b] in creative

4 months ago
If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world...
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Seth's Blog
Repeat happy accidents Those three words unlock our understanding of innovation and of biological evolution. Successful...
4 months ago
32

Repeat happy accidents

from Seth's Blog [alt+shift+b] in creative

4 months ago
Those three words unlock our understanding of innovation and of biological evolution. Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we’re far more likely to discover the things that do. And then we can repeat them.
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Seth's Blog
But what’s it really for? An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a...
4 months ago
35

But what’s it really for?

from Seth's Blog [alt+shift+b] in creative

4 months ago
An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else....
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Seth's Blog
The best intern on the team A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask...
4 months ago
25

The best intern on the team

from Seth's Blog [alt+shift+b] in creative

4 months ago
A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs...
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Seth's Blog
Confusing status with skill The tenured philosophy professor at Princeton might not even be half as effective a teacher as the...
4 months ago
36

Confusing status with skill

from Seth's Blog [alt+shift+b] in creative

4 months ago
The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media...
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Seth's Blog
Playing billiards on a boat We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit...
4 months ago
30

Playing billiards on a boat

from Seth's Blog [alt+shift+b] in creative

4 months ago
We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees...
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Seth's Blog
16 minutes Some facts and assertions about healthcare (particularly in the US) and then an outline of a change...
4 months ago
36

16 minutes

from Seth's Blog [alt+shift+b] in creative

4 months ago
Some facts and assertions about healthcare (particularly in the US) and then an outline of a change agent that could improve health, perhaps dramatically. And so, a system that’s organized around treatments and status, that misallocates time and effort, causing stress for...
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Seth's Blog
All of it, all at once The smartphone is the most expensive device most people own, and the one they use the most. Here’s...
4 months ago
26

All of it, all at once

from Seth's Blog [alt+shift+b] in creative

4 months ago
The smartphone is the most expensive device most people own, and the one they use the most. Here’s everything you can’t have, can’t afford and won’t get, right here. Here’s everyone you want to have an argument with, one click away. Here is every piece of bad news we can imagine,...
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Seth's Blog
Time well spent Doing what? When we choose which job to apply for, what career to commit to, which business to...
4 months ago
37

Time well spent

from Seth's Blog [alt+shift+b] in creative

4 months ago
Doing what? When we choose which job to apply for, what career to commit to, which business to start, it might be worth a moment (or a few moments) to get at the heart of what a day well spent produces. What’s it for? Here are a few to get you started: It’s hard to […]
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Seth's Blog
Ensemble stars Over the last 50 years, 167 different people have been part of the Saturday Night Live ensemble...
4 months ago
27

Ensemble stars

from Seth's Blog [alt+shift+b] in creative

4 months ago
Over the last 50 years, 167 different people have been part of the Saturday Night Live ensemble cast. Some of them went on to become comedy superstars, others lasted a less than a season and are fairly obscure in the cultural pantheon. But if you were tasked of creating an...
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Seth's Blog
“I’ve got your back” This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re...
4 months ago
38

“I’ve got your back”

from Seth's Blog [alt+shift+b] in creative

4 months ago
This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re saying that we’ll do what’s in our short-term interest and convenient, then there’s really no reason to say anything at all, since that’s what we usually do anyway. Instead, we’re...
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Seth's Blog
“Usualing” This is not a real word, but it’s useful nonetheless. When we default to doing what we did without...
4 months ago
33

“Usualing”

from Seth's Blog [alt+shift+b] in creative

4 months ago
This is not a real word, but it’s useful nonetheless. When we default to doing what we did without examining our options, we’re ‘usualing.’ It’s a helpful way to save time, because we can’t re-examine every possible option or we’d never get out the door in the morning. We wear...
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Seth's Blog
Two kinds of creative feedback If you’re the client or the boss, it’s possible that someone is going to create creative work for...
4 months ago
36

Two kinds of creative feedback

from Seth's Blog [alt+shift+b] in creative

4 months ago
If you’re the client or the boss, it’s possible that someone is going to create creative work for you. Sooner or later, you’ll get something that doesn’t work. You might want to explain why it’s not good enough. Perhaps you can demonstrate how it doesn’t fit the genre or meet...
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Seth's Blog
Noticed There’s a delay between the time something goes wrong and when we notice it. Sometimes, it can take...
4 months ago
48

Noticed

from Seth's Blog [alt+shift+b] in creative

4 months ago
There’s a delay between the time something goes wrong and when we notice it. Sometimes, it can take years. Part of the art of project management is noticing things more quickly. And it helps to acknowledge that by the time we notice something, it’s probably too late to easily...
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Seth's Blog
A little faster than you What’s the best speed to drive? I was caught in a snowstorm the other day. Visibility was low, so I...
4 months ago
33

A little faster than you

from Seth's Blog [alt+shift+b] in creative

4 months ago
What’s the best speed to drive? I was caught in a snowstorm the other day. Visibility was low, so I was going about 25 mph. Someone passed me on the highway, doing 30. Not 55 or 75, but fast enough to take a risk and pass the rest of traffic. Do that often enough and […]
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Seth's Blog
The two-minute warning Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most...
4 months ago
51

The two-minute warning

from Seth's Blog [alt+shift+b] in creative

4 months ago
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which...
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Seth's Blog
Rainy day surfer Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers...
4 months ago
59

Rainy day surfer

from Seth's Blog [alt+shift+b] in creative

4 months ago
Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the...
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Seth's Blog
Figs, ivy, silphium and of course, commerce It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens,...
4 months ago
27

Figs, ivy, silphium and of course, commerce

from Seth's Blog [alt+shift+b] in creative

4 months ago
It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves....
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Seth's Blog
Own it and label it This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email...
4 months ago
38

Own it and label it

from Seth's Blog [alt+shift+b] in creative

4 months ago
This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it....
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Seth's Blog
Polishing the problem I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s...
4 months ago
40

Polishing the problem

from Seth's Blog [alt+shift+b] in creative

4 months ago
I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s personal. I don’t want to talk about it. I will think about this often. I can add another problem just like this one. I can do this. Persistent perfect problems are a great way to...
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Seth's Blog
Clarity about the benefits Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness...
5 months ago
42

Clarity about the benefits

from Seth's Blog [alt+shift+b] in creative

5 months ago
Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and...
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Seth's Blog
Muscling your way through When there’s an overwhelming amount of incoming, it’s possible to bear down and simply get through...
5 months ago
36

