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What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025.
a year ago

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More from Essays - Benedict Evans

What kind of disruption?

Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?

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Are better models better?

Every week there’s a better AI model that gives better answers. But a lot of questions don’t have better answers, only ‘right’ answers, and these models can’t do that. So what does ‘better’ mean, how do we manage these things, and should we change what we expect from computers?

2 months ago 44 votes
Competing in search

A quarter century after 'don't be evil', a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?

7 months ago 85 votes

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Trade deficits do not make a country poorer

There are real problems with trade deficits, but Trump doesn't understand what they are.

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The U.S. Led the World in Science and Technology and Just Gave It Up

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Tariffs: Another American act of intentional self-harm

As Adam Smith said, "there is a great deal of ruin in a nation."

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