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The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the […]
This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It explains why McKinsey can charge 20 times […]
Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.
We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.
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The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the […]
Photo of Karlheinz Stockhausen by Kathinka Pasveer via Wikimedia Commons You may hear the phrase “electronic music” and think of superstar dubstep DJs in funny helmets at beachside celebrity parties. Alternatively, you may think of the mercurial compositions of Karlheinz Stockhausen, the musique concrete of Pierre Henry, or the otherworldly experimentalism of François Bayle. If […]
In the decades after the Second World War, many countries faced the challenge of rebuilding their housing and infrastructure while also having to accommodate a fast-arriving baby boom. The government of the Netherlands got more creative than most, putting money toward experimental housing projects starting in the late nineteen-sixties. Hoping to happen upon the next […]
We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.
