More from computers are bad
When we last talked about Troposcatter, it was Pole Vault. Pole Vault was the first troposcatter communications network, on the east coast of Canada. It would not be alone for long. By the time the first Pole Vault stations were complete, work was already underway on a similar network for Alaska: the White Alice Communication System, WACS. Alaska has long posed a challenge for communications. In the 1960s, Western Union wanted to extent their telegraph network from the United States into Europe. Although the technology would be demonstrated shortly after, undersea telegraph cables were still notional and it seemed that a route that minimized the ocean crossing would be preferable---of course, that route maximized the length on land, stretching through present-day Alaska and Siberia on each side of the Bering Strait. This task proved more formidable than Western Union had imagined, and the first transatlantic telegraph cable (on a much further south crossing) was completed before the arctic segments of the overland route. The "Western Union Telegraph Expedition" abandoned its work, leaving a telegraph line well into British Columbia that would serve as one of the principle communications assets in the region for decades after. This ill-fated telegraph line failed to link San Francisco to Moscow, but its aftermath included a much larger impact on Russian interests in North America: the purchase of Alaska in 1867. Shortly after, the US military began its expansion into the new frontier. The Army Signal Corps, mostly to fulfill its function in observing the weather, built and staffed small installations that stretched further and further west. Later, in the 1890s, a gold rush brought a sudden influx of American settlers to Alaska's rugged terrain. The sudden economic importance of Klondike, and the rather colorful personalities of the prospectors looking to exploit it, created a much larger need for military presence. Fortuitously, many of the forts present had been built by the Signal Corps, which had already started on lines of communication. Construction was difficult, though, and without Alaskan communications as major priority there was only minimal coverage. Things changed in 1900, when Congress appropriated a substantial budget to the Washington-Alaska Military Cable and Telegraph System. The Signal Corps set on Alaska like, well, like an army, and extensive telegraph and later telephone lines were built to link the various military outposts. Later renamed the Alaska Communications System, these cables brought the first telecommunication to much of Alaska. The arrival of the telegraph was quite revolutionary for remote towns, who could now receive news in real-time that had previously been delayed by as much as a year [1]. Telegraphy was important to civilians as well, something that Congress had anticipated: The original act authorizing the Alaska Communications System dictated that it would carry commercial traffic as well. The military had an unusual role in Alaska, and one aspect of it was telecommunications provider. In 1925, an outbreak of diphtheria began to claim the lives of children in Nome, a town in far western Alaska on the Seward Peninsula. The daring winter delivery of antidiphtheria serum by dog sled is widely remembered due to its tangential connection to the Iditarod, but there were two sides of the "serum run." The message from Nome's sole doctor requesting the urgent shipment was transmitted from Nome to the Public Health Service in DC over the Alaska Communications System. It gives us some perspective on the importance of the telegraph in Alaska that the 600 mile route to Nome took five days and many feats of heroism---but at the same time could be crossed instantaneously by telegrams. The Alaska Communications System included some use of radio from the beginning. A pair of HF radio stations specifically handled traffic for Nome, covering a 100-mile stretch too difficult for even the intrepid Signal Corps. While not a totally new technology to the military, radio was quite new to the telegraph business, and the ACS to Nome was probably the first commercial radiotelegraph system on the continent. By the 1930s, the condition of the Alaskan telegraph cables had decayed while demand for telephony had increased. Much of ACS was upgraded and modernized to medium-frequency radiotelephone links. In towns small and large, even in Anchorage itself, the sole telephone connection to the contiguous United States was an ACS telephone installed in the general store. Alaskan communications became an even greater focus of the military with the onset of the Second World War. A few weeks after Pearl Harbor, the Japanese attacked Fort Mears in the Aleutian Islands. Fort Mears had no telecommunications connections, so despite the proximity of other airbases support was slow to come. The lack of a telegraph or telephone line contributed to 43 deaths and focused attention on the ACS. By 1944, the Army Signal Corps had a workforce of 2,000 dedicated to Alaska. WWII brought more than one kind of attention to Alaska. Several Japanese assaults on the Aleutian islands represented the largest threats to American soil outside of Pearl Harbor, showing both Alaska's vulnerability and the strategic importance given to it by its relative proximity to Eurasia. WWII ended but, in 1949, the USSR demonstrated an atomic weapon. A combination of Soviet expansionism and the new specter of nuclear war turned military planners towards air defense. Like the Canadian Maritimes in the East, Alaska covered a huge swath of the airspace through which Soviet bombers might approach the US. Alaska was, once again, a battleground. The early Cold War military buildup of Alaska was particularly heavy on air defense. During the late '40s and early '50s, more than a dozen new radar and control sites were built. The doctrine of ground-controlled interception requires real-time communication between radar centers, stressing the limited number of voice channels available on the ACS. As early as 1948, the Signal Corps had begun experiments to choose an upgrade path. Canadian early-warning radar networks, including the Distant Early Warning Line, were on the drawing board and would require many communications channels in particularly remote parts of Alaska. Initially, point-to-point microwave was used in relatively favorable terrain (where the construction of relay stations about every 50 miles was practical). For the more difficult segments, the Signal Corps found that VHF radio could provide useful communications at ranges over 100 miles. VHF radiotelephones were installed at air defense radar stations, but there was a big problem: the airspace surveillance radar of the 1950s also operated in the VHF band, and caused so much interference with the radiotelephones that they were difficult to use. The radar stations were probably the most important users of the network, so VHF would have to be abandoned. In 1954, a military study group was formed to evaluate options for the ACS. That group, in turn, requested a proposal from AT&T. Bell Laboratories had been involved in the design and evaluation of Pole Vault, the first sites of which had been completed two years before, so they naturally positioned troposcatter as the best option. It is worth mentioning the unusual relationship AT&T had with Alaska, or rather, the lack of one. While the Bell System enjoyed a monopoly on telephony in most of the United States [2], they had never expanded into Alaska. Alaska was only a territory, after all, and a very sparsely populated one at that. The paucity of long-distance leads to or from Alaska (only one connected to Anchorage, for example) limited the potential for integration of Alaska into the broader Bell System anyway. Long-distance telecommunications in Alaska were a military project, and AT&T was involved only as a vendor. Because of the high cost of troposcatter stations, proven during Pole Vault construction, a hybrid was proposed: microwave stations could be spaced every 50 miles along the road network, while troposcatter would cover the long stretches without roads. In 1955, the Signal Corps awarded Western Electric a contract for the White Alice Communications System. The Corps of Engineers surveyed the locations of 31 sites, verifying each by constructing a temporary antenna tower. The Corps of Engineers led construction of the first 11 sites, and the final 20 were built on contract by Western Electric itself. All sites used radio equipment furnished by Western Electric and were built to Western Electric designs. Construction was far from straightforward. Difficult conditions delayed completion of the original network until 1959, two years later than intended. A much larger issue, though, was the budget. The original WACS was expected to cost $38 million. By the time the first 31 sites were complete, the bill totaled $113 million---equivalent to over a billion dollars today. Western Electric had underestimated not only the complexity of the sites but the difficulty of their construction. A WECo report read: On numerous occasions, the men were forced to surrender before the onslaught of cold, wind and snow and were immobilized for days, even weeks . This ordeal of waiting was of times made doubly galling by the knowledge that supplies and parts needed for the job were only a few miles distant but inaccessible because the white wall of winter had become impenetrable WACS initial capability included 31 stations, of which 22 were troposcatter and the remainder only microwave (using Western Electric's TD-2). A few stations were equipped with both troposcatter and microwave, serving as relays between the two carriers. In 1958, construction started on the Ballistic Missile Early Warning System or BMEWS. BMEWS was an over-the-horizon radar system intended to provide early warning of a Soviet attack. BMEWS would provide as little as 15 minutes warning, requiring that alerts reach NORAD in Colorado as quickly as possible. One BMEWS set was installed in Greenland, where the Pole Vault system was expanded to provide communications. Similarly, the BMEWS set at Clear Missile Early Warning Station in central Alaska relied on White Alice. Planners were concerned about the ability of the Soviet Union to suppress an alert by destroying infrastructure, so two redundant chains of microwave sites were added to White Alice. One stretched from Clear to Ketchikan where it connected to an undersea cable to Seattle. The other went east, towards Canada, where it met existing telephone cables on the Alaska Highway. A further expansion of White Alice started the next year, in 1959. Troposcatter sites were extended through the Aleutian islands in "Project Stretchout" to serve new DEW Line stations. During the 1960s, existing WACS sites were expanded and new antennas were installed at Air Force installations. These were generally microwave links connecting the airbases to existing troposcatter stations. In total, WACS reached 71 sites. Four large sites served as key switching points with multiple radio links and telephone exchanges. Pedro Dome, for example, had a 15,000 square foot communications building with dormitories, a power plant, and extensive equipment rooms. Support facilities included a vehicle maintenance building, storage warehouse, and extensive fuel tanks. A few WACS sites even had tramways for access between the "lower camp" (where equipment and personnel were housed) and the "upper camp" (where the antennas were located)... although they apparently did not fare well in the Alaskan conditions. While Western Electric had initially planned for six people and 25 KW of power at each station, the final requirements were typically 20 people and 120-180 KW of generator capacity. Some sites stored over half a million gallons of fuel---conditions often meant that resupply was only possible during the summer. Besides troposcatter and microwave radios, the equipment included tandem telephone exchanges. These are described in a couple of documents as "ATSS-4A," ATSS standing for Alaska Telephone Switching System. Based on the naming and some circumstantial evidence, I believe these were Western Electric 4A crossbar exchanges. They were later incorporated into AUTOVON, but also handled commercial long-distance traffic between Alaskan towns. With troposcatter comes large antennas, and depending on connection lengths, WACS troposcatter antennas ranged from 30' dishes to 120' "billboard" antennas similar to those seen at Pole Vault sites. The larger antennas handled up to 50kW of transmit power. Some 60' and 120' antennas included their own fuel tanks and steam plants that heated the antennas through winter to minimize snow accumulation. WACS represented an enormous improvement in Alaskan communications. The entire system was multi-channel with redundancy in many key parts of the network. Outside of the larger cities, WACS often brought the first usable long-distance telephone service. Even in Anchorage, WACS provided the only multi-channel connection. Despite these achievements, WACS was set for much the same fate as other troposcatter systems: obsolescence after the invention of communications satellites. The experimental satellites Telstar 1 and 2 launched in the early 1960s, and the military began a shift towards satellite communications shortly after. Besides, the formidable cost of WACS had become a political issue. Maintenance of the system overran estimates by just as much as construction, and placing this cost on taxpayers was controversial since much of the traffic carried by the system consisted of regular commercial telephone calls. Besides, a general reticence to allocate money to WACS had lead to a general decay of the system. WACS capacity was insufficient for the rapidly increasing long-distance telephone traffic of the '60s, and due to decreased maintenance funding reliability was beginning to decline. The retirement of a Cold War communications system is not unusual, but the particular fate of WACS is. It entered a long second life. After acting as the sole long-distance provider for 60 years, the military began its retreat. In 1969, Congress passed the Alaska Communications Disposal Act. It called for complete divestment of the Alaska Communications System and WACS, to a private owner determined by a bidding process. Several large independent communications companies bid, but the winner was RCA. Committing to a $28.5 million purchase price followed by $30 million in upgrades, RCA reorganized the Alaska Communications System as RCA Alascom. Transfer of the many ACS assets from the military to RCA took 13 years, involving both outright transfer of property and complex lease agreements on sites colocated with military installations. RCA's interest in Alaskan communications was closely connected to the coming satellite revolution: RCA had just built the Bartlett Earth Station, the first satellite ground station in Alaska. While Bartlett was originally an ACS asset owned by the Signal Corps, it became just the first of multiple ground stations that RCA would build for Alascom. Several of the new ground stations were colocated with WACS sites, establishing satellite as an alternative to the troposcatter links. Alascom appears to have been the first domestic satellite voice network in commercial use, initially relying on a Canadian communications satellite [3]. In 1974, SATCOM 1 and 2 launched. These were not the first commercial communications satellites, but they represented a significant increase in capacity over previous commercial designs and are sometimes thought of as the true beginning of the satellite communications era. Both were built and owned by RCA, and Alascom took advantage of the new transponders. At the same time, Alascom launched a modernization effort. 