Grow With Less
Germany Used to Know How to Change
I grew up in Houilles, a suburb of Paris, and my first real encounter with Germany was a trip to...
4th Apr 2026
I grew up in Houilles, a suburb of Paris, and my first real encounter with Germany was a trip to Berlin when I was about sixteen. I was visiting my penpal Juliane. I remember thinking I wanted to be there forever. The city felt like an infinite canvas, raw and open and full of...
Grow With Less
Is Your Language Learning App Lying to You?
A user emailed us this week asking for a refund.
“Your app doesn’t understand my pronunciation. I...
29th Mar 2026
A user emailed us this week asking for a refund.
“Your app doesn’t understand my pronunciation. I used Rosetta Stone before and never had to repeat phrases five or six times.”
My first instinct was to investigate. Maybe our speech recognition was broken. Maybe there was a bug.
So...
Grow With Less
Why I'm Shutting Down Lorelight (And What It Taught Me About GEO)
I’m shutting down Lorelight.
Not because it didn’t work. Not because I ran out of money. But because...
31st Oct 2025
I’m shutting down Lorelight.
Not because it didn’t work. Not because I ran out of money. But because I realized something that probably should have been obvious from the start.
Let me explain.
What Was Lorelight?
A few months ago, I launched Lorelight—a generative engine...
Grow With Less
The unexpected end of the slow, ramp of death
6 months ago, I had just finished creating my first SaaS: the French Together app.
My goal was...
1st Nov 2022
6 months ago, I had just finished creating my first SaaS: the French Together app.
My goal was simple: launch it and reach $20k MRR.
Writing this, I can’t help but laugh.
$20k MRR for a first SaaS? Really?
Only 2 types of people would set such an ambitious goal:
Someone who never...
Grow With Less
The 27 tools I use to grow my online business
People often ask me what tools I use to build and grow French Together so I thought I would put...
30th Oct 2022
People often ask me what tools I use to build and grow French Together so I thought I would put together a list of my favorites.
These are not necessarily the best and trendiest tools, some may even be considered old-fasshioned. But they are the tools that help me build and grow...
Grow With Less
My SEO traffic collapsed so I built a SaaS (Early 2022 retrospective)
Sometime last year, I decided to turn the French Together course (a self-study French course for...
9th May 2022
Sometime last year, I decided to turn the French Together course (a self-study French course for English speakers) into a language learning app.
This was done in 3 steps:
Learning how to code Building the French Together app Launching Here is how I went about each step and what I...
Grow With Less
A Quick and Easy Win for the New Year (and an Important Check)
2020 is finally over (thank God.)
Which means it’s time for some New Year cleaning.
You may have...
14th Jan 2021
2020 is finally over (thank God.)
Which means it’s time for some New Year cleaning.
You may have articles or copyright notices that reference previous years.
Now is the perfect time to update these and make sure they say “2021” and not “2020” or even “2019.”
To find pages...
Grow With Less
How to Use Haro to Build Backlinks from the World's Best Websites
You know you need backlinks
You may even have tried broken link building, the skyscraper technique,...
14th Jul 2020
You know you need backlinks
You may even have tried broken link building, the skyscraper technique, and other link building tactics but they made you feel desperate.You don’t want to send hundreds of emails, you just want to build backlinks.
You are in the right place.
I love...
Grow With Less
64 Weak Words and Flabby Expressions That Clog up Your Writing
Weak words are everywhere.
Like ants invading your home in summer, they slip through the cracks and...
8th Jun 2020
Weak words are everywhere.
Like ants invading your home in summer, they slip through the cracks and slowly distract your reader.
They turn fascinating ideas into never-ending articles people can’t wait to run away from.
Worse, they undermine you and make you sound...
Grow With Less
7 Dangerous Meta Description Mistakes That Are Ruining Your CTR
I have some bad news.
Writing great content, building quality backlinks and having catchy blog post...
5th May 2020
I have some bad news.
Writing great content, building quality backlinks and having catchy blog post titles is not enough.
You could have all this and still get very little traffic.
Why?
Because you need people to choose your article over competing articles in the search...
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