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A summary of today’s changes to 3.1.3 Other Purchase Methods: Your app must use Apple’s in-app-purchase (IAP) system for all purchases made in the app. Unless they’re purchases for goods or services that are consumed outside the app, in which case you are prohibited from using IAP. Unless those goods or services consumed outside the app are magazines, newspapers, books, audio, music, or video, in which case, you are required to use IAP. But if your app only “reads” previously purchased magazines, newspapers, books, audio, music, or video, and doesn’t mention the possibility of purchases anywhere in the app, you don’t need to use IAP. Unless you offer account creation, in which case, you are required to use IAP. Unless you only offer free account creation, in which case, you don’t need to use IAP. But if you offer paid upgrades from free accounts within the app, you are required to use IAP. Except for accounts that were created outside the app, which can offer paid account upgrades and...
over a year ago

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More from Marco.org

Retreating to Safety

Ten years ago, Apple’s Phil Schiller surprised Apple enthusiasts and developers by walking out on stage at John Gruber’s The Talk Show Live WWDC event and giving an open, human, honest interview to a somewhat jaded community. I wrote this in response: Both Apple and Phil Schiller himself took a huge risk in doing this. That they agreed at all is a noteworthy gift to this community of long-time enthusiasts, many of whom have felt under-appreciated as the company has grown. […] Phil’s appearance on the show was warm, genuine, informative, and entertaining. It was human. And humanizing the company and its decisions, especially to developers — remember, developer relations is all under Phil — might be worth the PR risk. This started a ten-year run of interviews by Apple executives on The Talk Show every year at WWDC that proved to be great, surprisingly safe PR for Apple. No executive ever said something they shouldn’t have (they’re pros), no sensational or negative news stories ever resulted from them, and Apple’s enthusiastic fans and developers felt seen, heard, and appreciated. *     *     * For unspecified reasons, Apple has declined to participate this year, ending what had become a beloved tradition in our community — and I can’t help but suspect that it won’t come back. (A lot has changed in the meantime.) Maybe Apple has good reasons. Maybe not. We’ll see what their WWDC PR strategy looks like in a couple of weeks. In the absence of any other information, it’s easy to assume that Apple no longer wants its executives to be interviewed in a human, unscripted, unedited context that may contain hard questions, and that Apple no longer feels it necessary to show their appreciation to our community and developers in this way. I hope that’s either not the case, or it doesn’t stay the case for long. This will be the first WWDC I’m not attending since 2009 (excluding the remote 2020 one, of course). Given my realizations about my relationship with Apple and how they view developers, I’ve decided that it’s best for me to take a break this year, gain some perspective, and decide what my future relationship should look like. Maybe Apple’s leaders are doing that, too.

a month ago 20 votes
Ten years of Overcast: A new foundation

Today, on the tenth anniversary of Overcast 1.0, I’m happy to launch a complete rewrite and redesign of most of the iOS app, built to carry Overcast into the next decade — and hopefully beyond. Like podcasts better than blog posts? Listen to ATP #596 for more! What’s new Much faster, more responsive, more reliable, and more accessible. Modern design, optimized for easily-reached controls on today’s phone sizes. Improvements throughout, such as undoing large seeks, new playlist-priority options, easier navigation, and more. What’s not Most features. Overcast is still Overcast! The audio engine. It’s the best part of Overcast, and still leads the industry in sound quality, silence skipping, and volume normalization. (More soon!) The business. I’m still a one-person operation, with no funding or external ownership, serving only my customers. My principles. I always want to make the best podcast app, and I’ll never disrespect your time, attention, or privacy. What’s gone Streaming. Most big podcasts now use dynamic ad insertion, which causes bugs and problems for streaming playback.1 Downloading episodes completely before they begin playback is much more reliable. Tapping a non-downloading episode will now open the playback screen, download it, then start playback. It works similarly to the way streaming did before, but playback begins after the download completes, not after a portion of it is buffered. On today’s fast networks, this usually only takes a few extra seconds. And in the near future, I’ll be adding smarter options and more control over selective downloading of episodes to further improve the experience for people who don’t automatically download every episode. What’s next The last few missing features from the old app, such as Shortcuts support, storage management, and OPML. These are absent now, but will return soon. More options for downloading and deleting episodes. Upgrading the Apple Watch app to the new, faster sync engine. (The Watch app is currently unchanged from the previous one.) And, of course, more features, including some of your most-requested features over the last decade. Getting this rewrite out the door was a monumental task. Thank you for your patience as I work through this list! Why? Most of Overcast’s core code was 10 years old, which made it cumbersome or impossible to easily move with the times, adopt new iOS functionality, or add new features, especially as one person. That’s why there haven’t been many new features or changes in years. You saw it, and I saw it. I wasn’t able to serve my customers as well as I wanted. For Overcast to have a future, it needed a modern foundation for its second decade. I’ve spent the past 18 months rebuilding most of the app with Swift, SwiftUI, Blackbird, and modern Swift concurrency. Now, development is rapidly accelerating. I’m more responsive, iterating more quickly, and ultimately making the app much better. Thank you all so much for the first decade of Overcast. Here’s to the next one. Dynamic ad insertion (DAI) splices ads into each download, and no two downloads are guaranteed to have the same number or duration of ads. So, for example, if the first half of an episode downloads, then the download fails, and it downloads the second half with another request, the combined audio may jump forward or back at the halfway mark, losing or repeating content. ↩︎

