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Pràctica Redesigns 9+ Wine brand identity and packaging design abduzeedo0511—23 Barcelona-based design studio Pràctica has unveiled a new label design for 9+ wines, a natural wine producer based in Catalonia, Spain. The new labels feature a bold, graphic design that is both eye-catching and informative creating a beautiful packaging design. The 9+ winery is unique in that it is the only winery in Catalonia, and perhaps in the world, whose name is a number, not a word. This presented a challenge for Pràctica, as they needed to create a label design that would be both memorable and easy to understand. The solution was to use a simple, yet effective, naming and graphic system. Each label features the number 9+, followed by the name of the wine and the grape variety. The background of each label is a different color, which helps to visually differentiate the different wines. This project presented the challenge of designing 15 labels, all under a global image but with different families: Base, Selection, and Sparkling. This need led us to create a naming and graphic system that orders and enumerates the wine bottles, not only to rationalize the wide range of products, but to strengthen the winery’s identity as well as to make it stand out from the natural wine sector. Here are some of the key features of the new 9+ labels and packaging design: Bold, graphic design that is both eye-catching and informative Simple, yet effective, naming and graphic system Different background colors for each wine to help visually differentiate the different wines Clean, modern website design that is easy to navigate Information about the winery, the wines, and the winemaking process The new 9+ labels are a significant improvement over the previous designs. They have helped to make 9+ wines more visible and accessible to consumers, and they have helped to strengthen the winery's identity. Packaging design artifacts Credits Printed at Chalaguier Photographed by Enric Badrinas Fonts in use: FK Screamer by Florian Karsten & GT Alpina by Grilli Type For more information make sure to check out Pràctica website.
Custom Font made of shapes and patterns for John Lewis (UK) AoiroStudio0510—23 In the world of graphic design, there are few studios as talented and innovative as Hola Bosque™. Based in the vibrant city of Buenos Aires, Argentina, this creative powerhouse has been making waves with their exceptional design work. One of their recent collaborations was with John Lewis UK, where they brought their unique touch to the creation of a custom font and special shapes and patterns for the new Kidswear campaign. John Lewis UK is renowned for its high-quality products and commitment to exceptional design. When they sought a partner to elevate their Kidswear campaign to new heights, they turned to Hola Bosque™ for their expertise. And the result was nothing short of remarkable. The team at Hola Bosque™ embarked on the project with a clear vision in mind - to create a visual language that would capture the imagination of young audiences while staying true to the brand's identity. They knew that typography would play a crucial role in conveying the campaign's message effectively. So, they set out to design a custom font that would be unique, playful, and perfectly aligned with the target audience. They didn't just stop at creating a custom font; they also crafted special shapes and patterns that would complement and enhance the overall visual experience. The team carefully curated a collection of playful elements that incorporated vibrant colors, whimsical illustrations, and captivating patterns. The result was a harmonious blend of typography, shapes, and patterns that brought the Kidswear campaign to life. The custom font became the voice of the campaign, while the special shapes and patterns added depth and visual interest to the designs. Every detail was carefully considered, ensuring that the final outcome was a true reflection of the brand's values and captured the hearts of both children and parents alike. Typography Hola Bosque™ is a digital studio based Buenos Aires, Argentina. You can follow more of their works via the shared links below. Behance Twitter Team Design & Art Direction: HolaBosque Design Lead, Pattern Design and Illustration: Bernardo Henning Art Direction Lead for John Lewis: Nic Duffy Renders: Pablo Colabella Photography: Nerys Jones Agency: The Different Folk All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
Art direction and branding for Port3 Web3 Experience abduzeedo0510—23 Shin Bao, K.K, and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3. This groundbreaking platform aggregates and standardizes off-chain/on-chain data, constructing a social data layer that holds immense potential for web3 use cases. With a primary focus on their key product, SoQuest, Port3 aims to establish itself as a leading force in the realm of web3 technology. The website design meticulously captures Port3's brand position, elucidating its mission to aggregate and standardize data for universal accessibility. With a user-centric approach, the website visually communicates Port3's commitment to empowering users in the web3 ecosystem. The design showcases the brand's expertise in blending off-chain and on-chain data to create a robust social data layer, facilitating seamless interactions and unlocking new possibilities for decentralized applications. Shin Bao, K.K, and Emma Wang's art direction expertise shines through in the visually appealing aesthetics of Port3's web presence. Employing a harmonious combination of vibrant colors, clean lines, and intuitive navigation, the design captivates visitors and guides them through the brand's story. The art direction creates a cohesive visual language that reinforces the cutting-edge nature of Port3's technology and fosters a sense of trust among users. Port3's branding and visual identity is carefully crafted to resonate with the web3 community. The logo design embodies the brand's core values, representing the aggregation and standardization of data in a simple yet powerful manner. The choice of colors evokes a sense of innovation, while the typography exudes a modern and approachable vibe. This cohesive visual identity sets the tone for Port3's presence in the web3 space, establishing it as a reliable and forward-thinking platform. Through their collaborative efforts, Shin Bao, K.K, and Emma Wang have successfully created a visually captivating website, art direction, and brand visual identity for Port3. This design project effectively communicates the brand's mission of aggregating and standardizing off-chain/on-chain data to build a powerful social data layer for web3 use cases. With a strong focus on SoQuest, Port3's key product, the design showcases the brand's expertise and commitment to driving innovation in the web3 ecosystem. As Port3 continues to make strides in revolutionizing data accessibility, its visually appealing website and cohesive brand visual identity will undoubtedly play a significant role in capturing the attention and trust of the web3 community. Art direction and branding artifacts For more information make sure to check out Shin Bao, K.K, and Emma Wang Behance profiles.