22 of the former WACS stations were converted to satellite ground stations, a project that took much of the '70s as Alascom struggled with the same conditions that had made WACS so challenging to begin with. Modernization also included the installation of DMS-10 telephone switches and conversion of some connections to digital. A series of regulatory and business changes in the 1970s lead RCA to step away from the domestic communications industry. In 1979, Alascom sold to Pacific Power and Light, now for $200 million and $90 million in debt. PP&L continued on much the same trajectory, expanding the Alascom system to over 200 ground stations and launching the satellite Aurora I---the first of a small series of satellites that gave Alaska the distinction of being the only state with its own satellite communications network. For much of the '70s to the '00s, large parts of Alaska relied on satellite relay for calls between towns. In a slight twist of irony considering its long lack of interest in the state, AT&T purchased parts of Alascom from PP&L in 1995, forming AT&T Alascom which has faded away as an independent brand. Other parts of the former ACS network, generally non-toll (or non-long-distance) operations, were split off into then PP&L subsidiary CenturyTel. While CenturyTel has since merged into CenturyLink, the Alaskan assets were first sold to Alaska Communications. Alaska Communications considers itself the successor of the ACS heritage, giving them a claim to over 100 years of communications history. As electronics technology has continued to improve, penetration of microwave relays into inland Alaska has increased. Fewer towns rely on satellite today than in the 1970s, and the half-second latency to geosynchronous orbit is probably not missed. Alaska communications have also become more competitive, with long-distance connectivity available from General Communications (GCI) as well as AT&T and Alaska Communications. Still, the legacy of Alaska's complex and expensive long-distance infrastructure still echoes in our telephone bills. State and federal regulators have allowed for extra fees on telephone service in Alaska and calls into Alaska, both intended to offset the high cost of infrastructure. Alaska is generally the most expensive long-distance calling destination in the United States, even when considering the territories. But what of White Alice? The history of the Alaska Communications System's transition to private ownership is complex and not especially well documented. While RCA's winning bid following the Alaska Communications Disposal Act set the big picture, the actual details of the transition were established by many individual negotiations spanning over a decade. Depending on the station, WACS troposcatter sites generally conveyed to RCA in 1973 or 1974. Some, colocated with active military installations, were leased rather than included in the sale. RCA generally decommissioned each WACS site once a satellite ground station was ready to replace it, either on-site or nearby. For some WACS sites, this meant the troposcatter equipment was shut down in 1973. Others remained in use later. The Boswell Bay troposcatter station seems to have been the last turned down, in 1985. The 1980s were decidedly the end of WACS. Alascom's sale to PP&L cemented the plan to shut down all troposcatter operations, and the 1980 Comprehensive Environmental Response, Compensation, and Liability Act lead to the establishment of the Formerly Used Defense Sites (FUDS) program within DoD. Under FUDS, the Corps of Engineers surveyed the disused WACS sites and found nearly all had significant contamination by asbestos (used in seemingly every building material in the '50s and '60s) and leaked fuel oil. As a result, most White Alice sites were demolished between 1986 and 1999. The cost of demolition and remediation in such remote locations was sometimes greater than the original construction. No WACS sites remain intact today. Postscript: A 1988 Corps of Engineers historical inventory of WACS, prepared due to the demolition of many of the stations, mentions that meteor burst communications might replace troposcatter. Meteor burst is a fascinating communications mode, similar in many ways to troposcatter but with the twist that the reflecting surface is not the troposphere but the ionized trail of meteors entering the atmosphere. Meteor burst connections only work when there is a meteor actively vaporizing in the upper atmosphere, but atmospheric entry of small meteors is common enough that meteor burst communications are practical for low-rate packetized communications. For example, meteor burst has been used for large weather and agricultural telemetry systems. The Alaska Meteor Burst Communications System was implemented in 1977 by several federal agencies, and was used primarily for automated environmental telemetry. Unlike most meteor burst systems, though, it seems to have been used for real-time communications by the BLM and FAA. I can't find much information, but they seem to have built portable teleprinter terminals for this use. Even more interesting, the Air Force's Alaskan Air Command built its own meteor burst network around the same time. This network was entirely for real-time use, and demonstrated the successful transmission of radar track data from radar stations across the state to Elmendorf Air Force base. Even better, the Air Force experimented with the use of meteor burst for intercept control by fitting aircraft with a small speech synthesizer that translated coded messages into short phrases. The Air Force experimented with several meteor burst systems during the Cold War, anticipating that it might be a survivable communications system in wartime. More details on these will have to fill a future article. [1] Crews of the Western Union Telegraph Expedition reportedly continued work for a full year after the completion of the transatlantic telephone cable, because news of it hadn't reached them yet. [2] Eliding here some complexities like GTE and their relationship to the Bell System. [3] Perhaps owing to the large size of the country and many geographical challenges to cable laying, Canada has often led North America in satellite communications technology.
We've talked before about carphones, and certainly one of the only ways to make phones even more interesting is to put them in modes of transportation. Installing telephones in cars made a lot of sense when radiotelephones were big and required a lot of power; and they faded away as cellphones became small enough to have a carphone even outside of your car. There is one mode of transportation where the personal cellphone is pretty useless, though: air travel. Most readers are probably well aware that the use of cellular networks while aboard an airliner is prohibited by FCC regulations. There are a lot of urban legends and popular misconceptions about this rule, and fully explaining it would probably require its own article. The short version is that it has to do with the way cellular devices are certified and cellular networks are planned. The technical problems are not impossible to overcome, but honestly, there hasn't been a lot of pressure to make changes. One line of argument that used to make an appearance in cellphones-on-airplanes discourse is the idea that airlines or the telecom industry supported the cellphone ban because it created a captive market for in-flight telephone services. Wait, in-flight telephone services? That theory has never had much to back it up, but with the benefit of hindsight we can soundly rule it out: not only has the rule persisted well past the decline and disappearance of in-flight telephones, in-flight telephones were never commercially successful to begin with. Let's start with John Goeken. A 1984 Washington Post article tells us that "Goeken is what is called, predictably enough, an 'idea man.'" Being the "idea person" must not have had quite the same connotations back then, it was a good time for Goeken. In the 1960s, conversations with customers at his two-way radio shop near Chicago gave him an idea for a repeater network to allow truckers to reach their company offices via CB radio. This was the first falling domino in a series that lead to the founding of MCI and the end of AT&T's long-distance monopoly. Goeken seems to have been the type who grew bored with success, and he left MCI to take on a series of new ventures. These included an emergency medicine messaging service, electrically illuminated high-viz clothing, and a system called the Mercury Network that built much of the inertia behind the surprisingly advanced computerization of florists [1]. "Goeken's ideas have a way of turning into dollars, millions of them," the Washington Post continued. That was certainly true of MCI, but every ideas guy had their misses. One of the impressive things about Goeken was his ability to execute with speed and determination, though, so even his failures left their mark. This was especially true of one of his ideas that, in the abstract, seemed so solid: what if there were payphones on commercial flights? Goeken's experience with MCI and two-way radios proved valuable, and starting in the mid-1970s he developed prototype air-ground radiotelephones. In its first iteration, "Airfone" consisted of a base unit installed on an aircraft bulkhead that accepted a credit card and released a cordless phone. When the phone was returned to the base station, the credit card was returned to the customer. This equipment was simple enough, but it would require an extensive ground network to connect callers to the telephone system. The infrastructure part of the scheme fell into place when long-distance communications giant Western Union signed on with Goeken Communications to launch a 50/50 joint venture under the name Airfone, Inc. Airfone was not the first to attempt air-ground telephony---AT&T had pursued the same concept in the 1970s, but abandoned it after resistance from the FCC (unconvinced the need was great enough to justify frequency allocations) and the airline industry (which had formed a pact, blessed by the government, that prohibited the installation of telephones on aircraft until such time as a mature technology was available to all airlines). Goeken's hard-headed attitude, exemplified in the six-year legal battle he fought against AT&T to create MCI, must have helped to defeat this resistance. Goeken brought technical advances, as well. By 1980, there actually was an air-ground radiotelephone service in general use. The "General Aviation Air-Ground Radiotelephone Service" allocated 12 channels (of duplex pairs) for radiotelephony from general aviation aircraft to the ground, and a company called Wulfsberg had found great success selling equipment for this service under the FliteFone name. Wulfsberg FliteFones were common equipment on business aircraft, where they let executives shout "buy" and "sell" from the air. Goeken referred to this service as evidence of the concept's appeal, but it was inherently limited by the 12 allocated channels. General Aviation Air-Ground Radiotelephone Service, which I will call AGRAS (this is confusing in a way I will discuss shortly), operated at about 450MHz. This UHF band is decidedly line-of-sight, but airplanes are very high up and thus can see a very long ways. The reception radius of an AGRAS transmission, used by the FCC for planning purposes, was 220 miles. This required assigning specific channels to specific cities, and there the limits became quite severe. Albuquerque had exactly one AGRAS channel available. New York City got three. Miami, a busy aviation area but no doubt benefiting from its relative geographical isolation, scored a