So what's going on? This is a reflection on this post (of the same title) that I thoroughly enjoyed, by Flavio Copes. "I am the genuine article, therefore I don't have to try. I just have to be. You, on the other hand, have to try any passing bandwagon, because what else have you got?" Life Isn't All Ha Ha Hee Hee It seems that a great many people are feeling the pinch of a tech job market squeeze that seems to have lasted for over 2 years now. A lot of folks seem to be quick to dump the blame for this squarely on "AI". And what can you expect when the tech CEOs are all doing their stupid dance, touting the latest fadtech as the breakthrough that justifies them laying off swathes of employees in short-sighted attempts to prop up shareholder value? A more self-destructive spiral I have not seen. But the truth is masked by this conclusion. I don't believe for one second—and I don't think a lot of other popcorn-crunching devs believe it either—that "AI" is remotely close to the claims being made by these flaccid excuses for billionaires. Something else is afoot. "First, there’s a lot of people, and I mean a LOT, that went into programming and didn’t have a genuine passion for the job. For them, it’s just a way to make money." Hard agree! I've seen some of these people. I don't believe it's a bad reason to get into any line of work, but in my experience, they have made for some of the worst developers. Not because of a lack of technical capability (I truly believe almost anyone can learn to program well), but the money motivator only takes you so far. Like any job worth doing, it is hard. The rewards come to those who continue to put in the effort. If you've based your decision to become a programmer on seeing someone else claiming success on social media, I can only tell you that you've been duped. The vast majority do not have this story. And even some of the ones that appear to, don't. "Very few jobs out there give those kind of perks: high pay and comfortable life." It's all relative. My personal experience with programming hasn't been "high pay... comfortable life". I've worked damn hard for a very long time. I still don't feel sufficiently compensated and I've just had my best year ever. And that as a freelancer! I've never seen programming (or really any possible career path) as "easy". Currently "AI" makes my life a bit easier, but nothing about using it in and out every day to build things convinces me that it's going to do away with my job. "To them, those people that care about the craft, AI is not a problem at all." I totally agree. ¶So what's going on? "post-COVID companies hired like crazy" "the end of the zero-interest rate period" "increased competition" from the potential of a globally shifted workforce "investor pressure" "AI" Look, there's not just one answer. That's clear. And these are just part of the picture. I have another theory: a huge factor at play here is that, for most of these businesses, their revenue is based on ads. Therefore, consumers (for the most part) are the driving force of a lot of the top tech companies' bottom lines. But the consumers are getting sick and tired of: Privacy violations. Crypto scams. Income disparity between the workers and the C-suite. Ads! Ads! Ads! everywhere, all of the time. The lies and manipulation of it all. Many of these tech companies haven't innovated anything meaningful in a long time. They're jumping on AI right now because they're all hoping they'll discover the next big breakthrough and unlock megabucks. And in the meantime they prop themselves up by touting eye-watering sales figures (and net losses) of their next "always-on, internet connected, touchscreen, AI-powered, super agent whosawidget." Or their "giant, face-hugging, reality-distortion spectacles that no person in their right mind would be caught dead wearing in public" But are any of these "advances" really moving the needle on solving the bigger problems we're facing as a species? No. So the ads and PR BS isn't working as well as it used. If your business model is to be a big promotional platform that relies on real human beings to view the content that your advertisers want to promote, then you have to bring real value. And if you're the advertiser whose whole business model depends on crazy ad spend to penetrate into and reach your target market of what you hope are real people, then you need a lot of cheap money to get there. It's a poisoned lake. These big fish have done it to themselves. Sure, they're big, so they'll survive for a while, but it's still terminal. The good news is that, in their wake will come true innovators. I expect the next few years to be something of the beginnings of a rebirth period in this constant boom-bust circus. And I genuinely believe that "AI" will enable a lot of that. It is already enabling small teams to move faster whilst staying lean. In time, these little fish will grow and once again find opportunity in hiring fresh talent. Get in with those companies now while they're still small by seeking them out and starting a conversation. It might not be a job right away, but it's building the relationship. "You have to have a network... Local meetups, and local conferences... Go a few days before... hang out before the conference... Go to the after parties. That’s where you actually meet and get to know people." This is the way. You know, I've never once applied to FAANG. I've never felt worthy. In most cases, I don't meet the requirements as I don't have a degree. And honestly, the companies and their leaders do not align with my values at all, so I'm extremely disinclined to apply. But imagine if someone like me, a "self-taught" nobody dev, with no recognisable education, only having a connection or two, skips the queue ahead of you and lands a job at the next great innovative tech company. All for the sake of saying hello and getting to know people. This is why, especially in the age of "AI", cultivating genuine relationships with real people is so important. Work on silly side projects (if you have the capacity). Read! Share what you're working on. Share what you enjoy. Retweet. Reply. Write about it—in the abstract if you have to. Make videos. Do a podcast. Go meet new people, in and out of your field. Don't do it for the algorithm, or the likes and subscribes. Do it for the genuine relationships. Because in a world of fakes and forgeries, the genuine article sticks out like a sore thumb!

