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Pràctica Redesigns 9+ Wine brand identity and packaging design abduzeedo0511—23 Barcelona-based design studio Pràctica has unveiled a new label design for 9+ wines, a natural wine producer based in Catalonia, Spain. The new labels feature a bold, graphic design that is both eye-catching and informative creating a beautiful packaging design. The 9+ winery is unique in that it is the only winery in Catalonia, and perhaps in the world, whose name is a number, not a word. This presented a challenge for Pràctica, as they needed to create a label design that would be both memorable and easy to understand. The solution was to use a simple, yet effective, naming and graphic system. Each label features the number 9+, followed by the name of the wine and the grape variety. The background of each label is a different color, which helps to visually differentiate the different wines. This project presented the challenge of designing 15 labels, all under a global image but with different families: Base, Selection, and Sparkling. This need led us to create a naming and graphic system that orders and enumerates the wine bottles, not only to rationalize the wide range of products, but to strengthen the winery’s identity as well as to make it stand out from the natural wine sector. Here are some of the key features of the new 9+ labels and packaging design: Bold, graphic design that is both eye-catching and informative Simple, yet effective, naming and graphic system Different background colors for each wine to help visually differentiate the different wines Clean, modern website design that is easy to navigate Information about the winery, the wines, and the winemaking process The new 9+ labels are a significant improvement over the previous designs. They have helped to make 9+ wines more visible and accessible to consumers, and they have helped to strengthen the winery's identity. Packaging design artifacts Credits Printed at Chalaguier Photographed by Enric Badrinas Fonts in use: FK Screamer by Florian Karsten & GT Alpina by Grilli Type For more information make sure to check out Pràctica website.
Custom Font made of shapes and patterns for John Lewis (UK) AoiroStudio0510—23 In the world of graphic design, there are few studios as talented and innovative as Hola Bosque™. Based in the vibrant city of Buenos Aires, Argentina, this creative powerhouse has been making waves with their exceptional design work. One of their recent collaborations was with John Lewis UK, where they brought their unique touch to the creation of a custom font and special shapes and patterns for the new Kidswear campaign. John Lewis UK is renowned for its high-quality products and commitment to exceptional design. When they sought a partner to elevate their Kidswear campaign to new heights, they turned to Hola Bosque™ for their expertise. And the result was nothing short of remarkable. The team at Hola Bosque™ embarked on the project with a clear vision in mind - to create a visual language that would capture the imagination of young audiences while staying true to the brand's identity. They knew that typography would play a crucial role in conveying the campaign's message effectively. So, they set out to design a custom font that would be unique, playful, and perfectly aligned with the target audience. They didn't just stop at creating a custom font; they also crafted special shapes and patterns that would complement and enhance the overall visual experience. The team carefully curated a collection of playful elements that incorporated vibrant colors, whimsical illustrations, and captivating patterns. The result was a harmonious blend of typography, shapes, and patterns that brought the Kidswear campaign to life. The custom font became the voice of the campaign, while the special shapes and patterns added depth and visual interest to the designs. Every detail was carefully considered, ensuring that the final outcome was a true reflection of the brand's values and captured the hearts of both children and parents alike. Typography Hola Bosque™ is a digital studio based Buenos Aires, Argentina. You can follow more of their works via the shared links below. Behance Twitter Team Design & Art Direction: HolaBosque Design Lead, Pattern Design and Illustration: Bernardo Henning Art Direction Lead for John Lewis: Nic Duffy Renders: Pablo Colabella Photography: Nerys Jones Agency: The Different Folk All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
Art direction and branding for Port3 Web3 Experience abduzeedo0510—23 Shin Bao, K.K, and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3. This groundbreaking platform aggregates and standardizes off-chain/on-chain data, constructing a social data layer that holds immense potential for web3 use cases. With a primary focus on their key product, SoQuest, Port3 aims to establish itself as a leading force in the realm of web3 technology. The website design meticulously captures Port3's brand position, elucidating its mission to aggregate and standardize data for universal accessibility. With a user-centric approach, the website visually communicates Port3's commitment to empowering users in the web3 ecosystem. The design showcases the brand's expertise in blending off-chain and on-chain data to create a robust social data layer, facilitating seamless interactions and unlocking new possibilities for decentralized applications. Shin Bao, K.K, and Emma Wang's art direction expertise shines through in the visually appealing aesthetics of