Many designers shy away from increasing their rates, fearing it will scare clients away and put them under pressure to deliver higher-quality work. Understandable concerns with the common fixed mindset. However, if you want to grow as a Designer, you must be comfortable with losing the wrong type of clients who demand cheap and low-quality designs. You need to level up and attract the right kind of clients. Type of clients who value design value quality are easy to work with pay premium $$$ By charging higher rates, you are signalling to potential clients that you offer a level of expertise, professionalism and dedication that sets you apart from the competition. Important detail though; I'm not suggesting you charge more if your design doesn't deliver it. You need to master your skills first. After all, higher-value clients who pay premium $$$ will often come with a certain level of risk and expect higher quality work to lower that business risk. Don't let this stress you though. Since you are charging higher $$$ now, you can dedicate more time more focus more care more resources You will see how this approach influences the outcome of your work positively. By charging more, you are enabling yourself to deliver higher-quality work, as a positive consequence. By charging more, you are not helping only yourself with higher income, but your client with a higher quality of work. By charging more, you are attracting the right type of clients who value design and trust your advice. By charging more, you are becoming a better designer due to the environment it gives you. By charging more ... It is a win-win situation for you and your clients! Charge More $$$!