The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable […]

The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do. It’s a mistake to assume that just because you know all the steps, the person you’re writing for […]

No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is becoming […]

Freelancers looking to build a career have two good options: The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option. Or to do tasks that an AI assigns you. Hiring an AI to work for you and getting very good […]