Bold art direction, UX and web design for GV abduzeedo0501—23 GV, previously known as Google Ventures, recently underwent a rebranding and relaunch of their corporate website with a simpler UX. The new strategy and branding was created by the talented teams at Synchronized Studio and Moniker SF. The new website offers ample scaling opportunities and provides a clear reflection of the company's mission and values. GV's new branding strategy is focused on their mission to partner with entrepreneurs and help them build great companies. The rebranding and relaunch of GV's corporate website did not include a new logo. However, the new website still showcases the company's commitment to partnering with entrepreneurs and helping them build great companies. The new website and UX design, designed and developed by Synchronized Studio and Moniker SF, brings GV's brand to life in a visually stunning and user-friendly way. The clean, modern design with bold typography showcases the company's portfolio, team, news and thought leadership in a way that is easy to navigate and engaging. The site's responsive design ensures that it looks great on all devices, providing a seamless user experience no matter how it's being accessed. The website's ample scaling opportunities are a testament to GV's commitment to helping startups grow and scale. The site's scalable architecture provides the flexibility to grow and evolve as the company grows, making it an ideal platform for showcasing GV's portfolio and thought leadership. In conclusion, GV's rebranding and relaunch of their corporate website is a clear reflection of the company's mission and values. The new visual identity, UX and website, created by Synchronized Studio and Moniker SF, convey a sense of collaboration and partnership, making it the perfect platform for showcasing GV's portfolio and thought leadership. The website's ample scaling opportunities provide the flexibility for the company to grow and evolve, making it a valuable asset for startups looking to scale and succeed. Art direction, UX and web design artifacts Credits Synchronized Studio Moniker SF

3D & motion design spotlight: Abacus - Pathways abduzeedo0421—23 Abacus, Switzerland's leading software development company, is embarking on a new chapter in its journey by collaborating with Hup.Studio to revamp its visual identity. This bold move aims to create an engaging and dynamic visual experience for Abacus' social media platforms, showcasing their innovative spirit and commitment to excellence. In this blog post, we'll explore the creative process behind this captivating 3D and motion design project. Hup.Studio's pitch revolves around the use of spheres in motion on geometric paths. These spheres signify the flow of information and data, essential elements in the world of software development. The design features straight, curved, and angular lines along which the spheres move and interact, forming mesmerizing patterns that capture the viewer's attention. These interactions create seamless looped videos, offering an immersive and continuous visual journey that speaks to Abacus' innovative approach to software development. Hup.Studio's focus on using minimal sets to display the harmony of the composition aligns perfectly with Abacus' reputation for creating streamlined, efficient software solutions. The simplicity of the design allows the viewer to appreciate the elegance of the composition, emphasizing the interconnectedness of the elements within the visual identity. This minimalist approach ensures that the message is conveyed in a singular and straightforward manner, reflecting the core values of Abacus as a software development company. By adopting this new visual identity, Abacus aims to create a lasting impression on their social media platforms. The dynamic and engaging nature of the design is bound to attract attention, drawing in new clients and reinforcing the company's reputation as a premier software development firm in Switzerland. The seamless loops and intriguing patterns invite viewers to explore and engage with Abacus' content, fostering a sense of connection and trust. The collaboration between Abacus and Hup.Studio signifies a groundbreaking approach to visual identity in the software development industry. The captivating design, featuring spheres in motion on geometric paths, demonstrates the synergy between these two creative powerhouses. The minimalist aesthetic and engaging visual experience are sure to leave a lasting impression on Abacus' social media audience, reaffirming their position as Switzerland's premier software development company. Our focus is on using minimal sets to showcase the harmony of the composition in a singular and straightforward way. Video Abacus - Pathways from Hup.Studio on Vimeo. 3D and motion design stills For more information make sure to check out Hup.Studio website or follow them on Behance.

An Introduction to the AI Generative Sneakers by Grant Franck AoiroStudio0123—23 Grant Franck is a 3D artist and design director who has pushed the boundaries of sneaker design with his use of AI generative techniques. His series of AI-generated sneakers showcase the potential of technology to create unique and creative outcomes. Franck's use of AI algorithms allows him to generate an almost infinite number of sneaker designs, each with its own distinct characteristics and features. Ive been using Ai to develop visual narrative and ideas. A kind of visual diary of sorts. 3D Art   Grant Franck is a design director and 3D artist based in Cape Town, South Africa. You can follow more of his works via the links below. Personal Site Behance The work showcased is all reserved by Grant Franck