The opportunity has arisen to spaff your brand across the Waterloo & City line. Bring your dosh, share your collateral, own the journey. To be clear you don't get to rename the line. TfL's commercial mavens would love to do that, prostituting their most iconic assets to the highest bidder, but instead killjoys embedded in reality always kick up a fuss at the thought of deliberately inconveniencing the travelling public. But substantial tangible assets remain for full-on brand takeover, from all the platforms and trains to all the experiential spaces (which is the posh name for every possible surface we can smother). Please note that the Network South East branding on the edge of the platform will remain in place, so if you run a train company or if your corporate colours clash with blue and red this may not be the opportunity for you. A true prize in this takeover will be the opportunity to rebrand the interior of the trains. Passengers are often crammed in like cattle staring at the walls for six minutes at a time, so imagine the cut-through of your message on a twice-daily basis. Also don't underestimate the impact of reupholstering a bespoke moquette throughout the train. Nobody will see it during peak times because every patch of fabric will be arsed-over, but rest assured that influencers will descend en masse during quieter periods to share fawning reels of seating with a global audience. Also this is nothing new. The travelator at Bank has long been a fully-stickered brand tunnel, replaced every few months by another financial company in need of wider visibility. Nobody who uses the line regularly will blink if another all-encompassing message appears instead, it's been their everyday experience for years. Also this is really nothing new. TfL rebranded an entire tube line last year as part of promotion for a new smartphone feature, earning £830,000 for a two week takeover. This limp splash has been the exemplar for tube line renaming in TfL's Commercial partnerships Opportunities catalogue since April 2024, so don't look all surprised when it's suddenly proposed to do this to the Waterloo & City. Remember that every penny earned in sponsorship is ploughed back into London's transport system, which has often been used as a reason to do a lot more of this kind of thing. However it's worth remembering that a million quid is peanuts in the world of London transport, not even enough to keep the cheapest Superloop bus route on the road. Also a lot of the money effectively pays the salaries of TfL's commercial flunkeys who churn out brand-obsessed bolx and social media posts sprinkled with emojis, so is essentially wasted. And if you do decide to go ahead with a bid, remember that smothering a few platforms with sloganed vinyl with isn't always the word of mouth success your planners hoped. Nobody recalls last year's rebrand of the Circle line, nor the underlying campaign, nor dashed out to buy a new phone as a result. Sponsor the Waterloo & City line and you may just end up pouring millions down the Drain.

31 unblogged things I did in July 1985 They didn't have blogs or the internet forty years ago, indeed my Sinclair ZX81 wasn't capable of much, but here are 31 things I didn't digitally publish at the time. To help you get your bearings I was 20 and July was the start of the summer break between my second and third years at university. I apologise that I wasted the opportunity and did nothing of any interest whatsoever. Mon 1: I'd arrived home from university yesterday so today I walked into Watford and signed on. I also dropped off one of Mum's films at Boots for developing, and dripped an ice lolly down my t-shirt on the walk home. Tue 2: Dad brought a copy of New Scientist home from work, also a copy of Time Out. New Scientist contained details of yesterday's leap second, while Time Out had some really intriguing small ads at the back. Wed 3: Walked down the road to see my grandmother. She showed me the scar on her leg and I made her some tea and watered the plants. As a reward she gave me £5 which I promptly spent on the new Scritti Politti album, Cupid & Psyche 85. Thu 4: My brother finished his A levels. I walked down to the butchers and we had mince for tea. The Liberals won the Brecon and Radnor byelection. Fri 5: Took my Scritti Politti cassette back to Our Price because it had chewed up during the first