“Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks who find it easy to […]

Joan Baez was already heralded as the “Queen of Folk” by the time Robert Zimmerman aka Bob Dylan arrived in New York City. Many things brought him to the burgeoning folk scene there, but Baez was the siren who called to a young Dylan through his television set long before he met her. He was […]

Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional […]

In 2018 we brought you some exciting news. Thanks to a generous donation from Da Vinci Code author Dan Brown, Amsterdam’s Ritman Library—a sizable collection of pre-1900 books on alchemy, astrology, magic, and other occult subjects—has been digitizing thousands of its rare texts under a digital education project cheekily called “Hermetically Open.” We are now […]

Moving is physical, travel is an emotional journey. Moving takes us from one place to another, one job to another, one situation to another. But if we seek to insulate ourselves from the emotional labor of travel, we can build a cocoon around our experience and discover nothing. Once we choose to see what’s actually […]