…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the […]

Pope Leo, Techno-Industrial Playbook, Stripe, Vulcan Robots, Natural Short Sleep, MenB Vaccine, Ezra

Plus! Meme Wars and 16th Century TMZ

I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An […]

The Citigroup Center in Midtown Manhattan is also known by its address, 601 Lexington Avenue, at which it’s been standing for 47 years, longer than the median New Yorker has been alive. Though still a fairly handsome building, in a seventies-corporate sort of way, it now pops out only mildly on the skyline. At street […]