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Aha, the great British Summer. You really never know what you’re going to get and it makes planning weekends so darn difficult. Us Brits really do love to talk about the weather; as I write this post I started the day in shorts and a t-shirt and I’m about to go and fetch a snuggly […]
over a year ago

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More from Sarah Parmenter

Jo Malone Candle
over a year ago 23 votes
Celebrating the Power of Female Friendships with Adobe XD

This quarter I got to work on a really exciting project in collaboration with Adobe XD. The brief was slightly open to interpretation and one of the themes put forward back in February was “Celebrating the good in the world” by creating content that speaks to a cultural trend or moment in time. There was […]

over a year ago 24 votes
Adobe XD Contest – Prototype your City.

I‘ve had the absolute joy of working on a couple of collaborations with Adobe this year already; something I feel very honoured to be a part of; as at least one element of the Creative Cloud Suite has been a part of my workflow since I started in this industry in 2003. What I especially […]

over a year ago 22 votes
Salt of Southend

“Salt seasons, it preserves, it improves. In Southend it’s in the air we breathe and it’s on the best fish and chips in the country. The people featured in this book do the same thing; every day they get up, and improve the borough in their own special way.” Rich With Last year I was […]

over a year ago 29 votes

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23 hours ago 2 votes
Flow State and Surfing

Jack Johnson is on Rick Rubin’s podcast Tetragrammaton talking about music, film making, creativity, and surfing. At one point (~24:30) Johnson talks about his love for surfing and the beautiful flow state it puts him in: Sometimes I’ll see a friend riding a wave while I’m paddling out, and the thing I’ll see them do just seems like magic...I’ll think, “How in the world did they just do that?” And then on your next ride you’re doing the exact same thing without thinking but it’s all muscle memory and it’s all in this flow that you get into. That’s a really beautiful state to get into, to do something that feels like a magic trick, like something you shouldn’t be able to do, but all of the sudden you’re doing it. I’m not a surfer, and I can’t do effortlessly cool. But I know what a flow state feels like. Johnson’s description reminds me of that feeling when you get a little time on a personal project — riding the wave of working on your personal website. You open your laptop. You start paddling out. Maybe you see an internet friend who was doing something cool and you want to try it but you have no idea if you’ll be able to do it as well as they did. And before you know it, you’re in that flow state where muscle memory takes over and you’re doing stuff without even consciously thinking about it — stuff that others might look at and perceive as magic (cough anything on the command line cough) but it’s not magic to you. Intuition and experience just take over while you ride the wave. Ok, I’m a nerd. But I don’t care. It’s a great feeling, regardless of whether it’s playing an instrument, or surfing, or programming. That feeling of sinking into a craft you’ve worked at your whole life that you don’t have to think about anymore. Email · Mastodon · Bluesky

3 days ago 5 votes
Bidfood Pizza Academy by mode:lina

Bidfood Pizza Academy in Wrocław, designed by mode:lina™ studio, is a space dedicated to training and culinary workshops, where Italian...

3 days ago 3 votes
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5 days ago 10 votes
House of Olives by ARHINGinženjering

House of Olives is a building intended for the Association of Olive Growers of Montenegro as an administrative and educational...

5 days ago 8 votes