There may be no winners of the game of Global Domination (tm), and that is likely the best outcome. Okay, players: jokers are wild, but with a twist: the entire deck is jokers. Since everyone at the table will have five Aces, nobody wins. Welcome to the Trade War Poker Table: nobody wins, as everyone has the same hand of jokers. This is not to say that exploitive, mercantilist "free trade" (no such thing has ever existed) is desirable, much less possible. We're reaping the consequences of what was passed off as "free trade": corporations gleefully gutted National Security to boost profits by offshoring everything that could be offshored. Every nation can impose tariffs or limit imports by other means. Tit for tat tariffs, concessions, grand deals, side deals--everyone has access to the same deck of cards. Who wins each round of play is an open question, as is who wins the game. There are several time-tested strategies in the game for Global Domination (tm). One is domination gained by exporting far more than you import, building up treasure in the form of vast trade surpluses. The problem with this strategy is eventually the nations being stripped by your mercantilist strategy wise up and limit your exports. There is only one way to get around this: military force, i.e. establish a Colonial Empire in which your colonies are forced to buy your surplus production (exports) via a bayonet in their back. Absent force and a colonial empire, mercantilism is eventually defeated by its own success. There is another way to play for Global Domination (tm), and it's the exact opposite of mercantilism: run large, sustained trade deficits by importing more than you export, which beneath the surface is a remarkable flow of trade: the importing nation "exports" its currency in size in exchange for goods and services. Once this currency is "exported" in sufficient quantities, it becomes the dominant currency simply from its ubiquity, its liquidity (i.e. its quantity and ubiquity make it easy to trade everywhere) and its trustworthiness due to its wide ownership across global markets: since the currency is spread across the globe, the issuing nation no longer controls its valuation; that's now set by the market. This is Global Domination (tm) via financing trade rather than by running trade surpluses by exporting tangible goods. Pick one, as you can't have both: either export goods to run mercantilist trade surpluses, and build up a trove of other nation's currencies, or "export" your own currency via sustained trade deficits so it becomes the global lingua franca of financing trade. Due to the demands of the Cold War, this was the U.S. strategy in the postwar era. As I have often explained, the U.S. was not merely in an arms race with the Soviet Union; it was also in a war for influence and alliances. The strongest adhesive in alliances is self-interest; by absorbing the surplus production of its allies in Europe and Asia in exchange for dollars, the U.S. cemented alliances that essentially encircled the Soviet Empire. This strategy was far more effective than open conflict, but it came with a cost. Just as the success of mercantilism generates its own undoing, so too does maintaining a reserve currency via trade deficits / exporting one's currency. Should the issuing nation (in this era, the U.S.) decide to limit imports and reduce its trade deficit, its currency will slowly lose the global scale needed to sustain its market dominance. This is Triffin's Paradox, which I've addressed many times over the years: any currency--and the system for creating and distributing the currency--has two masters it cannot possibly serve equally: the domestic economy and the global economy. Any nation that wants to control the valuation of its currency cannot possibly achieve global financial dominance, as the only way to gain and maintain global financial dominance is to surrender control of the currency's valuation to the market via exporting currency in such vast quantities that the global market sets the value. There's a profound irony in this. To manage the domestic economy, the state wants to control everything: the issuance of currency and its valuation via its relative abundance or scarcity, which is reflected in the cost of credit (i.e. interest rates) and asset prices. But to gain the high ground in the global financial landscape, the currency must serve the global demand for a currency that is ubiquitous, extremely liquid and trustworthy precisely because its value cannot be reset by state diktat. The valuation of a truly global currency is constantly influenced by interest rates, bond issuance, demand and so on--all the features of a transparent marketplace. The game of Global Domination (tm) will never be decided by a deck of jokers. The real game is 5-card draw: you play the cards you've been dealt by Nature, history, culture and chance. Every nation has a spectrum of strengths and weaknesses, advantages and disadvantages. Some are rich in resources, some are poor in resources. Some have advantageous geography, some less so. Some have cultural coherence, others have diversity; each is a strength and a weakness. In Nature, the winner is not necessarily the strongest or the one most blessed by chance. The winner tends to be the one with the greatest capacity and incentives for flexibility, experimentation, a level playing field (i.e. social mobility) decentralized capital and all the traits of fast adaptation: if not an appetite then at least a capacity for a continual churn of instability, failure and self-criticism, which are the necessary components of experimentation. There may be no winners of the game of Global Domination (tm), and that is likely the best outcome. Any form of dominance generates its own undoing. New podcast: The Coming Global Recession will be Longer and Deeper than Most Analysts Anticipate (42 min) My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, DawgPond ($70), for your splendidly generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, Lucia U. ($70), for your marvelously generous subscription to this site -- I am greatly honored by your support and readership. Thank you, Peter C. 