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We’ve seen this movie before — and we won’t stick around to watch it play out
But to change the conversation, the company will have to do more than tweak its settings
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Welcome to another premium edition of Where's Your Ed At! Please subscribe to it so I can continue to drink 80 Diet Cokes a day. Email me at ez@betteroffline.com with the subject "premium" if you ever want to chat. I realize this is before
In The New Geography of Innovation, writer Mehran Gul examines the increasing competition for talent in Singapore, where big tech firms are luring people away from once-prized government jobs.
Matt Stone and Trey Parker became billionaires by making 27 seasons of the funniest shows ever (and signing a first TV deal with an improbable clause).
Perverse incentives, and the unintended consequences that flow from them, can be found on every continent, in every time, and in every industry. And marketing is no different. This article argues that a malevolent metric sits at the heart of many marketing discussions and decisions. I believe that the many marketers who prioritise this metric seek to capture value, but unintentionally destroy it.
