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Christopher Butler

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There Will Always Be Someone Faster, Cheaper, and Better My feed is mostly designers talking about AI, and the temperature of all of it is the same:...
3 days ago
1

There Will Always Be Someone Faster, Cheaper, and Better

from Christopher Butler [alt+shift+b] in design

3 days ago
My feed is mostly designers talking about AI, and the temperature of all of it is the same: Something is coming. You need to get out in front of it. You need to be the one doing the changing rather than the one being changed. I don’t disagree with most of the individual advice....
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Display
1st Oct 2026
2

Display

from Christopher Butler [alt+shift+b] in design

1st Oct 2026
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The Empty Heading For many years, I have maintained a text file called “A Rubric for Website Design Critique.” It is...
15th Sep 2026
0

The Empty Heading

from Christopher Butler [alt+shift+b] in design

15th Sep 2026
For many years, I have maintained a text file called “A Rubric for Website Design Critique.” It is relatively short, but used nonetheless; I’ve returned to it, off and on, for most of my career, referring back, adding things, removing things, adjusting. Its purpose is to...
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Flashes Over the Atlantic – A Sighting, and Its Explanation At 3:30 in the morning on Thursday, July 9th, 2026, I woke in a rented house on Oak Island, North...
9th Jul 2026
1

Flashes Over the Atlantic – A Sighting, and Its Explanation

from Christopher Butler [alt+shift+b] in design

9th Jul 2026
At 3:30 in the morning on Thursday, July 9th, 2026, I woke in a rented house on Oak Island, North Carolina, and felt compelled to go downstairs and out onto the back deck, which faced the ocean. The night was exceptionally clear. I spent about twenty minutes looking up, finding...
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An Old, Restless Wish We do not know what is going to happen. This is a hard truth; we desperately want to believe the...
2nd Jun 2026
1

An Old, Restless Wish

from Christopher Butler [alt+shift+b] in design

2nd Jun 2026
We do not know what is going to happen. This is a hard truth; we desperately want to believe the opposite. And so the most successful corners of the modern internet have been organized, very deliberately, around that desire to convince you that someone, somewhere, knows what is...
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Signals #001: The Politics of Naming Signals Something new here—a weekly signal from noise, or at least I hope so. Connections drawn...
25th May 2026
1

Signals #001: The Politics of Naming

from Christopher Butler [alt+shift+b] in design

25th May 2026
Signals Something new here—a weekly signal from noise, or at least I hope so. Connections drawn between things I have encountered… Something strange happens when we put a name to things. The moment “cassette futurism” or “Corporate Memphis” enters circulation, it stops being...
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Earning Attention This is something I say in the course of nearly every conversation I have with every agency design...
6th Apr 2026
1

Earning Attention

from Christopher Butler [alt+shift+b] in design

6th Apr 2026
This is something I say in the course of nearly every conversation I have with every agency design team I consult. I remind them, over and over again, that marketing is two kinds of persuasion: FIRST, persuading a person to actually pay attention, and THEN, persuading them of...
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Replication Is Not Innovation AI’s efficiency gains don’t justify trillion-dollar valuations. The economy is both thriving and...
2nd Feb 2026
1

Replication Is Not Innovation

from Christopher Butler [alt+shift+b] in design

2nd Feb 2026
AI’s efficiency gains don’t justify trillion-dollar valuations. The economy is both thriving and failing, depending on where you’re standing. The stock market remains strong, driven almost entirely by the valuations of seven companies. Meanwhile, most people experience a daily...
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Fifteen Clocks On clocks as interfaces to time, and a decade measured in rotations of a single hand. For our...
31st Jan 2026
1

Fifteen Clocks

from Christopher Butler [alt+shift+b] in design

31st Jan 2026
On clocks as interfaces to time, and a decade measured in rotations of a single hand. For our first wedding anniversary, I gave my wife a clock that measures years. It’s called The Present, created by Scott Thrift, a designer whose work I’d followed for some time. I’d invested...
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The Fundamentals Problem Anyone can make something that looks designed, but that doesn’t mean that design has happened. A...
3rd Nov 2025
14

The Fundamentals Problem

from Christopher Butler [alt+shift+b] in design

3rd Nov 2025
Anyone can make something that looks designed, but that doesn’t mean that design has happened. A few months ago, a client was reviewing a landing page design with my team. They had created it themselves using a page builder tool — one of those platforms that integrate content...
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