play. The replacement cassette chewed up even worse. Sat 6: Scored 94 in Scrabble by playing EQUALITY. Sun 7: Mum and Dad went to Uncle Sid's Golden Wedding anniversary party, leaving my brother and I to attempt to cook lunch. The Yorkshire puddings were more successful than the lumpy gravy. Mon 8: Had to go into Watford twice, first to sign on, then six hours later to go to the dentist. I got £28.50 per week. No fillings. Tue 9: The new series of V wasn't as good as the first, especially now the aliens ate tarantulas rather than hamsters. Wed 10: My new Girobank cheque guarantee card had a hologram on it. Thu 11: Bought six Berol pens in Tames the stationers in Rickmansworth. Bumped into my old headmistress in Budgens (not in Bejam, I don't think she'd have lowered herself to shop there). Fri 12: Today's TV included a) Television Scrabble on Channel 4 [Richard Stilgoe continued his winning streak] b) Swank on Channel 4 [a fashion show presented by Dawn French] c) Live Aid Preview on BBC2 [Noel Edmonds looked forward to tomorrow's concert] d) An Audience With Dame Edna Everage on ITV [she savaged David Steel, but nicely]. Sat 13: Watched Live Aid from Status Quo at noon to Paul McCartney at ten. Took advantage of the stereo headphones option. My college flatmates actually had tickets - I'd said no thanks. The Beach Boys looked very old. My diary says "Queen did a fab little set". Once the Philadelphia-only section started I gave up and switched over to watch The Stepford Wives instead, then set my alarm for the USA For Africa finale. Sun 14: My Dad and brother went to the athletics at Crystal Palace as guests of Kodak, so I was left with Mum to go round to my grandmother's for a non-roast chicken lunch. Mon 15: Watched our tortoise eat a heck of a lot of cucumber (40 years on, nothing's changed). Tue 16: Dad rang from West Berlin where he'd flown for a conference. I'd given him 4 marks I had going spare before he caught the 724 this morning. Wed 17: Bobby Ewing died in a car crash in tonight's episode of Dallas, a death which would later prove to have been a dream when he walked out of the shower at the end of the next series. Thu 18: Tried loading up my Sinclair ZX81 with a game off cassette but it wouldn't work, so I typed in a worm-wriggling program instead. Fri 19: Watched the birds eating some stale chocolate sponge on the lawn. Dad was back from West Berlin with tales of life inside the wall. Sat 20: My brother went to see the Royal Tournament with a group from Youth Club, then came home in time to watch the Royal Tournament on BBC1. Sun 21: It being July, preparations for Sunday lunch always involved shucking the peas. Mon 22: A young yellow-beaked bird smashed into my bedroom window and slumped dazed on the sill before flying off. Later we found it hopping around the lawn with its mother, learning how to be a proper bird. Tue 23: ITV were rerunning Fireball XL5 as one of their summer holiday morning shows and I was hooked. On Brookside it was the day of the incredibly unlikely nurses siege. Wed 24: Took my grandmother a loaf of bread and we sat in the garden while she told me stories of her time working in a glove factory. Thu 25: The latest unemployment figures were 3,235,036, and would have been one lower without me. Fri 26: My friend from Cheshire rang unexpectedly from Euston at 8am, could she come round? She'd been on a science course in London and was being spontaneous. If she was hoping for an exciting visit, what she got was a trip to the allotment, a roast pork dinner and a lot of watching TV. Sat 27: Between us we were planning a 'Snowdonia spectacular' walking holiday in September so we used my typewriter to write up some notes. We needed an Ordnance Survey map of North Wales so drove to WH Smiths in Rickmansworth (no luck), but they did have the second Adrian Mole book so I bought that. Found the map in Watford instead. Sun 28: Finished the Adrian Mole book at 2am, lying on a mattress on the front room floor. My friend finally set off home from Watford Junction at 5pm and I got a peck on the cheek. I bet my parents got their hopes up there. Mon 29: Back to normal. Coco Pops for breakfast. Wrote up some lecture notes. It rained a lot. Tue 30: Mum had bought me some new clothes from her catalogue. I hated the pullover but thankfully it was the wrong size. They'd also sent the wrong jacket. I did however now have a blue check shirt and a cool pair of grey trousers. I loved the trousers. Wed 31: We've reached the last day of July and I hadn't been more than three miles from home all month. Looking back I can't believe how unadventurous my life was back then, but at the time I thought nothing of it.

