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Willem L. Middelkoop

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The Idea Factory My mail, WhatsApp and Signal now live in one app I built myself. I called it Contact. It is not a...
a week ago
3

The Idea Factory

from Willem L. Middelkoop [alt+shift+b] in technology

a week ago
My mail, WhatsApp and Signal now live in one app I built myself. I called it Contact. It is not a chat app and not an AI app, it sits somewhere in between. When I tried to draw what it is in my notebook, a factory came out. This post explains that drawing, starting with a...
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Twenty Times Faster On 11 August I wrote in my notebook: the speed at which we move is about twenty times the old top...
6th Sep 2026
2

Twenty Times Faster

from Willem L. Middelkoop [alt+shift+b] in technology

6th Sep 2026
On 11 August I wrote in my notebook: the speed at which we move is about twenty times the old top speed. In one day I do what I used to do in twenty. This post is about that speed, what it does to the human in the loop, and the counterweight I found. It is the first post of...
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Innovation Is Software In August my computer setup changed more than it had in years. And yet the lesson of the month was...
25th Aug 2026
1

Innovation Is Software

from Willem L. Middelkoop [alt+shift+b] in technology

25th Aug 2026
In August my computer setup changed more than it had in years. And yet the lesson of the month was the opposite of new hardware: the existing gear has stretch, innovation is software. This post is about one brain, the machine in the homelab where my files and my agents live, the...
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Counting Agentic Traffic This month I brought Lemmid Count back: the website statistics of my platform, rebuilt from scratch...
6th Jul 2026
1

Counting Agentic Traffic

from Willem L. Middelkoop [alt+shift+b] in technology

6th Jul 2026
This month I brought Lemmid Count back: the website statistics of my platform, rebuilt from scratch without AWStats and without a database. Its party piece is the dimension every other analytics tool throws away: the bots. In the agentic era the question "what did AI agents read...
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Six Websites in Ten Days Halfway June I came back from Amsterdam buzzing. A week and a half later six websites were live on a...
23rd Jun 2026
1

Six Websites in Ten Days

from Willem L. Middelkoop [alt+shift+b] in technology

23rd Jun 2026
Halfway June I came back from Amsterdam buzzing. A week and a half later six websites were live on a publisher that did not exist before: MP1, a static site generator that lives as a ZIP file inside my own CMS. This post is about what made that possible: automating the dull work...
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Elfstedentocht on Feel Last Monday I rode the Fietselfstedentocht, the hottest edition ever, on my fixed gear bike. No bike...
26th May 2026
1

Elfstedentocht on Feel

from Willem L. Middelkoop [alt+shift+b] in technology

26th May 2026
Last Monday I rode the Fietselfstedentocht, the hottest edition ever, on my fixed gear bike. No bike computer, no GPS, no heart rate on my wrist. Just a mechanical watch, a stamp card and my WHOOP quietly recording in the background. Eighteen months ago I wondered whether I could...
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SEO Is Dead In the first week of April I did the SEO job I had put off for years: new landing pages and...
18th Apr 2026
1

SEO Is Dead

from Willem L. Middelkoop [alt+shift+b] in technology

18th Apr 2026
In the first week of April I did the SEO job I had put off for years: new landing pages and thousands of cross-links, on willem.com and on two customer sites, generated through the new API of my platform. It works, and well, I wrote on 4 April. Two weeks later I looked at what it...
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It Observes An observer writing a daily log of what it sees watching Earth, it uses no names of countries or...
13th Mar 2026
1

It Observes

from Willem L. Middelkoop [alt+shift+b] in technology

13th Mar 2026
An observer writing a daily log of what it sees watching Earth, it uses no names of countries or organisations, instead it speaks in metaphorical descriptions. Its distance provides an alternative perspective on our daily news. Let me tell you about this experiment I have been...
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Closing a Draughty Door In the last week of January I could not keep my mind on a task. It felt as if I was running behind,...
3rd Feb 2026
1

Closing a Draughty Door

from Willem L. Middelkoop [alt+shift+b] in technology

3rd Feb 2026
In the last week of January I could not keep my mind on a task. It felt as if I was running behind, non-stop. I have no experience with this, but if I had to speculate I would say I was near a burnout-like experience. This post is not advice. It is a report of a small thing I did...
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Websites with Auto Pilot Why do you need a website, and what can you do to maximise its value while minimising (manual)...
6th Jan 2026
1

Websites with Auto Pilot

from Willem L. Middelkoop [alt+shift+b] in technology

6th Jan 2026
Why do you need a website, and what can you do to maximise its value while minimising (manual) effort? I have been working on this with some of my most innovative customers. What if you no longer need a full blown manual content management system? What if your website updated...
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