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The global recession will be deeper and longer than those relying on models based on the past two decades of hyper-globalization and hyper-financialization anticipate. While everyone focuses on conflicts between nations, few look at the problems shared by nations. Richard Bonugli and I discuss both sets of problems in our latest podcast. The conflict sphere is dominated by the trade wars that are bubbling up here in the first inning of the global rebalancing of national interests and global trade/financial frameworks. Supporting these frameworks benefits participating nations until they don't, at which point they're jettisoned. The conviction that these frameworks, linch-pinned by the U.S. since the end of World War II in 1945, no longer serve America's core national security interests, is reaching a rough consensus, and as a result some describe the U.S. as a "rogue superpower." In other words, now that the U.S. is no longer the dumping ground for global surpluses of production, it's seen as "going rogue." There's a certain naivete in the notion that any nation acts selflessly for the good of all. All nation-states act in their own interests, just as global corporations act to optimize shareholder value and profits while proclaiming the wonderfulness of their products and services. Nations support cooperative arrangements when it benefits them, and exit those arrangements when they morph from benefit to burden. This rebalancing of cooperation and self-interest is taking place in the larger context of non-trade problems shared by all developed nations. Developing nations share many of these same problems as well: soaring debt loads, resource scarcities, corruption, mal-investment, high inflation, stagnating economies, aging populations, shrinking workforces, rising social costs and massive public health issues, many of which have been expanding rapidly behind the focus on trade and conflicting interests. The ubiquity of these issues is striking. In some ways, developed nations share more problems than they seem to realize. Consider the global rise of lifestyle diseases generated by dramatic shifts in diets and fitness. These manifest as metabolic disorders (prediabetes, diabetes) and a broad range of other chronic diseases such as heart disease and cancers. Metabolic disorders generated by changing lifestyles are now weighing heavily on nations around the world, from the U.S. and Mexico to China, India, the Mideast and beyond. The problems generated by aging populations and declining birthrates are also shared by many nations. The same is true of rising debt levels, both public and private, which threaten to destabilize economies via either ruinously high inflation or fiscal frugality, i.e. austerity. Here is total credit in the U.S., a sobering chart that mirrors the debt loads of many other nations--debt that is outstripping GDP and income as interest rates rise in the new era of global inflationary forces. The world's nations have awakened to the risks of becoming dependent on other nations for essential commodities, manufactured goods and markets. Tariffs may well be merely the at-bat players in the first innings. If history is any guide, outright bans on imports from selected nations will eventually be viewed as the only available option to rebalance national security priorities. The degrees of national dependence will become increasingly consequential as mercantilist nations that have relied on exports for growth will find markets for their exports shutting down, crippling domestic growth. Nations that attempt to become self-sufficient will find the demands for capital investment will pressure consumer spending, even as the decline of cheap imports institutionalizes inflation and price increases that outstrip wage increases. Stagflation will hinder both investment and consumer spending. Austerity will crimp fiscal borrowing and spending, and capital sloshing around the world seeking low-risk returns will face unprecedented challenges as capital controls proliferate and nations change the rules overnight. I often focus on scale because this is a limiting factor. While there may well be growth opportunities for investing in developing nations, the scale of capital sloshing around global markets will find the investment pipelines the equivalent of a straw: there is no way to deploy $100 billion in small markets and economies, never mind $1 trillion or $10 trillion. As Immanuel Wallerstein observed, Capitalism may no longer be attractive to capitalists as all these dynamics play out in a vast, inter-connected, unpredictable rebalancing of global interests and increasingly destabilizing attempts to solve complex, intractable problems with cobbled-together expediencies or doing more of what's already failed. There won't be any "saves" in this rebalancing, and so the global recession will be deeper and longer than those relying on models based on the past two decades of hyper-globalization and hyper-financialization anticipate. New podcast: The Coming Global Recession will be Longer and Deeper than Most Analysts Anticipate (42 min) My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, Larry M. ($70), for your splendidly generous subscription to this site -- I am greatly honored by your steadfast support and readership.   Thank you, Gordon L. ($70), for your marvelously generous subscription to this site -- I am greatly honored by your support and readership. Thank you, Alan D. 