The most visited attractions in each English county Visit England) [data is for 2024] Bedfordshire: Whipsnade Zoo, Wrest Park, Shuttleworth Collection Berkshire: Windsor Great Park, Windsor Castle, Basildon Park Bristol: Arnos Vale Cemetery, Bristol Zoo, Wake the Tiger Buckinghamshire: Cliveden, Stowe, Bletchley Park Cambridgeshire: Fitzwilliam Museum, IWM Duxford, Anglesey Abbey Cheshire: Chester Zoo, Tatton Park, Chester Cathedral Cornwall: Eden Project, St Michael's Mount, Tintagel Castle County Durham: Beamish, Durham Cathedral, Locomotion Cumbria: Windermere Lake Cruises, Ullswater Steamers, Ravenglass & Eskdale Railway Derbyshire: Chatsworth, Calke Abbey, Hardwick Hall Devon: Plymouth Aquarium, RHS Garden Rosemoor, Killerton House Dorset: Kingston Lacy, Corfe Castle, Tank Museum East Riding of Yorkshire: Beverley Minster, Bayle Museum, Wassand Hall East Sussex: Brighton Pier, Sheffield Park Garden, Knockhatch Essex: Adventure Island Southend, RHS Garden Hyde Hall, Southend Pier Gloucestershire: National Arboretum, WWT Slimbridge, Dyrham Park Greater London: British Museum, Natural History Museum, Tate Modern Greater Manchester: Manchester Central Library, The Lowry, Manchester Museum Hampshire: Portsmouth Historic Dockyard, Marwell Zoo, Mottisfont Abbey Herefordshire: Hereford Cathedral, Croft Castle, Berrington Hall Hertfordshire: St Albans Museum, NHM Tring, Verulamium Museum Isle of Wight: Osborne House, Blackgang Chine, Carisbrooke Castle Kent: Canterbury Cathedral, Leeds Castle, The Beaney Lancashire: Mrs Dowson's Ice Cream Dairy, RSPB Leighton Moss, Pendle Heritage Centre Leicestershire: National Space Centre, Leicester Museum, Leicester Guildhall Lincolnshire: Belton House, Rand Farm Park, Skegness Natureland Merseyside: Museum of Liverpool, World Museum Liverpool, Knowsley Safari Park Norfolk: Blickling Hall, BeWILDerwood, Wroxham Barns North Yorkshire: National Railway Museum, York Minster, RHS Harlow Carr Northamptonshire: Canons Ashby, Wellingborough Museum, Lyveden Northumberland: Alnwick Castle, Wallington House, Cragside Nottinghamshire: Wollaton Hall, Nottingham Castle, Newstead Abbey Oxfordshire: Blenheim Palace, Ashmolean Museum, Bodleian Libraries Rutland: Barnsdale Gardens, Lyddington Bede House, Clipsham Yew Tree Avenue Shropshire: Attingham Park, RAF Museum Cosford, Blists Hill Somerset: Roman Baths, Tyntesfield, Bath Abbey South Yorkshire: Cannon Hall Museum, Yorkshire Wildlife Park, Millennium Gallery Staffordshire: Trentham Estate, National Memorial Arboretum, Shugborough Suffolk: Abbey Gardens, Ickworth, Sutton Hoo Surrey: RHS Wisley, Polesden Lacey, Bocketts Farm Park Tyne & Wear: BALTIC Centre, Great North Museum, Sunderland Museum Warwickshire: Shakespeare's Birthplace, Charlecote Park, Baddesley Clinton West Midlands: Midlands Arts Centre, Black Country Living Museum, Dudley Zoo West Sussex: Wakehurst, Nymans, Chichester Cathedral West Yorkshire: Royal Armouries Museum, Ogden Water Country Park, Nostell Priory Wiltshire: Stonehenge, Longleat, Stourhead Worcestershire: Croome Park, Hanbury Hall, Severn Valley Railway I've counted and there are only seven counties where I've been to the full top three. Meanwhile there are twelve counties where I haven't visited any of the top three. Must try harder.

It's Official - I Went To The 3 Most Visited Free Attractions in England 1) BRITISH MUSEUM (6.5 million visitors, 2024) 2) NATURAL HISTORY MUSEUM (5.9 million visitors, 2024) 3) TATE MODERN (4.6 million visitors, 2024) A huge hall that's empty most of the year. Four thematic collections that don't refresh as often as they could. Odd stuff, obtuse stuff, overwrought stuff. Two exhibitions it would cost £40 to see both of. Echoing tanks with not much in. Ridiculous descriptions of thematic nonsense. Escalators that take you past where you want to be. A top floor terrace they've had to retreat from. But also Dali's lobster, Duchamp's urinal, Matisse's snail, Warhol's diptych, Rothko's maroon, inspiration, expertise, goosebumps and lots to make you think, which is why we all keep coming back.