record-setting four AGRAS channels. That meant AGRAS could only handle four simultaneous calls within a large region... if you were lucky enough for that to be the Miami region; otherwise capacity was even more limited. Back in the 1970s, AT&T had figured that in-flight telephones would be very popular. In a somewhat hand-wavy economic analysis, they figured that about a million people flew in the air on a given day, and about a third of them would want to make telephone calls. That's over 300,000 calls a day, clearly more than the limited AGRAS channels could handle... leading to the FCC's objection that a great deal of spectrum would have to be allocated to make in-flight telephony work. Goeken had a better idea: single-sideband. SSB is a radio modulation technique that allows a radio transmission to fit within a very narrow bandwidth (basically by suppressing half of the signal envelope), at the cost of a somewhat more fiddly tuning process for reception. SSB was mostly used down in the HF bands, where the low frequencies meant that bandwidth was acutely limited. Up in the UHF world, bandwidth seemed so plentiful that there was little need for careful modulation techniques... until Goeken found himself asking the FCC for 10 blocks of 29 channels each, a lavish request that wouldn't really fit anywhere in the popular UHF spectrum. The use of UHF SSB, pioneered by Airfone, allowed far more efficient use of the allocation. In 1983, the FCC held hearings on Airfone's request for an experimental license to operate their SSB air-ground radiotelephone system in two allocations (separate air-ground and ground-air ranges) around 850MHz and 895MHz. The total spectrum allocated was about 1.5MHz in each of the two directions. The FCC assented and issued the experimental license in 1984, and Airfone was in business. Airfone initially planned 52 ground stations for the system, although I'm not sure how many were ultimately built---certainly 37 were in progress in 1984, at a cost of about $50 million. By 1987, the network had reportedly grown to 68. Airfone launched on six national airlines (a true sign of how much airline consolidation has happened in recent decades---there were six national airlines?), typically with four cordless payphones on a 727 or similar aircraft. The airlines received a commission on the calling rates, and Airfone installed the equipment at their own expense. Still, it was expected to be profitable... Airfone projected that 20-30% of passengers would have calls to make. I wish I could share more detail on these ground stations, in part because I assume there was at least some reuse of existing Western Union facilities (WU operated a microwave network at the time and had even dabbled in cellular service in the 1980s). I can't find much info, though. The antennas for the 800MHz band would have been quite small, but the 1980s multiplexing and control equipment probably took a fare share of floorspace. Airfone was off to a strong start, at least in terms of installation base and press coverage. I can't say now how many users it actually had, but things looked good enough that in 1986 Western Union sold their share of the company to GTE. Within a couple of years, Goeken sold his share to GTE as well, reportedly as a result of disagreements with GTE's business strategy. Airfone's SSB innovation was actually quite significant. At the same time, in the 1980s, a competitor called Skytel was trying to get a similar idea off the ground with the existing AGRAS allocation. It doesn't seem to have gone anywhere, I don't think the FCC ever approved it. Despite an obvious concept, Airfone pretty much launched as a monopoly, operating under an experimental license that named them alone. Unsurprisingly there was some upset over this apparent show of favoritism by the FCC, including from AT&T, which vigorously opposed the experimental license. As it happened, the situation would be resolved by going the other way: in 1990, the FCC established the "commercial aviation air-ground service" which normalized the 800 MHz spectrum and made licenses available to other operators. That was six years after Airfone started their build-out, though, giving them a head start that severely limited competition. Still, AT&T was back. AT&T introduced a competing service called AirOne. AirOne was never as widely installed as Airfone but did score some customers including Southwest Airlines, which only briefly installed AirOne handsets on their fleet. "Only briefly" describes most aspects of AirOne, but we'll get to that in a moment. The suddenly competitive market probably gave GTE Airfone reason to innovate, and besides, a lot had changed in communications technology since Airfone was designed. One of Airfone's biggest limitations was its lack of true roaming: an Airfone call could only last as long as the aircraft was within range of the same ground station. Airfone called this "30 minutes," but you can imagine that people sometimes started their call near the end of this window, and the problem was reportedly much worse. Dropped calls were common, adding insult to the injury that Airfone was decidedly expensive. GTE moved towards digital technology and automation. 1991 saw the launch of Airfone GenStar, which used QAM digital modulation to achieve better call quality and tighter utilization within the existing bandwidth. Further, a new computerized network allowed calls to be handed off from one ground station to another. Capitalizing on the new capacity and reliability, the aircraft equipment was upgraded as well. The payphone like cordless stations were gone, replaced by handsets installed in seatbacks. First class cabins often got a dedicated handset for every seat, economy might have one handset on each side of a row. The new handsets offered RJ11 jacks, allowing the use of laptop modems while in-flight. Truly, it was the future. During the 1990s, satellites were added to the Airfone network as well, improving coverage generally and making telephone calls possible on overseas flights. Of course, the rise of satellite communications also sowed the seeds of Airfone's demise. A company called Aircell, which started out using the cellular network to connect calls to aircraft, rebranded to Gogo and pivoted to satellite-based telephone services. By the late '90s, they were taking market share from Airfone, a trend that would only continue. Besides, for all of its fanfare, Airfone was not exactly a smash hit. Rates were very high, $5 a minute in the late '90s, giving Airfone a reputation as a ripoff that must have cut a great deal into that "20-30% of fliers" they hoped to serve. With the rise of cellphones, many preferred to wait until the aircraft was on the ground to use their own cellphone at a much lower rate. GTE does not seem to have released much in the way of numbers for Airfone, but it probably wasn't making them rich. Goeken, returning to the industry, inadvertently proved this point. He aggressively lobbied the FCC to issue competitive licenses, and ultimately succeeded. His second company in the space, In-Flight Phone Inc., became one of the new competitors to his old company. In-Flight Phone did not last for long. Neither did AT&T AirOne. A 2005 FCC ruling paints a grim picture: Current 800 MHz Air-Ground Radiotelephone Service rules contemplate six competing licensees providing voice and low-speed data services. Six entities were originally licensed under these rules, which required all systems to conform to detailed technical specifications to enable shared use of the air-ground channels. Only three of the six licensees built systems and provided service, and two of those failed for business reasons. In 2002, AT&T pulled out, and Airfone was the only in-flight phone left. By then, GTE had become Verizon, and GTE Airfone was Verizon Airfone. Far from a third of passengers, the CEO of Airfone admitted in an interview that a typical flight only saw 2-3 phone calls. Considering the minimum five-figure capital investment in each aircraft, it's hard to imagine that Airfone was profitable---even at $5 minute. Airfone more or less faded into obscurity, but not without a detour into the press via the events of 9/11. Flight 93, which crashed in Pennsylvania, was equipped with Airfone and passengers made numerous calls. Many of the events on board this aircraft were reconstructed with the assistance of Airfone records, and Claircom (the name of the operator of AT&T AirOne, which never seems to have been well marketed) also produced records related to other aircraft involved in the attacks. Most notably, flight 93 passenger Todd Beamer had a series of lengthy calls with Airfone operator Lisa Jefferson, through which he relayed many of the events taking place on the plane in real time. During these calls, Beamer seems to have coordinated the effort by passengers to retake control of the plane. The significance of Airfone and Claircom records to 9/11 investigations is such that 9/11 conspiracy theories may be one of the most enduring legacies of Claircom especially. In an odd acknowledgment of their aggressive pricing, Airfone decided not to bill for any calls made on 9/11, and temporarily introduced steep discounts (to $0.99 a minute) in the weeks after. This rather meager show of generosity did little to reverse the company's fortunes, though, and it was already well into a backslide. In 2006, the FCC auctioned the majority of Airfone's spectrum to new users. The poor utilization of Airfone was a factor in the decision, as well as Airfone's relative lack of innovation compared to newer cellular and satellite systems. In fact, a large portion of the bandwidth was purchased by Gogo, who years later would use to to deliver in-flight WiFi. Another portion went to a subsidiary of JetBlue that provided in-flight television. Verizon announced the end of Airfone in 2006, pending an acquisition by JetBlue, and while the acquisition did complete JetBlue does not seem to have continued Airfone's passenger airline service. A few years later, Gogo bought out JetBlue's communications branch, making them the new monopoly in 800MHz air ground radiotelephony. Gogo only offered telephone service for general aviation aircraft; passenger aircraft telephones had gone the way of the carphone. It's interesting to contrast the fate of Airfone to to its sibling, AGRAS. Depending on who you ask, AGRAS refers to the radio service or to the Air Ground Radiotelephone Automated Service operated by Mid-America Computer Corporation. What an incredible set of names. This was a situation a bit like ARINC, the semi-private company that for some time held a monopoly on aviation radio services. MACC had a practical monopoly on general aviation telephone service throughout the US, by operating the billing system for calls. MACC still exists today as a vendor of telecom billing software and this always seems to have been their focus---while I'm not sure, I don't believe that MACC ever operated ground stations, instead distributing rate payments to private companies that operated a handful of ground stations each. Unfortunately the history of this service is quite obscure and I'm not sure how MACC came to operate the system, but I couldn't resist the urge to mention the Mid-America Computer Corporation. AGRAS probably didn't make anyone rich, but it seems to have been generally successful. Wulfsberg FliteFones operating on the AGRAS network gave way to Gogo's business aviation phone service, itself a direct descendent of Airfone technology. The former AGRAS allocation at 450MHz somehow came under the control of a company called AURA Network Systems, which for some years has used a temporary FCC waiver of AGRAS rules to operate data services. This year, the FCC began rulemaking to formally reallocate the 450MHz air ground allocation to data services for Advanced Air Mobility, a catch-all term for UAS and air taxi services that everyone expects to radically change the airspace system in coming years. New uses of the band will include command and control for long-range UAS, clearance and collision avoidance for air taxis, and ground and air-based "see and avoid" communications for UAS. This pattern, of issuing a temporary authority to one company and later performing rulemaking to allow other companies to enter, is not unusual for the FCC but does make an interesting recurring theme in aviation radio. It's typical for no real competition to occur, the incumbent provider having been given such a big advantage. When reading about these legacy services, it's always interesting to look at the licenses. ULS has only nine licenses on record for the original 800 MHz air ground service, all expired and originally issued to Airfone (under both GTE and Verizon names), Claircom (operating company for AT&T AirOne), and Skyway Aircraft---this one an oddity, a Florida-based company that seems to have planned to introduce in-flight WiFi but not gotten all the way there. Later rulemaking to open up the 800MHz allocation to more users created a technically separate radio service with two active licenses, both held by AC BidCo. This is an intriguing mystery until you discover that AC BidCo is obviously a front company for Gogo, something they make no effort to hide---the legalities of FCC bidding processes are such that it's very common to use shell companies to hold FCC licenses, and we could speculate that AC BidCo is the Aircraft Communications Bidding Company, created by Gogo for the purpose of the 2006-2008 auctions. These two licenses are active for the former Airfone band, and Gogo reportedly continues to use some of the original Airfone ground stations. Gogo's air-ground network, which operates at 800MHz as well as in a 3GHz band allocated specifically to Gogo, was originally based on CDMA cellular technology. The ground stations were essentially cellular stations pointed upwards. It's not clear to me if this CDMA-derived system is still in use, but Gogo relies much more heavily on their Ku-band satellite network today. The 450MHz licenses are fascinating. AURA is the only company to hold current licenses, but the 246 reveal the scale of the AGRAS business. Airground of Idaho, Inc., until 1999 held a license for an AGRAS ground station on Brundage Mountain McCall, Idaho. The Arlington Telephone Company, until a 2004 cancellation, held a license for an AGRAS ground station atop their small telephone exchange in Arlington, Nebraska. AGRAS ground stations seem to have been a cottage industry, with multiple licenses to small rural telephone companies and even sole proprietorships. Some of the ground stations appear to have been the roofs of strip mall two-way radio installers. In another life, maybe I would be putting a 450MHz antenna on my roof to make a few dollars. Still, there were incumbents: numerous licenses belonged to SkyTel, which after the decline of AGRAS seems to have refocused on paging and, then, gone the same direction as most paging companies: an eternal twilight as American Messaging ("The Dependable Choice"), promoting innovation in the form of longer-range restaurant coaster pagers. In another life, I'd probably be doing that too. [1] This is probably a topic for a future article, but the Mercury Network was a computerized system that Goeken built for a company called Florist's Telegraph Delivery (FTD). It was an evolution of FTD's telegraph system that allowed a florist in one city to place an order to be delivered by by a florist in another city, thus enabling the long-distance gifting of flowers. There were multiple such networks and they had an enduring influence on the florist industry and broader business telecommunications.