a year ago 78 votes
The Overcast Redesign: Part One

Overcast’s latest update (2022.2) brings the largest redesign in its nearly-eight-year history, plus many of the most frequently requested features and lots of under-the-hood improvements. I’m pretty proud of this one. For this first and largest phase of the redesign, I focused on the home screen, playlist screen, typography, and spacing. (I plan to revamp the now-playing and individual-podcast screens in a later update.) The home screen is radically different: Home screen, before (left) and after (right). Playlists now have strong visual identities for nicer and easier navigation. Each playlist has a customizable color, and a custom icon can be selected from over 3,000 SF Symbols to match modern iOS design and the other icons within Overcast. And playlists can be manually reordered with drag-and-drop. Recently played and newly published episodes can now be displayed on the home screen for quick access, much like the widget and CarPlay experience. Podcasts can now be pinned to the top of the home-screen list. Pinned podcasts can also be manually reordered with drag-and-drop. I’ve also rethought the old stacked “Podcasts” and “Played Podcasts” sections to better match people’s needs and expectations. Now, the toggle atop the podcast list switches between three modes: podcasts with current episodes, all followed podcasts, and inactive podcasts (those that you don’t follow and therefore won’t get any more episodes from, or haven’t posted a new episode in a long time). The playlist screen’s structure remains mostly the same, while refining the design for the modern era: Playlist screen, before (left) and after (right). Here, it’s more apparent that I’ve replaced the system San Francisco font with an alternate variant, San Francisco Rounded, to increase legibility and better match the personality of the app. I’ve also added highly demanded features: By far, Overcast’s most-requested feature is a Mark as Played feature. That’s now available as a checkmark button on episode rows, as well as a left-side swipe action. The second-most-requested feature is a way to view all starred episodes. Special playlists for Starred, Downloaded, and In Progress can now be created. The light and dark themes now each have a customizable tint color from the modern iOS UI-color palette, including these favorites from beta testers: And throughout the app, I’ve made tons of tweaks and bug fixes, including: Notifications and background downloads are now much more reliable. Episode downloads can now be individually deleted or re-downloaded. Links can now be opened in Safari. (under Nitpicky Details) Performance is now significantly better with very large playlists and collections. Fixed bugs with episode-duration detection, CarPlay lists, Mac-app sharing, and much more. So much is better in this update that I can’t even remember it all. Thank you so much to everyone who helped me beta-test this massive update. As always, Overcast is free in the App Store. Go get it!

over a year ago 49 votes
Ten years after we lost Steve Jobs

Losing Steve affected me more than it probably should have, given that I never met him or had any correspondence with him. But losing him was devastating — not just to my world, but the world. He was a sort of virtual father figure: I was always hoping that maybe Steve would notice something I did. We all wanted his attention and approval, and that drove us to do better work — even those of us who never worked at Apple. Nobody replaced him in this role. Nobody can. But as an outsider who had no personal relationship with him to mourn, it has been most depressing to consider how much of his work the world missed out on. He wasn’t taken from us after a long, complete life — he was taken in his prime. He had so much more to offer the world.