Muscling your way through

from Seth's Blog [alt+shift+b] in creative

5 months ago
When there’s an overwhelming amount of incoming, it’s possible to bear down and simply get through it. 200 emails because of a product launch. A project goes viral and there are a lot of fires to put out. A deadline is imminent and it’s going to be a long night… But when the...
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Seth's Blog
Halfway projects Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much...
5 months ago
31

Halfway projects

from Seth's Blog [alt+shift+b] in creative

5 months ago
Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much better than not having one. You might get 85% of the value from only part of the pear. Some projects only benefit us when they’re finished all the way. Knowing this in advance is […]
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Seth's Blog
To be in charge Every system, every bureaucracy and every organization creates boundaries. Sooner or later, we say,...
5 months ago
34

To be in charge

from Seth's Blog [alt+shift+b] in creative

5 months ago
Every system, every bureaucracy and every organization creates boundaries. Sooner or later, we say, “I’d love to fix this, but I’m not in charge of that.” Perhaps, though, we’ve been conditioned to say this even when it’s not true. Because being in charge means being responsible,...
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Seth's Blog
“Can’t complain” (but it might be worth considering) Complaining is a cultural phenomenon, but it’s particularly prevalent in societies with a consumer...
5 months ago
46

“Can’t complain” (but it might be worth considering)

from Seth's Blog [alt+shift+b] in creative

5 months ago
Complaining is a cultural phenomenon, but it’s particularly prevalent in societies with a consumer culture (the customer is always right) and those where comfort is coming to be expected. Given all the complaining we do (about the weather, leadership, products, service and...
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Seth's Blog
What’s for breakfast? Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way...
5 months ago
40

What’s for breakfast?

from Seth's Blog [alt+shift+b] in creative

5 months ago
Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves...
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Seth's Blog
What sort of progress? Nothing stays still. Relative to the rest of the world, even something that’s not moving is...
5 months ago
43

What sort of progress?

from Seth's Blog [alt+shift+b] in creative

5 months ago
Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the...
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Seth's Blog
Organizing for urgent There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do...
5 months ago
41

Organizing for urgent

from Seth's Blog [alt+shift+b] in creative

5 months ago
There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first. If we wait until a house plant is sick before we take care of it, though, it’s too late. Deadlines, loud requests and last-minute interventions are crude...
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Seth's Blog
Analysis = Facts + Interpretation If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to...
5 months ago
45

Analysis = Facts + Interpretation

from Seth's Blog [alt+shift+b] in creative

5 months ago
If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.
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Seth's Blog
Getting clear about brand value Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little...
5 months ago
144

Getting clear about brand value

from Seth's Blog [alt+shift+b] in creative

5 months ago
Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little to do with whether a company is famous or even profitable. The accurate measure of brand value is the premium that consumers will spend over the generic. What time, money or risk...
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Seth's Blog
Checking all the boxes The simplest way forward is to see which boxes your target market has and then check all of them....
5 months ago
55

Checking all the boxes

from Seth's Blog [alt+shift+b] in creative

5 months ago
The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it...
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Seth's Blog
Expertise and credentials In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans....
5 months ago
45

Expertise and credentials

from Seth's Blog [alt+shift+b] in creative

5 months ago
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and...
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Seth's Blog
The weird arithmetic of coordinated action Twenty handwritten letters received by someone in power are worth a hundred times as much as two...
5 months ago
104

The weird arithmetic of coordinated action

from Seth's Blog [alt+shift+b] in creative

5 months ago
Twenty handwritten letters received by someone in power are worth a hundred times as much as two letters. And when that becomes a hundred different personal letters, increasing in volume, from different people, delivered to an organization every week for a year… it’s worth a...
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Seth's Blog
Honesty about better “I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to...
5 months ago
49

Honesty about better

from Seth's Blog [alt+shift+b] in creative

5 months ago
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want...
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Seth's Blog
Trusting AI For generations, humans have been entrusting their lives to computers. Air Traffic Control,...
5 months ago
47

Trusting AI

from Seth's Blog [alt+shift+b] in creative

5 months ago
For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my...
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Seth's Blog
Kinds of incompetence The second worst is the unaware sort. The work doesn’t meet spec, and we don’t even realize it. The...
5 months ago
76

Kinds of incompetence

from Seth's Blog [alt+shift+b] in creative

5 months ago
The second worst is the unaware sort. The work doesn’t meet spec, and we don’t even realize it. The worst is uncaring. We know the work doesn’t meet spec, but we don’t bother to fix it. But there are other varieties, and some are worth seeking out: There’s the incompetence of...
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Seth's Blog
Lulled Selfish is easy. Short term is easy. Complacent is easy. Turning our head and ignoring the problem...
5 months ago
52

Lulled

from Seth's Blog [alt+shift+b] in creative

5 months ago
Selfish is easy. Short term is easy. Complacent is easy. Turning our head and ignoring the problem is easy. Going along to get along is easy. But easy isn’t the point. Better is. Challenging the status quo is difficult, and worth it. Happy Birthday.
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Seth's Blog
Don’t steal the revelation Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then...
5 months ago
43

Don’t steal the revelation

from Seth's Blog [alt+shift+b] in creative

5 months ago
Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test...
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Seth's Blog
Memo to the future The experience of the now is often more vivid than a distant memory. As a result, we can make...
5 months ago
53

Memo to the future

from Seth's Blog [alt+shift+b] in creative

5 months ago
The experience of the now is often more vivid than a distant memory. As a result, we can make decisions in the future without enough regard for how we felt the last time we were in a similar situation. Here’s a simple hack that can inform your decisions… You know someone who...
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Seth's Blog
Embracing externalities Freedom is something we desire. The freedom to choose, to speak up, to produce, to follow our...
5 months ago
60

Embracing externalities

from Seth's Blog [alt+shift+b] in creative

5 months ago
Freedom is something we desire. The freedom to choose, to speak up, to produce, to follow our passions and our dreams. And organizations in search of efficiency, shortcuts or profits often argue for freedom as well. The freedom to organize their production and to go to market...
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Seth's Blog
Building a process culture Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet...
5 months ago
47

Building a process culture

from Seth's Blog [alt+shift+b] in creative

5 months ago
Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and...
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Seth's Blog
Good advice The cult of consulting suggests that if you simply had better advice from someone who knew more than...
5 months ago
53

Good advice

from Seth's Blog [alt+shift+b] in creative

5 months ago
The cult of consulting suggests that if you simply had better advice from someone who knew more than you, your problems could be solved. Generally, the advice isn’t really the hard part. There’s endless good advice just a click away. The art is in creating the conditions for...
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Seth's Blog
Annoyed Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical...
5 months ago
48

