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Why can't we stream TV in Canada?
1st Dec 2008
9

Why can't we stream TV in Canada?

from Justin Jackson [alt+shift+b] in startups

1st Dec 2008
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Make mystery : make people wonder Do you remember when you first started listening to music? It was all so mysterious, as you...
22nd Nov 2008
1

Make mystery : make people wonder

from Derek Sivers podcast [alt+shift+b] in startups

22nd Nov 2008
Do you remember when you first started listening to music? It was all so mysterious, as you wondered what those lyrics meant or how they made those sounds. Don’t be so plain or obvious that there’s nothing left to wonder. But don’t be so cryptic that they give up. Give...
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Yes! Apple TV!
17th Nov 2008
8

Yes! Apple TV!

from Justin Jackson [alt+shift+b] in startups

17th Nov 2008
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Nobody knows the future, so focus on what doesn’t change At every music conference, with a panel of experts on stage, the moderator always asks, “What’s the...
17th Oct 2008
1

Nobody knows the future, so focus on what doesn’t change

from Derek Sivers podcast [alt+shift+b] in startups

17th Oct 2008
At every music conference, with a panel of experts on stage, the moderator always asks, “What’s the future of the music business?” The guy selling intelligent playlists will say that intelligent playlists are the future. We have a desperate need for certainty, so we want...
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Small actions change your self-identity When we think about what’s worth doing, we usually think of big things. Approaching a...
10th Sep 2008
1

Small actions change your self-identity

from Derek Sivers podcast [alt+shift+b] in startups

10th Sep 2008
When we think about what’s worth doing, we usually think of big things. Approaching a celebrity Having taken that one step, you start to think of yourself as brave, or an achiever, or a bit of an expert on a subject. You do just one thing that makes you feel like a...
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Justin's world
13th Aug 2008
12

Justin's world

from Justin Jackson [alt+shift+b] in startups

13th Aug 2008
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Aim for the edges An amazing shift has happened in the last few decades. remarkably unusual. Our culture is now...
7th May 2008
1

Aim for the edges

from Derek Sivers podcast [alt+shift+b] in startups

7th May 2008
An amazing shift has happened in the last few decades. remarkably unusual. Our culture is now split into niches. In 1948, Milton Berle’s TV show had 80% of all viewers, because it was one of only three choices! When the Beatles played on Ed Sullivan in 1964, they had 60% of...
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Never have a limit on your income Imagine two people. One is a toy maker. One is a masseuse. For the toy maker, that’s no...
6th Apr 2008
1

Never have a limit on your income

from Derek Sivers podcast [alt+shift+b] in startups

6th Apr 2008
Imagine two people. One is a toy maker. One is a masseuse. For the toy maker, that’s no problem. Have the manufacturer make a million more. So which business would you rather be in? One that makes money while you do other things, or one that only profits by your own two...
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The strength of many little customers Many small entrepreneurs think, “If we could just land Apple, Google, or the government as a client,...
11th Mar 2008
1

The strength of many little customers

from Derek Sivers podcast [alt+shift+b] in startups

11th Mar 2008
Many small entrepreneurs think, “If we could just land Apple, Google, or the government as a client, we’d be all set!” But this approach has many problems: Those people may change their mind or leave the company. If you do land the big client, they practically own...
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The public you is not you I hope you don’t have to learn this lesson the way I did. a blog post sharing what I had learned...
25th Sep 2007
1

The public you is not you

from Derek Sivers podcast [alt+shift+b] in startups

25th Sep 2007
I hope you don’t have to learn this lesson the way I did. a blog post sharing what I had learned while switching between the PHP programming language and Ruby on Rails framework. At the time, my blog had no readers, so I didn’t think anyone would see it. I just wrote it for...
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Ideas are just a multiplier of execution It’s so funny when I hear people being so protective of ideas. People who want me to sign a...
16th Aug 2005
1

