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I’m the founder and CEO of Viahart (est. 2010), an e-commerce focused educational toy company. We did $8.8 million in sales in 2021. This article is going to tell you what it was like to run this business in 2021 vs. 2020, amidst threats like the Amazon aggregators, supply chain difficulties, inflation, and even getting “dragged” on social media. You may want to read last year’s version of this article before reading this one. Let me give you a bit of context to our business. We’re sellers on Amazon’s marketplace, Walmart.com, and eBay. We also sell our products to stores across the United States and sell internationally through distributors in Japan, Australia, Canada, the UK, and the EU. Our products are made under our supervision in China, Vietnam, and Indonesia. We operate our own warehouse in Texas and also use Amazon’s warehouse and fulfillment network to get our products to our customers. We make building toys, active play toys, and we are the largest direct-to-consumer...
over a year ago

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More from Molson Hart's Blog - Molson Hart

When People Outperform Data

People who succeed via analysis of numbers and facts need to learn that understanding of people can make that analysis unnecessary and can even outperform it. Examples: 1. Amazon did not make money between its 1994 founding through 2002. There was no financial or business fundamentals analysis that could’ve led you to buying the stock, which would launch AWS and FBA in 2006. The only way you could’ve profited from the 4000x share price growth between Dec 31 2002 and today was to figure out that Bezos was one of the greatest of all time and was pouring his best years into the company. 2. I was once doing a reference check for a new employee. You can make a quantifiable prediction of employee quality by creating a points system for traits correlated with future work quality. On paper this employee did not appear to be so great, however his reference, who was an accomplished businessman in his own right without an agenda stopped me and said “Hire this guy. Just do it. Trust me.” He was right. 3. Careers and health are complex systems. We can come up with rules of thumb like “work hard” or “exercise”, but, generally we know a lot less about what leads to good outcomes in these fields than we do in chemistry and mathematics where there are higher degrees of predictable certainty. When an older businessperson who has survived and thrived through multiple recessions tells you, someone much younger, less experienced, and successful, to do something like “call them” or “go to this event”, you just need to do it. When your grandmother tells you to stay slim, exercise, and spend time with friends, you just need to do it. There is no fact or data based analysis to support these recommendations, but decades of experience, of seeing people fail in business or die early and those who didn’t, inform these powerful inexplicable recommendations. Yes, facts and numbers are great, but they will only take you so far. Master the understanding of people and know when their recommendations outperform what we call rational analysis to go even father. And note that these two methods are even more powerful when combined. Trust me.

3 months ago 6 votes
What Do Brontosauruses Know about Uncoordinated Conspiracies?

Brontosaurus skeleton at the Yale Peabody Museum of Natural History (allegedly) Let’s pretend for a moment that brontosauruses are made up, despite them being accepted by the public and scientific community, having ample evidence for their existence, and appearing in museums all over the world. Let me show you how this could come to be: Smart, but young, naive, and generally conformist people enter academia to study paleontology (the study of fossils) They learn about brontosauruses: They were up to 7 stories tall They weighed up to 70 tons They have no back teeth and swallowed all their food whole They would eat rocks to help with their digestion Their long necks were to "reach marshy vegetation some distance away or to reach leaves higher up in trees" (Encyclopedia Britannica) No skull has ever been found The bones you see in museums are mostly not real. They're casted. They get a PhD about how their poop is the size of a 737 Then one day they have a thought “you know…there’s a lot of stuff about brontosauruses which is pretty unbelievable” and they make a list They write a paper and submit it to a paleontology journal. If the paper is right, the journal must disband and all the people who work for it will lose their life’s work, so it gets turned down. The skeptical paleontologist turns to the press, but all the more senior paleontologists say that the skeptical guy is crazy, so now our skeptic’s reputation is ruined The skeptic can’t attract funding because they can’t get published and they’re a kook according respected paleontologists No museum will air the possibility that brontosauruses are fake because it’s one of the main reasons why people go to museums If the skeptical paleontologist is smart at all, they will see all this and they won’t say anything. They want to keep their PhD, their role in the group, and their prestige. It takes a unique and rare person to go against the flow and call something out like this and even if they do, their views mostly won’t be heard. Of course, I’m just joking around. Brontosauruses are real. But if they weren’t, the brontosaurus would be an uncoordinated conspiracy.