over a year ago 48 votes
The future of the App Store

After the dust settles from the developer class-action settlement, the South Korean law, the JFTC announcement, and the Apple v. Epic decision, I think the most likely long-term outcome isn’t very different from the status quo — and that’s a good thing. Allowing external purchases Here’s what I think we’ll end up with: Apple will still require apps to use their IAP system for any qualifying purchases that occur in the apps themselves. All app types will be allowed to link out to a browser for other purchase methods. Most apps will be required to also offer IAP side-by-side with any external methods.1 Only “Reader apps” will be exempt from this requirement.2 Apple will have many rules regarding the display, descriptions, and behavior of external purchases, many of which will be unpublished and ever-changing. App Review will be extremely harsh, inconsistent, capricious, petty, and punitive with their enforcement.3 Apple won’t require price-matching between IAP and external purchases. These few but important corrections reduce Apple’s worst behavior and should relieve most regulatory pressure. The result won’t look much different than the status quo: Most big media apps (qualifying as “reader” apps) won’t offer IAP, but will finally be allowed to link to their websites from their apps and offer purchases there. Many games will offer both IAP and external purchases, with the external choice offering a discount, bonus gems, extra loot boxes, or other manipulative tricks to optimize the profitability of casino games for children (commissions from which have been the largest portion of Apple’s “services revenue” to date). Most importantly, many products, services, and business models will become possible that previously weren’t, leading to more apps, more competition, and more money going to more places. External purchase methods will evolve to be almost as convenient as IAP (especially if Apple Pay is permitted in this context), and payment processors will reduce the burden of manual credit-card entry with shared credentials available across multiple apps. The payment-fraud doomsday scenarios argued by Apple and many fans mostly won’t happen, in part because App Review will prevent most obvious cases, but also because parents don’t typically offer their credit cards to untrustworthy children; and for buyers of all ages, most credit cards themselves provide stronger fraud prevention and easier recourse from unwanted charges than the App Store ever has. No side-loading I don’t expect side-loading or alternative app stores to become possible, and I’m relieved, because that is not a future I want for iOS. When evaluating such ideas, I merely ask myself: “What would Facebook do?” Facebook owns four of the top ten apps in the world. If side-loading became possible, Facebook could remove Instagram, WhatsApp, the Facebook app, and Messenger from Apple’s App Store, requiring customers to install these extremely popular apps directly from Facebook via side-loading. And everyone would. Most people use a Facebook-owned app not because it’s a good app, but because it’s a means to an important end in their life. Social pressure, family pressure, and network lock-in prevent most users from seeking meaningful alternatives. People would jump through a few hoops if they had to. Facebook would soon have apps that bypassed App Review installed on the majority of iPhones in the world. Technical limitations of the OS would prevent the most egregious abuses, but there’s a lot they could still do. We don’t need to do much imagining — they already have attempted multiple hacks, workarounds, privacy invasions, and other unscrupulous and technically invasive behavior with their apps over time to surveil user behavior outside of their app and stay running longer in the background than users intend or expect. The OS could evolve over time to reduce some of these vulnerabilities, but technical measures alone cannot address all of them. Without the threat of App Review to keep them in check, Facebook’s apps would become even more monstrous than they already are. As a user and a fan of iOS, I don’t want any part of that. No alternative app stores Alternative app stores would be even worse. Rather than offering individual apps via side-loading, Facebook could offer just one: The Facebook App Store. Instagram, WhatsApp, the Facebook app, and Messenger could all be available exclusively there. The majority of iOS users in the world would soon install it, and Facebook would start using leverage in other areas — apps’ social accounts, stats packages, app-install ads, ad-attribution requirements — to heavily incentivize (and likely strong-arm) a huge number of developers to offer their apps in the Facebook App Store, likely in addition to Apple’s. Maybe I’d be required to add the Facebook SDK to my app in order to be in their store, which they would then use to surveil my users. Maybe I’d need to buy app-install ads to show up in search there at all. Maybe I’d need to pay Facebook to “promote” each app update to reach more than a tiny percentage of my existing customers. And Facebook wouldn’t even be the only app store likely to become a large player on iOS. Amazon would almost certainly bring their garbage “Appstore” to iOS, but at least that one probably wouldn’t go anywhere. Maybe Google would bring the Play Store to iOS and offer a unified SDK to develop a single codebase for iOS and Android, effectively making every app feel like an Android app and further marginalizing native apps when they’re already hurting. Media conglomerates that own many big-name properties, like Disney, might each have their own app stores for their high-profile apps. Running your own store means you can promote all of your own apps as much as you want. What giant corporation would resist? Don’t forget games! Epic and Steam would come to iOS with their own game stores. Maybe Microsoft and Nintendo, too. Maybe you’d need to install seven different app stores on your iPhone just to get the apps and games you already use — and all without App Review to keep them in check. Most developers would probably need to start submitting our apps to multiple app stores, each with its own rules, metadata, technical requirements, capabilities, approval delays, payment processing, stats, crash reports, ads, promotion methods, and user reviews. As a user, a multiple-app-store world sounds like an annoying mess; as a developer, it terrifies me. Apple’s App Store is the devil we know. The most viable alternatives that would crop up would be far worse. Course correction The way Apple runs its business isn’t perfect, but it’s also not a democracy. I loved this part of Judge Yvonne Gonzalez Rogers’ decision in Apple v. Epic, as quoted by Ben Thompson’s excellent article that you should read: Apple has not offered any justification for the actions other than to argue entitlement. Where its actions harm competition and result in supracompetitive pricing and profits, Apple is wrong. I interpret “entitlement” without a negative connotation here — Apple is entitled to run their platform mostly as they wish, with governmental interference only warranted to fix market-scale issues that harm large segments of commerce or society. As a developer, I’d love to see more changes to Apple’s control over iOS. But it’s hard to make larger changes without potentially harming much of what makes iOS great for both users and developers. Judge Gonzalez Rogers got it right: we needed a minor course correction to address the most egregiously anticompetitive behavior, but most of the way Apple runs iOS is best left to Apple. If the South Korean law holds, IAP may not be required — but only in South Korea. With this exception, I expect the rest of these rules to be enforced the same way globally. ↩︎ Apple defines “reader” apps as “[allowing] a user to access previously purchased content or content subscriptions (specifically: magazines, newspapers, books, audio, music, and video).” This includes many apps that Apple’s services compete with, such as Netflix, Spotify, and Kindle, that raise anticompetitive concerns among regulators and legislators when forced to give Apple 30%. ↩︎ App Review has higher-level queues for managerial review of controversial rules or edge cases, typically identifiable from the outside by an app stuck with “In Review” status for days or weeks, and often ending in a phone call from “Bill”. I’d expect any app offering external purchases to have a very high chance of being escalated to a slower, more pain-in-the-ass review process, possibly causing it not to be worthwhile for most small developers to deal with. I have no plans to add external purchases to Overcast for multiple reasons, including this — but mostly because, for my purposes, I’m satisfied with Apple’s IAP system. ↩︎

