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The silks of Como: A reminder of the value of craft I miss this. Visiting a mill is such an enjoyable, often inspiring experience, yet I don’t do it as...
3 weeks ago
1

The silks of Como: A reminder of the value of craft

from Permanent Style [alt+shift+b] in design

3 weeks ago
I miss this. Visiting a mill is such an enjoyable, often inspiring experience, yet I don’t do it as much as I used to. Perhaps because once you’d done one worsted weaver it’s hard to justify more.  But we’ve never done silk. I did go to Vann... > Read more
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Introducing: The PS Guayabera We love a guayabera shirt at Permanent Style. On my 2022 trip to Mexico I picked up two lovely...
3rd Aug 2026
1

Introducing: The PS Guayabera

from Permanent Style [alt+shift+b] in design

3rd Aug 2026
We love a guayabera shirt at Permanent Style. On my 2022 trip to Mexico I picked up two lovely shirts which sadly, like the Cadbury’s Freddo , appear to have suffered from some form of sartorial shrinkflation. It can’t possibly be me that’s ... > Read more
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Groupthink: A tale of noughties nostalgia By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded...
1st Jul 2026
1

Groupthink: A tale of noughties nostalgia

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1st Jul 2026
By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded eccentricities that looked so dashing on friends’ fit posts, their criss-crossing straps so gloriously inconvenient, they put me in mind of th... > Read more
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Maximilian Mogg made-to-measure black tie: Review I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was...
1st Jun 2026
1

Maximilian Mogg made-to-measure black tie: Review

from Permanent Style [alt+shift+b] in life

1st Jun 2026
I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard Gelding on North Audley Street.  I was interested in having something from Max both because ... > Read more
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How to dress like Luciano Barbera Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he...
1st May 2026
1

How to dress like Luciano Barbera

from Permanent Style [alt+shift+b] in design

1st May 2026
Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in an understated manner.  Dressing comfortably means eschewing the uber-tight suit... > Read more
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MTO open for donegals, liner and cashmere knits The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is...
1st Apr 2026
1

MTO open for donegals, liner and cashmere knits

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1st Apr 2026
The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up .  The big new things this year are a quilted liner for the donegal coats, a small ... > Read more
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Dress codes: The meaningful tailoring of Tinker Tailor Soldier Spy By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good...
2nd Mar 2026
1

Dress codes: The meaningful tailoring of Tinker Tailor Soldier Spy

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2nd Mar 2026
By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good taste means trying to dress like a spy from a film. There’s James Bond of course – and goodness knows there’s enough advice out there for anyo... > Read more
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The rules and how to break them: Your socks should match your trousers Well, hello there. Welcome back to our series on the menswear ‘rules’, where we explain why these...
2nd Feb 2026
1

The rules and how to break them: Your socks should match your trousers

from Permanent Style [alt+shift+b] in design

2nd Feb 2026
Well, hello there. Welcome back to our series on the menswear ‘rules’, where we explain why these conventions exist and as a result how they should be broken.  The key is not to follow any rule blindly. Instead, see these rules as advice fr... > Read more
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Reader Profile: Jaime Jaime is a reader based in Atlanta, Georgia. He’s a pastor there, and works particularly on social...
2nd Jan 2026
1

Reader Profile: Jaime

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2nd Jan 2026
Jaime is a reader based in Atlanta, Georgia. He’s a pastor there, and works particularly on social justice projects and inter-faith relations. Church has always been an excuse for him to dress up, but also an excuse to talk to young men in t... > Read more
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Our favourite restaurants in London By Lucas Nicholson. When tailors and other artisans visit us in London, they nearly always ask about...
1st Dec 2025
1

Our favourite restaurants in London

from Permanent Style [alt+shift+b] in design

1st Dec 2025
By Lucas Nicholson. When tailors and other artisans visit us in London, they nearly always ask about the best places to eat. Their hotel is already booked after all, and they know what they’re doing all day. But local restaurant recommendati... > Read more
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