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We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.
Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their instinct is to have kids […]
Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be […]
…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the […]
More in creative
Raise your children with a love of science, and there’s a decent chance they’ll grow up wanting to be like Richard Feynman, Marie Curie, Albert Einstein, or any number of other famous scientists from history. Luckily for them, they won’t yet have learned that the pursuit of such a career will almost certainly entail grinding […]
We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.
The idea of discovering a lost ancient city underground has long captured the human imagination. But why are the abandoned built environments of those fantasies always buried? The answer, in large part, is that such places do indeed exist under our feet, at least in certain parts of the world. When archaeologists started digging under […]
Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their instinct is to have kids […]