2024 has overall been a great year for me personally. I believe it represents a turning point. 2023 was tough, but 2024 went some way to redressing the balance and I am even more positive about 2025 because of it. Here are a few highlights: We went to Japan! My first time in Asia. The best trip I've been on so far. I managed to get NativePHP support for Windows released, amongst many other improvements. It's almost ready for production usage. With over 1,000 devs in the Discord, $1,000/month in sponsorships and tons of contributors helping, it really feels like it's flying. I started building ReelFlow with an old acquaintance and his business partner, and it's got some very promising signs of growth. I went to Laracon US in Dallas and it was epic! Laradir became Laradevs, blew past 4,000 registered developer profiles and has some awesome features on the way. I was interviewed by Eric from Laravel News. I started four (yes, four(!)) podcasts. I finally fixed my website so I could start publishing to it again. And to top it all off, I got invited to speak at Laracon EU 2025, which is coming up in February. But it wasn't without its challenges! Up to about March/April, I had almost zero income. I was in a rut with NativePHP because I was so stressed about finding paid work. It was really frustrating to have all these goals and intentions for NativePHP (and of course a backlog of PRs and issues to get through!) but not really having the time to focus on it. I managed to pick some up when we returned from Japan, but it wasn't quite enough, and then all of a sudden I had too much. Committing to open source in your spare time is hard at the best of times, but especially so when you've got more than a full plate of full-time client work and you're trying grow a SaaS (Laradevs) on the side... I can tell you now, I have (and still continue) to make poor decisions about the best use of my time, for which I can only say that I'm very grateful to and for my long-suffering wife. Bu, I'm sorry that I've not spent enough time with you. Honestly, I feel like I've been teetering on the edge of burnout. So I decided that I needed to drop one client and that freed up my time. Thankfully, we managed to get away for a week later in the year. It was just to Tenerife, our neighbouring island, and we went up into the hills, so despite being the tail end of summer (when you'd expect great weather and warm temperatures), we were cold and damp in amongst the clouds. But it was just what I needed. We chilled out, cooked food, sampled the local shops, bars and restaurants, spent good time with great friends and just really relaxed. What's more, I felt like I truly disconnected for once (even though my wife might disagree!) So I'm determined to do more of that in 2025. Saying that, January is going to be tough! I've got a talk to finish so that I can go on stage in front of the biggest audience I've ever spoken in front of, to talk about something that I feel like I have almost zero knowledge about. A lot of the past couple of years - of basically being forced to go back into freelancing during the height of a hiring crisis - has felt like when I tried to start a business back in 2008/9, at the peak of the recession: hard work and I'm way out of my depth. Although many things have changed over those years, the one factor that's really stood out as being different is me. I can see clearly how I've grown in so many ways. I feel like I'm doing some of the best work of my career and I'm enjoying it a lot. The other thing I've learned is that I want to go all-in on NativePHP. In my opinion, the potential for this tech is huge. I'm not under any illusion that this is going to happen quickly. So one of my goals for 2025 is to build up one of those side projects enough to give me more time to spend on NativePHP, a stepping stone on my way to making it my full-time focus. It might be Laradevs, it might be something else. I don't know for sure yet, but I'm putting my chips on a few numbers. Besides that, I'm looking forward to visiting Amsterdam for the first time. I'm cautiously optimistic about my talk (though I'm starting to get very nervous) and I'm hoping to be able to attend Laracon US again. I've also got a couple more personal challenge goals. I'm 40 in 2025, so: I want to get my body into shape - I have a little excess weight to lose and while I'm probably the fittest I've been since the pandemic, I am still not fit enough. I want to build 40 apps with NativePHP! I want to meet (virtually or IRL) 1,000 Laravel developers I've not met before. 2024 has been a year of finding clarity and focus. 2025 will be the year of doubling down and building bigger. I hope you've had an opportunity to reflect and find some positives about 2024. I know it has been especially hard for many of you. I also hope that you can find a way to look into 2025 with enthusiasm and energy. I'd love to hear more about your ups and downs and what you're excited about for 2025, so please feel free to reach out to me

