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Trims and fits: How product design works, at Buck Mason Back in the spring, we spent some time with the Buck Mason team in LA , working on a project but...
a week ago
4

Trims and fits: How product design works, at Buck Mason

from Permanent Style [alt+shift+b] in design

a week ago
Back in the spring, we spent some time with the Buck Mason team in LA , working on a project but also learning about their design process, how their references work and the way those feed into finished products.  This was important for me be... > Read more
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The silks of Como: A reminder of the value of craft I miss this. Visiting a mill is such an enjoyable, often inspiring experience, yet I don’t do it as...
2nd Sep 2026
1

The silks of Como: A reminder of the value of craft

from Permanent Style [alt+shift+b] in design

2nd Sep 2026
I miss this. Visiting a mill is such an enjoyable, often inspiring experience, yet I don’t do it as much as I used to. Perhaps because once you’d done one worsted weaver it’s hard to justify more.  But we’ve never done silk. I did go to Vann... > Read more
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Introducing: The PS Guayabera We love a guayabera shirt at Permanent Style. On my 2022 trip to Mexico I picked up two lovely...
3rd Aug 2026
1

Introducing: The PS Guayabera

from Permanent Style [alt+shift+b] in design

3rd Aug 2026
We love a guayabera shirt at Permanent Style. On my 2022 trip to Mexico I picked up two lovely shirts which sadly, like the Cadbury’s Freddo , appear to have suffered from some form of sartorial shrinkflation. It can’t possibly be me that’s ... > Read more
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Groupthink: A tale of noughties nostalgia By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded...
1st Jul 2026
1

Groupthink: A tale of noughties nostalgia

from Permanent Style [alt+shift+b] in design

1st Jul 2026
By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded eccentricities that looked so dashing on friends’ fit posts, their criss-crossing straps so gloriously inconvenient, they put me in mind of th... > Read more
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Maximilian Mogg made-to-measure black tie: Review I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was...
1st Jun 2026
1

Maximilian Mogg made-to-measure black tie: Review

from Permanent Style [alt+shift+b] in life

1st Jun 2026
I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard Gelding on North Audley Street.  I was interested in having something from Max both because ... > Read more
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How to dress like Luciano Barbera Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he...
1st May 2026
1

How to dress like Luciano Barbera

from Permanent Style [alt+shift+b] in design

1st May 2026
Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in an understated manner.  Dressing comfortably means eschewing the uber-tight suit... > Read more
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MTO open for donegals, liner and cashmere knits The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is...
1st Apr 2026
1

MTO open for donegals, liner and cashmere knits

from Permanent Style [alt+shift+b] in design

1st Apr 2026
The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up .  The big new things this year are a quilted liner for the donegal coats, a small ... > Read more
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Dress codes: The meaningful tailoring of Tinker Tailor Soldier Spy By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good...
2nd Mar 2026
1

Dress codes: The meaningful tailoring of Tinker Tailor Soldier Spy

from Permanent Style [alt+shift+b] in design

2nd Mar 2026
By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good taste means trying to dress like a spy from a film. There’s James Bond of course – and goodness knows there’s enough advice out there for anyo... > Read more
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The rules and how to break them: Your socks should match your trousers Well, hello there. Welcome back to our series on the menswear ‘rules’, where we explain why these...
2nd Feb 2026
1

The rules and how to break them: Your socks should match your trousers

from Permanent Style [alt+shift+b] in design

2nd Feb 2026
Well, hello there. Welcome back to our series on the menswear ‘rules’, where we explain why these conventions exist and as a result how they should be broken.  The key is not to follow any rule blindly. Instead, see these rules as advice fr... > Read more
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Reader Profile: Jaime Jaime is a reader based in Atlanta, Georgia. He’s a pastor there, and works particularly on social...
2nd Jan 2026
1

Reader Profile: Jaime

from Permanent Style [alt+shift+b] in design

2nd Jan 2026
Jaime is a reader based in Atlanta, Georgia. He’s a pastor there, and works particularly on social justice projects and inter-faith relations. Church has always been an excuse for him to dress up, but also an excuse to talk to young men in t... > Read more
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