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Pràctica Redesigns 9+ Wine brand identity and packaging design abduzeedo0511—23 Barcelona-based design studio Pràctica has unveiled a new label design for 9+ wines, a natural wine producer based in Catalonia, Spain. The new labels feature a bold, graphic design that is both eye-catching and informative creating a beautiful packaging design. The 9+ winery is unique in that it is the only winery in Catalonia, and perhaps in the world, whose name is a number, not a word. This presented a challenge for Pràctica, as they needed to create a label design that would be both memorable and easy to understand. The solution was to use a simple, yet effective, naming and graphic system. Each label features the number 9+, followed by the name of the wine and the grape variety. The background of each label is a different color, which helps to visually differentiate the different wines. This project presented the challenge of designing 15 labels, all under a global image but with different families: Base, Selection, and Sparkling. This need led us to create a naming and graphic system that orders and enumerates the wine bottles, not only to rationalize the wide range of products, but to strengthen the winery’s identity as well as to make it stand out from the natural wine sector. Here are some of the key features of the new 9+ labels and packaging design: Bold, graphic design that is both eye-catching and informative Simple, yet effective, naming and graphic system Different background colors for each wine to help visually differentiate the different wines Clean, modern website design that is easy to navigate Information about the winery, the wines, and the winemaking process The new 9+ labels are a significant improvement over the previous designs. They have helped to make 9+ wines more visible and accessible to consumers, and they have helped to strengthen the winery's identity. Packaging design artifacts Credits Printed at Chalaguier Photographed by Enric Badrinas Fonts in use: FK Screamer by Florian Karsten & GT Alpina by Grilli Type For more information make sure to check out Pràctica website.
Custom Font made of shapes and patterns for John Lewis (UK) AoiroStudio0510—23 In the world of graphic design, there are few studios as talented and innovative as Hola Bosque™. Based in the vibrant city of Buenos Aires, Argentina, this creative powerhouse has been making waves with their exceptional design work. One of their recent collaborations was with John Lewis UK, where they brought their unique touch to the creation of a custom font and special shapes and patterns for the new Kidswear campaign. John Lewis UK is renowned for its high-quality products and commitment to exceptional design. When they sought a partner to elevate their Kidswear campaign to new heights, they turned to Hola Bosque™ for their expertise. And the result was nothing short of remarkable. The team at Hola Bosque™ embarked on the project with a clear vision in mind - to create a visual language that would capture the imagination of young audiences while staying true to the brand's identity. They knew that typography would play a crucial role in conveying the campaign's message effectively. So, they set out to design a custom font that would be unique, playful, and perfectly aligned with the target audience. They didn't just stop at creating a custom font; they also crafted special shapes and patterns that would complement and enhance the overall visual experience. The team carefully curated a collection of playful elements that incorporated vibrant colors, whimsical illustrations, and captivating patterns. The result was a harmonious blend of typography, shapes, and patterns that brought the Kidswear campaign to life. The custom font became the voice of the campaign, while the special shapes and patterns added depth and visual interest to the designs. Every detail was carefully considered, ensuring that the final outcome was a true reflection of the brand's values and captured the hearts of both children and parents alike. Typography Hola Bosque™ is a digital studio based Buenos Aires, Argentina. You can follow more of their works via the shared links below. Behance Twitter Team Design & Art Direction: HolaBosque Design Lead, Pattern Design and Illustration: Bernardo Henning Art Direction Lead for John Lewis: Nic Duffy Renders: Pablo Colabella Photography: Nerys Jones Agency: The Different Folk All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
Art direction and branding for Port3 Web3 Experience abduzeedo0510—23 Shin Bao, K.K, and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3. This groundbreaking platform aggregates and standardizes off-chain/on-chain data, constructing a social data layer that holds immense potential for web3 use cases. With a primary focus on their key product, SoQuest, Port3 aims to establish itself as a leading force in the realm of web3 technology. The website design meticulously captures Port3's brand position, elucidating its mission to aggregate and standardize data for universal accessibility. With a user-centric approach, the website visually communicates Port3's commitment to empowering users in the web3 ecosystem. The design showcases the brand's expertise in blending off-chain and on-chain data to create a robust social data layer, facilitating seamless interactions and unlocking new possibilities for decentralized applications. Shin Bao, K.K, and Emma Wang's art direction expertise shines through in the visually appealing aesthetics of Port3's web presence. Employing a harmonious combination of vibrant colors, clean lines, and intuitive navigation, the design captivates visitors and guides them through the brand's story. The art direction creates a cohesive visual language that reinforces the cutting-edge nature of Port3's technology and fosters a sense of trust among users. Port3's branding and visual identity is carefully crafted to resonate with the web3 community. The logo design embodies the brand's core values, representing the aggregation and standardization of data in a simple yet powerful manner. The choice of colors evokes a sense of innovation, while the typography exudes a modern and approachable vibe. This cohesive visual identity sets the tone for Port3's presence in the web3 space, establishing it as a reliable and forward-thinking platform. Through their collaborative efforts, Shin Bao, K.K, and Emma Wang have successfully created a visually captivating website, art direction, and brand visual identity for Port3. This design project effectively communicates the brand's mission of aggregating and standardizing off-chain/on-chain data to build a powerful social data layer for web3 use cases. With a strong focus on SoQuest, Port3's key product, the design showcases the brand's expertise and commitment to driving innovation in the web3 ecosystem. As Port3 continues to make strides in revolutionizing data accessibility, its visually appealing website and cohesive brand visual identity will undoubtedly play a significant role in capturing the attention and trust of the web3 community. Art direction and branding artifacts For more information make sure to check out Shin Bao, K.K, and Emma Wang Behance profiles.