I have a rough list of topics for future articles, a scratchpad of two-word ideas that I sometimes struggle to interpret. Some items have been on that list for years now. Sometimes, ideas languish because I'm not really interested in them enough to devote the time. Others have the opposite problem: chapters of communications history with which I'm so fascinated that I can't decide where to start and end. They seem almost too big to take on. One of these stories starts in another vast frontier: northeastern Canada. It was a time, rather unlike our own, of relative unity between Canada and the United States. Both countries had spent the later part of World War II planning around the possibility of an Axis attack on North America, and a ragtag set of radar stations had been built to detect inbound bombers. The US had built a series of stations along the border, and the Canadians had built a few north of Ontario and Quebec to extend coverage north of those population centers. Then the war ended and, as with so many WWII projects, construction stopped. Just a few years later, the USSR demonstrated a nuclear weapon and the Cold War was on. As with so many WWII projects, freshly anxious planners declared the post-war over and blew the dust off of North American air defense plans. In 1950, US and Canadian defense leaders developed a new plan to consolidate and improve the scattershot radar early warning plan. This agreement would become the Pinetree Line, the first of three trans-Canadian radar fences jointly constructed and operated by the two nations. For the duration of the Cold War, and even to the present day, these radar installations formed the backbone of North American early warning and the locus of extensive military cooperation. The joint defense agreement between the US and Canada, solidified by the Manhattan Project's dependence on Canadian nuclear industry, grew into the 1968 establishment of the North American Air Defense Command (NORAD) as a binational joint military organization. This joint effort had to rise to many challenges. Radar had earned its place as a revolutionary military technology during the Second World War, but despite the many radar systems that had been fielded, engineer's theoretical understanding of radar and RF propagation were pretty weak. I have written here before about over-the-horizon radar, the pursuit of which significantly improved our scientific understanding of radio propagation in the atmosphere... often by experiment, rather than model. A similar progression in RF physics would also benefit radar early warning in another way: communications. One of the bigger problems with the Pinetree Line plan was the remote location of the stations. You might find that surprising; the later Mid-Canada and DEW lines were much further north and more remote. The Pinetree Line already involved stations in the far reaches of the maritime provinces, though, and to provide suitable warning to Quebec and the Great Lakes region stations were built well north of the population centers. Construction and operations would rely on aviation, but an important part of an early warning system is the ability to deliver the warning. Besides, ground-controlled interception had become the main doctrine in air defense, and it required not just an alert but real-time updates from radar stations for the most effective response. Each site on the Pinetree Line would require a reliable real-time communications capability, and as the sites were built in the 1950s, some were a very long distance from telephone lines. Canada had only gained a transcontinental telephone line in 1932, seventeen years behind the United States (which by then had three different transcontinental routes and a fourth in progress), a delay owing mostly to the formidable obstacle of the Canadian Rockies. The leaders in Canadian long-distance communications were Bell Canada and the two railways (Canadian Pacific and Canadian National), and in many cases contracts had been let to these companies to extend telephone service to radar stations. The service was very expensive, though, and the construction of telephone cables in the maritimes was effectively ruled out due to the huge distances involved and uncertainty around the technical feasibility of underwater cables to Newfoundland due to the difficult conditions and extreme tides in the Gulf of St. Lawrence. The RCAF had faced a similar problem when constructing its piecemeal radar stations in Ontario and Quebec in the 1940s, and had addressed them by applying the nascent technology of point-to-point microwave relays. This system, called ADCOM, was built and owned by RCAF to stretch 1,400 miles between a series of radar stations and other military installations. It worked, but the construction project had run far over budget (and major upgrades performed soon after blew the budget even further), and the Canadian telecom industry had vocally opposed it on the principle that purpose-built military communications systems took government investment away from public telephone infrastructure that could also serve non-military needs. These pros and cons of ADCOM must have weighed on Pinetree Line planners when they chose to build a system directly based on ADCOM, but to contract its construction and operation to Bell Canada [1]. This was, it turned out, the sort of compromise that made no one happy: the Canadian military's communications research establishment was reluctant to cede its technology to Bell Canada, while Bell Canada objected to deploying the military's system rather than one of the commercial technologies then in use across the Bell System. The distinct lack of enthusiasm on the part of both parties involved was a bad omen for the future of this Pinetree Line communications system, but as it would happen, the whole plan was overcome by events. One of the great struggles of large communications projects in that era, and even today, is the rapid rate of technological progress. One of ADCOM's faults was that the immense progress Bell Labs and Western Electric made in microwave equipment during the late '40s meant that it was obsolete as soon as it went into service. This mistake would not be repeated, as ADCOM's maritimes successor was obsoleted before it even broke ground. A promising new radio technology offered a much lower cost solution to these long, remote spans. At the onset of the Second World War, the accepted theory of radio propagation held that HF signals could pass the horizon via ground wave propagation, curving to follow the surface of the Earth, while VHF and UHF signals could not. This meant that the higher-frequency bands, where wideband signals were feasible, were limited to line-of-sight or at least near-line-of-sight links... not more than 50 miles with ideal terrain, often less. We can forgive the misconception, because this still holds true today, as a rule of thumb. The catch is in the exceptions, the nuances, that during the war were already becoming a headache to RF engineers. First, military radar operators observed mysterious contacts well beyond the theoretical line-of-sight range of their VHF radar sets. These might have been dismissed as faults in the equipment (or the operator), but reports stacked up as more long-range radar systems were fielded. After the war, relaxed restrictions and a booming economy allowed radio to proliferate. UHF television stations, separated by hundreds of miles, unexpectedly interfered with each other. AT&T, well into deployment of a transcontinental microwave network, had to adjust its frequency planning after it was found that microwave stations sometimes received interfering signals from other stations in the chain... stations well over the horizon. This was the accidental discovery of tropospheric scattering. The Earth's atmosphere is divided into five layers. We live in the troposhere, the lowest and thinnest of the layers, above which lies the stratosphere. Roughly speaking, the difference between these layers is that the troposphere becomes colder with height (due to increasing distance from the warm surface), while the stratosphere becomes warmer with height (due to decreasing shielding from the sun) [2]. In between is a local minimum of temperature, called the tropopause. The density gradients around the tropopause create a mirror effect, like the reflections you see when looking at an air-water boundary. The extensive turbulence and, well, weather present in the troposhere also refract signals on their way up and down, making the true course of radio signals reflecting off of the tropopause difficult to predict or analyze. Because of this turbulence, the effect has come to be known as scattering: radio signals sent upwards, towards the troposphere, will be scattered back downwards across a wide area. This effect is noticeable only at high frequencies, so it remained unknown until the widespread use of UHF and microwave, and was still only partially understood in the early 1950s. The locii of radar technology at the time were Bell Laboratories and the MIT Lincoln Laboratory, and they both studied this effect for possible applications. Presaging one of the repeated problems of early warning radar systems, by the time Pinetree Line construction began in 1951 the Lincoln Laboratory was already writing proposals for systems that would obsolete it. In fact, construction would begin on both of the Pinetree Line's northern replacements before the Pinetree Line itself was completed. Between rapid technological development and military planners in a sort of panic mode, the early 1950s were a very chaotic time. Underscoring the ever-changing nature of early warning was the timeline of Pinetree Line communications: as the Pinetree Line microwave network was in planning, the Lincoln Laboratory was experimenting with troposcatter communications. By the time the first stations in Newfoundland completed construction, Bell Laboratories had developed an experimental troposcatter communications system. This new means of long-range communications would not be ready in time for the first Pinetree Line stations, so parts of the original ADCOM-based microwave network would have to be built. Still, troposcatter promised to complete the rest of the network at significantly reduced cost. The US Air Force, wary of ADCOM's high costs and more detached from Canadian military politics, aggressively lobbied for the adoption of troposcatter communications for the longest and most challenging Pinetree Line links. Bell Laboratories, long a close collaborator with the Air Force, was well aware of troposcatter's potential for early warning radar. Bell Canada and Bell Laboratories agreed to evaluate the system under field conditions, and in 1952 experimental sites were installed in Newfoundland. These tests found reliable performance over 150 miles, far longer than achievable by microwave and---rather conveniently---about the distance between Pinetree Line radar stations. These results suggested that the Pinetree Line could go without an expensive communications network in the traditional sense, instead using troposcatter to link the radar stations directly to each other. Consider a comparison laid out by the Air Force: one of the most complex communications requirements for the Pinetree Line was a string of stations running not east-west like the "main" line, but north-south from St. John's, Newfoundland to Frobisher Bay, Nunavut. These stations were critical for detection of Soviet bombers approaching over the pole from the northwest, otherwise a difficult gap in radar coverage until the introduction of radar sites in Greenland. But the stations covered a span of over 1,000 miles, most of it in formidably rugged and remote arctic coastal terrain. The proposed microwave system would require 50 relay stations, almost all of which would be completely new construction. Each relay's construction would have to be preceded by the construction of a harbor or airfield for access, and then establishment of a power plant, to say nothing of the ongoing logistics of transporting fuel and personnel for maintenance. The proposed troposcatter system, on the other hand, required only ten relays. All ten would be colocated with radar stations, and could share infrastructure and logistical considerations. Despite the clear advantages of troposcatter and its selection by the USAF, the Canadian establishment remained skeptical. One cannot entirely blame them, considering that troposcatter communications had only just been demonstrated in the last year. Still, the USAF was footing most of the bill for the overall system (and paying entirely for the communications aspect, depending on how you break down the accounting) and had considerable sway. In 1954, well into construction of the radar stations (several had already been commissioned), the Bell Canada contract for communications was amended to add troposcatter relay in addition to the original microwave scheme. Despite the weaselly contracting, the writing was on the wall and progress on microwave relay stations almost stopped. By the latter part of 1954, the microwave network was abandoned entirely. Bell Canada moved at incredible speed to complete the world's first troposcatter long-distance route, code named Pole Vault. One the major downsides of troposcatter communications is its inefficiency. Only a very small portion of the RF energy reaching the tropopause is reflected, and of that, only a small portion is reflected in the right direction. Path loss from transmitter to receiver for long links is over -200 dB, compared to say -130 dB for a microwave link. That difference looks smaller than it is; dB is a logarithmic comparison and the decrease from -130 dB to -200 dB is a factor of ten million. The solution is to go big. Pole Vault's antennas, manufactured as a rush order by D. S. Kennedy Co. of Massachusetts. 