Annoyed

from Seth's Blog [alt+shift+b] in creative

5 months ago
Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we...
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Seth's Blog
Decisions and choices Decisions are easy, choices are hard. A good decision is our best analysis of the facts, options and...
5 months ago
46

Decisions and choices

from Seth's Blog [alt+shift+b] in creative

5 months ago
Decisions are easy, choices are hard. A good decision is our best analysis of the facts, options and risks. If it’s too close to call, flip a coin, because it’s too close to call. On the other hand, a choice involves understanding our priorities, evaluating our preference for...
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Seth's Blog
“That will never work” Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single...
5 months ago
43

“That will never work”

from Seth's Blog [alt+shift+b] in creative

5 months ago
Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics. Someone in the writer’s room, or on the editorial board or even an investor looked at what was on offer and said, “no.” Not just, “I’m sorry, this doesn’t match...
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Seth's Blog
Slow down to speed up Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s...
5 months ago
47

Slow down to speed up

from Seth's Blog [alt+shift+b] in creative

5 months ago
Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s more accurate to call them “crashes” and not “accidents.”) That doesn’t mean we shouldn’t have bold plans. That’s essential. It’s the last-second shortcuts that get us into...
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Seth's Blog
The magic of the commons Sheep are not like ideas. 200 years ago, William Foster Lloyd began pointing out that if land is...
5 months ago
41

The magic of the commons

from Seth's Blog [alt+shift+b] in creative

5 months ago
Sheep are not like ideas. 200 years ago, William Foster Lloyd began pointing out that if land is shared, ranchers will all have an incentive to overgraze their sheep–if they don’t, the thinking goes, the others will. Each farmer expands until the commons is ruined. And this...
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Seth's Blog
The problem with marketing puffery It costs more than you think. Last month, I hit the old stock on the Avery labels in my office...
5 months ago
43

The problem with marketing puffery

from Seth's Blog [alt+shift+b] in creative

5 months ago
It costs more than you think. Last month, I hit the old stock on the Avery labels in my office cabinet. I had a bunch of things to send out, and off they went. It turns out, who knew, that old labels stop sticking. It’s entirely possible some of my really important packages never...
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Seth's Blog
Situational spending Money is a story. But money is also an exchangeable commodity, valued by different people in...
5 months ago
48

Situational spending

from Seth's Blog [alt+shift+b] in creative

5 months ago
Money is a story. But money is also an exchangeable commodity, valued by different people in different ways. And time is the wildcard. Situational spending is a trap that seduces us into forgetting that time passes and debt (or assets) remain. A couple about to wed might not...
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Seth's Blog
Busy-ness and leverage When I made breakfast this morning, I didn’t begin by making the blender. Someone else, a team with...
5 months ago
51

Busy-ness and leverage

from Seth's Blog [alt+shift+b] in creative

5 months ago
When I made breakfast this morning, I didn’t begin by making the blender. Someone else, a team with more skills, resources and scale, built the blender. I simply bought it. That seems obvious–no one expects a from-scratch baker to make their own baking powder. And yet, our...
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Seth's Blog
The value of artifacts An artifact is an object that holds or signifies an idea. A book on paper is an artifact: it’s the...
6 months ago
47

The value of artifacts

from Seth's Blog [alt+shift+b] in creative

6 months ago
An artifact is an object that holds or signifies an idea. A book on paper is an artifact: it’s the object plus the words. Now that you can get the words in many other ways, the value of the book is changed. A wedding ring is an artifact. If lost, it has sentimental value far […]
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Seth's Blog
Working with problems Situations have no solution, they’re not problems, they’re simply the way it is. Problems are...
6 months ago
44

Working with problems

from Seth's Blog [alt+shift+b] in creative

6 months ago
Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best...
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Seth's Blog
The system has fingerprints We all make mistakes. We all do things that we then realize weren’t in our interest, or useful to...
6 months ago
49

The system has fingerprints

from Seth's Blog [alt+shift+b] in creative

6 months ago
We all make mistakes. We all do things that we then realize weren’t in our interest, or useful to the community. If we do it a second time, it’s worth taking a hard look at the system that set us up for failure. How did the system get here? Who benefits? When we can see […]
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Seth's Blog
“Does it work?” That’s the first question. The second question is, “how do we make it work better?” These two...
6 months ago
51

“Does it work?”

from Seth's Blog [alt+shift+b] in creative

6 months ago
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
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Seth's Blog
Collectibles (and list updates) The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way...
6 months ago
51

Collectibles (and list updates)

from Seth's Blog [alt+shift+b] in creative

6 months ago
The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth...
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Seth's Blog
Winging it Tech and culture have enabled a new sort of informality. Not simply the end of suits and ties and...
6 months ago
42

Winging it

from Seth's Blog [alt+shift+b] in creative

6 months ago
Tech and culture have enabled a new sort of informality. Not simply the end of suits and ties and heels at work, but the office itself is fading away. But there’s a difference between being informal and being in such a hurry to get to the next thing that we don’t take this thing...
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Seth's Blog
Find the others New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and...
6 months ago
62

Find the others

from Seth's Blog [alt+shift+b] in creative

6 months ago
New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone. New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why). Here’s an invitation to...
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Seth's Blog
The reality of meliorism Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could...
6 months ago
54

The reality of meliorism

from Seth's Blog [alt+shift+b] in creative

6 months ago
Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is...
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Seth's Blog
Calendars are a choice Humans are unique. We give names to the days of the week (we even have weeks). We eat something...
6 months ago
49

Calendars are a choice

from Seth's Blog [alt+shift+b] in creative

6 months ago
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync...
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Seth's Blog
Secret recipes “You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is...
6 months ago
37

Secret recipes

from Seth's Blog [alt+shift+b] in creative

6 months ago
“You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is successful. And the recipe for KFC isn’t much of a recipe at all. The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do in public that matters.
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Seth's Blog
Fiblets Organizations lie all the time. Big lies, sometimes, but usually small ones. Is the call volume...
6 months ago
44

Fiblets

from Seth's Blog [alt+shift+b] in creative

6 months ago
Organizations lie all the time. Big lies, sometimes, but usually small ones. Is the call volume actually unusually heavy? Did a chef really prepare this meal just for me? These fiblets are so common that they become part of the culture, a trope that lets the user know that this...
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Seth's Blog
Project/Product managers You might be both. In big organizations, project management is a distinct skill. It involves...
6 months ago
51