6 months ago 6 votes
The Fiacracy; A Mental Model for Modern Government

This article will explain the following: 1. What is a Fiacracy 2. How do Fiacracies NOT work 3. How Fiacracies work 4. Are Fiacracies sustainable 5. Why Fiacracies matter 1. What is a fiacracy? It’s government by fiat (money). The driving mechanism by which it works is not voting (democracy), a royal family (monarchy), or even a stable ruling elite (aristocracy, oligarchy). It’s a government driven mainly by the creation and movement of currency, fiat. 2. How do fiacracies NOT work? In school you were probably taught that your government works like this: A. People vote for politicians B. The politicians use tax revenue to provide services for voters C. If taxes get too high or services too bad, voters substitute the politicians responsible for new ones who will be better Fiacracies have voting, politicians, and taxes, but this is NOT how they work. 3. How do fiacracies work? A. People vote for politicians B. Politicians allocate money for services C. A central bank creates new money to pay for these services D. If voters do not like the politicians or what they are doing, they change them out for new ones What’s different between between this system and the last one? This system has only one check on government action, voting, whereas the other has two, voting and taxes. A concrete example: It’s much easier for fiacracies to go to war because taxpayers don’t need to pay for it, they just need to vote for it. And it’s also much easier for fiacracies to do handouts, whether it be for the rich, the poor, or the companies’ shareholders which benefit from war. Why is it so much easier? Because no one has to pay for it. All it requires is votes. An uncoordinated consensus exists between politicians, the central bank, and voters to keep the system going. If politicians don’t spend they don’t have political support and they get voted out. If the central banks don’t finance the spending they know the system collapses resulting in chaos. The voters are subjected to propaganda (oftentimes paid for by the government itself), don’t know what is happening, and if they do, why end the system and face chaos? Uncoordinated consensus. 4. Are fiacracies sustainable? Let’s answer the question in reverse: What would make a fiacracy unsustainable? A. People must be willing accept the newly created money, otherwise government cannot provide services nor effective handouts. B. People must believe in the system and its fairness or they will revolt C. It cannot be too easy to convert the newly created money into other currencies that are perceived to be more stable D. If money is created too fast, handouts will overtake the creation of value as peoples’ focus and people will stop working causing system collapse E. Handouts must be allocated fairly to system participants or the system will face instability from groups who feel shortchanged F. Greed. If a powerful group makes too much money for itself without acknowledging the delicate balance between the participants in the fiacracy, the system will destabilize and die. G. Immigration/emigration. Countries mostly are not closed systems and the arrival of new voters or their departure can cause violent swings how new money is allocated, which is the main determinant whether people continue to support the fiacracy system. We can see from how many different ways they can go wrong that individual fiacracies are generally unstable, but with proper management and the right general conditions they can last for a long time, particularly if culture, education, or propaganda (which can be paid for with fiat) are conducive to the maintenance of the fiacracy. 5. Why Fiacracies matter? They matter because of how ubiquitous they are and how increasingly large government spending is relative to the overall economy. Politics in a fiacracy is, at its core, a fight over access to the newly created money enabled by achieving a voter majority. Once you understand that and how fiacracies work at large, you can both benefit yourself, but also predict and maintain your country’s stability. The fiacracy is a useful mental model that explains better how things actually work than what we were taught in school and told by media.