over a year ago 46 votes

More in programming

Building competency is better than therapy

The world is waking to the fact that talk therapy is neither the only nor the best way to cure a garden-variety petite depression. Something many people will encounter at some point in their lives. Studies have shown that exercise, for example, is a more effective treatment than talk therapy (and pharmaceuticals!) when dealing with such episodes. But I'm just as interested in the role building competence can have in warding off the demons. And partly because of this meme: I've talked about it before, but I keep coming back to the fact that it's exactly backwards. That signing up for an educational quest into Linux, history, or motorcycle repair actually is an incredibly effective alternative to therapy! At least for men who'd prefer to feel useful over being listened to, which, in my experience, is most of them. This is why I find it so misguided when people who undertake those quests sell their journey short with self-effacing jibes about how much an unattractive nerd it makes them to care about their hobby. Mihaly Csikszentmihalyi detailed back in 1990 how peak human happiness arrives exactly in these moments of flow when your competence is stretched by a difficult-but-doable challenge. Don't tell me those endorphins don't also help counter the darkness. But it's just as much about the fact that these pursuits of competence usually offer a great opportunity for community as well that seals the deal. I've found time and again that people are starved for the kind of topic-based connections that, say, learning about Linux offers in spades. You're not just learning, you're learning with others. That is a time-tested antidote to depression: Forming and cultivating meaningful human connections. Yes, doing so over the internet isn't as powerful as doing it in person, but it's still powerful. It still offers community, involvement, and plenty of invitation to carry a meaningful burden. Open source nails this trifecta of motivations to a T. There are endless paths of discovery and mastery available. There are tons of fellow travelers with whom to connect and collaborate. And you'll find an unlimited number of meaningful burdens in maintainerships open for the taking. So next time you see that meme, you should cheer that the talk therapy table is empty. Leave it available for the severe, pathological cases that exercise and the pursuit of competence can't cure. Most people just don't need therapy, they need purpose, they need competence, they need exercise, and they need community.