Project/Product managers

from Seth's Blog [alt+shift+b] in creative

6 months ago
You might be both. In big organizations, project management is a distinct skill. It involves timekeeping, record keeping and organization. The project manager knows the budget and the deadline, and ensures that constituents stay in sync. This is the construction coordinator and...
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Seth's Blog
Taxonomy as a service When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out...
6 months ago
54

Taxonomy as a service

from Seth's Blog [alt+shift+b] in creative

6 months ago
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting...
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Seth's Blog
Our new school When I include links to various books and items on this blog, your purchases generate a small...
6 months ago
42

Our new school

from Seth's Blog [alt+shift+b] in creative

6 months ago
When I include links to various books and items on this blog, your purchases generate a small royalty that I earmark for worthy causes. This year, we were able to help BuildOn and the community in Khakh build a new school. It’s the first real school building the village has ever...
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Seth's Blog
The challenge of excess capacity Marketing as we know it happened because of machines. Machines made factories dramatically more...
6 months ago
50

The challenge of excess capacity

from Seth's Blog [alt+shift+b] in creative

6 months ago
Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a...
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Seth's Blog
Leading side by side Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune....
6 months ago
52

Leading side by side

from Seth's Blog [alt+shift+b] in creative

6 months ago
Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune. Just a tiny bit off changes our perception of the sound. The other reason is that if the performers wait for a leader in their section to go first, every entrance and every attack...
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Seth's Blog
The thought that counts Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time....
6 months ago
60

The thought that counts

from Seth's Blog [alt+shift+b] in creative

6 months ago
Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do when they actually buy something, while the recipients of the gift find themselves...
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Seth's Blog
Mediocre tools Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work....
6 months ago
79

Mediocre tools

from Seth's Blog [alt+shift+b] in creative

6 months ago
Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work. Lousy tools are pretty easy to avoid, because they reveal themselves whenever we use them. Great tools are magical. They multiply our effort, amplify the quality of our work and...
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Seth's Blog
The stories we tell ourselves If it happened to us, our memory of it is a story, our record of it with us at the center. Even if...
6 months ago
61

The stories we tell ourselves

from Seth's Blog [alt+shift+b] in creative

6 months ago
If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And […]
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Seth's Blog
Ideas need handles: the thing about subject lines A bureaucracy recently asked me to submit a few documents. They were very specific and the person on...
6 months ago
57

Ideas need handles: the thing about subject lines

from Seth's Blog [alt+shift+b] in creative

6 months ago
A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettling. Almost like taking the labels off bottles at the supermarket. My email...
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Seth's Blog
The first draft of your first non-fiction book Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not...
6 months ago
53

The first draft of your first non-fiction book

from Seth's Blog [alt+shift+b] in creative

6 months ago
Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging. We’re facing a blank page, trying to find...
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Seth's Blog
The fame/trust inversion A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General...
6 months ago
59

The fame/trust inversion

from Seth's Blog [alt+shift+b] in creative

6 months ago
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their...
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Seth's Blog
If they know, they should tell us Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both...
6 months ago
78

If they know, they should tell us

from Seth's Blog [alt+shift+b] in creative

6 months ago
Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illnesses that resulted. If the public had known, they would have made different...
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Seth's Blog
What do we do with our chance? Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance...
6 months ago
49

What do we do with our chance?

from Seth's Blog [alt+shift+b] in creative

6 months ago
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives.
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Seth's Blog
Change your shoes Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage....
6 months ago
58

Change your shoes

from Seth's Blog [alt+shift+b] in creative

6 months ago
Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the...
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Seth's Blog
The opportunity for AI formbots Forms are a convenient way for bureaucracies to collect information. They’re convenient because they...
6 months ago
72

The opportunity for AI formbots

from Seth's Blog [alt+shift+b] in creative

6 months ago
Forms are a convenient way for bureaucracies to collect information. They’re convenient because they offload the work to the patient/customer/taxpayer. The shift in labor led to an explosion of self-serve forms, but the built-in inefficiencies punish everyone. The fundamental...
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Seth's Blog
Listening to organizational decline Great companies and teams often get stale and then fade away. Here’s what we hear as it happens:...
6 months ago
58

Listening to organizational decline

from Seth's Blog [alt+shift+b] in creative

6 months ago
Great companies and teams often get stale and then fade away. Here’s what we hear as it happens: “I’m way too important to listen to customers. Send them to the call center.” “It wasn’t a bad idea when we implemented it, so it’s not a bad idea now.” “My boss won’t let me.” “The...
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Seth's Blog
Better at being better In most competitive markets, when an organization offers a new benefit, others will quickly move to...
6 months ago
58

Better at being better

from Seth's Blog [alt+shift+b] in creative

6 months ago
In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card...
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Seth's Blog
How many sparks? That’s the tempting question. How much hustle, hoopla and initiative do we need to get this idea...
6 months ago
60

How many sparks?

from Seth's Blog [alt+shift+b] in creative

6 months ago
That’s the tempting question. How much hustle, hoopla and initiative do we need to get this idea ignited in the marketplace… But the much better question is: How much kindling do we have? Kindling doesn’t happen all at once. It’s the result of investments over time. We can earn...
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Seth's Blog
On the way to professionalism Professionals make choices. Including: Don’t exploit friends and family. Surgeons shouldn’t do...
6 months ago
52

On the way to professionalism

from Seth's Blog [alt+shift+b] in creative

6 months ago
Professionals make choices. Including: Don’t exploit friends and family. Surgeons shouldn’t do surgery on their kids, and investment advisors shouldn’t manage their dad’s retirement fund. It doesn’t matter if you’re sure you’re the best in the world. Swap with the person who’s...
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Seth's Blog
Wanting and getting Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate...
6 months ago
62

Wanting and getting

from Seth's Blog [alt+shift+b] in creative

6 months ago
Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want...
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Seth's Blog
Complaints The best way to complain is to make things better. Complaining can be a form of intimacy. It’s a...
6 months ago
74

Complaints

from Seth's Blog [alt+shift+b] in creative

6 months ago
The best way to complain is to make things better. Complaining can be a form of intimacy. It’s a useful way to explain our behavior. And best of all, it gives us a way to communicate as we work to create community action. The rest sort of complaint requires generosity and...
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Seth's Blog
What if they’re right? We spend a lot of time in our own heads, certain that our path and our method make sense. We often...
6 months ago
54

What if they’re right?

