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The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s […]
3 days ago

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More from Seth's Blog

Just the right length

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance […]

12 hours ago 2 votes
Paddling upstream

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

yesterday 2 votes
Worthless noise isn’t information

Data becomes information when at least one of two related things are true: If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

2 days ago 3 votes
User interaction design drives outcomes

AI models primarily use a text or speech interface. Type what you want and it types back. Say what you want it talks back. This is fancy, a breakthrough, a little showy. And if the user brings the right skills, it’s an extraordinary way to interact. But the AI UX people (the few that are […]

4 days ago 4 votes

More in creative

Just the right length

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance […]

12 hours ago 2 votes
Ridley Scott’s Cinematic TV Commercials: An 80-Minute Compilation Spanning 1968–2023

“In the future, e‑mail will make the written word a thing of the past,” declares the narration of a 1999 television commercial for Orange, the French telecom giant. “In the future, we won’t have to travel; we’ll meet on video. In the future, we won’t need to play in the wind and rain; computer games […]

12 hours ago 2 votes
Paddling upstream

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

yesterday 2 votes
The World’s Oldest Homework: A Look at Babylonian Math Homework from 4,000 Years Ago

Homework has lately become unfashionable, at least according to what I’ve heard from teachers in certain parts of the United States. That may complicate various fairly long-standing educational practices, but it doesn’t necessarily reflect an absolute drop in standards and expectations. Those of us who went to school around the turn of the millennium may […]

yesterday 2 votes
Worthless noise isn’t information

Data becomes information when at least one of two related things are true: If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

2 days ago 3 votes