Pixel Art Delight: art direction and illustrations for Foxbat Five abduzeedo0509—23 Renowned artist Margarita Solianova has embarked on a creative journey, shaping the visual identity of the indie arcade game, Foxbat Five. Solianova's exceptional art direction and stunning pixel art illustrations transport players into a captivating world, rich in nostalgic charm and classic gaming aesthetics. Solianova's art direction for Foxbat Five embraces the essence of classic pixel art, paying homage to the golden era of gaming. The project showcases a masterful blend of intricate designs, vibrant color palettes, and meticulous attention to detail, resulting in a visually immersive experience that strikes a chord with both seasoned gamers and nostalgic enthusiasts. The heart and soul of Foxbat Five lie in Margarita Solianova's pixel art illustrations. Her exceptional talent is evident in every character, environment, and animation. Each pixel is thoughtfully placed, infusing life into the game's imaginary universe. Solianova's illustrations boast a timeless appeal, skillfully conveying the personalities and emotions of the characters while evoking a sense of wonder and awe among players. Within the pixelated realm of Foxbat Five, Solianova's illustrations bring the concept of traction and gravity to life. The characters' movements are fluid, capturing the essence of their interactions with the environment. Solianova's art direction enables players to visually comprehend the physics-based mechanics of the game, deepening their immersion into this captivating digital world. Margarita Solianova's art direction and pixel art illustrations for Foxbat Five breathe new life into the indie arcade game, enchanting players with their timeless beauty and meticulous attention to detail. Pixel art samples For more information make sure to check out Margarita Solianova on Behance. You can also download Foxbat Five on the Google Play
Flore — A Collection of Digital Illustrations AoiroStudio0508—23 Laura Normand is a talented Paris-based artist whose work revolves around vibrant and captivating digital illustrations. With a particular focus on flowers, her series of colorful artworks brings the beauty and allure of nature to life in a unique and captivating way. Normand's digital illustrations are characterized by their bold and vivid color palettes, intricate details, and a whimsical touch. She expertly captures the essence of different flowers, from delicate roses to exotic orchids, and transforms them into eye-catching compositions that exude a sense of joy and energy. Through her art, Normand explores the intersection of nature and digital technology, blending the organic forms of flowers with the precision and versatility of digital illustration tools. Her work showcases a deep appreciation for the intricacies of botanical shapes, textures, and patterns, and she skillfully employs various digital techniques to bring out their vibrant qualities. The use of vibrant colors in Normand's illustrations adds a dynamic and lively element to her artworks. Each artwork is a celebration of the diverse and rich hues found in nature, showcasing a harmonious interplay of bold and contrasting tones. The result is a visually stunning series that is both visually pleasing and emotionally evocative. Digital Illustration Laura Normand is an Pop & Trippy! Artist based in Paris, France. You can follow more of her works via the shared links below. Personal Site Behance Instagram All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
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Every great design has one organizing detail that unlocks everything else, and the best design leaders never stop looking for it. Every good piece of design has at least one detail that is the “key” to unlocking an understanding of how it works. Good designers will notice that detail right away, while most people will respond to it subconsciously, sometimes never recognizing it for what it is or what it does. These key details are the organizing principles that make everything else possible. They’re rarely the most obvious elements — not the largest headline or the brightest color — but rather the subtle choices that create hierarchy, guide attention, and establish the invisible structure that holds a design together. Sometimes those key details fall into place right away; they may be essential components of how an idea takes its form, or how function shapes a thing. But just as often, these keys are discovered as a designer works through iterations with extremely subtle differences. Sometimes moving elements around in a layout, perhaps even by a matter of pixels, enables a key to do its work, if not reveal itself entirely. Without these organizing details, even technically proficient design falls flat. Elements feel arbitrary rather than purposeful. Visual hierarchy becomes muddy. The viewer’s eye wanders without direction. What separates good design from mediocre design is often nothing more than recognizing which detail needs to be the key — and having the skill to execute it properly and the discipline to clear its path. Seeing the Key in Action Recently, a designer on my team and I reviewed layouts for a series of advertisements in a digital campaign. We’ve