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💡 Business Brainstorms 💡- My favorite ideas of the week

from Business Brainstorms [alt+shift+b] in startups

#1 💡 One of the most interesting learnings after doing lead gen for 100+ b2b companies: the more directly your offer is related to one the core b2b “desires”, the easier the sales process. Many offers are only indirectly related to them. A better design might increases conversion which might generate more revenue. Happy employees might produce better work which might lead to better retention. The connection is quite indirect and selling these kind of services is difficult.

a year ago

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