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Pitch competitions as a measure of success In our early days of my startup, I would try to enter as many pitch competitions as was feasible,...
21st Aug 2023
47

Pitch competitions as a measure of success

from 42! [alt+shift+b] in startups

21st Aug 2023
In our early days of my startup, I would try to enter as many pitch competitions as was feasible, just to try and get our project in front of as many eyes as possible and get our names mentioned in the popular startup press. I used to give everything in these competitions, and we...
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The folly of trying to replace spreadsheets Our very earliest marketing copy for our HR SaaS was “Replace your spreadsheet nightmare with a nice...
11th Jul 2023
49

The folly of trying to replace spreadsheets

from 42! [alt+shift+b] in startups

11th Jul 2023
Our very earliest marketing copy for our HR SaaS was “Replace your spreadsheet nightmare with a nice clean HR database…” We thought it was a cute and quirky tagline, and that it would immediately relatable to our target audience of business and human resource managers. After all...
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Does your SaaS actually save your customers from doing more work? A recent conversation on Twitter with a colleague has reminded of this dilemma that we faced in our...
11th Jun 2023
49

Does your SaaS actually save your customers from doing more work?

from 42! [alt+shift+b] in startups

11th Jun 2023
A recent conversation on Twitter with a colleague has reminded of this dilemma that we faced in our early days of launching my SaaS. You see, In 25 years of consulting to small businesses, I had learned that business owners and managers were faced with the challenge of recording...
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I got booted from one of my own company’s Slack channels... So, last week I got removed from one of my company’s Slack channels… and it was probably the best...
1st May 2023
55

I got booted from one of my own company’s Slack channels...

from 42! [alt+shift+b] in startups

1st May 2023
So, last week I got removed from one of my company’s Slack channels… and it was probably the best thing that could have happened for me, and my company. You see, like most companies, we have ‘global’ chat channels that everyone participates in, plus each team has distinct...
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Embracing AI I could only avoid AI in my startup for so long before I actually found a use for it… How I used...
3rd Apr 2023
50

Embracing AI

from 42! [alt+shift+b] in startups

3rd Apr 2023
I could only avoid AI in my startup for so long before I actually found a use for it… How I used ChatGPT to make the life of my support team easier.
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Hanging on to 'stuff' Like most families, we like to start the new year with a bit of a clean slate, which means moving on...
3rd Jan 2023
37

Hanging on to 'stuff'

from 42! [alt+shift+b] in startups

3rd Jan 2023
Like most families, we like to start the new year with a bit of a clean slate, which means moving on old pieces of furniture and belongings that are just cluttering our life and no longer needed. But this is a surprisingly difficult task. Almost every time we go to get rid of a...
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Wrestling with the scammers Photo by Dan Nelson on Unsplash I guess one of the downsides of the rising popularity and profile of...
16th Sep 2022
37

Wrestling with the scammers

from 42! [alt+shift+b] in startups

16th Sep 2022
Photo by Dan Nelson on Unsplash I guess one of the downsides of the rising popularity and profile of our HR startup is that it attracts the lowest online lifeforms to try and see if they can make illicit profit from it. We have been getting the occasional trial user signing up...
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F1, Sport and Reality TV It’s been two days now since I stayed up late to watch the final race of the F1 season in Abu Dhabi...
15th Dec 2021
30

F1, Sport and Reality TV

from 42! [alt+shift+b] in startups

15th Dec 2021
It’s been two days now since I stayed up late to watch the final race of the F1 season in Abu Dhabi with my sons. Full disclosure, we are all team Hamilton fans here, and were excited to watch the final deciding race as to who would take out the 2021 World Driver’s...
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My first ever app I made and sold... I was digging through a cupboard today, when I came across the package shown below. I was initially...
30th Nov 2021
33

My first ever app I made and sold...

from 42! [alt+shift+b] in startups

30th Nov 2021
I was digging through a cupboard today, when I came across the package shown below. I was initially flabbergasted that I still had a copy on hand, but that soon gave way to feelings of nostalgia that took me back 30 years (yes, that is 3 decades) to when I first created this. It...
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How we "judo'd" a server outage to create a customer evangelist Photo by Erik Mclean on Unsplash I was listening to Arvid Kahl’s latest podcast episode on my...
11th Oct 2021
37

How we "judo'd" a server outage to create a customer evangelist

from 42! [alt+shift+b] in startups

11th Oct 2021
Photo by Erik Mclean on Unsplash I was listening to Arvid Kahl’s latest podcast episode on my morning walk today, where he talked about Facebook’s recent 6 hour outage, and how you can ‘judo’ negative things like server downtime into a positive outcome. As a former student of the...
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