Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
22
Last year I was grateful to write my review whilst sitting outside a cafe in Dali, embracing the cool 15 degree climate. This year, I’m in freezing cold Sapporo drinking a carton of the delicious local milk. For simplicity, I’m largely sticking to the format from my 2023 annual review. Life and Work The more […] The post Annual Review 2024 appeared first on Marc Astbury.
2 months ago

Improve your reading experience

Logged in users get linked directly to articles resulting in a better reading experience. Please login for free, it takes less than 1 minute.

More from Marc Astbury

Notes on Improving Churn

Ask any B2C SaaS founder what metric they’d like to improve and most will say reducing churn. However, proactively reducing churn is a difficult task. I’ll outline the approach we’ve taken at Jenni AI to go from ~17% to 9% churn over the past year. We are still a work in progress but hopefully you’ll […] The post Notes on Improving Churn appeared first on Marc Astbury.

3 weeks ago 15 votes
The Exodus Curve

The concept of Product-Market Fit (PMF) collapse has gained renewed attention with the rise of large language models (LLMs), as highlighted in a recent Reforge article. The article argues we’re witnessing unprecedented market disruption, in this post, I propose we’re experiencing an acceleration of a familiar pattern rather than a fundamentally new phenomenon. Adoption Curves […] The post The Exodus Curve appeared first on Marc Astbury.

a month ago 20 votes
The Continuum of Design

Where do we go from here? User centricity helped us build software, but what comes next? The past: the genius designer design through ideology Vignelli, Da Vinci, Le Corbusier etc. master designer will intuit problems and find solutions, a moment of genius designing with atoms The present: the user-centric designer designer has a toolkit to […] The post The Continuum of Design appeared first on Marc Astbury.

3 months ago 20 votes
Place Your Bets

Startups are a sequence of nested bets. Like poker, you’ve got a limited bankroll and imperfect information. The Market Bet Your foundational bet isn’t just picking a market, it’s betting that you understand how that market will evolve. This bet shapes everything downstream: If this foundational bet is wrong, you face an existential choice: pivot […] The post Place Your Bets appeared first on Marc Astbury.

3 months ago 19 votes

More in programming

Thomas Aquinas — The world is divine!

A large part of our civilisation rests on the shoulders of one medieval monk: Thomas Aquinas. Amid the turmoil of life, riddled with wickedness and pain, he would insist that our world is good.  And all our success is built on this belief. Note: Before we start, let’s get one thing out of the way: Thomas Aquinas is clearly a Christian thinker, a Saint even. Yet he was also a brilliant philosopher. So even if you consider yourself agnostic or an atheist, stay with me, you will still enjoy his ideas. What is good? Thomas’ argument is rooted in Aristotle’s concept of goodness: Something is good if it fulfills its function. Aristotle had illustrated this idea with a knife. A knife is good to the extent that it cuts well. He made a distinction between an actual knife and its ideal function. That actual thing in your drawer is the existence of a knife. And its ideal function is its essence—what it means to be a knife: to cut well.  So everything is separated into its existence and its ideal essence. And this is also true for humans: We have an ideal conception of what the essence of a human […] The post Thomas Aquinas — The world is divine! appeared first on Ralph Ammer.

13 hours ago 2 votes
Flow State and Surfing

Jack Johnson is on Rick Rubin’s podcast Tetragrammaton talking about music, film making, creativity, and surfing. At one point (~24:30) Johnson talks about his love for surfing and the beautiful flow state it puts him in: Sometimes I’ll see a friend riding a wave while I’m paddling out, and the thing I’ll see them do just seems like magic...I’ll think, “How in the world did they just do that?” And then on your next ride you’re doing the exact same thing without thinking but it’s all muscle memory and it’s all in this flow that you get into. That’s a really beautiful state to get into, to do something that feels like a magic trick, like something you shouldn’t be able to do, but all of the sudden you’re doing it. I’m not a surfer, and I can’t do effortlessly cool. But I know what a flow state feels like. Johnson’s description reminds me of that feeling when you get a little time on a personal project — riding the wave of working on your personal website. You open your laptop. You start paddling out. Maybe you see an internet friend who was doing something cool and you want to try it but you have no idea if you’ll be able to do it as well as they did. And before you know it, you’re in that flow state where muscle memory takes over and you’re doing stuff without even consciously thinking about it — stuff that others might look at and perceive as magic (cough anything on the command line cough) but it’s not magic to you. Intuition and experience just take over while you ride the wave. Ok, I’m a nerd. But I don’t care. It’s a great feeling, regardless of whether it’s playing an instrument, or surfing, or programming. That feeling of sinking into a craft you’ve worked at your whole life that you don’t have to think about anymore. Email · Mastodon · Bluesky

an hour ago 1 votes
[April Cools] Gaming Games for Non-Gamers

My April Cools is out! Gaming Games for Non-Gamers is a 3,000 word essay on video games worth playing if you've never enjoyed a video game before. Patreon notes here. (April Cools is a project where we write genuine content on non-normal topics. You can see all the other April Cools posted so far here. There's still time to submit your own!) April Cools' Club

yesterday 1 votes
What Is Software Quality?

Everyone wants the software they work on to produce quality products, but what does that mean? In addition, how do you know when you have it? This is the longest single blog post I have ever written. I spent four decades writing software used by people (most of the server

2 days ago 5 votes