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Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the […]
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about […]
One way to turn a product or service into a story is to gift wrap it. Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in? Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really […]
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Image by Dosseman, via Wikimedia Commons In 2012, archaeologists discovered in Southern Turkey a well-preserved mosaic featuring a skeleton savoring a loaf of bread and a pitcher of wine, surrounded by the Greek words “Be cheerful and live your life.” Dating back to the 3rd century BCE, the mosaic likely adorned the dining room of […]
Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort […]
Whether willed, involuntary, or a mix of both, the declining literacy of college students is by now so often lamented that reports of it should no longer come as a surprise. And yet, on some level, they still do: English majors in regional Kansas universities find the opening to Bleak House virtually unintelligible; even students […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
Today, the Walt Disney Company seems like one of those entities that’s “too big to fail” — but during the Second World War, fail it nearly did. Like the big-thinking entertainer-businessman he was, Walt Disney himself had been re-investing the company’s profits into ever more ambitious animated films. This practice took an unfortunate turn with […]