Avoid the shiny Avoid comparison Some examples Laravel Build tools Typescript and JS frameworks The Web Platform What I keep up with This morning, I watched a video advertising a course aimed at developers. One of the first sentiments proclaimed is that of feeling left behind, that tech is moving too fast to keep up. I think we're probably one of only a few industries globally that have this problem. I don't see baristas learning how to use every kind of coffee machine, or carpenters buying and using all the different types of wood saw. I don't see how they could. I'm sure those industries don't move anywhere near as fast as tech, so it may be a bit of an unfair comparison, but that has led me to a really interesting axiom: After 20 years in tech, I've learned that slow tech is good tech. I'm happier when I'm not trying to be on the bleeding edge. ¶Avoid the shiny I realised over time that I have been quite a lot more dismissive of "the new shiny" than a lot of other devs. In the back of my mind I was always kinda worried that I was being left behind because I wasn't learning X or getting experience with Y. But I've learned over the years that it truly doesn't matter. Why? Most importantly: users won't notice. Second: many companies don't have the capacity or desire to be on the bleeding edge. Finally: my brain still works, I can learn new things any time, when I really need to. And I learn faster now anyway. ¶Avoid comparison It's led me to believe that "falling behind" is a made-up concept designed to sell you stuff you probably don't need. 🌶️ Or maybe it's just human nature, similar to "keeping up with the Jones's". We're competitive, we compare ourselves to others very quickly. It's a bad habit though. I'm here to tell you that it's not just ok to fall (a little bit) behind, it can even be A Good Thing™. I've been falling behind for my entire career. 😂 I'm probably more behind now than I've ever been. But I'm also doing better now - in many ways - than I ever have. ¶Some examples ¶Laravel I didn't use Laravel until a couple years after its first release. When I picked up v4.2 it was using Composer and had started the transition to Symfony components. It had DI and all sorts of other goodies that earlier versions lacked. ¶Build tools I never used Bower/Gulp/Grunt/Yarn; I settled on NPM after the war was over. I haven't switched to Bun (and probably won't). I barely touched Webpack thanks to Laravel Mix. I use Vite, but also hardly use it directly, thanks to Laravel's first-party Vite plugin. I waited so long on all of this stuff that when I actually needed it, the choices were easy. Sure, I wasn't there at the front lines; I didn't invent React. I didn't build Vite. I didn't write the Laravel plugin. But then, I didn't need to, I wasn't building the frontend to the biggest online social network ever or a toolchain for other developers. ¶Typescript and JS frameworks I looked at Typescript once. You can just write plain JavaScript and get the same results. I slept on Coffeescript, Backbone, Angular, React, Vue, Svelte etc. Though I've used some of them briefly during my time, I never went deep on any of them. I stuck with jQuery for a long time because it worked and I knew how to build things rapidly with it. Importantly, I know the value of these other tools and when to use them. That hasn't stopped me being able to work on teams that use them heavily. But I've learned that it probably won't need to be me that's the person who's working day-in, day-out with them. And I'm ok with that. I use Alpine and Livewire now, as they were built to work with the tools I know and love using, each with a small footprint and easy to learn. They're more than enough for my needs—and many of my clients! And you know what? Some of my clients still use jQuery. 🤷‍♂️ ¶The Web Platform I love seeing the latest features in HTML, CSS & JS. I'll play with them, but very rarely deploy them. It usually takes some time before new features are available on ALL browsers and devices. And even then, billions of potential users are still running older versions. Yes, it still tickles my curiosity learning new things. It's intellectually satisfying. And, yes, proficiency in multiple tools can make you a more valuable asset. 💰 I'm not saying "you should not...", I'm just saying "you don't need to". ¶What I keep up with The only things that have been really important for me to stay up to date on are the core technologies I use: PHP & Laravel. I make it a point to keep my apps up to date with close to the latest releases - mainly for security and performance reasons, but also so I can use the latest and greatest features. 😛 But I rarely upgrade apps in production to the very latest versions as soon as they're available... I always leave it a few weeks. In that way, my work is not dictated by someone else's release schedule! That's not to say I don't keep abreast of what's coming in future releases of those tools; they're core to the service I provide and the tools I build, so I would be remiss not to. Being aware of what's coming is the priority there. But I don't have to have hands-on experience with everything. Testing early ("beta") releases against existing code is a useful exercise from time to time, but not always required. So basically I only need to regularly monitor two technologies. Easily done with a reasonably well-curated Twitter or a couple of RSS feeds. Sure, I keep my finger on the pulse of all the other tech I use, glancing occasionally out the corner of my eye and paying attention when the sources I am more focused on mention them But by keeping it simple, I can focus on delivering the most value rather than spinning my wheels on all of the superfluous things adjacent to the. Everything else can wait. Don't try to learn and keep up to date with everything; pick your battles!

I've started a little podcast! If you give it a listen, I'd love to know what you think.