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Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the […]
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about […]
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Image by Rochester Institute of Technology, via Wikimedia Commons When New York City hosted The World’s Fair in 1964, Isaac Asimov, the prolific sci-fi author and professor of biochemistry at Boston University, took the opportunity to wonder what the world would look like 50 years hence — assuming the world survived the nuclear threats of the Cold War. Writing […]
Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort […]
Image by Dosseman, via Wikimedia Commons In 2012, archaeologists discovered in Southern Turkey a well-preserved mosaic featuring a skeleton savoring a loaf of bread and a pitcher of wine, surrounded by the Greek words “Be cheerful and live your life.” Dating back to the 3rd century BCE, the mosaic likely adorned the dining room of […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