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Consuming more of this Ultra-Processed World is not a path to "the good life," it's a path to the destruction and derangement of an Ultra-Processed Life. The digital realm, finance, and junk food have something in common: they're all ultra-processed, synthetic versions of Nature that have been designed to be compellingly addictive, to the detriment of our health and quality of life. In focusing on the digital realm, money (i.e. finance, "growth," consuming more as the measure of all that is good) and eating more of what tastes good, we now have an Ultra-Processed Life. All three-- the digital realm, money in all its manifestations and junk food--are all consumed: they all taste good, i.e. generate endorphin hits, and so they draw us into their synthetic Ultra-Processed World. We're so busy consuming that we don't realize they're consuming us: in focusing on producing and consuming more goods and services as the sole measure of "the good life," it's never enough: if we pile up $1 million, we focus on piling up $2 million. If we pile up $2 million, we focus on accumulating $3 million. And so on, in every manifestation of money and consumption. The digital realm consumes our lives one minute and one hour at a time, for every minute spent focusing on a screen is a minute taken from the real world, which is the only true measure of the quality of our life. Ultra-processed food is edible, but it isn't nutritious. It tastes good, but it harms us in complex ways we don't fully understand. This is the core dynamic of the synthetic "products and services" that dominate modern life: the harm they unleash is hidden beneath a constant flow of endorphin hits, distractions, addictive media and unfilled hunger for all that is lacking in our synthetic Ultra-Processed World: a sense of security, a sense of control, a sense of being grounded, and the absence of a hunger to find synthetic comforts in a world stripped of natural comforts. In effect, we're hungry ghosts in this Ultra-Processed World, unable to satisfy our authentic needs in a synthetic world of artifice and inauthenticity. The more we consume, the hungrier we become for what is unavailable in an Ultra-Processed Life. We're told there's no upper limit on "growth" of GDP, wealth, abundance, finance or consumption, but this is a form of insanity, for none of this "growth" addresses what's lacking and what's broken in our lives, the derangements generated by consuming (and being consumed by) highly profitable synthetic versions of the real world. Insanity is often described as doing the same thing and expecting a different result. So our financial system inflates yet another credit-asset bubble and we expect that this bubble won't pop, laying waste to everyone who believed that doing the same thing would magically generate a different result. But there is another form of insanity that's easily confused with denial: we are blind to the artificial nature of this Ultra-Processed World and blind to its causal mechanisms: there is only one possible output of this synthetic version of Nature, and that output is a complex tangle of derangements that we seek to resolve by dulling the pain of living a deranged life. We're not in denial; we literally don't see our Ultra-Processed World for what it is: a manufactured mirror world of commoditized derangements and distortions that have consumed us so completely that we've lost the ability to see what's been lost. Ultra-processed snacks offer the perfect metaphor. We can't stop consuming more, yet the more we consume the greater the damage to our health. The worse we feel, the more we eat to distract ourselves, to get that comforting endorphin hit. It's a feedback loop that ends in the destruction of our health and life. Once we've been consumed by money, the digital realm and ultra-processed foods, we've lost the taste for the real world. A fresh raw carrot is sweet, but once we're consuming a diet of sugary cold cereals and other equivalents of candy, we no longer taste the natural sweetness of a carrot; it's been lost in the rush of synthetic extremes of salt, sugar and fat that make ultra-processed foods so addictive. To recover the taste of real food, we first have to completely abandon ultra-processed foods-- Go Cold Turkey. The idea that we can consume junk food and maintain the taste for real food in some sort of balance is delusional, for the reasons stated above: junk food destroys our taste for real food and its artificially generated addictive qualities will overwhelm our plan to "eat healthy" half the time. Just as there is no "balance" between ultra-processed food and real food, there is no balance between the synthetic Ultra-Processed World and the real world. We choose one or the other, either by default or by design. Credit--borrowing money created out of thin air--is the financial equivalent of ultra-processed food. The machinery that spews out the addictive glop is complicated: in the "food" factory, real ingredients are processed into addictive snacks. In finance, reverse repos, swaps, derivatives, mortgages, etc. generate a highly addictive financial product: credit. Just as with ultra-processed food, the more credit we consume, the more it consumes us. I owe, I owe, so off to work I go. The derangements of synthetic food, digital realms and finance have yet to fully play out. Consuming more of this Ultra-Processed World is not a path to "the good life," it's a path to the destruction and derangement of an Ultra-Processed Life. New podcast: Roaring 20s or Great Depression 2.0? (40 min) My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, Deliteful ($70), for your splendidly generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, Mark N. ($70), for your marvelously generous subscription to this site -- I am greatly honored by your support and readership. Thank you, Jim L. ($7/month), for your magnificently generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, Steve ($7/month), for your superbly generous contribution to this site -- I am greatly honored by your support and readership. Go to my main site at www.oftwominds.com/blog.html for the full posts and archives.

