Full Width 
Shortcuts 
Sign Up 
Log In 
Articles 
Reading List More from Seth's Blog
It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment. Along the way, though, reality sets in. The boss has multiple priorities. The uncompromising edges […]
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I found myself in […]
Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort […]
(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that […]
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the […]
More in creative
In 1926, Fritz Kahn, a German gynecologist and anatomy textbook author, produced a lithograph called Der Mensch als Industriepalast (Man as Industrial Palace) that depicted the human body as a factory, a chemical plant of sorts. Kahn’s body came complete with mechanical lungs, a rock-sorting stomach, gears for a throat, and a switchboard for a brain, and it […]
It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment. Along the way, though, reality sets in. The boss has multiple priorities. The uncompromising edges […]
“Do what thou wilt”: as the central principle of a worldview, it may not sound like much, but at least there are always a great many people ready and willing to hear it. So discovered Aleister Crowley, the early twentieth-century Occultist now remembered not just for his unconventional religious practices, but also for his knack […]
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold as statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I found myself in […]
Image by Rochester Institute of Technology, via Wikimedia Commons When New York City hosted The World’s Fair in 1964, Isaac Asimov, the prolific sci-fi author and professor of biochemistry at Boston University, took the opportunity to wonder what the world would look like 50 years hence — assuming the world survived the nuclear threats of the Cold War. Writing […]