Port3's web presence. Employing a harmonious combination of vibrant colors, clean lines, and intuitive navigation, the design captivates visitors and guides them through the brand's story. The art direction creates a cohesive visual language that reinforces the cutting-edge nature of Port3's technology and fosters a sense of trust among users. Port3's branding and visual identity is carefully crafted to resonate with the web3 community. The logo design embodies the brand's core values, representing the aggregation and standardization of data in a simple yet powerful manner. The choice of colors evokes a sense of innovation, while the typography exudes a modern and approachable vibe. This cohesive visual identity sets the tone for Port3's presence in the web3 space, establishing it as a reliable and forward-thinking platform. Through their collaborative efforts, Shin Bao, K.K, and Emma Wang have successfully created a visually captivating website, art direction, and brand visual identity for Port3. This design project effectively communicates the brand's mission of aggregating and standardizing off-chain/on-chain data to build a powerful social data layer for web3 use cases. With a strong focus on SoQuest, Port3's key product, the design showcases the brand's expertise and commitment to driving innovation in the web3 ecosystem. As Port3 continues to make strides in revolutionizing data accessibility, its visually appealing website and cohesive brand visual identity will undoubtedly play a significant role in capturing the attention and trust of the web3 community. Art direction and branding artifacts For more information make sure to check out Shin Bao, K.K, and Emma Wang Behance profiles.
Pixel Art Delight: art direction and illustrations for Foxbat Five abduzeedo0509—23 Renowned artist Margarita Solianova has embarked on a creative journey, shaping the visual identity of the indie arcade game, Foxbat Five. Solianova's exceptional art direction and stunning pixel art illustrations transport players into a captivating world, rich in nostalgic charm and classic gaming aesthetics. Solianova's art direction for Foxbat Five embraces the essence of classic pixel art, paying homage to the golden era of gaming. The project showcases a masterful blend of intricate designs, vibrant color palettes, and meticulous attention to detail, resulting in a visually immersive experience that strikes a chord with both seasoned gamers and nostalgic enthusiasts. The heart and soul of Foxbat Five lie in Margarita Solianova's pixel art illustrations. Her exceptional talent is evident in every character, environment, and animation. Each pixel is thoughtfully placed, infusing life into the game's imaginary universe. Solianova's illustrations boast a timeless appeal, skillfully conveying the personalities and emotions of the characters while evoking a sense of wonder and awe among players. Within the pixelated realm of Foxbat Five, Solianova's illustrations bring the concept of traction and gravity to life. The characters' movements are fluid, capturing the essence of their interactions with the environment. Solianova's art direction enables players to visually comprehend the physics-based mechanics of the game, deepening their immersion into this captivating digital world. Margarita Solianova's art direction and pixel art illustrations for Foxbat Five breathe new life into the indie arcade game, enchanting players with their timeless beauty and meticulous attention to detail. Pixel art samples For more information make sure to check out Margarita Solianova on Behance. You can also download Foxbat Five on the Google Play
Flore — A Collection of Digital Illustrations AoiroStudio0508—23 Laura Normand is a talented Paris-based artist whose work revolves around vibrant and captivating digital illustrations. With a particular focus on flowers, her series of colorful artworks brings the beauty and allure of nature to life in a unique and captivating way. Normand's digital illustrations are characterized by their bold and vivid color palettes, intricate details, and a whimsical touch. She expertly captures the essence of different flowers, from delicate roses to exotic orchids, and transforms them into eye-catching compositions that exude a sense of joy and energy. Through her art, Normand explores the intersection of nature and digital technology, blending the organic forms of flowers with the precision and versatility of digital illustration tools. Her work showcases a deep appreciation for the intricacies of botanical shapes, textures, and patterns, and she skillfully employs various digital techniques to bring out their vibrant qualities. The use of vibrant colors in Normand's illustrations adds a dynamic and lively element to her artworks. Each artwork is a celebration of the diverse and rich hues found in nature, showcasing a harmonious interplay of bold and contrasting tones. The result is a visually stunning series that is both visually pleasing and emotionally evocative. Digital Illustration Laura Normand is an Pop & Trippy! Artist based in Paris, France. You can follow more of her works via the shared links below. Personal Site Behance Instagram All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