In one way or another, we're all POD People now, for precarity, ordeals and debasement are the New Normal. In the cultural zeitgeist, the term Pod People refers to the novel and film franchise Invasion of the Body Snatchers, in which nomadic aliens reach Earth and spawn emotionless replicas of humans. The Pod People have been viewed as metaphors for Communism (the replacement of individuals with zombie-like Group-Think) and for conformity, i.e. social Group-Think. My meaning is entirely different: POD People refers to the present reality of Precariats in 2025, who live in a world of Precarity, Ordeals and Debasement (POD): precarity--insecure work and income; ordeals--finding affordable housing and healthcare (difficult for low-income wage earners), dealing with institutional bureaucracies, public and private; and debasement, what I call Anti-Progress, the debasement of goods and services across the spectrum of daily life, the incremental decline of quality and value, often in ways that are unseen yet consequential. The ranks of the POD People are swelling, expanding far beyond the working class deep into the middle class and upper middle class as secure employment becomes scarce, housing, healthcare and childcare become increasingly unaffordable, and the asset bubbles that have provided a veneer of financial security to the middle class are wobbling. The debasement of food and the digital world affect everyone. The nutrient content of our food has been declining for years, even as ultra-processed foods replace real foods due to the higher profitability of ultra-processed snacks and products. The debasement of the digital world manifests in many ways, debasing our mental and social health. What once worked is now an ordeal. Under-competence is now the norm, meaning fewer workers know how to fix what's broken. Regulatory thickets make what was once relatively smooth (obtaining a building permit, etc.) into months-long ordeals, and simple tasks now require extraordinary effort to get stuff fixed or restored. Medical appointments are now booked months in advance, replacement parts are no longer available--the list of debasement / Anti-Progress is essentially endless. In one way or another, we're all POD People now, for precarity, ordeals and debasement are the New Normal. New podcast: Roaring 20s or Great Depression 2.0? (40 min) My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, CBT ($70), for your astoundingly generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, SolarGirl ($70), for your marvelously generous subscription to this site -- I am greatly honored by your support and readership. Thank you, Doogie ($7/month), for your magnificently generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, Earl H. ($70), for your superbly generous contribution to this site -- I am greatly honored by your support and readership. Go to my main site at www.oftwominds.com/blog.html for the full posts and archives.