7 months ago 5 votes
15 mental Abilities & Traits Which Make You Successful But Are Not on an IQ Test

1. Empathy 2. Dexterity 3. Persuasion 4. Musicality 5. Confidence 6. Ambition 7. Grit 8. Creativity 9. Flexibility 10. Energy 11. Individualism 12. Willpower 13. Stoicisim 14. Objectivity 15. Allure

9 months ago 5 votes
Investment Advice Which Stands the Test of Time

There is investment advice in the book of Jewish religious law (the Talmud). It advises that you keep 1/3rd of your wealth in business, 1/3rd in land, and 1/3rd in gold. It's genius. Why? First, it's simple. Second, business, and, to a lesser extent, land, (but not gold, usually) can make you wealthy. But the real genius is its protection against RISK. Think about the bad luck that can happen to you throughout your life and how a Talmud portfolio of business, land, and gold would perform in reply. 1. Health problems might wipe out your gold and prevent you from operating your business, but even a sick person can collect rent from their land. 2. Divorce may result in your losing your land and gold, but no significant other wants to run your business. 3. Theft may cause you to lose you gold and business, but it's hard to take your land. 4. Anger the wrong person in government and you can lose your land and business, but you can almost always keep your gold. 5. Lawuits may result in the loss of your gold and land, but no litigant wants to run (or can run) your business. 6. Inflation can end your business and depending on what type of "gold" you use, can harm that as well, but land will hold its value. There are many more things like this from invasion to natural disaster, and this Talmud portfolio, while conservative, almost always manages to survive. Yes, it's no longer 500 AD, and technology has changed the nature of business, land, and gold, but the principles remain strong. Life is so complicated. Maybe the Talmud portfolio isn't the proft-maximizing perfect one for this time in history, but you'll do fine with it and it'll almost certainly never leave you broke. Citations: Talmud - Wikipedia The Talmud Investment Strategy (investorhome.com)

10 months ago 6 votes

More in finance

Weekly Initial Unemployment Claims Decrease to 220,000

The DOL reported: seasonally adjusted initial claims was 220,000, a decrease of 2,000 from the previous week's revised level. The previous week's level was revised up by 1,000 from 221,000 to 222,000. The 4-week moving average was 226,000, an increase of 1,500 from the previous week's revised average. The previous week's average was revised up by 250 from 224,250 to 224,500. emphasis added The following graph shows the 4-week moving average of weekly claims since 1971. Click on graph for larger image. The dashed line on the graph is the current 4-week average. The four-week average of weekly unemployment claims increased to 226,000. The previous week was revised up. Weekly claims were lower than the consensus forecast.

16 hours ago 2 votes
Central Banks and the Guidance Paradox

Plus! Crowded Trades; CoreWeave; The Bots; Accounting; Political Meme Stocks

13 hours ago 1 votes
CoreLogic: 1.1 million Homeowners with Negative Equity in Q4 2024

From CoreLogic: CoreLogic: Borrowers Gained Over $280B in Home Equity in 2024 Homeowner Equity Report (HER) for the fourth quarter of 2024. Nationwide, borrower equity increased by $281.9 billion, or 1.7% year-over-year. The report shows that U.S. homeowners with mortgages (which account for roughly 61% of all properties) saw home equity increase by about $4,100 between Q4 2023 and Q4 2024, which is less than the gain of $6,000 in Q3 2023. The states that saw the largest gains were New Jersey ($39,400), Connecticut ($36,300), and Massachusetts ($34,400), while the largest losses were in Hawaii ($-28,700), Florida ($-18,100), and the District of Columbia ($-14,700). From the press release: Home prices continued to be the major driver of equity shifts and markets with declining prices generally saw fallen equity in 2024. In particular, a number of Florida’s markets, including Cape Coral, Sarasota, Lakeland and Tampa have experienced weakening prices over the past year, which led to Florida’s average equity declining by about $18,000 at the end of 2024. Thinking ahead, in light of mass government layoffs in Washington metro region, it is important to note that borrowers in the tri-state area have accumulated between $261,000 (in Maryland), $287,000 (in Virginia) and $353,000 (in Washington DC), in average home equity which will help as a financial buffer but also provide a downpayment in case of a move. This map from CoreLogic shows the average year-over-year change in equity by state.  States with surging inventory - like Florida and Texas - saw declines in equity.

