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It’s a warm summer night in NYC and I’m walking through central park with a friend, the fireflies blink around us like an external reflection of the neurons firing in our brains as the conversation sparks.
Every year on the 24th October I've written a reflection on the last year of my independent consulting. This would have been my 10th issue, but is instead a special issue, for reasons that will become apparent.
Consulting can be easy money. Fleecing clients for cheap tricks. Clients have problems, you have powerpoints. It’s easy to flip a few quick slides into a chunk of cash and cackle off into the mountains.
The world of work is changing.
More in startups
Welcome to another premium edition of Where's Your Ed At! Please subscribe to it so I can continue to drink 80 Diet Cokes a day. Email me at ez@betteroffline.com with the subject "premium" if you ever want to chat. I realize this is before
In The New Geography of Innovation, writer Mehran Gul examines the increasing competition for talent in Singapore, where big tech firms are luring people away from once-prized government jobs.
Matt Stone and Trey Parker became billionaires by making 27 seasons of the funniest shows ever (and signing a first TV deal with an improbable clause).
Perverse incentives, and the unintended consequences that flow from them, can be found on every continent, in every time, and in every industry. And marketing is no different. This article argues that a malevolent metric sits at the heart of many marketing discussions and decisions. I believe that the many marketers who prioritise this metric seek to capture value, but unintentionally destroy it.