2 days ago 5 votes
Programming Language Escape Hatches

The excellent-but-defunct blog Programming in the 21st Century defines "puzzle languages" as languages were part of the appeal is in figuring out how to express a program idiomatically, like a puzzle. As examples, he lists Haskell, Erlang, and J. All puzzle languages, the author says, have an "escape" out of the puzzle model that is pragmatic but stigmatized. But many mainstream languages have escape hatches, too. Languages have a lot of properties. One of these properties is the language's capabilities, roughly the set of things you can do in the language. Capability is desirable but comes into conflicts with a lot of other desirable properties, like simplicity or efficiency. In particular, reducing the capability of a language means that all remaining programs share more in common, meaning there's more assumptions the compiler and programmer can make ("tractability"). Assumptions are generally used to reason about correctness, but can also be about things like optimization: J's assumption that everything is an array leads to high-performance "special combinations". Rust is the most famous example of mainstream language that trades capability for tractability.1 Rust has a lot of rules designed to prevent common memory errors, like keeping a reference to deallocated memory or modifying memory while something else is reading it. As a consequence, there's a lot of things that cannot be done in (safe) Rust, like interface with an external C function (as it doesn't have these guarantees). To do this, you need to use unsafe Rust, which lets you do additional things forbidden by safe Rust, such as deference a raw pointer. Everybody tells you not to use unsafe unless you absolutely 100% know what you're doing, and possibly not even then. Sounds like an escape hatch to me! To extrapolate, an escape hatch is a feature (either in the language itself or a particular implementation) that deliberately breaks core assumptions about the language in order to add capabilities. This explains both Rust and most of the so-called "puzzle languages": they need escape hatches because they have very strong conceptual models of the language which leads to lots of assumptions about programs. But plenty of "kitchen sink" mainstream languages have escape hatches, too: Some compilers let C++ code embed inline assembly. Languages built on .NET or the JVM has some sort of interop with C# or Java, and many of those languages make assumptions about programs that C#/Java do not. The SQL language has stored procedures as an escape hatch and vendors create a second escape hatch of user-defined functions. Ruby lets you bypass any form of encapsulation with send. Frameworks have escape hatches, too! React has an entire page on them. (Does eval in interpreted languages count as an escape hatch? It feels different, but it does add a lot of capability. Maybe they don't "break assumptions" in the same way?) The problem with escape hatches In all languages with escape hatches, the rule is "use this as carefully and sparingly as possible", to the point where a messy solution without an escape hatch is preferable to a clean solution with one. Breaking a core assumption is a big deal! If the language is operating as if its still true, it's going to do incorrect things. I recently had this problem in a TLA+ contract. TLA+ is a language for modeling complicated systems, and assumes that the model is a self-contained universe. The client wanted to use the TLA+ to test a real system. The model checker should send commands to a test device and check the next states were the same. This is straightforward to set up with the IOExec escape hatch.2 But the model checker assumed that state exploration was pure and it could skip around the state randomly, meaning it would do things like set x = 10, then skip to set x = 1, then skip back to inc x; assert x == 11. Oops! We eventually found workarounds but it took a lot of clever tricks to pull off. I'll probably write up the technique when I'm less busy with The Book. The other problem with escape hatches is the rest of the language is designed around not having said capabilities, meaning it can't support the feature as well as a language designed for them from the start. Even if your escape hatch code is clean, it might not cleanly integrate with the rest of your code. This is why people complain about unsafe Rust so often. It should be noted though that all languages with automatic memory management are trading capability for tractability, too. If you can't deference pointers, you can't deference null pointers. ↩ From the Community Modules (which come default with the VSCode extension). ↩

3 days ago 10 votes
How We Migrated the Parse API From Ruby to Golang (Resurrected)

I wrote a lot of blog posts over my time at Parse, but they all evaporated after Facebook killed the product. Most of them I didn’t care about (there were, ahem, a lot of status updates and “service reliability announcements”, but I was mad about losing this one in particular, a deceptively casual retrospective of […]

3 days ago 10 votes
It's a Beelink, baby

It's only been two months since I discovered the power and joy of this new generation of mini PCs. My journey started out with a Minisforum UM870, which is a lovely machine, but since then, I've come to really appreciate the work of Beelink.  In a crowded market for mini PCs, Beelink stands out with their superior build quality, their class-leading cooling and silent operation, and their use of fully Linux-compatible components (the UM870 shipped with a MediaTek bluetooth/wifi card that doesn't work with Linux!). It's the complete package at three super compelling price points. For $289, you can get the EQR5, which runs an 8-core AMD Zen3 5825U that puts out 1723/6419 in Geekbench, and comes with 16GB RAM and 500GB NVMe. I've run Omarchy on it, and it flies. For me, the main drawback was the lack of a DisplayPort, which kept me from using it with an Apple display, and the fact that the SER8 exists. But if you're on a budget, and you're fine with HDMI only, it's a wild bargain. For $499, you can get the SER8. That's the price-to-performance sweet spot in the range. It uses the excellent 8-core AMD Zen4 8745HS that puts out 2595/12985 in Geekbench (~M4 multi-core numbers!), and runs our HEY test suite with 30,000 assertions almost as fast as an M4 Max! At that price, you get 32GB RAM + 1TB NVMe, as well as a DisplayPort, so it works with both the Apple 5K Studio Display and the Apple 6K XDR Display (you just need the right cable). Main drawback is limited wifi/bluetooth range, but Beelink tells me there's a fix on the way for that. For $929, you can get the SER9 HX370. This is the top dog in this form factor. It uses the incredible 12-core AMD Zen5 HX370 that hits 2990/15611 in Geekbench, and runs our HEY test suite faster than any Apple M chip I've ever tested. The built-in graphics are also very capable. Enough to play a ton of games at 1080p. It also sorted the SER8's current wifi/bluetooth range issue. I ran the SER8 as my main computer for a while, but now I'm using the SER9, and I just about never feel like I need anything more. Yes, the Framework Desktop, with its insane AMD Max 395+ chip, is even more bonkers. It almost cuts the HEY test suite time in half(!), but it's also $1,795, and not yet generally available. (But preorders are open for the ballers!). Whichever machine fits your budget, it's frankly incredible that we have this kind of performance and efficiency available at these prices with all of these Beelinks drawing less than 10 watt at idle and no more than 100 watt at peak! So it's no wonder that Beelink has been selling these units like hotcakes since I started talking about them on X as the ideal, cheap Omarchy desktop computers. It's such a symbiotic relationship. There are a ton of programmers who have become Linux curious, and Beelink offers no-brainer options to give that a try at a bargain. I just love when that happens. The perfect intersection of hardware, software, and timing. That's what we got here. It's a Beelink, baby! (And no, before you ask, I don't get any royalties, there's no affiliate link, and I don't own any shares in Beelink. I just love discovering great technology and seeing people start their Linux journey with an awesome, affordable computer!)

