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Reading List More from Essays - Benedict Evans
With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question about what this is going to be.
Generative AI chatbots might be a life-changing transformation in the nature of computing, that can replace all software, but so far, most of its users only pick it up every week or two, and far fewer have made it part of their lives. Is that a time problem or a product problem?
Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?
It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?
OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.
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In The New Geography of Innovation, writer Mehran Gul examines the increasing competition for talent in Singapore, where big tech firms are luring people away from once-prized government jobs.
Matt Stone and Trey Parker became billionaires by making 27 seasons of the funniest shows ever (and signing a first TV deal with an improbable clause).
Perverse incentives, and the unintended consequences that flow from them, can be found on every continent, in every time, and in every industry. And marketing is no different. This article argues that a malevolent metric sits at the heart of many marketing discussions and decisions. I believe that the many marketers who prioritise this metric seek to capture value, but unintentionally destroy it.