Denial doesn't end well, and the 'Economy of Denial' is destined to deconstruction. Even the most opinionated become circumspect when the discussion turns to The Addiction Economy, for the term The Addiction Economy calls things by their real name, which disrupts our protective shield of denial. Yes, denial, for ours is an Economy of Denial, where the surface stability of normalcy demands we avoid calling things by their real name at all costs, for that lays bare the core mechanisms of the Economy of Denial: addiction, extortion, deception. This is a jarring, disturbing mirror, for we see our own reflection. We become quiet when The Addiction Economy comes up, for the core concept here is that highly profitable addictions have been normalized to the degree that the majority of the populace is addicted but doesn't identify their addiction as an addiction because the words addiction and extortion have such negative connotations that they threaten both our sense of normalcy (i.e. belonging to the safe, stable, acceptable majority) and our self-pride that we're far above the poor lost souls who succumb to addiction. Addiction calls up images of illicit drugs and lost souls trapped in destructive dependency. Since discipline and will power are the highly valued engines of accomplishment, we view addicts with disdain, for their emotional craving for immediate comfort and solace has overwhelmed their rational will. This is why saying that we're addicted to our phones, social media, snacks, junk food, fast food, novelty, selfies, entertainment, the endless scroll of "news" and all things "money" is so disquieting, as all of these addictions have been normalized. Since "everyone does it," it can't be an addiction, right? The denial isn't just about recognizing behaviors as destructive dependencies; it's also a denial of the core dynamic of our economy, which is weaponizing and normalizing our instincts to overcome our rationality. As Charles Darwin observed, "The very essence of instinct is that it's followed independently of reason." It's natural to seek sources of immediate comfort and solace, and be drawn to sources of novelty, distraction, amusement and belonging that are socially approved. These are our instinctual, hard-wired drives for dopamine hits and endorphin highs. What The Addiction Economy does is exploit these instincts by engineering products and service to be so addictive that dependency is guaranteed. Given an immediate dopamine hit, rationality and will both dissipate into the ether, and the instinct to get another hit of comfort and solace increases. Bet you can't eat just one is the entire goal, and it's easily amplified / weaponized. But just as important as the weaponization is the narrative control of normalizing destructive dependencies: impulsively looking at our phone hundreds of times a day isn't like an addict seeking a hit; it's normal. Turning to snacks for dopamine hits isn't an addiction, it's normalized. Everyone snacks, all day long. This narrative control is so effective that anyone who refuses to get on board the addiction train is considered not just abnormal, but a threat because refusal is a way of saying "all of this is destructively addictive," i.e. calling things by their real name, and this brings us face to face with our own dependencies on these products and services to provide us comfort, amusement and solace. Just as the alcoholic cannot admit to being addicted to alcohol, we can't admit that our dependencies are dependencies. We rationalize it all away, for the rational mind cannot reverse our hard-wired instincts, but it is absolutely masterful at conjuring rationalizations. The same can be said for extortion, an ugly sounding word conjuring up images of sordid gangsters and helpless victims. That this is a core strategy of Corporate America is an ugly truth that we prefer to cloak with denial. I outlined this dynamic in Here Come the Chaos Monkeys: we took away the durability of your appliance, now pay us extra for an extended warranty. Deception is a core dynamic in the Economy of Denial, for to call it deception, i.e. by its real name, is to reveal the destructive nature of the economy. Deception plays out in multiple levels: products are labeled deceptively to con consumers into buying what they seek--a high-status product that enhances their self-worth in a society geared for downward mobility--with an inferior product intentionally packaged to claim something that isn't true. So the package of coffee is labeled "Kona Coffee," but the fine print reveals it is only 10% Kona coffee. The other 90% is cheap filler. The idea is obvious: label cheap coffee as being $50 per pound specialty coffee, and sell it to those who feel better about themselves drinking coffee that's labeled as high-status. The deception is universal: the once prestigious brand is now made cheaply as a commoditized product bound for the landfill, but the brand can still be milked for higher profit margins. Here's another example. I recently accompanied a friend seeking 100% cranberry juice at a Big Box retailer. A dizzying array of juices claimed to be 100% cranberry juice, but this was not the case; a careful reading of the label revealed that they were "100% juice" but not 100% cranberry juice; they were blends of cheaper juices. Only one brand had only cranberry juice in the list of ingredients. The rest were intentionally deceptive. The most important deception is the one protecting us from admitting that our economy doesn't just profit from deception, it's dependent on deception, in effect addicted to addiction, extortion and deception because if these were somehow extinguished, profits would collapse. Denial is the core dynamic of collapse. Refusing to call things by their real name is the core rationalization that enables us to avoid facing our economy's dependence on destructive dependencies. It's cute to call the weaponization of instinct The Attention Economy, but that doesn't change the fact that it's The Addiction Economy. Denial doesn't end well, and the Economy of Denial is destined to deconstruction. Our only option as individuals and households is Going Cold Turkey in our Addiction Economy. New podcast: Roaring 20s or Great Depression 2.0? (40 min) My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, CBT ($70), for your astoundingly generous subscription to this site -- I am greatly honored by your support and readership.   Thank you, SolarGirl ($70), for your marvelously generous subscription to this site -- I am greatly honored by your support and readership. 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