from Seth's Blog [alt+shift+b] in creative

6 months ago
We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to...
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Seth's Blog
You’ve already failed No project is going to exactly match every hope you have for it. And even before you ship the work,...
7 months ago
43

You’ve already failed

from Seth's Blog [alt+shift+b] in creative

7 months ago
No project is going to exactly match every hope you have for it. And even before you ship the work, you’ve already succeeded. No project is totally worthless. So, given that failure and success are on a spectrum, at least partly out of our control, the real question is: Now that...
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Seth's Blog
The problem with shock design If attention is what you seek and attention is what you measure, it’s likely you’ll create drama....
7 months ago
51

The problem with shock design

from Seth's Blog [alt+shift+b] in creative

7 months ago
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived. The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.” Choosing the word “awful” was...
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Seth's Blog
Who owns your words? There are many ways to ask and answer this question. Authorship used to be rare, but now, all of us...
7 months ago
54

Who owns your words?

from Seth's Blog [alt+shift+b] in creative

7 months ago
There are many ways to ask and answer this question. Authorship used to be rare, but now, all of us write something. If you’re putting your words on a social media platform, you might be surprised to discover that they could disappear at any moment. Some platforms acknowledge...
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Seth's Blog
Elites (vs. elitism) Tom Brady is an elite athlete. Few have even approached the stats he had playing football. And...
7 months ago
48

Elites (vs. elitism)

from Seth's Blog [alt+shift+b] in creative

7 months ago
Tom Brady is an elite athlete. Few have even approached the stats he had playing football. And Catherine Walker, NSTA Science Teacher of the Year, is an elite, because her pedagogy and understanding give her the ability to create better outcomes for her students. There’s a...
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Seth's Blog
Searching for stars It’s easy to imagine that talent is a magical gift, and that we’ll know it when see it (and that you...
7 months ago
51

Searching for stars

from Seth's Blog [alt+shift+b] in creative

7 months ago
It’s easy to imagine that talent is a magical gift, and that we’ll know it when see it (and that you have it or you don’t). And yet, over the years, Star Search has rejected each of these musicians, picking someone else to win the competition: One could argue that they’re simply...
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Seth's Blog
Speed, creativity and AI A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was...
7 months ago
49

Speed, creativity and AI

from Seth's Blog [alt+shift+b] in creative

7 months ago
A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was faster mail. It allowed them to grow and profit. Email, on the other hand, completely changed communication. In the discussions of AI, most people are failing to consider the step...
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Seth's Blog
Thinking about jobs Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the...
7 months ago
50

Thinking about jobs

from Seth's Blog [alt+shift+b] in creative

7 months ago
Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the replacement of human labor, yet, somehow we’ve found useful activities for a rapidly growing population. Coordinated without a coordinator, people go to work each day, often doing...
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Seth's Blog
Books and more, winter 2024 They’re a gift that lasts forever, because your friend will remember what they learned and how they...
7 months ago
44

Books and more, winter 2024

from Seth's Blog [alt+shift+b] in creative

7 months ago
They’re a gift that lasts forever, because your friend will remember what they learned and how they felt… and they can keep it on their bookshelf or hard drive as a reminder in case they forget… Amazon chose This is Strategy for a Kindle deal today. It’s only $4. Also, the...
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Seth's Blog
Severe weather alert For the last two weeks, my weather app has informed me that there’s a real risk (in this case,...
7 months ago
34

Severe weather alert

from Seth's Blog [alt+shift+b] in creative

7 months ago
For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The...
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Seth's Blog
Bongo 4 – Thinking about power users (skive!) Power users are tempting. They know what they want, they’re happy to share their preferences and...
7 months ago
49

Bongo 4 – Thinking about power users (skive!)

from Seth's Blog [alt+shift+b] in creative

7 months ago
Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke...
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Seth's Blog
“Thank you” is a complete sentence It’s a way to offer connection or acknowledgment. It’s a recognition of feedback and the time it...
7 months ago
41

“Thank you” is a complete sentence

from Seth's Blog [alt+shift+b] in creative

7 months ago
It’s a way to offer connection or acknowledgment. It’s a recognition of feedback and the time it took someone to consider us. We can use it after we share something important, or someone shares with us. More than the end of an exchange, it can be the beginning of a relationship....
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Seth's Blog
The long walk Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood....
7 months ago
56

The long walk

from Seth's Blog [alt+shift+b] in creative

7 months ago
Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You’ll notice things you might have missed in a car. Before starting a business, spend a few shifts working the cash register at a similar establishment. And before going into...
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Seth's Blog
Understanding pricing The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was...
7 months ago
57

Understanding pricing

from Seth's Blog [alt+shift+b] in creative

7 months ago
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on...
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Seth's Blog
Is there a market(place)? Not all needs have a market (yet). A market is a category. A market is a place with competition. In...
7 months ago
51

Is there a market(place)?

from Seth's Blog [alt+shift+b] in creative

7 months ago
Not all needs have a market (yet). A market is a category. A market is a place with competition. In a market, people have habits and budgets and social pressure to engage. There are buyers and sellers. In many cultures, there’s a market for all the items that go with a...
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Seth's Blog
Comfortable with the fuzziness Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works...
7 months ago
58

Comfortable with the fuzziness

from Seth's Blog [alt+shift+b] in creative

7 months ago
Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard, and you’re...
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Seth's Blog
Toward better In our work to make things better, it’s easy to overlook two things: The best way to make things...
7 months ago
33

Toward better

from Seth's Blog [alt+shift+b] in creative

7 months ago
In our work to make things better, it’s easy to overlook two things: The best way to make things better is to begin. Create the conditions for others to join you. Persist.
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Seth's Blog
Game design and strategy (Bongo part 3) What’s it for? Making something fun is a good place to start if you’re building a casual word game...
7 months ago
48

Game design and strategy (Bongo part 3)

from Seth's Blog [alt+shift+b] in creative

7 months ago
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the...
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Seth's Blog
Further vs. faster Sprints and marathons are both foot races, but they have very little in common. The training is...
7 months ago
54

Further vs. faster

from Seth's Blog [alt+shift+b] in creative

7 months ago
Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further?
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Seth's Blog
When the media is ready (Bongo part 2) Media isn’t a magazine or a website. It’s a system. We can learn to see the system and contribute to...
7 months ago
54

When the media is ready (Bongo part 2)

from Seth's Blog [alt+shift+b] in creative

7 months ago
Media isn’t a magazine or a website. It’s a system. We can learn to see the system and contribute to it with leverage. There are three elements to consider in a media system that’s worth a professional creator’s time: Systems are changed by technology. When desktop publishing...
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Seth's Blog
Compared to what? Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re...
7 months ago
53