Twenty years ago in a Singapore hotel, 54 IOC delegates voted to award the 2012 Olympic Games to London. Few saw it coming, the expectation was that the Games would go to Paris and that Seb Coe and friends had valiantly wasted years of effort. Instead the world came to Stratford to win medals and the Lower Lea Valley was duly transformed from a post-industrial backwater to a recreational and residential hub, and all in seven years flat. Trafalgar Square only London and Paris were still in the race, and a large expectant crowd had gathered to witness the opening of an envelope. When 'London' was revealed there was surprise, jubilation and a lot of ticker tape, then Heather Small stood up and sang Proud and the Red Arrows flew over. Lunchtimes have rarely been so consequential. Olympic-Park-to-be, trying to get my head round what might be going where. I bumped into film crews, BMX bikers and oblivious drunkards swigging from cans. I looked down from the Greenway across a swathe of instantly doomed businesses. I got as far as the bus garages, cash and carrys and nature reserves off Waterden Road, taking on the enormity of the transformation ahead. And on the way back I walked to the end of a cul-de-sac to find a German car company and a skip hire depot in the middle of what would eventually be the Olympic Stadium, and soon was. It was quite the day. after 10 years too, as you'd expect, but I'll keep it briefer this time. Also there have been several significant changes since 2015, starting here. This is the Abba Arena, erected silently during the pandemic and now playing to full houses in sequins and lace seven times a week. Technically it's a 'meanwhile' use, originally intended to be removed by 31st March 2025 and replaced by flats. Instead it's still standing because nobody kills a goose that lays golden eggs, and the owners of the Snoozebox Hotel nextdoor hope the day it finally ups sticks is as far in the future as possible. Back in 2005 all this was industrial estate with an emphasis on muck and auto parts, alongside the DLR's least significant halt. Since then the station has been massively upgraded, also relocated to dodge Crossrail, and all but one of the former warehouses has been knocked down. But even though the Games were over a decade ago not a single flat has been built within the Olympic footprint, only on land immediately outside, and a heck of a lot of empty hardstanding remains. It wouldn't surprise me if I returned in 2035 and found Pudding Mill neighbourhood still substantially incomplete. This is the Olympic Stadium, now the London Stadium because West Ham United still haven't found anyone willing to sponsor it. On the bright side it does have a proper legacy use because that was never a given, eventually reopening in 2016, and still packs them in for rock gigs and American football takeovers as and when. If you'd walked this riverside in 2005 it would have been a lonely experience, passing silos and the backs of warehouses while a guard dog barked across the water from a lengthy tumbledown shed. It was plain luck that the braids of the Bow Back Rivers spread wide enough here to accommodate the footprint of a world class arena, also pitch perfect for security, also always going to be an annoying walk from the nearest station. Today it's a joy to see the surface of the river still as alive with damselflies as it was 20 years ago, also a damned shame that the banks of wildflowers that peaked so memorably for the Games have been allowed to almost entirely fade away. February, with culture from the V&A and BBC due next year. This used to be a stripe of industries nowhere else wanted, from scrapyards and repair shops to battery stores and tyre mountains, before being repurposed for swimming and water polo during the Games. It's impressively busy along here now, partly due to office workers and students but mainly thanks to the arrival of Westfield just beyond. A massive mall on former railway lands was planned on this site before Jacques Rogge opened his envelope but the IOC merely turbocharged things and the UK's busiest shopping centre is the result. The Olympic Park itself is also reassuringly abuzz, even midweek, confirming that the speakers in that Singapore hotel room weren't being entirely over-optimistic. The fountains by the bridge squirt far less often than they used to, alas. This is the blue bridge, a single point of reference for those of us who remember how this area used to look. If I really concentrate I can remember a graffitied crossing beneath two tall pylons surrounded by secure fencing, just past Parkes Galvanizing Ltd, and now just look at it! I also remember Carpenters Lock as a derelict ruin I wasn't supposed to clamber on, and never would have guessed it would be fully restored to full navigational use. The fact barely any boats ever use it is alas irrelevant, although when I did my 2025 walk I was thrilled to see one of the lock gates raised while two official-looking gentlemen in Canal & River Trust polo shirts checked it out. Meanwhile nobody's yet found a good reason for the Orbit to exist, not since it was a useful viewing platform above a world-class sporting event for four weeks in the summer of 2012. If the world's longest tunnel slide failed to rake them in then a recent switch to the custody of Zip World is unlikely to cut it, especially with a greedy £5 booking fee on top. These are the northern parklands, arguably the greatest triumph of the post-Olympic legacy. Not only were they glorious to lounge in during the Games but they've matured since to become a wetland landscape of some beauty, complete with multiple kingfishers if you manage to get lucky. I wasn't thinking 'pandemic' when all this was created but my word it made my lockdown hugely more tolerable. That said the parkland has started to be nibbled away for housing on the west side, as was always in the long-term plan, as the neighbourhood of East Wick inexorably expands. There will still be a lot of grass left but it won't be as much as many people anticipated. Also the top of the mound beneath the Olympic rings used to have a much better view than this but the trees they planted 15 years ago are maturing now and the canopy is obscuring the horizon, with some way still to go. It is a shame the Manor House allotments had to move, split off to two less great locations, but what the wider public's gained here is immense. This is the Lea Valley Hockey and Tennis Centre with its dazzling blue outdoor pitch. I never walked this far in 2005, the A12 was too much of a barrier, so QEOP has also helped knit the community together. This Waltham Forest End does however feel somewhat underdeveloped, only coming to life when some massive hockey event descends and seals the place off. Also it was announced last week that the indoor tennis courts are to be converted to padel instead, which has caused a lot of angry players to make a racket, but the Park's recreational overlords have always appeared more interested in income than participation. Beyond that is the Velodrome, a timber beauty that far exceeds the cycle track that used to be here, and also the only Olympic residential neighbourhoods to have been completed so far. Never did I imagine when I wandered up here in the sunshine 20 years ago quite how amazingly it was all going to turn out, almost entirely for the better, and all because three more IOC delegates were persuaded to vote for London instead of Paris.