Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.

Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.

I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.

I’m going to show you how to cash grab as a Reddit moderator. 5 minutes of work, then thousands of dollars per month for doing nothing. Maybe tens of thousands. With a 100% real example. I’ve edited nothing. When you’re a Reddit mod, you have a TON of power in that subreddit. You can delete anything you want and ban […] The post The Sleazy World of Reddit Marketing, Everything is Fake appeared first on Lars Lofgren.