Pixel Art Delight: art direction and illustrations for Foxbat Five abduzeedo0509—23 Renowned artist Margarita Solianova has embarked on a creative journey, shaping the visual identity of the indie arcade game, Foxbat Five. Solianova's exceptional art direction and stunning pixel art illustrations transport players into a captivating world, rich in nostalgic charm and classic gaming aesthetics. Solianova's art direction for Foxbat Five embraces the essence of classic pixel art, paying homage to the golden era of gaming. The project showcases a masterful blend of intricate designs, vibrant color palettes, and meticulous attention to detail, resulting in a visually immersive experience that strikes a chord with both seasoned gamers and nostalgic enthusiasts. The heart and soul of Foxbat Five lie in Margarita Solianova's pixel art illustrations. Her exceptional talent is evident in every character, environment, and animation. Each pixel is thoughtfully placed, infusing life into the game's imaginary universe. Solianova's illustrations boast a timeless appeal, skillfully conveying the personalities and emotions of the characters while evoking a sense of wonder and awe among players. Within the pixelated realm of Foxbat Five, Solianova's illustrations bring the concept of traction and gravity to life. The characters' movements are fluid, capturing the essence of their interactions with the environment. Solianova's art direction enables players to visually comprehend the physics-based mechanics of the game, deepening their immersion into this captivating digital world. Margarita Solianova's art direction and pixel art illustrations for Foxbat Five breathe new life into the indie arcade game, enchanting players with their timeless beauty and meticulous attention to detail. Pixel art samples For more information make sure to check out Margarita Solianova on Behance. You can also download Foxbat Five on the Google Play
Flore — A Collection of Digital Illustrations AoiroStudio0508—23 Laura Normand is a talented Paris-based artist whose work revolves around vibrant and captivating digital illustrations. With a particular focus on flowers, her series of colorful artworks brings the beauty and allure of nature to life in a unique and captivating way. Normand's digital illustrations are characterized by their bold and vivid color palettes, intricate details, and a whimsical touch. She expertly captures the essence of different flowers, from delicate roses to exotic orchids, and transforms them into eye-catching compositions that exude a sense of joy and energy. Through her art, Normand explores the intersection of nature and digital technology, blending the organic forms of flowers with the precision and versatility of digital illustration tools. Her work showcases a deep appreciation for the intricacies of botanical shapes, textures, and patterns, and she skillfully employs various digital techniques to bring out their vibrant qualities. The use of vibrant colors in Normand's illustrations adds a dynamic and lively element to her artworks. Each artwork is a celebration of the diverse and rich hues found in nature, showcasing a harmonious interplay of bold and contrasting tones. The result is a visually stunning series that is both visually pleasing and emotionally evocative. Digital Illustration Laura Normand is an Pop & Trippy! Artist based in Paris, France. You can follow more of her works via the shared links below. Personal Site Behance Instagram All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
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The internet reflects us. But new technologies must explore the world beyond. We’ve spent more than two generations and trillions of dollars building the internet. It is, arguably, humanity’s most ambitious technological project. And yet, for all its power to process and reflect information, the internet cannot tell us a single new thing about the physical world around us. The internet cannot detect an approaching asteroid, discover a new species in the deep ocean, or detect changes in the Earth’s magnetic field. It cannot discover a new material or invent something new from it. The internet is, fundamentally, an introspective technology; it is a mirror, showing us only what we’ve already put into it. What we desperately need are more extrospective technologies — windows into the unknown. Consider what the internet actually does: it processes and transmits information that humans have already discovered, documented, and digitized. Even the most sophisticated applications it enables — like artificial intelligence — can only recombine and reinterpret existing information about ourselves and our own creations. They cannot generate genuinely new knowledge about the physical world. (Let’s debate whether pattern recognition truly fits the bill in another pieces.) When we marvel at AI’s capabilities, we’re really just admiring an increasingly sophisticated form of introspection. So what is an example of an extrospective technology? The James Webb Space Telescope is a good one. It offers a striking contrast to the internet’s introspective limitations. While we spend billions optimizing ways to look at ourselves, Webb actually shows us something new about our universe — it shows us more of it that we’ve ever seen before. Every image it sends back is a discovery — whether it’s the atmospheric composition of distant planets, the formation of early galaxies, or phenomena we hadn’t even thought to look for. Unlike the internet, which can only reflect what we already know about ourselves, Webb is quite literally a window for looking outward. It extends our vision not just beyond our