4 days ago 12 votes
How to Network as a Developer (Without Feeling Sleazy)

“One of the comments that sparked this article,” our founder Paul McMahon told me, “was someone saying, ‘I don’t really want to do networking because it seems kind of sleazy. I’m not that kind of person.’” I guess that’s the key misconception people have when they hear ‘networking.’ They think it’s like some used car salesman kind of approach where you have to go and get something out of the person. That’s a serious error, according to Paul, and it worries him that so many developers share that mindset. Instead, Paul considers networking a mix of making new friends, growing a community, and enjoying serendipitous connections that might not bear fruit until years later, but which could prove to be make-or-break career moments. It’s something that you don’t get quick results on and that doesn’t make a difference at all until it does. And it’s just because of the one connection you happen to make at an event you went to once, this rainy Tuesday night when you didn’t really feel like going, but told yourself you have to go—and that can make all the difference. As Paul has previously shared, he can attribute much of his own career success—and, interestingly enough, his peace of mind—to the huge amount of networking he’s done over the years. This is despite the fact that Paul is, in his own words, “not such a talkative person when it comes to small talk or whatever.” Recently I sat down with Paul to discuss exactly how developers are networking “wrong,” and how they can get it right instead. In our conversation, we covered: What networking really is, and why you need to start ASAP Paul’s top tip for anyone who wants to network Advice for networking as an introvert Online vs offline networking—which is more effective? And how to network in Japan, even when you don’t speak Japanese What is networking, really, and why should you start now? “Sometimes,” Paul explained, “people think of hiring fairs and various exhibitions as the way to network, but that’s not networking to me. It’s purely transactional. Job seekers are focused on getting interviews, recruiters on making hires. There’s no chance to make friends or help people outside of your defined role.” Networking is getting to know other people, understanding how maybe you can help them and how they can help you. And sometime down the road, maybe something comes out of it, maybe it doesn’t, but it’s just expanding your connections to people. One reason developers often avoid or delay networking is that, at its core, networking is a long game. Dramatic impacts on your business or career are possible—even probable—but they don’t come to fruition immediately. “A very specific example would be TokyoDev,” said Paul. “One of our initial clients that posted to the list came through networking.” Sounds like a straightforward result? It’s a bit more complicated than that. “There was a Belgian guy, Peter, whom I had known through the Ruby and tech community in Japan for a while,” Paul explained. “We knew each other, and Peter had met another Canadian guy, Jack, who [was] looking to hire a Ruby developer. “So Peter knew about me and TokyoDev and introduced me to Jack, and that was the founder of Degica, who became one of our first clients. . . . And that just happened because I had known Peter through attending events over the years.” Another example is how Paul’s connection to the Ruby community helped him launch Doorkeeper. His participation in Ruby events played a critical role in helping the product succeed, but only because he’d already volunteered at them for years. “Because I knew those people,” he said, “they wanted to support me, and I guess they also saw that I was genuine about this stuff, and I wasn’t participating in these events with some big plan about, ‘If I do this, then they’re going to use my system,’ or whatever. Again, it was people helping each other out.” These delayed and indirect impacts are why Paul thinks you should start networking right now. “You need to do it in advance of when you actually need it,” he said. “People say they’re looking for a job, and they’re told ‘You could network!’ Yeah, that could potentially help, but it’s almost too late.” You should have been networking a couple years ago when you didn’t need to be doing it, because then you’ve already built up the relationships. You can have this karma you’re building over time. . . . Networking has given me a lot of wealth. I don’t mean so much in money per se, but more it’s given me a safety net. “Now I’m confident,” he said, “that if tomorrow TokyoDev disappeared, I could easily find something just through my connections. I don’t think I’ll, at least in Japan, ever have to apply for a job again.” “I think my success with networking is something that anyone can replicate,” Paul went on, “provided they put in the time. I don’t consider myself to be especially skilled in networking, it’s just that I’ve spent over a decade making connections with people.” How to network (the non-sleazy way) Paul has a fair amount of advice for those who want to network in an effective, yet genuine fashion. His first and most important tip:  Be interested in other people. Asking questions rather than delivering your own talking points is Paul’s number one method for forging connections. It also helps avoid those “used car salesman” vibes. “ That’s why, at TokyoDev,” Paul explained, “we typically bar recruiters from attending our developer events. Because there are these kinds of people who are just going around wanting to get business cards from everyone, wanting to get their contact information, wanting to then