No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is becoming […]

Freelancers looking to build a career have two good options: The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option. Or to do tasks that an AI assigns you. Hiring an AI to work for you and getting very good […]

You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to […]

While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us […]

This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than […]