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Lars Lofgren

Lars Lofgren
The Stupidity of Google’s Site Reputation Abuse Policy Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of...
3 months ago
14
3 months ago
Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed:...
Lars Lofgren
The Billion-Dollar World of Parasite SEO: How to Cash In Parasite SEO is when a third-party company partners with an established domain, then posts a bunch...
4 months ago
18
4 months ago
Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get...
Lars Lofgren
CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had...
4 months ago
11
4 months ago
What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to...
Lars Lofgren
Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any...
5 months ago
9
5 months ago
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1...
Lars Lofgren
What Happened After I Outed a Reddit Mod for Affiliate Spam I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate...
5 months ago
12
5 months ago
I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become....
Lars Lofgren
The Sleazy World of Reddit Marketing, Everything is Fake I’m going to show you how to cash grab as a Reddit moderator. 5 minutes of work, then thousands of...
6 months ago
6
6 months ago
I’m going to show you how to cash grab as a Reddit moderator. 5 minutes of work, then thousands of dollars per month for doing nothing. Maybe tens of thousands. With a 100% real example. I’ve edited nothing. When you’re a Reddit mod, you have a TON of power in that subreddit. You...
Lars Lofgren
Why I’m Switching Web Hosts Recently, I’ve gotten fed up with my web host. Since I stood this site up, I’ve used MediaTemple....
over a year ago
7
over a year ago
Recently, I’ve gotten fed up with my web host. Since I stood this site up, I’ve used MediaTemple. This was before WP Engine was around. At the time, MediaTemple had carved out a nice niche for themselves as the premium web host. Tim Ferriss also raved about them back in the day....
Lars Lofgren
My 7 Rules for A/B Testing That Triple Conversion Rates I really don’t care how any given A/B test turns out. That’s right. Not one bit. But wait, how do I...
over a year ago
11
over a year ago
I really don’t care how any given A/B test turns out. That’s right. Not one bit. But wait, how do I double or triple conversion rates without caring how a test performs? I actually care about the whole SYSTEM of testing. All the pieces need to fit together just right. If not,...
Lars Lofgren
How Live Chat Tools Impact Conversions and Why I Launched a Bad Variant Do those live chat tools actually help your business? Will they get you more customers by allowing...
over a year ago
10
over a year ago
Do those live chat tools actually help your business? Will they get you more customers by allowing your visitors to chat directly with your team? Like most tests, you can come up with theories that sound great for both sides. Pro Live Chat Theory: Having a live chat tool helps...
Lars Lofgren
The 9 Delusions From the Halo Effect You’re being lied to. Well, not intentionally. We’re constantly being pinged with stories of...
over a year ago
7
over a year ago
You’re being lied to. Well, not intentionally. We’re constantly being pinged with stories of companies that have rocketed to success. Especially in tech, there’s always another $1 billion unicorn around the corner. Uber, Facebook, Airbnb, Slack, Zenefits, Box, Shopify, yadda...