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A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I found myself in […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the […]
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about […]
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Image by Rochester Institute of Technology, via Wikimedia Commons When New York City hosted The World’s Fair in 1964, Isaac Asimov, the prolific sci-fi author and professor of biochemistry at Boston University, took the opportunity to wonder what the world would look like 50 years hence — assuming the world survived the nuclear threats of the Cold War. Writing […]
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I found myself in […]
Tom Lehrer died last weekend, more than four decades after rumors of his death had first gone into circulation. He didn’t bother to contradict them, publicly claiming that he figured they would “cut down on the junk mail.” That quip proved not just that he was still alive, but that his wit was intact. And […]
Image by Dosseman, via Wikimedia Commons In 2012, archaeologists discovered in Southern Turkey a well-preserved mosaic featuring a skeleton savoring a loaf of bread and a pitcher of wine, surrounded by the Greek words “Be cheerful and live your life.” Dating back to the 3rd century BCE, the mosaic likely adorned the dining room of […]
