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It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is […]
a year ago

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More from Seth's Blog

Books (and more)

Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together […]

an hour ago 1 votes
Which inbox?

It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent […]

yesterday 2 votes
What do we do when it breaks?

The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the […]

2 days ago 3 votes
Scripts and casting

In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to […]

3 days ago 3 votes
Projects left undone

What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?

4 days ago 4 votes

More in creative

Books (and more)

Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together […]

an hour ago 1 votes
The 100 Greatest Paintings of All Time: From Botticelli and Bosch to Bacon and Basquiat

It would be a worthwhile exercise for any of us to sit down and attempt to draw up a list of our 100 favorite paintings of all time. Naturally, those not professionally involved with art history may have some trouble quite hitting that number. Still, however many titles we can write down, each of us […]

an hour ago 1 votes
Which inbox?

It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent […]

yesterday 2 votes
Albert Einstein’s Grades: A Fascinating Look at His Report Cards

Albert Einstein was a precocious child. At the age of twelve, he followed his own line of reasoning to find a proof of the Pythagorean Theorem. At thirteen he read Kant, just for the fun of it. And before he was fifteen he had taught himself differential and integral calculus. But while the young Einstein […]

yesterday 2 votes
What do we do when it breaks?

The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the […]

2 days ago 3 votes