Compared to what?

from Seth's Blog [alt+shift+b] in creative

7 months ago
Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re almost always relative. How does this compare to what I was expecting? How does it compare to what others like me are experiencing? How does it compare to yesterday? When we change...
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Seth's Blog
Bongo is here And you can be the first on your block to play it. It’s free. Click here to see today’s game. Over...
7 months ago
49

Bongo is here

from Seth's Blog [alt+shift+b] in creative

7 months ago
And you can be the first on your block to play it. It’s free. Click here to see today’s game. Over the next week, I’m going to do a few bonus posts to explain how we thought about the creation and game design and marketing of this new project. The last eighteen months of...
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Seth's Blog
The nature of traps Our culture is filled with man-made traps, situations worth avoiding. They have three elements:...
7 months ago
53

The nature of traps

from Seth's Blog [alt+shift+b] in creative

7 months ago
Our culture is filled with man-made traps, situations worth avoiding. They have three elements: Because of the third element, the organizer or beneficiaries of a trap can spend time and money to make it ever more seductive and to conceal the nature of what you’re actually signing...
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Seth's Blog
“I changed my mind” Who is “I” and how does that “I” have the power to change the mind in question? What actually...
7 months ago
58

“I changed my mind”

from Seth's Blog [alt+shift+b] in creative

7 months ago
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: If you are brave enough to have your mind changed, experience can do that. But it’s rarely as conscious an intentional act as we give ourselves credit for.
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Seth's Blog
On whining It’s not just for little kids, and it might not be a bug in our culture. Whining might be a feature,...
7 months ago
54

On whining

from Seth's Blog [alt+shift+b] in creative

7 months ago
It’s not just for little kids, and it might not be a bug in our culture. Whining might be a feature, something that all humans have a desire to do, regardless of our age or position. Let’s define whining as a complaint about a situation that’s not easily addressed, often a...
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Seth's Blog
How to buy a lottery ticket There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking...
7 months ago
52

How to buy a lottery ticket

from Seth's Blog [alt+shift+b] in creative

7 months ago
There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in....
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Seth's Blog
Sincerity is expected Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s...
7 months ago
50

Sincerity is expected

from Seth's Blog [alt+shift+b] in creative

7 months ago
Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be...
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Seth's Blog
Take good notes Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes)...
7 months ago
42

Take good notes

from Seth's Blog [alt+shift+b] in creative

7 months ago
Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds...
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Seth's Blog
Catastrophizing toward action A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer....
7 months ago
48

Catastrophizing toward action

from Seth's Blog [alt+shift+b] in creative

7 months ago
A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer. A cancer diagnosis is a self-sufficient catastrophe–few people need more than that to start taking immediate action. At the same time, we live in a media culture where catastrophe...
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Seth's Blog
Broken (and not worth fixing) In one corner of the parking garage near my office, car satellite radio doesn’t work. This is...
7 months ago
57

Broken (and not worth fixing)

from Seth's Blog [alt+shift+b] in creative

7 months ago
In one corner of the parking garage near my office, car satellite radio doesn’t work. This is clearly broken, but it’s also not a problem. Certainly not a problem worth anyone’s attention when there are so many other problems to be addressed. Problems, by definition, can be...
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Seth's Blog
A thoughtful review Thanks to Francis Wade for emailing me this review of THIS IS STRATEGY. Francis works in strategy,...
7 months ago
59

A thoughtful review

from Seth's Blog [alt+shift+b] in creative

7 months ago
Thanks to Francis Wade for emailing me this review of THIS IS STRATEGY. Francis works in strategy, and I’m so delighted the book resonated the way it did. Case: You are a corporate strategic planner – someone immersed in defining a future for your organization. But lately, you...
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Seth's Blog
Unforced errors In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a...
7 months ago
47

Unforced errors

from Seth's Blog [alt+shift+b] in creative

7 months ago
In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems,...
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Seth's Blog
“What should I do now?” We’ve forgotten how often society had an answer for that question. Perhaps our shift away from a...
7 months ago
61

“What should I do now?”

from Seth's Blog [alt+shift+b] in creative

7 months ago
We’ve forgotten how often society had an answer for that question. Perhaps our shift away from a dictated answer not only gives us freedom, it also creates ennui and fear. The culture of a generation or two ago told you where to study, what to study, how to cut your hair, what to...
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Seth's Blog
Ice sculpture There are very few activities that are fully reversible. Ice sculpture might be one of them. Once...
7 months ago
44

Ice sculpture

from Seth's Blog [alt+shift+b] in creative

7 months ago
There are very few activities that are fully reversible. Ice sculpture might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice. Of course, it’s not completely gone. The thing you made...
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Seth's Blog
Dumbing it down There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply...
7 months ago
43

Dumbing it down

from Seth's Blog [alt+shift+b] in creative

7 months ago
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model!...
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Seth's Blog
Clear ice I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant...
7 months ago
44

Clear ice

from Seth's Blog [alt+shift+b] in creative

7 months ago
I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to...
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Seth's Blog
The problem with the movie version There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever...
8 months ago
46

The problem with the movie version

from Seth's Blog [alt+shift+b] in creative

8 months ago
There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is amplified and things happen right on schedule. Consume...
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Seth's Blog
The paradox of points Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your...
8 months ago
51

The paradox of points

from Seth's Blog [alt+shift+b] in creative

8 months ago
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points...
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Seth's Blog
Kinds of power There’s the James Bond villian sort of power, based on division, dominance and destruction. This is...
8 months ago
62

Kinds of power

from Seth's Blog [alt+shift+b] in creative

8 months ago
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in...
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Seth's Blog
“I can’t go for that” Culture has stability. “The way things are around here.” When we are pushed too far from our norms,...
8 months ago
63

“I can’t go for that”

from Seth's Blog [alt+shift+b] in creative

8 months ago
Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead....
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Seth's Blog
At all costs Principles have a priority. Isaac Asimov’s three rules of robotics were: First LawA robot may not...
8 months ago
57

At all costs

from Seth's Blog [alt+shift+b] in creative

8 months ago
Principles have a priority. Isaac Asimov’s three rules of robotics were: First LawA robot may not injure a human being or, through inaction, allow a human being to come to harm. Second LawA robot must obey the orders given it by human beings except where such orders would...
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Seth's Blog
The problem with ‘very’ It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended...
8 months ago
59