36 were required, generally four per site for transmit and receive in each direction. Each antenna was a 60' aluminum parabolic dish held up on edge by truss legs. Because of the extreme weather at the coastal radar sites, the antennas were specified to operate in a 120 knot wind---or a 100 knot wind with an inch of ice buildup. These were operating requirements, so the antenna had not only to survive these winds, but to keep flexing and movements small enough to not adversely impact performance. The design of the antennas was not trivial; even after analysis by both Kennedy Co. and Bell Canada, after installation some of the rear struts supporting the antennas buckled. All high-wind locations received redesigned struts. To drive the antennas, Radio Engineering Laboratories of Long Island furnished radio sets with 10 kW of transmit power. Both of these were established companies, especially for military systems, but were still small compared to Bell System juggernauts like Western Electric. They had built the equipment for the experimental sites, though, and the timeline for construction of Pole Vault was so short that planners did not feel there was time to contract larger manufacturers. This turn of events made Kennedy Co. and REL the leading experts in troposcatter equipment, which became their key business in the following decade. The target of the contract, signed in January of 1954, was to have Pole Vault operational by the end of that same year. Winter conditions, and indeed spring and fall conditions, are not conducive to construction on the arctic coast. All of the equipment for Pole Vault had to be manufactured in the first half of the year, and as weather improved and ice cleared in the mid-summer, everything was shipped north and installation work began. Both militaries had turned down involvement in the complex and time-consuming logistics of the project, so Bell Canada chartered ships and aircraft and managed an incredibly complex schedule. To deliver equipment to sites as early as possible, icebreaker CCGS D'Iberville was chartered. C-119 and DC3 aircraft served alongside numerous small boats and airplanes. All told, it took about seven months to manufacture and deliver equipment to the Pole Vault sites, and six months to complete construction. Construction workers, representing four or five different contractors at each site and reaching about 120 workers to a site during peak activity, had to live in construction camps that could still be located miles from the station. Grounded ships, fires, frostbite, and of course poor morale lead to complications and delays. At one site, Saglek, project engineers recorded a full 24-hour day with winds continuously above 75 miles per hour, and then weeks later, a gust of 135 mph was observed. Repairs had to be made to the antennas and buildings before they were even completed. In a remarkable feat of engineering and construction, the Pole Vault system was completed and commissioned more or less on schedule: amended into the contract in January of 1954, commissioning tests of the six initial stations were successfully completed February of 1955. Four additional stations were built to complete the chain, and Pole Vault was declared fully operational December of 1956 at a cost of $24.6 million (about $290 million today). Pole Vault operated at various frequencies between 650 and 800 MHz, the wide range allowing for minimal frequency reuse---interference was fairly severe, since each station's signal scattered and could be received by stations further down the line in ideal (or as the case may be, less than ideal) conditions. Frequency division multiplexing equipment, produced by Northern Electric (Nortel) based on microwave carrier systems, offered up to 36 analog voice circuits. The carrier systems were modular, and some links initially supported only 12 circuits, while later operational requirements lead to an upgrade to 70 circuits. Over the following decades, the North Atlantic remained a critical challenge for North American air defense. It also became the primary communications barrier between the US and Canada and European NATO allies. Because Pole Vault provided connections across such a difficult span, several later military communications systems relied on Pole Vault as a backhaul connection. An inventory of the Saglek site, typical of the system, gives an idea of the scope of each of the nine primary stations. This is taken from "Special Contract," a history by former Bell Canada engineer A. G. Lester: (1) Four parabolic antennas, 60 feet in diameter, each mounted on seven mass concrete footings. (2) An equipment building 62 by 32 feet to house electronic equipment, plus a small (10 by 10 feet) diversity building. (3) A diesel building 54 by 36 feet, to house three 125 KVA (kilovolt amperes) diesel driven generators. (4) Two 2500 gallon fuel storage tanks. (5) Raceways to carry waveguide and cables. (6) Enclosed corridors interconnecting buildings, total length in this case 520 feet. Since the Pole Vault stations were colocated with radar facilities, barracks and other support facilities for the crews were already provided for. Of course, you can imagine that the overall construction effort at each site was much larger, including the radar systems as well as cantonment for personnel. Pole Vault would become a key communications system in the maritime provinces, remaining in service until 1975. Its reliable performance in such a challenging environment was a powerful proof of concept for troposcatter, a communications technique first imagined only a handful of years earlier. Even as Pole Vault reached its full operating capability in late 1956, other troposcatter systems were under construction. Much the same, and not unrelated, other radar early warning systems were under construction as well. The Pinetree Line, for all of its historical interest and its many firsts, ended as a footnote in the history of North American air defense. More sophisticated radar fences were already under design by the time Pinetree Line construction started, leaving some Pinetree stations to operate for just four years. It is a testament to Pole Vault that it outlived much of the radar system it was designed to support, becoming an integral part of not one, or even two, but at least three later radar early warning programs. Moreover, Pole Vault became a template for troposcatter systems elsewhere in Canada, in Europe, and in the United States. But we'll have to talk about those later. [1] Alexander Graham Bell was Scottish-Canadian-American, and lived for some time in rural Ontario and later Montreal. As a result, Bell Canada is barely younger than its counterpart in the United States and the early history of the two is more one of parallel development than the establishment of a foreign subsidiary. Bell's personal habit of traveling back and forth between Montreal and Boston makes the early interplay of the two companies a bit confusing. In 1955, the TAT-1 telephone cable would conquer the Atlantic ocean to link the US to Scotland via Canada, incidentally making a charming gesture to Bell's personal journey. [2] If you have studied weather a bit, you might recognize these as positive and negative lapse rates. The positive lapse rate in the troposphere is a major driver in the various phenomenon we call "weather," and the tropopause forms a natural boundary that keeps most weather within the troposphere.
September 6th, 1996. Eddie Murray, of the Baltimore Orioles, is at bat. He has had 20 home runs in the season; 499 in his career. Anticipation for the 500th had been building for the last week. It would make Murray only the third player to reach 500 home runs and 3000 hits. His career RBI would land in the top ten hitters in the history of the sport; his 500th home run was a statistical inevitability. Less foreseeable was the ball's glancing path through one of the most famous stories of the telephone business. Statistics only tell you what might happen. Michael Lasky had made a career, a very lucrative one, of telling people what would happen. Lasky would have that ball. As usual, he made it happen by advertising. Clearing right field, the ball landed in the hands of Dan Jones, a salesman from Towson, Maryland. Despite his vocation, he didn't immediately view his spectacular catch in financial terms. He told a newspaper reporter that he looked forward to meeting Murray, getting some signatures, some memorabilia. Instead, he got offers. At least three parties inquired about purchasing the ball, but the biggest offer came far from discreetly: an ad in the Baltimore Sun offering half a million dollars to whoever had it. Well, the offer was actually for a $25,000 annuity for 20 years, with a notional cash value of half a million but a time-adjusted value of $300,000 or less. I couldn't tell for sure, but given events that would follow, it seems unlikely that Jones ever received more than a few of the payments anyway. Still, the half a million made headlines, and NPV or not the sale price still set the record for a public sale of sports memorabilia. Lasky handled his new purchase with his signature sense of showmanship. He held a vote, a telephone vote: two 1-900 numbers, charging $0.95 a call, allowed the public to weigh in on whether he should donate the ball to the Babe Ruth Birthplace museum or display it in the swanky waterfront hotel he part-owned. The proceeds went to charity, and after the museum won the poll, the ball did too. The whole thing was a bit of a publicity stunt, Lasky thrived on unsubtle displays and he could part with the money. His 1-900 numbers were bringing in over $100 million a year. Lasky's biography is obscure. Born 1942 in Brooklyn, he moved to Baltimore in the 1960s for some reason connected to a conspicuous family business: a blood bank. Perhaps the blood bank was a grift, it's hard to say now, but Lasky certainly had a unique eye for business. He was fond of horse racing, or really, of trackside betting. His father, a postal worker, had a proprietary theory of mathematics that he applied to predicting the outcome of the race. This art, or science, or sham, is called handicapping, and it became Lasky's first real success. Under the pseudonym Mike Warren, he published the Baltimore Bulletin, a handicapping newsletter advertising sure bets at all the region's racetracks. Well, there were some little details of this business, some conflicts of interest, a little infringement on the trademark of the Preakness. The details are neither clear nor important, but he had some trouble with the racing commissions in at least three states. He probably wouldn't have tangled with them at all if he weren't stubbornly trying to hold down a license to breed racehorses while also running a betting cartel, but Lasky was always driven more by passion than reason. Besides, he had other things going. Predicting the future in print was sort of an industry vertical, and he diversified. His mail-order astrology operation did well, before the Postal Service shut it down. He ran some sort of sports pager service, probably tied to betting, and I don't know what came of that. Perhaps on the back of a new year's resolution, he ran a health club, although it collapsed in 1985 with a bankruptcy case that revealed some, well, questionable practices. Strange that a health club just weeks away from bankruptcy would sell so many multi-year memberships, paid up front. And where did that money go, anyway? No matter, Lasky was onto the next thing. During the 1980s, changes had occurred that would grow Lasky's future-predicting portfolio into a staple of American media. First, in 1984, a Reagan-era FCC voted to end most regulation of television advertising. Gone was the limit of 16 minutes per hour of paid programming. An advertiser could now