Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
47
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and […]
6 months ago

Improve your reading experience

Logged in users get linked directly to articles resulting in a better reading experience. Please login for free, it takes less than 1 minute.

More from Seth's Blog

Rainy day surfer

Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal. Broken systems need your help precisely […]

6 hours ago 1 votes
Figs, ivy, silphium and of course, commerce

It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves […]

yesterday 2 votes
Own it and label it

This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that […]

yesterday 2 votes
Polishing the problem

I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s personal. I don’t want to talk about it. I will think about this often. I can add another problem just like this one. I can do this. Persistent perfect problems are a great way to […]

2 days ago 2 votes
Clarity about the benefits

Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and organizational efficiency. Organizing for empathy can be […]

3 days ago 3 votes

More in creative

Rainy day surfer

Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal. Broken systems need your help precisely […]

6 hours ago 1 votes
JD Vance and Vice Signaling

Abandon your values for power and profit

5 hours ago 1 votes
Figs, ivy, silphium and of course, commerce

It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves […]

yesterday 2 votes
13 Things I Learned Reading a 225 Page Report About the Gaming Industry

A quick poll for readers before we get started - you may have noticed there’s a lot of politics going on in the world right now.

yesterday 2 votes
Own it and label it

This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that […]

yesterday 2 votes