The problem with ‘very’

from Seth's Blog [alt+shift+b] in creative

8 months ago
It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description...
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Seth's Blog
Choose your fuel wisely If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t...
8 months ago
48

Choose your fuel wisely

from Seth's Blog [alt+shift+b] in creative

8 months ago
If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want...
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Seth's Blog
“Won’t get fooled again” Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be...
8 months ago
44

“Won’t get fooled again”

from Seth's Blog [alt+shift+b] in creative

8 months ago
Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be fooled by them. Vaporware, false deadlines, fake budgets, unrealistic promises and straight out con jobs persist because at some level, we demand them. Divisive arguments, mob...
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Seth's Blog
Wearing the costume There’s a huge difference between carrying a stethoscope and being a doctor. And being a clown...
8 months ago
45

Wearing the costume

from Seth's Blog [alt+shift+b] in creative

8 months ago
There’s a huge difference between carrying a stethoscope and being a doctor. And being a clown requires far more than getting a clown suit. Entrepreneurs with business cards, slick websites and mission statements are confused. That’s not the hard part. If the costume puts you in...
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Seth's Blog
Five lessons from week one of This is Strategy Once you decide to write a book about strategy, it raises the bar for having a strategy for the...
8 months ago
54

Five lessons from week one of This is Strategy

from Seth's Blog [alt+shift+b] in creative

8 months ago
Once you decide to write a book about strategy, it raises the bar for having a strategy for the launch. People generally focus far too much on the launch of a project. Rocketships need a perfect launch, because just about everything after the launch is simply ballistic. But most...
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Seth's Blog
The run-on sentence Periods were an extraordinary invention. It took thousands of years of writing before we settled on...
8 months ago
40

The run-on sentence

from Seth's Blog [alt+shift+b] in creative

8 months ago
Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention. The most direct way to improve your writing is to make your sentences shorter. I was reading a magazine article yesterday and was rapidly losing interest....
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Seth's Blog
What do we owe the future? You are someone’s ancestor. Most immediately, you are the ancestor of the you of tomorrow. That’s...
8 months ago
58

What do we owe the future?

from Seth's Blog [alt+shift+b] in creative

8 months ago
You are someone’s ancestor. Most immediately, you are the ancestor of the you of tomorrow. That’s why we don’t spend every penny in our bank account, why we put leftovers in the fridge, why we earn a degree–it’s a gift to the you of tomorrow. Each of us have a way of thinking...
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Seth's Blog
Promises and our best There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are...
8 months ago
51

Promises and our best

from Seth's Blog [alt+shift+b] in creative

8 months ago
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
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Seth's Blog
“I didn’t see you there” Someone I’ve worked with over the years happened to be driving down my street. I called out and said...
8 months ago
63

“I didn’t see you there”

from Seth's Blog [alt+shift+b] in creative

8 months ago
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A...
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Seth's Blog
Boring to who? Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve...
8 months ago
39

Boring to who?

from Seth's Blog [alt+shift+b] in creative

8 months ago
Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to...
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Seth's Blog
Intuition Intuition is simply a theory we haven’t yet put into words. Once we write down and share our...
8 months ago
52

Intuition

from Seth's Blog [alt+shift+b] in creative

8 months ago
Intuition is simply a theory we haven’t yet put into words. Once we write down and share our intuition, it becomes more resilient, focused and useful to others.
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Seth's Blog
Important problems Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower,...
8 months ago
54

Important problems

from Seth's Blog [alt+shift+b] in creative

8 months ago
Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and...
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Seth's Blog
Full circle with myopia In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a...
8 months ago
57

Full circle with myopia

from Seth's Blog [alt+shift+b] in creative

8 months ago
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very)...
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Seth's Blog
Thoughts on audiobooks I’m listening more than reading these days, and I find that a good audiobook can make a real impact...
8 months ago
70

Thoughts on audiobooks

from Seth's Blog [alt+shift+b] in creative

8 months ago
I’m listening more than reading these days, and I find that a good audiobook can make a real impact on the way I absorb and learn from a book. It’s a once in a century sort of shift in this medium. My new book is now available in audio. It’s not on Audible, at least […]
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Seth's Blog
The Strategy Questions My new book (out today) contains more than 500 questions. Here are some to get you started:
8 months ago
47

The Strategy Questions

from Seth's Blog [alt+shift+b] in creative

8 months ago
My new book (out today) contains more than 500 questions. Here are some to get you started:
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Seth's Blog
The challenge of focus groups for bold ideas “We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and...
8 months ago
57

The challenge of focus groups for bold ideas

from Seth's Blog [alt+shift+b] in creative

8 months ago
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is...
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Seth's Blog
Foundering or floundering? Floundering is flopping around and making little progress. A Dutch word for getting mired and lost....
8 months ago
65

Foundering or floundering?

from Seth's Blog [alt+shift+b] in creative

8 months ago
Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom. Too often, in our desperate attempt to not founder, we flounder. Better, I...
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Seth's Blog
Confused about good How often do we assume that popular things are good, and that good things become popular? If your...
8 months ago
49

Confused about good

from Seth's Blog [alt+shift+b] in creative

8 months ago
How often do we assume that popular things are good, and that good things become popular? If your work doesn’t catch on, does that mean it wasn’t good? In almost every field, people with insight, taste and experience admire and emulate good things that aren’t popular, and are...
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Seth's Blog
Moving toward ease “Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our...
8 months ago
58

Moving toward ease

from Seth's Blog [alt+shift+b] in creative

8 months ago
“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When...
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Seth's Blog
Decisions as effort Why are we more likely to get tasks done than to take on new initiatives? Checking something off a...
8 months ago
54

Decisions as effort

from Seth's Blog [alt+shift+b] in creative

8 months ago
Why are we more likely to get tasks done than to take on new initiatives? Checking something off a to-do list requires far less emotional energy than adding something to the list was in the first place. As is often the case, “resistance” is the answer. It’s easy to type a book,...
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Seth's Blog
Early next week… It’s going to get busy around here. I wanted to share some upcoming events (online and in person) so...
8 months ago
58

Early next week…

from Seth's Blog [alt+shift+b] in creative

8 months ago
It’s going to get busy around here. I wanted to share some upcoming events (online and in person) so you can plan ahead… there are five more for the end of the week, but here we go: Linda Rottenberg is joining me on LinkedIn on Monday. She’s built an extraordinary organization...
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Seth's Blog
The interaction cascade Walk into an office, and the person behind the desk begins an interaction. You respond (or react)....
8 months ago
56