book entire half-hour schedule slots. Second, during the early '80s AT&T standardized and promoted a new model in telephone billing. The premium-rate number, often called a "1-900 number" after the NPA assigned for their use, incurred a callee-determined per-minute toll that the telco collected and paid on to the callee. It's a bit like a nascent version of "Web 3.0": telephone microtransactions, an innovative new way to pay for information services. It seems like a fair assumption that handicapping brought Lasky to the 1-900 racket, and he certainly did offer betting tip lines. But he had learned a thing or two from the astrology business, even if it ran afoul of Big Postal. Handicapping involved a surprising amount of work, and its marketing centered around the supposedly unique insight of the handicapper. Fixed recordings of advice could only keep people on a telephone line for so long, anyway. Astrology, though, involved even fewer facts, and even more opportunity to ramble. Best of all, there was an established industry of small-time psychics working out of their homes. With the magic of the telephone, every one of them could offer intuitive readings to all of America, for just $3.99 a minute. In 1990, Lasky's new "direct response marketing" company Inphomation, Inc. contracted five-time Grammy winner Dionne Warwick, celebrity psychic Linda Georgian, and a studio audience to produce a 30 minute talk-show "infomercial" promoting the Psychic Friends Network. Over the next few years, Inphomation conjoined with an ad booking agency and a video production company under the ownership of Mike Lasky's son, Marc Lasky. Inphomation spent as much as a million a week in television bookings, promoting a knitting machine and a fishing lure and sports tips, but most of all psychics. The original half-hour Psychic Friends Network spot is often regarded as the most successful infomercial in history. It remade Warwick's reputation, turning her from a singer to a psychic promoter. Calls to PFN's 1-900 number, charged at various rates that could reach over $200 an hour, brought in $140 million in revenue in its peak years of the mid 1990s. Lasky described PFN as an innovative new business model, but it's one we now easily recognize as "gig work." Telephone psychics, recruited mostly by referral from the existing network, worked from home, answering calls on their own telephones. Some read Tarot, some gazed into crystals, others did nothing at all, but the important thing was that they kept callers on the line. After the phone company's cut and Inphomation's cut, they were paid a share of the per-minute rate that automatically appeared on caller's monthly phone bills. A lot of people, and even some articles written in the last decade, link the Psychic Friends Network to "Miss Cleo." There's sort of a "Berenstain Bears" effect happening here; as widely as we might remember Miss Cleo's PFN appearances there are no such thing. Miss Cleo was actually the head psychic and spokeswoman of the Psychic Reader's Network, which would be called a competitor to the Psychic Friends Network except that they didn't operate at the same time. In the early '00s, the Psychic Reader's Network collapsed in scandal. The limitations of its business model, a straightforward con, eventually caught up. It was sued out of business by a dozen states, then the FTC, then the FCC just for good measure. The era of the 1-900 number was actually rather short. By the late '80s, it had already become clear that the main application of premium rate calling was not stock quotations or paid tech support or referral services. It was scams. An extremely common genre of premium rate number, almost the lifeblood of the industry, were joke lines that offered telephonic entertainment in the voice of cartoon characters. Advertisements for these numbers, run during morning cartoons, advised children to call right away. Their parents wouldn't find out until the end of the month, when the phone bill came and those jokes turned out to have run $50 in 1983's currency. Telephone companies were at first called complicit in the grift, but eventually bowed to pressure and, in 1987, made it possible for consumers to block 1-900 calling on their phone service. Of course, few telephone customers took advantage, and the children's joke line racket went on into the early '90s when a series of FTC lawsuits finally scared most of them off the telephone network. Adult entertainment was another touchstone of the industry, although adult lines did not last as long on 1-900 numbers as we often remember. Ripping off adults via their children is one thing; smut is a vice. AT&T and MCI, the dominant long distance carriers and thus the companies that handled most 1-900 call volume, largely cut off phone sex lines by 1991. Congress passed a law requiring telephone carriers to block them by default anyway, but of course left other 1-900 services as is. Phone sex lines were far from gone, of course, but they had to find more nuanced ways to make their revenue: international rates and complicit telephone carriers, dial-around long distance revenue, and whatever else they could think of that regulators hadn't caught up to yet. When Miss Cleo and her Psychic Reader's Network launched in 1997, psychics were still an "above board" use of the 1-900 number. The Psychic Readers lived to see the end of that era. In the late '90s, regulations changed to make unpaid 1-900 bills more difficult to collect. By 2001, some telephone carriers had dropped psychic lines from their networks as a business decision. The bill disputes simply weren't worth the hassle. In 2002, AT&T ended 1-900 billing entirely. Other carriers maintained premium-rate billing for a decade later, but AT&T had most of the customer volume anyway. The Psychic Friends Network, blessed by better vision, struck at the right time. 1990 to 1997 were the golden age of 1-900 and the golden age of Inphomation. Inphomation's three-story office building in Baltimore had a conference room with a hand-painted ceiling fresco of cherubs and clouds. In the marble-lined lobby, a wall of 25 televisions played Inphomation infomercials on repeat. At its peak, the Psychic Friends Network routed calls to 2,000 independent psychic contractors. Dionne Warwick and Linda Georgian were famous television personalities; Warwick wasn't entirely happy about her association with the brand but she made royalties whenever the infomercial aired. Some customers spent tens of thousands of dollars on psychic advice. In 1993, a direct response marketing firm called Regal Communications made a deal to buy Inphomation. The deal went through, but just the next year Regal spun their entire 1-900 division off, and Inphomation exercised an option to become an independent company once again. A decade later, many of Regal's executives would face SEC charges over the details of Regal's 1-900 business, foreshadowing a common tendency of Psychic Friends Network owners. The psychic business, it turns out, was not so unlike the handicapping business. Both were unsavory. Both made most of their money off of addicts. In the press, Lasky talked about casual fans that called for two minutes here and there. What's $5 for a little fun? You might even get some good advice. Lawsuits, regulatory action, and newspaper articles told a different story. The "30 free minutes" promotion used to attract new customers only covered the first two minutes of each call, the rest were billed at an aggressive rate. The most important customers stayed on the line for hours. Callers had to sit through a few minutes of recordings, charged at the full rate, before being connected to a psychic who drew out the conversation by speaking slowly and asking inane questions. Some psychics seem to have approached their job rather sincerely, but others apparently read scripts. And just like the horse track, the whole thing moved a lot of money. Lasky continued to tussle with racing commissions over his thoroughbred horses. He bought a Mercedes, a yacht, a luxury condo, a luxury hotel whose presidential suite he used as an apartment, a half-million-dollar baseball. Well, a $300,000 baseball, at least. Eventually, the odds turned against Lasky. Miss Cleo's Psychic Reader's Network was just one of the many PFN lookalikes that popped up in the late '90s. There was a vacuum to fill, because in 1997, Inphomation was descending into bankruptcy. Opinions differ on Lasky's management and leadership. He was a visionary at least once, but later decisions were more variable. Bringing infomercial production in-house through his son's Pikesville Pictures might have improved creative control, but production budgets ballooned and projects ran late. PFN was still running mainly off of the Dionne Warwick shows, which were feeling dated, especially after a memorable 1993 Saturday Night Live parody featuring Christopher Walken. Lasky's idea for a radio show, the Psychic Friends Radio Network, had a promising trial run but then faltered on launch. Hardly a half dozen radio stations picked it up, and it lost Inphomation tens of millions of dollars. While they were years ahead of the telephone industry cracking down on psychics, PFN still struggled with a timeless trouble of the telephone network: billing. AT&T had a long-established practice of withholding a portion of 1-900 revenue for chargebacks. Some customers see the extra charges on their phone bills and call in with complaints; the telephone company, not really being the beneficiary of the revenue anyway, was not willing to go to much trouble to keep it and often agreed to a refund. Holding, say, 10% of a callee's 1-900 billings in reserve allowed AT&T to offer these refunds without taking a loss. The psychic industry, it turned out, was especially prone to end-of-month customer dissatisfaction. Chargebacks were so frequent that AT&T raised Inphomation's withholding to 20%, 30%, and even 40% of revenue. At least, that's how AT&T told it. Lasky always seemed skeptical, alleging that the telephone companies were simply refusing to hand over money Inphomation was owed, making themselves a free loan. Inphomation brokered a deal to move their business elsewhere, signing an exclusive contract with MCI. MCI underdelivered: they withheld just as much revenue, in violation of the contract according to Lasky, and besides the MCI numbers suffered from poor quality and dropped calls. At least, that's how Inphomation told it. Maybe the dropped calls were on Inphomation's end, and maybe they had a convenient positive effect on revenue as callers paid for a few minute of recordings before being connected to no one at all. By the time the Psychic Friends Network fell apart, there was a lot of blame passed around. Lasky would eventually prevail in a lawsuit against MCI for unpaid revenue, but not until too late. By some combination of a lack of innovation in their product, largely unchanged since 1991, and increasing expenses for both advertising and its founder's lifestyle, Inphomation ended 1997 over $20 million in the red. In 1998 they filed for Chapter 11, and Lasky sought to reorganize the company as debtor-in-possession. The bankruptcy case brought out some stories of Lasky's personal behavior. While some employees stood by him as a talented salesman and apt finder of opportunities, others had filed assault charges. Those charges were later dropped, but by many accounts, he had quite a temper. Lasky's habit of not just carrying but brandishing a handgun around the office certainly raised eyebrows. Besides, his expensive lifestyle persisted much too far into Inphomation's decline. The bankruptcy judge's doubts about Lasky reached a head when it was revealed that he had tried to hide the company's assets. Much of the infrastructure and intellectual property of the Psychic Friends Network, and no small amount of cash, had been transferred to the newly formed Friends of Friends LLC in the weeks before bankruptcy. The judge also noticed some irregularities. The company controller had been sworn in as treasurer, signed the bankruptcy petition, and then resigned as treasurer in the space of a few days. When asked why the company chose this odd maneuver over simply having Lasky, corporate president, sign the papers, Lasky had trouble recalling the whole thing. He also had trouble recalling loans Inphomation had taken, meetings he had scheduled, and actions he had taken. When asked about Inphomation's board of directors, Lasky didn't know who they were, or when they had last met. The judge used harsh language. "I've seen nothing but evidence of concealment, dishonesty, and less than full disclosure... I have no hope this debtor can reorganize with the present management." Lasky was removed, and a receiver appointed to manage Inphomation through a reorganization that quietly turned into a liquidation. And that was almost the end of the Psychic Friends Network. The bankruptcy is sometimes attributed to Lasky's failure to adapt to the times, but PFN wasn't entirely without innovation. The Psychic Friends Network first went online, at psychicfriendsnetwork.com, in 1997. This website, launched in the company's final days, offered not only the PFN's 1-900 number but a landing page for a telephone-based version of "Colorgenics." Colorgenics was a personality test based on the "Lüscher color test," an assessment designed by a Swiss psychotherapist based on nothing in particular. There are dozens of colorgenics tests online today, many of which make various attempts to extract money from the user, but none with quite the verve of a color quiz via 1-900 number. Inphomation just didn't quite make it in the internet age, or at least not directly. Most people know 1998 as the end of the Psychic Friends Network. The Dionne Warwick