More from Lars Lofgren
Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.
What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to extreme efforts to hide everything? Would this be considered parasite SEO? I believe […] The post CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them appeared first on Lars Lofgren.
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t […] The post Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host appeared first on Lars Lofgren.
I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.
More in technology
Since my last piece about Bluesky, I’ve been using the service a lot more. Just about everyone I followed on other services is there now, and it’s way more fun than late-stage Twitter ever was. Halifax is particularly into Bluesky, which reminds me of our local scene during the late-2000s/early-2010s Twitter era. That said, I still have reservations about the service. Primarily around the whole decentralized/federated piece. The Bluesky team continues to work toward the goal of creating a decentralized and open protocol, but they’ve got quite a way to go. Part of my fascination with Bluesky is due to its radical openness. There is no similar service that allows users unauthenticated access to the firehose, or that publishes in-depth stats around user behaviour and retention. I like watching numbers go up, so I enjoy following those stats and collecting some of my own. A few days ago I noticed that the rate of user growth was accelerating. Growth had dropped off steadily since late January. As of this writing, there are currently around 5 users a second signing up for the service. It was happening around the same time as tariff news was dropping, but that didn’t seem like a major driver. Turned out that the bigger cause was a new Tiktok-like video sharing app called Skylight Social. I was a bit behind on tech news, so I missed when TechCrunch covered the app. It’s gathered more steam since then, and today is one of the highest days for new Bluesky signups since the US election. As per the TechCrunch story, Skylight has been given some initial funding by Mark Cuban. It’s also selling itself as “decentralized” and “unbannable”. I’m happy for their success, especially given how unclear the Tiktok situation is, but I continue to feel like everyone’s getting credit for work they haven’t done yet. Skylight Social goes out of its way to say that it’s powered by the AT Protocol. They’re not lying, but I think it’s truer at the moment to say that the app is powered by Bluesky. In fact, the first thing you see when launching the app is a prompt to sign up for a “BlueSky” account 1 if you don’t already have one. The Bluesky team are working on better ways to handle this, but it’s work that isn’t completed. At the moment, Skylight is not decentralized. I decided to sign up and test the service out, but this wasn’t a smooth experience. I started by creating an App Password, and tried logging using the “Continue with Bluesky” button. I used both my username and email address along with the app password, but both failed with a “wrong identifier or password” error. I saw a few other people having the same issue. It wasn’t until later that I tried using the “Sign in to your PDS” route, which ended up working fine. The only issue: I don’t run my own PDS! I just use custom domain name on top of Bluesky’s first-party PDS. In fact, it looks like third-party PDSs might not even be supported at the moment. Even if/when you can sign up with a third-party PDS, this is just a data storage and authentication platform. You’re still relying on Skylight and Bluesky’s services to shuttle the data around and show it to you. I’m not trying to beat up on Skylight specifically. I want more apps to be built with open standards, and I think TikTok could use a replacement — especially given that something is about to happen tomorrow. I honestly wish them luck! I just think the “decentralized” and “unbannable” copy on their website should currently be taken with a shaker or two of salt. I don’t know why, but seeing “BlueSky” camel-cased drives me nuts. Most of the Skylight Social marketing material doesn’t make this mistake, but I find it irritating to see during the first launch experience. ↩
I've seen a remarkable amount of misunderstanding out there on how Nintendo's game-key cards work. People are losing their ever loving minds over all things Switch 2, but this one really gets me because the people who are the most upset about it seem to not
A Minnesota cybersecurity and computer forensics expert whose testimony has featured in thousands of courtroom trials over the past 30 years is facing questions about his credentials and an inquiry from the Federal Bureau of Investigation (FBI). Legal experts say the inquiry could be grounds to reopen a number of adjudicated cases in which the expert's testimony may have been pivotal.
What's that Skippy? Another Ivanti Connect Secure vulnerability? At this point, regular readers will know all about Ivanti (and a handful of other vendors of the same class of devices), from our regular analysis. Do you know the fun things about these posts? We can copy text from
Director James Mangold: talking about whether he'd want to put a post-credit scenes in one of this movies back in 2018 The idea of making a movie that would fucking embarrass me, that's part of the anesthetizing of this country or the world. That's