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Before users can meaningfully act, they must understand — a principle our metrics-obsessed design culture has forgotten. Today’s metrics-obsessed design culture is too fixated on action. Clicks, conversions, and other easily quantified metrics have become our purpose. We’re so focused on outcomes that we’ve lost sight of what makes them valuable and what even makes them possible in the first place: order and understanding. The primary function of design is not to prompt action. It’s to bring form to intent through order: arranging and prioritizing information so that those who encounter it can see it, perceive it, and understand it. Why has action become our focus? Simple: it’s easier to measure than understanding. We can track how many people clicked a button but not how many people grasped the meaning behind it. We can measure time spent on a page but not comprehension gained during that time. And so, following the path of least resistance, we’ve collectively decided that what’s easy to measure must be what’s most important to optimize, leaving action metrics the only means by which the success of design is determined. This is backward. Action without understanding is merely manipulation — a short-term victory that creates long-term problems. Users who take actions without fully comprehending why become confused, frustrated, and ultimately distrustful of both the design and the organization behind it. A dirty little secret of action metrics is how often the success signal — a button click or a form submission — is immediately followed by a meandering session of actions that obviously signals confusion and possibly even regret. Often, confusion is easier to perceive from session data than much else. Even when action is an appropriate goal, it’s not a guaranteed outcome. Information can be perfectly clear and remain unpersuasive because persuasion is not entirely within the designer’s control. Information is at its most persuasive when it is (1) clear, (2) truthful, and (3) aligned with the intent of the recipient. As designers, we can only directly control the first two factors. As for alignment with user intent, we can attempt to influence this through audience targeting, but let’s be honest about the limitations. Audience targeting relies on data that we choose to believe is far more accurate than it actually is. We have geolocation, sentiment analysis, rich profiling, and nearly criminally invasive tracking, and yet, most networks think I am an entirely different kind of person than I am. And even if they got the facts right, they couldn’t truly promise intent-alignment at the accuracy they do without mind-reading. The other dirty secret of most marketing is we attempt to close the gap with manipulation designed to work on most people. We rationalize this by saying, “yeah, it’s cringe, but it works.” Because we prioritize action over understanding, we encourage designs that exploit psychological triggers rather than foster comprehension. Dark patterns, artificial scarcity, misleading comparisons, straight up negging — these are the tools of action-obsessed design. They may drive short-term metrics, but they erode trust and damage relationships with users. This misplaced emphasis also distorts our design practice. Specific tactics like button placement and styling, form design, and conventional call-to-action patterns carry disproportionate weight in our approach. These elements are important, but fixating on them distracts designers from the craft of order: information architecture, information design, typography, and layout — the foundational elements essential to clear communication. What might design look like if we properly valued order over action? First, we would invest more in information architecture and content strategy — the disciplines most directly concerned with creating meaningful order. These would not be phases to rush through, but central aspects of the design process. We would trust words more rather than chasing layout and media trends. Second, we would develop better ways to evaluate understanding. Qualitative methods like comprehension testing would be given as much weight as conversion rates. We would ask not just “Did users do what we wanted?” but “Did users understand what we were communicating?” This isn’t difficult or labor intensive, but it does require actually talking to people. Third, we would respect the user’s right not to act. We would recognize that sometimes the appropriate response to even the clearest information is to walk away or do nothing. None of this means that action isn’t important. Of course it is. A skeptic might ask: “What is the purpose of understanding if no action is taken?” In many cases, this is a fair question. The entire purpose of certain designs — like landing pages — may be to engage an audience and motivate their action. In such cases, measuring success through clicks and conversions not only makes sense, it’s really the only signal that can be quantified. But this doesn’t diminish the foundational role that understanding plays in supporting meaningful action, or the fact that overemphasis on action metrics can undercut the effectiveness of communication. Actions built on misunderstanding are like houses built on sand — they will inevitably collapse. When I say that order is more important than action, I don’t mean that action isn’t important. But there is no meaningful action without understanding, and there is no understanding without order. By placing order first in our design priorities, we don’t abandon action — we create the necessary foundation for it. We align our practice with our true purpose: not to trick people into doing things, but to help them see, know, and comprehend so they can make informed decisions about what to do next.
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