infomercials were gone, and that was most of PFN anyway. Without Linda Georgian, could PFN live on? Yes, it turns out, but not in its living form. The 1998 bankruptcy marked PFN's transition from a scam to the specter of a scam, and then to a whole different kind of scam. It was the beginning of the PFN's zombie years. In 1999, Inphomation's assets were liquidated at auction for $1.85 million, a far cry from the company's mid-'90s valuations in the hundreds of millions. The buyer: Marc Lasky, Michael Lasky's son. PFN assets became part of PFN Holdings Inc., with Michael Lasky and Marc Lasky as officers. PFN was back. It does seem that the Laskys made a brief second crack at a 1-900 business, but by 1999 the tide was clearly against expensive psychic hotlines. Telephone companies had started their crackdown, and attorney general lawsuits were brewing. Besides, after the buyout PFN Holdings didn't have much capital, and doesn't seem to have done much in the way of marketing. It's obscure what happened in these years, but I think the Laskys licensed out the PFN name. psychicfriendsnetwork.com, from 2002 to around 2009, directed visitors to Keen. Keen was the Inphomation of the internet age, what Inphomation probably would have been if they had run their finances a little better in '97. Backed by $60 million in venture funding from names like Microsoft and eBay, Keen was a classic dotcom startup. They launched in '99 with the ambitious and original idea of operating a web directory and reference library. Like most of the seemingly endless number of reference website startups, they had to pivot to something else. Unlike most of the others, Keen and their investors had a relaxed set of moral strictures about the company's new direction. In the early 2000s, keen.com was squarely in the ethical swamp that had been so well explored by the 1-900 business. Their web directory specialized in phone sex and psychic advice---all offered by 1-800 numbers with convenient credit card payment, a new twist on the premium phone line model that bypassed the vagaries and regulations of telephone billing. Keen is, incidentally, still around today. They'll broker a call or chat with empath/medium Citrine Angel, offering both angel readings and clairsentience, just $1 for the first 5 minutes and $2.99 a minute thereafter. That's actually a pretty good deal compared to the Psychic Friends Network's old rates. Keen's parent company, Ingenio, runs a half dozen psychic advice websites and a habit tracking app. But it says something about the viability of online psychics that Keen still seems to do most of their business via phone. Maybe the internet is not as much of a blessing for psychics as it seems, or maybe they just haven't found quite the right business model. The Laskys enjoyed a windfall during PFN's 2000s dormancy. In 2004, the Inphomation bankruptcy estate settled its lawsuit against bankrupt MCI for withholding payments. The Laskys made $4 million. It's hard to say where that money went, maybe to backing Marc's Pikesville Pictures production company. Pikesville picked up odd jobs producing television commercials, promotional documentaries, and an extremely strange educational film intended to prepare children to testify in court. I only know about this because parts of it appear in the video "Marc Lasky Demo Reel," uploaded to YouTube by "Mike Warren," the old horse race handicapping pseudonym of Michael Lasky. It has 167 views, and a single comment, "my dad made this." That was Gabriela Lasky, Marc's daughter. It's funny how much of modern life plays out on YouTube, where Marc's own account uploaded the full run of PFN infomercials. Some of that $4 million in MCI money might have gone into the Psychic Friends Networks' reboot. In 2009, Marc Lasky produced a new series of television commercials for PFN. "The legendary Psychic Friends Network is back, bigger and bolder than ever." An extremely catchy jingle goes "all new, all improved, all knowing: call the Psychic Friends Network." On PFN 2.0, you can access your favorite psychic whenever you wish, on your laptop, computer, on your mobile, or on your tablet. These were decidedly modernized, directing viewers to text a keyword to an SMS shortcode or visit psychicfriendsnetwork.com, where they could set up real-time video consultations with PFN's network of advisors. Some referred to "newpfn.com" instead, perhaps because it was easier to type, or perhaps there was some dispute around the Keen deal. There were still echoes of the original 1990s formula. The younger Lasky seemed to be hunting for a new celebrity lead like Warwick, but having trouble finding one. Actress Vivica A. Fox appeared in one spot, but then sent a cease and desist and went to the press alleging that her likeness was used without her permission. Well, they got her to record the lines somehow, but maybe they never paid. Maybe she found out about PFN's troubled reputation after the shoot. In any case, Lasky went hunting again and landed on Puerto Rican astrologer and television personality Walter Mercado. Mercado, coming off something like Liberace if he was a Spanish-language TV host, sells the Psychic Friends Network to a Latin beat and does a hell of a job of it. He was a recognizable face in the Latin-American media due to his astrology show, syndicated for many years by Univision, and he appears in a sparkling outfit that lets him deliver the line "the legend is back" with far more credibility than anyone else in the new PFN spots. He was no Dionne Warwick, though, and the 2009 PFN revival sorely lacked the production quality or charm of the '90s infomercial. It seems to have had little impact; this iteration of PFN is so obscure that many histories of the company are completely unaware of it. Elsewhere, in Nevada, an enigmatic figure named Ya Tao Chang had incorporated Web Wizards Inc. I can tell you almost nothing about this; Chang is impossible to research and Web Wizards left no footprints. All I know is that, somehow, Web Wizards made it to a listing on the OTC securities market. In 2012, PFN Holdings needed money and, to be frank, I think that Chang needed a real business. Or, at least, something that looked like one. In a reverse-merger, PFN Holdings joined Web Wizards and renamed to Psychic Friends Network Inc., PFNI on the OTC bulletin board. The deal was financed by Right Power Services, a British Virgin Islands company (or was it a Singapore company? accounts disagree), also linked to Chang. Supposedly, there were millions in capital. Supposedly, exciting things were to come for PFN. Penny stocks are stocks that trade at low prices, under $5 or even more classically under $1. Because these prices are too low to quality for listing on exchanges, they trade on less formal, and less heavily regulated, over-the-counter markets. Related to penny stocks are microcap stocks, stocks of companies with very small market capitalizations. These companies, being small and obscure, typically see miniscule trading volumes as well. The low price, low volume, and thus high volatility of penny stocks makes them notoriously prone to manipulation. Fraud is rampant on OTC markets, and if you look up a few microcap names it's not hard to fall into a sort of alternate corporate universe. There exists what I call the "pseudocorporate world," an economy that relates to "real" business the same way that pseudoscience relates to science. Pseudocorporations have much of the ceremony of their legitimate brethren, but none of the substance. They have boards, executives, officers, they issue press releases, they publish annual reports. What they conspicuously lack is a product, or a business. Like NFTs or memecoins, they are purely tokens for speculation, and that speculation is mostly pumping and dumping. Penny stock pseudocompanies intentionally resemble real ones; indeed, their operation, to the extent that they have one, is to manufacture the appearance of operating. They announce new products, that will never materialize, they announce new partnerships, that will never amount to anything, they announce mergers, that never close. They also rearrange their executive leadership with impressive frequency, due in no small part to the tendency of those leaders to end up in trouble with the SEC. All of this means that it's very difficult to untangle their history, and often hard to tell if they were once real companies that were hollowed out and exploited by con men, or whether they were a sham all along. Web Wizards does not appear to have had any purpose prior to its merger with PFN, and as part of the merger deal the Laskys became the executive leadership of the new company. They seem to have legitimately approached the transaction as a way to raise capital for PFN, because immediately after the merger they announced PFN's ambitious future. This new PFN would be an all-online operation using live webcasts and 1:1 video calling. The PFN website became a landing page for their new membership service, and the Laskys were primed to produce a new series of TV spots. Little more would ever be heard of this. In 2014, PFN Inc renamed itself to "Peer to Peer Network Inc.," announcing their intent to capitalize on PFN's early gig work model by expanding the company into other "peer to peer" industries. The first and only venture Peer to Peer Network (PTOP on OTC Pink) announced was an acquisition of 321Lend, a silicon valley software startup that intended to match accredited investors with individuals needing loans. Neither company seems to have followed up on the announcement, and a year later 321Lend announced its acquisition by Loans4Less, so it doesn't seem that the deal went through. I might be reading too much between the lines, but I think there was a conflict between the Laskys, who had a fairly sincere intent to operate the PFN as a business, and the revolving odd lot of investors and executives that seem to grow like mold on publicly-traded microcap companies. Back in 2010, a stockbroker named Joshua Sodaitis started work on a transit payment and routing app called "Freemobicard." In 2023, he was profiled in Business Leaders Review, one of dozens of magazines, podcasts, YouTube channels, and Medium blogs that exist to provide microcap executives with uncritical interviews that create the resemblance of notability. The Review says Sodaitis "envisioned a future where seamless, affordable, and sustainable transportation would be accessible to all." Freemobicard, the article tells us, has "not only transformed the way people travel but has also contributed to easing traffic congestion and reducing carbon emissions." It never really says what Freemobicard actually is, but that doesn't matter, because by the time it gets involved in our story Sodaitis had completely forgotten about the transportation thing anyway. In 2015, disagreements between the psychic promoters and the stock promoters had come to a head. Attributing the move to differences in business vision, the Laskys bought the Psychic Friends Network assets out of Peer to Peer Network for $20,000 and resigned their seats on PTOP's board. At about the same time, PTOP announced a "licensing agreement" with a software company called Code2Action. The licensing agreement somehow involved Code2Action's CEO, Christopher Esposito, becoming CEO of PTOP itself. At this point Code2Action apparently rolled up operations, making the "licensing agreement" more of a merger, but the contract as filed with the SEC does indeed read as a license agreement. This is just one of the many odd and confusing details of PTOP's post-2015 corporate governance. I couldn't really tell you who Christopher Esposito is or where he came from, but he seems to have had something to do with Joshua Sodaitis, because he would eventually bring Sodaitis along as a board member. More conspicuously, Code2Action's product was called Mobicard---or Freemobicard, depending on which press release you read. This Mobicard was a very different one, though. Prior to the merger it was some sort of SMS marketing product (a "text this keyword to this shortcode" type of autoresponse/referral service), but as PTOP renamed itself to Mobicard Inc. (or at least announced the intent to, I don't think the renaming ever actually happened) the vision shifted to the lucrative world of digital business cards. Their mobile app, Mobicard 1.0, allowed business professionals to pay a monthly fee to hand out a link to a basic profile webpage with contact information and social media links. Kind of like Linktree, but with LinkedIn vibes, higher prices, and less polish. One of the things you'll notice about Mobicard is that, for a software company, they were pretty short on software engineers. Every version of the products (and they constantly announce new ones, with press releases touting Mobicard 1.5, 1.7, and 2.0) seems to have been contracted to a different low-end software house. There are demo videos of various iterations of Mobicard, and they are extremely underwhelming. I don't think it really mattered, PTOP didn't expect Mobicard to make money. Making money is not the point of a microcap pseudocompany. That same year, Code2Action signed another license agreement, much like the PTOP deal, but with a company called Cannabiz. Or maybe J M Farms Patient Group, the timeline is fuzzy. This was either a marketing company for medical marijuana growers or a medical marijuana grower proper, probably varying before and after they were denied a license by the state of Massachusetts on account of the criminal record of one of the founders. The whole cannabis aside only really matters because, first, it matches the classic microcap scam pattern of constantly pivoting to whatever is new and hot (which was, for a time, newly legalized cannabis), and