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Invest in long term, Diversify, Don't stress to time the market, Stay calm ... It is not that complicated.
Many designers shy away from increasing their rates, fearing it will scare clients away and put them under pressure to deliver higher-quality work. Understandable concerns with the common fixed mindset. However, if you want to grow as a Designer, you must be comfortable with losing the wrong type of clients who demand cheap and low-quality designs. You need to level up and attract the right kind of clients. Type of clients who value design value quality are easy to work with pay premium $$$ By charging higher rates, you are signalling to potential clients that you offer a level of expertise, professionalism and dedication that sets you apart from the competition. Important detail though; I'm not suggesting you charge more if your design doesn't deliver it. You need to master your skills first. After all, higher-value clients who pay premium $$$ will often come with a certain level of risk and expect higher quality work to lower that business risk. Don't let this stress you though. Since you are charging higher $$$ now, you can dedicate more time more focus more care more resources You will see how this approach influences the outcome of your work positively. By charging more, you are enabling yourself to deliver higher-quality work, as a positive consequence. By charging more, you are not helping only yourself with higher income, but your client with a higher quality of work. By charging more, you are attracting the right type of clients who value design and trust your advice. By charging more, you are becoming a better designer due to the environment it gives you. By charging more ... It is a win-win situation for you and your clients! Charge More $$$!
By charging more $$$, you are lifting up the quality of the outcome and satisfaction.
The design world is filled with exciting opportunities. We see Designers on X who are creating Framer templates, experimenting with 3D, writing newsletters, starting design subscription agencies, selling icon packs and many more. I know it’s tempting to chase them all. I’ve given in to that
I’ve been writing my 2023 reflections for myself and I thought I’d share them with you. This is a bit of a long and personal one. Feel free to skip it if you like. OK, let’s get to it! Write I've been
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“Side Two” LP in progress. At 14 songs, it is nearly complete. I expect to release it before the year’s end. The post Another Saturday, Another Song. appeared first on Jeffrey Zeldman Presents.
Asking users to watch AI carefully is doomed to failure | Adaptive authoring of content that changes depending on the reader | A cluttered experience kills user focus | To predict patients’ treatment preferences, discussing medical dilemmas beat both survey responses and the patients’ own spouses | Measure outcomes, not vanity metrics | User satisfaction depends on expectations | Spotlight the main features and keep specialized options backstage | Allow users to paste passwords | Ambient AI works in the background to proactively surface relevant information during meetings | Writers don’t know what to ask, so AI should speak first, softly | Information pollution: cheap to publish, expensive to read | Give users bigger images when they want to zoom to see details | Past work must have a name so it can be found
Back in the spring, we spent some time with the Buck Mason team in LA , working on a project but also learning about their design process, how their references work and the way those feed into finished products. This was important for me be... > Read more