The interaction cascade

from Seth's Blog [alt+shift+b] in creative

8 months ago
Walk into an office, and the person behind the desk begins an interaction. You respond (or react). They respond (or react) in turn. Answer the phone. Caller ID tells you who it is–are you smiling? How much enthusiasm or disdain or annoyance or delight comes through? The caller...
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Seth's Blog
It’s not easy to see time Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about...
8 months ago
73

It’s not easy to see time

from Seth's Blog [alt+shift+b] in creative

8 months ago
Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a...
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Seth's Blog
Some simple rules for source control Collaborating on documents and projects has never been easier, which is why we screw it up so often....
8 months ago
67

Some simple rules for source control

from Seth's Blog [alt+shift+b] in creative

8 months ago
Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming: Begin by naming your file with a digit and concept and a date....
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Seth's Blog
Amplifying the fringes Culture is: “People like us do things like this.” We might even have a chance to choose our group....
8 months ago
57

Amplifying the fringes

from Seth's Blog [alt+shift+b] in creative

8 months ago
Culture is: “People like us do things like this.” We might even have a chance to choose our group. Hipsters do this, hippies do that. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. Less agency, but just...
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Seth's Blog
“Please create more tension” This rarely comes up in focus group data. It doesn’t come up when a school talks to students, or a...
8 months ago
35

“Please create more tension”

from Seth's Blog [alt+shift+b] in creative

8 months ago
This rarely comes up in focus group data. It doesn’t come up when a school talks to students, or a conductor asks the orchestra. It doesn’t come up when the gym owner surveys potential members or when a chef or playwright thinks about building something new. But of course, that’s...
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Seth's Blog
The cheap chocolate system The first step in building a successful and elegant strategy is to see the systems that are part of...
8 months ago
40

The cheap chocolate system

from Seth's Blog [alt+shift+b] in creative

8 months ago
The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it...
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Seth's Blog
Twelve days until the first worldwide strategy meetup There are now 280 cities being organized. You can find the list and all the details by clicking...
8 months ago
56

Twelve days until the first worldwide strategy meetup

from Seth's Blog [alt+shift+b] in creative

8 months ago
There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a...
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Seth's Blog
The inevitable meeting When the person you could have been meets the person you are becoming, is it going to be a cause for...
8 months ago
52

The inevitable meeting

from Seth's Blog [alt+shift+b] in creative

8 months ago
When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens.
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Seth's Blog
Everything costs But not all costs are the same. There are three kinds of costs that people get confused about, but...
8 months ago
52

Everything costs

from Seth's Blog [alt+shift+b] in creative

8 months ago
But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to...
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Seth's Blog
Facing the future The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready...
9 months ago
70

Facing the future

from Seth's Blog [alt+shift+b] in creative

9 months ago
The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And...
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Seth's Blog
Little dents Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get...
9 months ago
67

Little dents

from Seth's Blog [alt+shift+b] in creative

9 months ago
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define...
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Seth's Blog
It just barely works This is the story of every new software innovation, and in fact, just about everything engineers...
9 months ago
67

It just barely works

from Seth's Blog [alt+shift+b] in creative

9 months ago
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines....
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Seth's Blog
Yes, but how does it work? I worked with Arthur C. Clarke at the very beginning of my career. He’s most famous for saying, “Any...
9 months ago
52

Yes, but how does it work?

from Seth's Blog [alt+shift+b] in creative

9 months ago
I worked with Arthur C. Clarke at the very beginning of my career. He’s most famous for saying, “Any sufficiently advanced technology is indistinguishable from magic.” Magic isn’t such a bad thing. And we certainly have plenty of advanced technology around. Advanced in the sense...
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Seth's Blog
A really good reason Do you see the defaults? The question, “What are things like around here?” has two possible answers....
9 months ago
43

A really good reason

from Seth's Blog [alt+shift+b] in creative

9 months ago
Do you see the defaults? The question, “What are things like around here?” has two possible answers. When a new idea or opportunity arrives, your organization says yes, unless there’s a really good reason to say no. Or your organization says no, unless someone makes a powerful...
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Seth's Blog
The broomstick objection Every founder, leader, sales rep and person on a dating app has heard this. Why did the Wizard ask...
9 months ago
62

The broomstick objection

from Seth's Blog [alt+shift+b] in creative

9 months ago
Every founder, leader, sales rep and person on a dating app has heard this. Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get...
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Seth's Blog
The opposite of ‘perfect’ It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By...
9 months ago
48

The opposite of ‘perfect’

from Seth's Blog [alt+shift+b] in creative

9 months ago
It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.
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Seth's Blog
The paradox of brittle Optimizing a device or system means squeezing every drop of productivity out of it. In the...
9 months ago
60

The paradox of brittle

from Seth's Blog [alt+shift+b] in creative

9 months ago
Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when...
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Seth's Blog
Find the others: Worldwide Strategy Meetups On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A...
9 months ago
54

Find the others: Worldwide Strategy Meetups

from Seth's Blog [alt+shift+b] in creative

9 months ago
On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation about your strategy with others. Mutual support and peer connection. All the details are on this page. It’s free. A chance to connect...
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Seth's Blog
Twenty questions Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on...
9 months ago
37

Twenty questions

from Seth's Blog [alt+shift+b] in creative

9 months ago
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that...
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Seth's Blog
Discovery and invention Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The...
9 months ago
71

Discovery and invention

from Seth's Blog [alt+shift+b] in creative

9 months ago
Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on...
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Seth's Blog
Who do you want to become? Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly...
9 months ago
42

Who do you want to become?

from Seth's Blog [alt+shift+b] in creative

9 months ago
Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing...
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Seth's Blog
Snowballs and avalanches Residents leave a town because of a lack of services, which cuts the tax base, which leads to more...
9 months ago
54

Snowballs and avalanches

from Seth's Blog [alt+shift+b] in creative

9 months ago
Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more residents leaving… A hip new brand attracts a few opinion leaders, who flash the logo, which attracts more hipsters, who then establish a status...
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Seth's Blog
Unintended consequences …are still consequences. We’re all participants in the systems around us, and complicit in their...
9 months ago
66

Unintended consequences

from Seth's Blog [alt+shift+b] in creative

9 months ago
…are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them.
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Seth's Blog
Hiring for stuck Once an organization figures out a successful model, it begins to grow. And when it grows, it needs...
9 months ago
84

Hiring for stuck

from Seth's Blog [alt+shift+b] in creative

9 months ago
Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And...
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