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Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the change they’re making without pausing to consider the […]
11 hours ago

More from Seth's Blog

Organizing for urgent

There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first. If we wait until a house plant is sick before we take care of it, though, it’s too late. Deadlines, loud requests and last-minute interventions are crude forcing functions. They’re inefficient […]

yesterday 2 votes
Analysis = Facts + Interpretation

If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.

2 days ago 2 votes
Getting clear about brand value

Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little to do with whether a company is famous or even profitable. The accurate measure of brand value is the premium that consumers will spend over the generic. What time, money or risk will they take for a valuable brand […]

3 days ago 3 votes
Checking all the boxes

The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have […]

4 days ago 4 votes

More in creative

The UnPopulist: Abundance Politics

This week I’m in The UnPopulist with an article about the politics of the abundance agenda:

yesterday 1 votes
Are More Celebrities Dying? A Statistical Analysis

Are more famous figures dying, and if so, why?

yesterday 3 votes
Organizing for urgent

There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first. If we wait until a house plant is sick before we take care of it, though, it’s too late. Deadlines, loud requests and last-minute interventions are crude forcing functions. They’re inefficient […]

yesterday 2 votes
Weekly Scroll: All Hail New Media

Censorship, platforms, and exactly who are we empowering?

2 days ago 3 votes