sell them on something later. It’s quite obvious that they’re like that, and that leads to a bad environment, [if] someone’s trying to sell you on something.” Networking for introverts The other reason Paul likes asking questions is that it helps him to network as an introvert. “That’s actually one of the things that makes networking easier for someone who isn’t naturally so talkative. . . . When you meet new people, there are some standard questions you can ask them, and it’s like a blank slate where you’re filling in the details about this person.” He explained further that going to events and being social can be fun for him, but he doesn’t exactly find it relaxing. “When it comes to talking about something I’m really interested in, I can do it, but I stumble in these social situations. Despite that, I think I have been pretty successful when it comes to networking.” “What has worked well for me,” he went on, “has been putting myself in those situations that require me to do some networking, like going to an event.” Even if you aren’t that proactive, you’re going to meet a couple of people there. You’re making more connections than you would if you stayed home and played video games. The more often you do it, the easier it gets, and not just because of practice: there’s a cumulative effect to making connections. “Say you’re going to an event, and maybe last time you met a couple of people, you could just say ‘Hi’ to those people again. And maybe they are talking with someone else they can introduce you to.” Or, you can be the one making the introductions. “What has also worked well for me, is that I like to introduce other people,” Paul said. It’s always a great feeling when I’m talking to someone at an event, and I hear about what they’re doing or what they’re wanting to do, and then I can introduce someone else who maybe matches that. “And it’s also good for me, then I can just be kind of passive there,” Paul joked. “I don’t have to be out there myself so much, if they’re talking to each other.” His last piece of advice for introverts is somewhat counterintuitive. “Paradoxically,” he told me, “it helps if you’re in some sort of leadership position.” If you’re an introvert, my advice would be one, just do it, but then also look for opportunities for helping in some more formal capacity, whether it’s organizing an event yourself, volunteering at an event . . . [or] making presentations. “Like for me, when I’ve organized a Tokyo Rubyist Meetup,” Paul said, “[then] naturally as the organizer there people come to talk to me and ask me questions. . . . And it’s been similar when I’ve presented at an event, because then people have something that they know that you know something about, and maybe they want to know more about it, and so then they can ask you more questions and lead the conversation that way.” Offline vs online networking When it comes to offline vs online networking, Paul prefers offline. In-person events are great for networking because they create serendipity. You meet people through events you wouldn’t meet otherwise just because you’re in the same physical space as them. Those time and space constraints add pressure to make conversation—in a good way. “It’s natural when you are meeting someone, you ask about what they’re doing, and you make that small connection there. Then, after seeing them at multiple different events, you get a bit of a stronger connection to them.” “Physical events are [also] much more constrained in the number of people, so it’s easier to help people,” he added. “Like with TokyoDev, I can’t help every single person online there, but if someone meets me at the event [and is] asking for advice or something like that, of course I’ve got to answer them. And I have more time for them there, because we’re in the same place at the same time.” As humans, we’re more likely to help other people we have met in person, I think just because that’s how our brains work. That being said, Paul’s also found success with online networking. For example, several TokyoDev contributors—myself included—started working with Paul after interacting with him online. I commented on TokyoDev’s Dungeons and Dragons article, which led to Paul checking my profile and asking to chat about my experience. Scott, our community moderator and editor, joined TokyoDev in a paid position after being active on the TokyoDev Discord. Michelle was also active on the Discord, and Paul initially asked her to write an article for TokyoDev on being a woman software engineer in Japan, before later bringing her onto the team. Key to these results was that they involved no stereotypical “networking” strategies on either side: we all connected simply by playing a role in a shared, online community. Consistent interactions with others, particularly over a longer period of time, builds mutual trust and understanding. Your online presence can help with offline networking. As TokyoDev became bigger and more people knew about me through my blog, it became a lot easier to network with people at events because they’re like, ‘Hey, you’re Paul from TokyoDev. I like that site.’ “It just leads to more opportunities,” he continued. “If you’ve interacted with someone before online, and then you meet them offline, you already do have a bit of a relationship with them, so you’re more likely to have a place to start the conversation. [And] if you’re someone who is struggling with doing in-person networking, the more you can produce or put out there [online], the more opportunities that can lead to.” Networking in Japanese While there are a number of events throughout Japan that are primarily in English, for best networking results, developers should take advantage of Japanese events as well—even if your Japanese isn’t that good. In 2010, Paul created the Tokyo Rubyist Meetup, with the intention of bringing together Japanese and international developers. To ensure it succeeded, he knew he needed more connections to the Japanese development community. “So I started attending a lot of Japanese developer events where I was the only non-Japanese person there,” said Paul. “I didn’t have such great Japanese skills. I couldn’t understand all the presentations. But it still gave me a chance to make lots of connections, both with people who would later present at [Tokyo Rubyist Meetup], but also with other Japanese developers whom I would work with either on my own products or also on other client projects.” I think it helped being kind of a visible minority. People were curious about me, about why I was attending these events. Their curiosity not only helped him network, but also gave him a helping hand when it came to Japanese conversation. “It’s a lot easier for me in Japanese to be asked questions and answer them,” he admitted. But Paul wasn’t just attending those seminars and events in a passive manner. He soon started delivering presentations himself, usually as part of Lightning Talks—again, despite his relatively low level of Japanese. “It doesn’t matter if you do a bad job of it,” he said. Japanese people I think are really receptive to people trying to speak in Japanese and making an effort. I think they’re happy to have someone who isn’t Japanese present, even if they don’t do a great job. He also quickly learned that the most important networking doesn’t take place at the meetup itself. “At least in the past,” he explained, “it was really split . . . [there’s the] seminar time where everyone goes and watches someone present. Everyone’s pretty passive there and there isn’t much conversation going on between attendees. “Then afterwards—and maybe less than half of the people attend—but they go to a restaurant and have drinks after the event. And that’s where all the real socialization happens, and so that’s where I was able to really make the most connections.” That said, Paul noted that the actual “drinking” part of the process has noticeably diminished. “Drinking culture in Japan is changing a lot,” he told me. “I noticed that even when hosting the Tokyo Rubyist Meetup. When we were first hosting it, we [had] an average of 2.5 beers per participant. And more recently, the average is one or less per participant there. “I think there is not so much of an expectation for people to drink a lot. Young Japanese people don’t drink at the same rate, so don’t feel like you actually have to get drunk at these events. You probably shouldn’t,” he added with a laugh. What you should do is be persistent, and patient. It took Paul about a year of very regularly attending events before he felt he was treated as a member of the community. “Literally I was attending more than the typical Japanese person,” he said. “At the peak, there were a couple events per week.” His hard work paid off, though. “I think one thing about Japanese culture,” he said, “is that it’s really group based.” Initially, as foreigners, we see ourselves in the foreign group versus the Japanese group, and there’s kind of a barrier there. But if you can find some other connection, like in my case Ruby, then with these developers I became part of the “Ruby developer group,” and then I felt much more accepted. Eventually he experienced another benefit. “I think it was after a year of volunteering, maybe two years. . . . RubyKaigi, the biggest Ruby conference in Japan and one of the biggest developer conferences in Japan [in general], used Doorkeeper, the event registration system [I created], to manage their event. “That was a big win for us because it showed that we were a serious system to lots of people there. It exposed us to lots of potential users and was one of the things that I think led to us, for a time, being the most popular event registration system among the tech community in Japan.” Based on his experiences, Paul would urge more developers to try attending Japanese dev events. “Because I think a lot of non-Japanese people are still too intimidated to go to these events, even if they have better Japanese ability than I did. “If you look at most of the Japanese developer events happening now, I think the participants are almost exclusively Japanese, but still, that doesn’t need to be the case.” Takeaways What Paul hopes other developers will take away from this article is that networking shouldn’t feel sleazy. Instead, good networking looks like: Being interested in other people. Asking them questions is the easiest way to start a conversation and make a genuine connection. Occasionally just making yourself go to that in-person event. Serendipity can’t happen if you don’t create opportunities for it. Introducing people to each other—it’s a fast and stress-free way to make more connections. Volunteering for events or organizing your own. Supporting offline events with a solid online presence as well. Not being afraid to attend Japanese events, even if your Japanese isn’t good. Above all, Paul stressed, don’t overcomplicate what networking is at its core. Really what networking comes down to is learning about what other people are doing, and how you can help them or how they can help you. Whether you’re online, offline, or doing it in Japanese, that mindset can turn networking from an awkward, sleazy-feeling experience into something you actually enjoy—even on a rainy Tuesday night.

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