enjoyed working with this particular client — an industrial design firm specializing in audio equipment — because their design team is sophisticated and their high standards not only challenge us, but inspire us. (It may seem counter-intuitive, but it’s easier to produce good design for good designers. When your client understands what you do, they may push you harder, but they’ll also know what you need in order to deliver what they want.) The designer had produced a set of ads that visually articulated the idea of choice — an essential psychological element for the customer profile of high-end audio technology — in a simple and elegant way. Two arrows ran in parallel until they diverged, curving in different directions. They bisected the ad space asymmetrically, with one arrow rendered in color veering off toward the left and the other, rendered in white, passing it before turning toward the right. This white arrow was the key. It overpowered the bold, colored arrow by pushing further into the ad space, while creating a clear arc that drew the eye down toward the ad’s copy and call to action. It’s a perfect example of old-school graphic design; it will do its work without being understood by most viewers, but its function is unmistakable once you see it. In reviewing this piece, I saw the key right away. I saw how it worked — what it unlocked. And I also recognized that the designer who made it saw it, too. I could tell based upon his choices of color, the way he positioned the arrows — the only shapes, other than text, in the entire ad — and even the way he had used the curve radius to subtly reference the distinct, skewed and rotated “o” in the brand’s logotype. This kind of sophisticated thinking, where every element serves multiple purposes and connects to larger brand systems, separates competent design from exceptional design. The white arrow wasn’t just directing attention; it was reinforcing brand identity and creating a sense of forward momentum that aligned with the client’s messaging about innovation and choice. The Maturity Trap I’ve often heard it said that as a designer’s career matures, the distance between their responsibility and functional details grows — that design leadership is wielded in service of the “big picture,” unencumbered by the travails of implementation so that it can maintain a purity of service to ideas and strategy. I couldn’t disagree with this more. While it’s true that senior designers must think strategically and guide teams rather than execute every detail personally, this doesn’t mean they should lose touch with the craft itself. The ability to recognize and create key details doesn’t become less important as careers advance — it becomes more crucial for developing teams and ensuring quality across projects. A design director who can’t spot the organizing principle in a layout, or who dismisses pixel-level adjustments as beneath their concern, has lost touch with the foundation of what makes design work. They may be able to talk about brand strategy and user experience in broad strokes, but they can’t guide their teams toward the specific choices that will make those strategies successful. No Big Picture Without Details My perspective is that no idea can be meaningful without being synchronized with reality — as informed by it as it is influential upon it. There is no “big picture” without detail. The grandest strategic vision fails when it’s not supported by countless small decisions made with precision and purpose. No matter how one’s career matures, a designer must at least retain access to the details, if not a regular, direct experience of them. This doesn’t mean micromanaging or doing work that others should be doing. It means maintaining the ability to see how abstract concepts become concrete solutions, to recognize when something is working and when it isn’t, and to guide others toward the key details that will make their work succeed. Without that connection to craft, we become blind to the keys at work — we lock ourselves out of an understanding of the work that could help us develop our teams or ourselves. We lose the ability to distinguish between design that looks impressive and design that actually functions. We can no longer teach what we once knew. The best design leaders I’ve known maintain a hand in the craft throughout their careers. They may delegate execution, but they never lose their eye for the detail that makes everything else work. They understand that leadership in design isn’t about rising above the details — it’s about seeing them more clearly and helping others see them too. Great design has always been about the details. The only thing that changes as we advance in our careers is our responsibility for ensuring those details exist in the work of others. That’s a responsibility we can only fulfill if we never stop looking for the keys ourselves.
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This is Part 2 of my LLM series. In Part 1, I discussed how in just a few short years, we went from the childlike joy of creating “Pirate Poetry” to the despair that our jobs would disappear. My main message was to relax a bit, as companies abuse the hype cycle to distort what […]
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