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Bold art direction, UX and web design for GV abduzeedo0501—23 GV, previously known as Google Ventures, recently underwent a rebranding and relaunch of their corporate website with a simpler UX. The new strategy and branding was created by the talented teams at Synchronized Studio and Moniker SF. The new website offers ample scaling opportunities and provides a clear reflection of the company's mission and values. GV's new branding strategy is focused on their mission to partner with entrepreneurs and help them build great companies. The rebranding and relaunch of GV's corporate website did not include a new logo. However, the new website still showcases the company's commitment to partnering with entrepreneurs and helping them build great companies. The new website and UX design, designed and developed by Synchronized Studio and Moniker SF, brings GV's brand to life in a visually stunning and user-friendly way. The clean, modern design with bold typography showcases the company's portfolio, team, news and thought leadership in a way that is easy to navigate and engaging. The site's responsive design ensures that it looks great on all devices, providing a seamless user experience no matter how it's being accessed. The website's ample scaling opportunities are a testament to GV's commitment to helping startups grow and scale. The site's scalable architecture provides the flexibility to grow and evolve as the company grows, making it an ideal platform for showcasing GV's portfolio and thought leadership. In conclusion, GV's rebranding and relaunch of their corporate website is a clear reflection of the company's mission and values. The new visual identity, UX and website, created by Synchronized Studio and Moniker SF, convey a sense of collaboration and partnership, making it the perfect platform for showcasing GV's portfolio and thought leadership. The website's ample scaling opportunities provide the flexibility for the company to grow and evolve, making it a valuable asset for startups looking to scale and succeed. Art direction, UX and web design artifacts Credits Synchronized Studio Moniker SF
Branding for Ecuador, Pilsener World Edition Qatar 2022 abduzeedo0201—23 The leading beer brand in Ecuador, Pilsener, has a history of over 110 years and is a significant part of the AB InBev portfolio in the region. Known for its association with friendship, tradition, and social gatherings, Pilsener is a staple in the country for events such as football games, festivals, and meals. The aim was to design a special packaging for the Qatar 2022 World Cup that would evoke national pride and excitement for Ecuador's participation in the event. The design takes on a comic book aesthetic to showcase the moments leading up to the goals, capturing the glory and memories that will forever be cherished by passionate fans. Panorama Branding designed 4 cans and bottle labels that reflect 4 different goals in the last 4 world cups, which helped to get Ecuador qualified. Supporting the historic relationship between the brand and the national team as an official sponsor for many decades. The designers worked hand in hand with the client to create a concept that expresses and symbolizes how big Ecuador has always been in its soccer history. With this proposal Panorama Branding wanted to toast the future, remembering the most important feats of the past. Capturing the most important moments of the team in the last 4 soccer world cups and through various matches. Thus, forging a new cry of optimism and using the most iconic moments of our soccer history.
An Introduction to the AI Generative Sneakers by Grant Franck AoiroStudio0123—23 Grant Franck is a 3D artist and design director who has pushed the boundaries of sneaker design with his use of AI generative techniques. His series of AI-generated sneakers showcase the potential of technology to create unique and creative outcomes. Franck's use of AI algorithms allows him to generate an almost infinite number of sneaker designs, each with its own distinct characteristics and features. Ive been using Ai to develop visual narrative and ideas. A kind of visual diary of sorts. 3D Art Grant Franck is a design director and 3D artist based in Cape Town, South Africa. You can follow more of his works via the links below. Personal Site Behance The work showcased is all reserved by Grant Franck
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Asking users to watch AI carefully is doomed to failure | Adaptive authoring of content that changes depending on the reader | A cluttered experience kills user focus | To predict patients’ treatment preferences, discussing medical dilemmas beat both survey responses and the patients’ own spouses | Measure outcomes, not vanity metrics | User satisfaction depends on expectations | Spotlight the main features and keep specialized options backstage | Allow users to paste passwords | Ambient AI works in the background to proactively surface relevant information during meetings | Writers don’t know what to ask, so AI should speak first, softly | Information pollution: cheap to publish, expensive to read | Give users bigger images when they want to zoom to see details | Past work must have a name so it can be found
Back in the spring, we spent some time with the Buck Mason team in LA , working on a project but also learning about their design process, how their references work and the way those feed into finished products. This was important for me be... > Read more
