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Data becomes information when at least one of two related things are true: If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.
2 days ago

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More from Seth's Blog

Paddling upstream

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

21 hours ago 2 votes
The 1:1 method

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s […]

3 days ago 4 votes
User interaction design drives outcomes

AI models primarily use a text or speech interface. Type what you want and it types back. Say what you want it talks back. This is fancy, a breakthrough, a little showy. And if the user brings the right skills, it’s an extraordinary way to interact. But the AI UX people (the few that are […]

4 days ago 4 votes
1,000 fans (which sort?)

Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a […]

5 days ago 4 votes

More in creative

Paddling upstream

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

21 hours ago 2 votes
The World’s Oldest Homework: A Look at Babylonian Math Homework from 4,000 Years Ago

Homework has lately become unfashionable, at least according to what I’ve heard from teachers in certain parts of the United States. That may complicate various fairly long-standing educational practices, but it doesn’t necessarily reflect an absolute drop in standards and expectations. Those of us who went to school around the turn of the millennium may […]

21 hours ago 2 votes
How Bob Dylan Kept Reinventing His Songwriting Process, Breathing New Life Into His Music

On his 84th birthday this past Saturday, Bob Dylan played a show. That was in keeping with not only his still-serious touring schedule, but also his apparently irrepressible instinct to work: on music, on writing, on painting, on sculpture. Even his occasional tweeting draws an appreciative audience every time. The Bob Dylan of 2025 is […]

2 days ago 2 votes
The 1:1 method

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s […]

3 days ago 4 votes