More from Alex Baldwin
For press releases, advertiser requests, or similar sales campaigns you’re sending a small batch of, usually cold, emails out with a specific ask. Finding potential recipients, writing an email that’s helpful, and tracking the results doesn’t need to take all day or be painful. I’ve watched my fellow product people struggle with the pitfalls of outbound; spend all day trying to find emails, copy and pasting boring boilerplate copy, and then never following up. By stringing together Clearbit Connect, Google Sheets, and Streak, you can knock out these outbound projects super quickly, personalize them, and track progress through a funnel. I’ll walk you through exactly how it works using my most recent campaign, a sponsorship request for Hack Design. Researching for the right audience First up, you’re looking for the most likely people to be interested. For a press launch, that may be who frequently cover products in that space. In our example, Hack Design’s sponsor list, I was quickly able to look at who else was sponsoring comparable websites. For me, that meant researching the advertisers on Offscreen, Sidebar, Dribbble, recent design conferences and podcasts. It’s super simple to save your research and move on to finding the right people at those companies. Add companies to your list Start a Google Sheet with the column name Company. Research the companies most relevant to your outbound campaign. Great places to look are Angel List, Product Hunt, job boards (to see who is hiring in a space), Crunchbase, etc. Anywhere that let’s your group and filter through relevant companies. Add the company name to your list. Finding anyone’s email in seconds Now that you have a list of potential companies, let’s find the emails for the best people to talk to there. For my Hack Design list, I was lucky and had about a dozen sponsors from previous years. However, since we haven’t accepted sponsorship in over a year, a lot of my contacts at those companies were out of date. This process made it trivial to find the new people in those roles and be able to reach out. Get the right contacts from Clearbit Connect Add the column names Email and Full Name to your Google Sheet. Install Clearbit Connect if you haven’t already. This is the secret sauce that will allow you to find anyone’s email, for free. Connect does have a limit but for small batches, you shouldn’t have any problems. Disclosure: I’m a small-time investor in Clearbit. In Gmail, hit the Clearbit button in the top nav and then press Find email. Yep, it’s really that easy. You must start with the company and then narrow down by name or title. Copy and paste that into your Google Sheet. More coming soon Next up we’ll write our email and learn how to quickly customize every single one of them. This article is part one of a three part series, released weekly. Subscribe to get access first.
The hanging-punctuation property aims at giving web web designers a finer grained control over typography on the web. The idea behind hanging punctuation is to put some punctuation characters from start (or to a lesser extend at the end) of text elements “outside” of the box in order to preserve the reading flow. blockquote p { hanging-punctuation: first; } Since it only applies to quote marks, you can avoid single purpose classes and trust that your quotes will hang everywhere. Chrome hasn’t yet implemented the hanging-punctuation property, but it works perfectly in Safari. Typeset.js is an HTML pre-processor that adds a lot more functionality and will allow you to get cross browser compatibility.
Live every week like it’s Taco Week. Last year’s articles are now up on Medium.
Full-screen gif mayhem. Worked on this one day last year with CH Albach in order to show it off for a Halloween party. Since the domain is expiring, I’d prefer it live on in the lab. It was truly ahead of it’s time, but now Cochlea and Giphy GJ have surpassed it’s meager feature list. Let me know if you have any feature requests.
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Jack Johnson is on Rick Rubin’s podcast Tetragrammaton talking about music, film making, creativity, and surfing. At one point (~24:30) Johnson talks about his love for surfing and the beautiful flow state it puts him in: Sometimes I’ll see a friend riding a wave while I’m paddling out, and the thing I’ll see them do just seems like magic...I’ll think, “How in the world did they just do that?” And then on your next ride you’re doing the exact same thing without thinking but it’s all muscle memory and it’s all in this flow that you get into. That’s a really beautiful state to get into, to do something that feels like a magic trick, like something you shouldn’t be able to do, but all of the sudden you’re doing it. I’m not a surfer, and I can’t do effortlessly cool. But I know what a flow state feels like. Johnson’s description reminds me of that feeling when you get a little time on a personal project — riding the wave of working on your personal website. You open your laptop. You start paddling out. Maybe you see an internet friend who was doing something cool and you want to try it but you have no idea if you’ll be able to do it as well as they did. And before you know it, you’re in that flow state where muscle memory takes over and you’re doing stuff without even consciously thinking about it — stuff that others might look at and perceive as magic (cough anything on the command line cough) but it’s not magic to you. Intuition and experience just take over while you ride the wave. Ok, I’m a nerd. But I don’t care. It’s a great feeling, regardless of whether it’s playing an instrument, or surfing, or programming. That feeling of sinking into a craft you’ve worked at your whole life that you don’t have to think about anymore. Email · Mastodon · Bluesky
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