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The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have […]
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and we’ll treat you as an expert. Credentials, […]
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods […]
For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait […]
More in creative
On false narratives and the stories we need to tell
The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have […]
What music slipped through the cracks but eventually found its audience?
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods […]