Ideas are just a multiplier of execution

from Derek Sivers podcast [alt+shift+b] in startups

16th Aug 2005
It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea. Explanation: table{width:80% }td{width:50%;padding:0.5em;border:1px solid #ccc} AWFUL IDEA -1 WEAK IDEA 1 SO-SO...
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Ignore advice that drains you My music career was derailed when I took some advice from an expert. I walked out of his office...
7th Sep 2000
1

Ignore advice that drains you

from Derek Sivers podcast [alt+shift+b] in startups

7th Sep 2000
My music career was derailed when I took some advice from an expert. I walked out of his office sad, but acknowledging that he was right. That was the smartest thing to do to be a big success. So that’s what I did. I stopped putting my full attention into my own music,...
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Call the destination, and ask for directions Most of us don’t know what to do next. We know where we want to be, but we don’t know how to get...
1st Aug 2000
1

Call the destination, and ask for directions

from Derek Sivers podcast [alt+shift+b] in startups

1st Aug 2000
Most of us don’t know what to do next. We know where we want to be, but we don’t know how to get there. Work backwards. Just contact someone who’s there, and ask how to get there. If you want to play a concert at the biggest club in town, show up on a weekday...
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Describe your music like a non-musician When describing your music, don’t use musician language. For most people, listening to music is...
1st Jul 2000
1

Describe your music like a non-musician

from Derek Sivers podcast [alt+shift+b] in startups

1st Jul 2000
When describing your music, don’t use musician language. For most people, listening to music is like a cat watching cars go by. “That one was blue.” Only an expert or mechanic would be able to describe the technical details of the passing car. Think what one...
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Life is like high school When you’re in high school, it’s all about popularity, cliques, and being cool. Many people get...
1st Jun 2000
1

Life is like high school

from Derek Sivers podcast [alt+shift+b] in startups

1st Jun 2000
When you’re in high school, it’s all about popularity, cliques, and being cool. Many people get out of college thinking the world will be like that — like the harder you work, the more you’ll be rewarded. But it’s not. But you can make this work in your favor. You can...
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Every breakthrough comes from someone you know When I was promoting my music, I used to look to the big wide world for opportunities. When you...
1st May 2000
1

Every breakthrough comes from someone you know

from Derek Sivers podcast [alt+shift+b] in startups

1st May 2000
When I was promoting my music, I used to look to the big wide world for opportunities. When you come to an opportunity through a connection, you have an advantage. You’re not anonymous. You’ve already passed through a filter, and passed a test. You’re treated special...
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Test marketing If you want a bigger company to help you some day, imitate what food companies call “test...
1st Apr 2000
1

Test marketing

from Derek Sivers podcast [alt+shift+b] in startups

1st Apr 2000
If you want a bigger company to help you some day, imitate what food companies call “test marketing”. So first they’ll release it only in a small city like Albany. They ask customers for feedback, then make improvements based on that. They repeat this process until it’s a...
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A hundred actors on stage Imagine you’re in the audience of a play, and there are a hundred actors on stage. It’s not...
5th Mar 2000
1

A hundred actors on stage

from Derek Sivers podcast [alt+shift+b] in startups

5th Mar 2000
Imagine you’re in the audience of a play, and there are a hundred actors on stage. It’s not necessarily the loudest or most hyperactive. Maybe you’d be drawn to the woman with the long black hair, half-hidden, standing silently at the edge of the stage. Would you stand...
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Proudly exclude most people We love when someone hates the same thing we hate — especially if that thing is popular. You can...
2nd Feb 2000
1

Proudly exclude most people

from Derek Sivers podcast [alt+shift+b] in startups

2nd Feb 2000
We love when someone hates the same thing we hate — especially if that thing is popular. You can use this to attract your future fans. You can say, “Don’t listen to this if you’re happy with your life.” Then people who hate all that happy crap will be intrigued. You can...
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What’s inside this book Welcome to my book about getting your music to people, into people, and through people. Marketing...
1st Jan 2000
1

What’s inside this book

from Derek Sivers podcast [alt+shift+b] in startups

1st Jan 2000
Welcome to my book about getting your music to people, into people, and through people. Marketing is an extension of your art. Business is just as creative as music. All opportunities come from people. Stay in touch with everyone. Use a database. Be resourceful. Ask...
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