natural capabilities, but beyond what any human has ever seen before. The imbalance between introspective and extrospective technologies in our society is striking. The entire James Webb Space Telescope project cost about $10 billion — roughly what Meta spends on its metaverse project in a single year. We have more engineers working on optimizing our digital reflections than on all of our outward-looking scientific instruments combined. The most talented minds of our generation are focused on perfecting the mirror rather than opening new windows to the universe. Of course, this isn’t just about how we spend our money — it’s about our relationship with discovery itself. The internet has made us incredibly efficient at examining and reprocessing our own knowledge, but it may have dulled our appetite for looking outward. We’ve become so accustomed to the immediate gratification of accessing existing information that we’ve forgotten the importance of the long, patient work of discovery. The technologies that can actually tell us something new about our world often operate on different timescales than introspective ones. A deep ocean sensor might need years to reveal meaningful patterns. A space telescope might require decades of operation before making a groundbreaking discovery. These extrospective technologies demand patience and sustained investment — qualities that our internet-shaped attention spans increasingly struggle with. Yet these are exactly the technologies we need most urgently. As we face unprecedented environmental challenges and explore new frontiers in space, we need more windows into the physical world, not better mirrors of our digital one. We need technologies that can warn us of environmental changes, reveal new resources, and help us understand our place in the universe. As enthusiastic as I am about things like the James Webb Telescope, I’m also fascinated by how much we still don’t know about this planet. Only 26% of the ocean floor has been mapped using high resolution sonar technology. Only 5% of the ocean has actually been physically explored. It has been estimated that the ocean’s ecosystem is home to somewhere between 700,000 and 1 million unique species. The vast majority of them — greater than 60% — remain undiscovered. Isn’t it astonishing how little we know about this thing that covers 70% of our planet’s surface? What could we create to learn more about the ocean? It has to be something truly novel — something other than a better submarine. The ocean is just one place to point an extrospective technology. Think of the greatest unknowns. How many of them will be illuminated by the internet? Will the internet expand our understanding of physics, or will it document what we find by some other means? Will the internet ever be more than a catalog of discoveries? Will the internet explain the nature of time, or will it just continue to draw from our finite supply of it? The internet will remain vital infrastructure, but it’s time to rebalance our technological investment. We need to direct more resources and talent toward extrospective technologies — tools that can tell us something new about the world beyond our screens. Only then can we move beyond endless introspection and toward genuine discovery of the universe that exists whether we look at it or not.
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Here’s why: I think we need a safe, private place to talk about what AI means for design, and more broadly, the future of work. AI looms as a double-layered threat. We are right to wonder, will AI take my job? But also, we worry that talking openly about our concerns and questions will haste the day — that we’ll look like stubborn luddites, unreliable leaders and teammates, or weak links in the chain. AI, and especially the conversation about it, is moving so quickly that simply keeping up with it takes more energy than we can even imagine putting toward starting to explore it. I’m hearing how stressful it feels to be expected to discover, learn, and use every new tool that becomes available and demonstrate ROI on that effort immediately. I think we’re all scrambling and worrying and wondering how long we can keep this up. And yet I remain optimistic. I’ve kept up with and explored AI exhaustively and I’ve felt every feeling and secretly thought every thought I’ve listed above. And as I believe about everything, it’s better to bring it into the light. I want to do that with you, and I think I might even be able to help. I think there’s a future for thinkers, designers, and firms of all kinds. There’s opportunity in discovery. How it Will Work Here’s the thing. Lots of people do this. In fact, several people whom I admire greatly have set up office hours just like this. But I never make use of them. Here are the reasons why — perhaps you can relate: Intimidation (even though they’ve offered, will they think I’m lame for taking them up on it?) Impostor Syndrome (they’ll realize I know nothing) Introversion (wait I have to talk to someone? Like right at their actual face?) So, a few notes: Ask me anything. I guarantee I have had the same question or worry at some point. Hey, wait, who says I know everything? I have something to learn from you, too. Our meeting will be private. Our secret. 100% confidential. We don’t have to go on video if you don’t want to. Nothing will be recorded. Slots on Wednesdays from 9am-10am and 1-2pm EST and Fridays 9am-10am EST. You can book a time right now, starting as early as tomorrow. 👇 I just took this picture — this is how I look and what it will be like to chat. Friendly is what I’m going for :)
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