14 hours ago 1 votes
Speedrunning the Skill of Demand

How to get better, faster at the skill of uncovering demand, which underpins the skill domains of sales, marketing, and product.

22 minutes ago 1 votes
Roaring 20s or Great Depression 2.0?

The binary ahead is the result of a simple law of Nature: adapt or die. Will we revel in a New Roaring 20s of exhilarating expansion, or will we suffer a Great Depression 2.0? Gordon Long and I explore this binary in our latest podcast. Why is the next decade a binary of extremes rather than another period of "muddle through"? The short answer: Cycles. Take your pick: the Fourth Turning, the Kondratieff credit cycle, Peter Turchin's 50-year cycle, the Debt Supercycle, and a host of others--they're all hitting their inflection points now. If you dismiss all the cycles, fine. Just look at the political, social and economic state of the world, and you reach the same conclusion: a major historical inflection point in in play. While President Trump's policies are drawing all the media attention, Gordon and I break it all down to three defining systemic dynamics: 1. America's great wealth-income divides, i.e. the winners and losers of financialization and globalization: rural / urban, Main Street / Wall Street and the generational divide. 2. The allocation of capital: creative destruction vs monopoly / cartels. How will the nation's capital be invested? Will it be squandered in malinvestment that serves the interests of private equity, or will it be invested to serve national interests? 3. DOGE and entrenched interests' resistance to change: government over-reach, unlimited deficit spending and the decay of accountability do not serve the common good, yet these excesses benefit powerful entrenched interests who will pull out all the stops to defend their slice of the pie. As I have often noted, the past 40 years can be understood as the Age of Hyper-Financialization and Hyper-Globalization, as these forces have come to dominate the America's economic, political and social landscapes. Financialization and globalization are not neutral forces: they generate winners and losers, and a deep gulf between the two extremes. Coastal urban regions have been the nig winners, rural America has been the big loser. Wall Street has been the big winner, and Main Street the big loser. The Boomer Generation that bought stocks and housing when they were affordable to the majority have been the big winners as these assets have soared in credit-asset bubbles, and the generations priced out of these assets have been the big losers. Monopolies and cartels have been the big winners, to the detriment of everyone else. The crapification of goods and services and the rise of precarity has enriched monopolies, cartels and private equity, at the expense of the rest of us. Will the nation's capital be invested in the common good and the citizenry, or will it serve the interests of private equity? The heavily promoted fantasy is that enriching private equity magically serves the common good and the citizenry, but the decline of the nation's health and security speak to the reality that self-enrichment is not the same as investing in the citizenry and their interests. The core requirement of good governance are: 1) transparency 2) accountability 3) prudent borrowing/spending and 4) limits on over-reach. That each of these are in need of improvement is undeniable, and resistance comes in two flavors: those with different ideas of reform and those resisting any diminishment of their power and share of the state's largesse. The binary ahead is the result of a simple law of Nature: adapt or die. Clinging on to whatever serves the interests of those benefiting from the current arrangement can be sold as "change," but this isn't adapting, it's maladaptation on a systemic scale. Whether we get the Roaring 20s or the Great Depression 2.0 boils down to this: Are we adapting via real transformations, or are we controlling the narrative to protect those benefiting from the status quo? Stay tuned. My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free NOTE: Contributions/subscriptions are acknowledged in the order received. Your name and email remain confidential and will not be given to any other individual, company or agency. Thank you, Harley O. ($20/month), for your outrageously generous subscription to this site -- I am greatly honored by your steadfast support and readership.   Thank you, Tim C. ($10/month), for your marvelously generous subscription to this site -- I am greatly honored by your steadfast support and readership. Thank you, Kitty B. ($7/month), for your magnificently generous subscription to this site -- I am greatly honored by your steadfast support and readership.   Thank you, Michael F. ($7/month), for your very generous contribution to this site -- I am greatly honored by your steadfast support and readership. Go to my main site at www.oftwominds.com/blog.html for the full posts and archives.

8 hours ago 1 votes