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Ignore advice that drains you My music career was derailed when I took some advice from an expert. I walked out of his office...
7th Sep 2000
1

Ignore advice that drains you

from Derek Sivers podcast [alt+shift+b] in startups

7th Sep 2000
My music career was derailed when I took some advice from an expert. I walked out of his office sad, but acknowledging that he was right. That was the smartest thing to do to be a big success. So that’s what I did. I stopped putting my full attention into my own music,...
Call the destination, and ask for directions Most of us don’t know what to do next. We know where we want to be, but we don’t know how to get...
1st Aug 2000
1

Call the destination, and ask for directions

from Derek Sivers podcast [alt+shift+b] in startups

1st Aug 2000
Most of us don’t know what to do next. We know where we want to be, but we don’t know how to get there. Work backwards. Just contact someone who’s there, and ask how to get there. If you want to play a concert at the biggest club in town, show up on a weekday...
Describe your music like a non-musician When describing your music, don’t use musician language. For most people, listening to music is...
1st Jul 2000
1

Describe your music like a non-musician

from Derek Sivers podcast [alt+shift+b] in startups

1st Jul 2000
When describing your music, don’t use musician language. For most people, listening to music is like a cat watching cars go by. “That one was blue.” Only an expert or mechanic would be able to describe the technical details of the passing car. Think what one...
Life is like high school When you’re in high school, it’s all about popularity, cliques, and being cool. Many people get...
1st Jun 2000
1

Life is like high school

from Derek Sivers podcast [alt+shift+b] in startups

1st Jun 2000
When you’re in high school, it’s all about popularity, cliques, and being cool. Many people get out of college thinking the world will be like that — like the harder you work, the more you’ll be rewarded. But it’s not. But you can make this work in your favor. You can...
Every breakthrough comes from someone you know When I was promoting my music, I used to look to the big wide world for opportunities. When you...
1st May 2000
1

Every breakthrough comes from someone you know

from Derek Sivers podcast [alt+shift+b] in startups

1st May 2000
When I was promoting my music, I used to look to the big wide world for opportunities. When you come to an opportunity through a connection, you have an advantage. You’re not anonymous. You’ve already passed through a filter, and passed a test. You’re treated special...
Test marketing If you want a bigger company to help you some day, imitate what food companies call “test...
1st Apr 2000
1

Test marketing

from Derek Sivers podcast [alt+shift+b] in startups

1st Apr 2000
If you want a bigger company to help you some day, imitate what food companies call “test marketing”. So first they’ll release it only in a small city like Albany. They ask customers for feedback, then make improvements based on that. They repeat this process until it’s a...
A hundred actors on stage Imagine you’re in the audience of a play, and there are a hundred actors on stage. It’s not...
5th Mar 2000
1

A hundred actors on stage

from Derek Sivers podcast [alt+shift+b] in startups

5th Mar 2000
Imagine you’re in the audience of a play, and there are a hundred actors on stage. It’s not necessarily the loudest or most hyperactive. Maybe you’d be drawn to the woman with the long black hair, half-hidden, standing silently at the edge of the stage. Would you stand...
Proudly exclude most people We love when someone hates the same thing we hate — especially if that thing is popular. You can...
2nd Feb 2000
1

Proudly exclude most people

from Derek Sivers podcast [alt+shift+b] in startups

2nd Feb 2000
We love when someone hates the same thing we hate — especially if that thing is popular. You can use this to attract your future fans. You can say, “Don’t listen to this if you’re happy with your life.” Then people who hate all that happy crap will be intrigued. You can...
What’s inside this book Welcome to my book about getting your music to people, into people, and through people. Marketing...
1st Jan 2000
1

What’s inside this book

from Derek Sivers podcast [alt+shift+b] in startups

1st Jan 2000
Welcome to my book about getting your music to people, into people, and through people. Marketing is an extension of your art. Business is just as creative as music. All opportunities come from people. Stay in touch with everyone. Use a database. Be resourceful. Ask...
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