second, because a court would later find that Cannabiz was a vehicle for securities fraud. Esposito had a few years of freedom first, though, to work on his new Peer to Peer Network venture. He made the best of it: PTOP issued a steady stream of press releases related to contracts for Mobicard development, the appointment of various new executives, and events as minor as having purchased a new domain name. Despite the steady stream of mentions in the venerable pages of PRNewswire, PTOP doesn't seem to have actually done anything. In 2015, 2016, 2017, and 2018, PTOP failed to complete financial audits and SEC reports. To be fair, in 2016 Esposito was fined nearly $100,000 by the SEC as part of a larger case against Cannabiz and its executives. He must have had a hard time getting to the business chores of PTOP, especially since he had been barred from stock promotion. In 2018, with PTOP on the verge of delisting due to the string of late audits, Joshua Sodaitis was promoted to CEO and Chairman of "Peer to Peer Network, Inc., (Stock Ticker Symbol PTOP) a.k.a. Mobicard," "the 1st and ONLY publicly traded digital business card company." PTOP's main objective became maintaining its public listing, and for a couple of years most discussion of the actual product stopped. In 2020, PTOP made the "50 Most Admired Companies" in something called "The Silicon Valley Review," which I assume is prestigious and conveniently offers a 10% discount if you nominate your company for one of their many respected awards right now. "This has been a monumental year for the company," Sodaitis said, announcing that they had been granted two (provisional) patents and appointed a new advisory board (including one member "who is self-identified as a progressive millennial" and another who was a retired doctor). The bio of Sodaitis mentions the Massachusetts medical marijuana venture, using the name of the company that was denied a license and shuttered by the SEC, not the reorganized replacement. Sodaitis is not great with details. It's hard to explain Mobicard because of this atmosphere of confusion. There was the complete change in product concept, which is itself confusing, since Sodaitis seems to have given the interview where he discussed Mobicard as a transportation app well after he had started describing it as a digital business card. Likewise, Mobicard has a remarkable number of distinct websites. freemobicard.com, mobicard.com, ptopnetwork.com, and mobicards.ca all seem oddly unaware of each other, and as the business plan continues to morph, are starting to disagree on what mobicard even is. The software contractor or staff developing the product keep changing, as does the version of mobicard they are about to launch. And on top of it all are the press releases. Oh, the press releases. There's nary a Silicon Valley grift unmentioned in PTOP's voluminous newswire output. Crypto, the Metaverse, and AI all make appearances as part of the digital business card vision. As for the tone, the headlines speak for themselves. "MOBICARD Set for Explosive Growth in 2024" "MobiCard's Digital Business Card Revolutionizes Networking & Social Media" "MOBICARD Revolutionizes Business Cards" "Peer To Peer Network, aka Mobicard™ Announces Effective Form C Filing with the SEC and Launch of Reg CF Crowdfunding Campaign" "Joshua Sodaitis, Mobicard, Inc. Chairman and CEO: 'We’re Highly Committed to Keeping Our 'One Source Networking Solution' Relevant to the Ever-Changing Dynamics of Personal and Professional Networking'" "PTOP ANNOUNCES THE RESUBMISSION OF THE IMPROVED MOBICARD MOBILE APPS TO THE APPLE STORE AND GOOGLE PLAY" "Mobicard™ Experienced 832% User Growth in Two Weeks" "Peer To Peer Network Makes Payment to Attorney To File A Provisional Patent for Innovative Technology" Yes, this company issues a press release when they pay an invoice. To be fair, considering the history of bankruptcy, maybe that's more of an achievement than it sounds. In one "interview" with a "business magazine," Sodaitis talks about why Mobicard has taken so long to reach maturity. It's the Apple app store review, he explains, a story to which numerous iOS devs will no doubt relate. Besides, based on their press releases, they have had to switch contractors and completely redevelop the product multiple times. I didn't know that the digital business card was such a technical challenge. Sodaitis has been working on it for perhaps as long as fifteen years and still hasn't quite gotten to MVP. You know where this goes, don't you? After decades of shady characters, trouble with regulators, cosplaying at business, and outright scams, there's only one way the story could possibly end. All the way back in 2017, PTOP announced that they were "Up 993.75% After Launch Of Their Mobicoin Cryptocurrency." PTOP, the release continues, "saw a truly Bitcoin-esque move today, completely outdoing the strength of every other stock trading on the OTC market." PTOPs incredible market move was, of course, from $0.0005 to $0.0094. With 22 billion shares of common stock outstanding, that gave PTOP a valuation of over $200 million my the timeless logic of the crypto investor. Of course, PTOP wasn't giving up on their OTC listing, and with declining Bitcoin prices their interest in the cryptocurrency seems to have declined as well. That was, until the political and crypto market winds shifted yet again. Late last year, PTOP was newly describing Mobicoin as a utility token. In November, they received a provisional patent on "A Cryptocurrency-Based Platform for Connecting Companies and Social Media Users for Targeted Marketing Campaigns." This is the latest version of Mobicard. As far as I can tell, it's now a platform where people are paid in cryptocurrency for tweeting advertising on behalf of a brand. PTOP had to beef up their crypto expertise for this exciting new frontier. Last year, they hired "Renowned Crypto Specialist DeFi Mark," proprietor of a cryptocurrency casino and proud owner of 32,000 Twitter followers. "With Peer To Peer Network, we're poised to unleash the power of blockchain, likely triggering a significant shift in the general understanding of web3," he said. "I have spoken to our Senior Architect Jay Wallace who is a genius at what he does and he knows that we plan to Launch Mobicard 1.7 with the MOBICOIN fully implemented shortly after the New President is sworn into office. I think this is a great time to reintroduce the world to MOBICOIN™ regardless of how I, or anyone feels about politics we can't deny the Crypto markets exceptional increase in anticipation to major regulatory transformations. I made it very clear to our Tech Team leader that this is a must to launch Mobicard™ 1.7. Well, they've outdone themselves. Just two weeks ago, they announced Mobicard 2.0. "With enhanced features like real-time analytics, seamless MOBICOIN™ integration, and enterprise-level onboarding for up to 999 million employees, this platform is positioned to set new standards in the digital business card industry." And how does that cryptocurrency integration work? "Look the Mobicard™ Reward system is simple. We had something like it previously implemented back in 2017. If a MOBICARD™ user shares his MOBICARD™ 50 times in one week then he will be rewarded with 50 MOBICOIN's. If a MOBICARD user attends a conference and shares his digital business card MOBICARD™ with 100 people he will be granted 100 MOBICOIN™'s." Yeah, it's best not to ask. I decided to try out this innovative new digital business card experience, although I regret to say that the version in the Play Store is only 1.5. I'm sure they're just waiting on app store review. The dashboard looks pretty good, although I had some difficulty actually using it. I have not so far been able to successfully create a digital business card, and most of the tabs just lead to errors, but I have gained access to four or five real estate brokers and CPAs via the "featured cards." One of the featured cards is for Christopher Esposito, listed as "Crypto Dev" at NRGai. Somewhere around 2019, Esposito brought Code2Action back to life again. He promoted a stock offering, talking up the company's bright future and many promising contracts. You might remember that this is exactly the kind of thing that the SEC got him for in 2016, and the SEC dutifully got him again. He was sentenced to five of probation after a court found that he had lied about a plan to merge Code2Action with another company and taken steps to conceal the mass sale of his own stock in the company. NRGai, or NRG4ai, they're inconsistent, is a token that claims to facilitate the use of idle GPUs for crypto training. According to one analytics website, it has four holders and trades at $0.00. The Laskys have moved on as well. Michael Lasky is now well into retirement, but Marc Lasky is President & Director of Fernhill Corporation, "a publicly traded Web3 Enterprise Software Infrastructure company focused on providing cloud based APIs and solutions for digital asset trading, NFT marketplaces, data aggregation and DeFi/Lending". Fernhill has four subsidiaries, ranging from a cryptocurrency market platform to mining software. None appear to have real products. Fernhill is trading on OTC Pink at $0.00045. Joshua Sodaitis is still working on Mobicard. Mobicard 2.0 is set for a June 1 launch date, and promises to "redefine digital networking and position [PTOP] as the premier solution in the digital business card industry." "With these exciting developments, we anticipate a positive impact on the price of PTOP stock." PTOP is trading on OTC Pink at $0.00015. Michael Lasky was reportedly fond of saying that "you can get more money from people over the telephone than using a gun." As it happens, he wielded a gun anyway, but he had a big personality like that. One wonders what he would say about the internet. At some point, in his golden years, he relaunched his handicapping business Mike Warren Sports. The website sold $97/month subscriptions for tips on the 2015 NFL and NCAA football seasons, and the customer testimonials are glowing. One of them is from CNN's Larry King, although it doesn't read much like a testimonial, more like an admission that he met Lasky once. There might still be some hope. A microcap investor, operating amusingly as "FOMO Inc.," has been agitating to force a corporate meeting for PTOP. PTOP apparently hasn't held one in years, is once again behind on audits, and isn't replying to shareholder inquiries. Investors allege poor management by Sodaitis. The demand letter, in a list of CC'd shareholders the author claims to represent by proxy, includes familiar names: Mike and Marc Lasky. They never fully divested themselves of their kind-of-sort-of former company. A 1998 article in the Baltimore Sun discussed Lasky's history as a handicapper. It quotes a former Inphomation employee, whose preacher father once wore a "Mike Warren Sports" sweater at the mall. "A woman came up to him and said 'Oh, I believe in him, Mike Warren.' My father says, 'well, ma'am, everybody has to believe in something." Lasky built his company on predicting the future, but of course, he was only ever playing the odds. Eventually, both turned on him. His company fell to a series of bad bets, and his scam fell to technological progress. Everyone has to believe in something, though, and when one con man stumbles there are always more ready to step in.
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As we pack our bags and prepare for the adult-er version of BlackHat (that apparently doesn’t require us to print out stolen mailspoolz to hand to people at their talks), we want to tell you about a recent adventure - a heist, if you will. No heist story
For your small business to survive, you need customers. Not just to buy once. You need them to come back, tell their friends, and trust you over time. And yet, too many small businesses make it weirdly hard to talk to them. Well, duh, right? I agree, yet I see small businesses fumbling this over and over. All the attention when discussing business is about giant corporations. Whether they’re selling servers or vehicles or every product under the sun, millions of dollars pass through their doors every day. Yet it is folly to apply the methodologies of giant companies to our small businesses. It sounds obvious, but I constantly see small businesses making it hard for customers to get in touch. If a customer does get through the “contact us” gauntlet, that small business often uses needlessly complicated enterprise software to talk with customers. Small businesses don’t get the spotlight, but they are the engine of the economy. To wit, in the United States: 99.9% of businesses are small Nearly half the private workforce is employed by small businesses They generate over 43% of the country’s GDP And beyond the stats, small businesses are who we turn to every day: your corner coffee shop, your local cleaner, your neighborhood software team. And don’t forget that every big business started small. Small businesses are the genesis of innovation. We all need small businesses to succeed. Most small teams aren’t trying to become giant corporations. They want to make a living doing work for a fair return. Many of them work hard in hopes of moving the needle from a fair return to a comfortable life, and maybe even some riches down the road. Yet it’s amazing how often it’s forgotten: you need customers to succeed. Success in small business starts with human conversation. While talking effectively with your customers does not guarantee success, it is certainly a requirement. Here’s what that looks like: a customer has a question and your team responds kindly, clearly, and quickly. Or sometimes your team wants to reach out with a question for a customer. It’s a simple, human interaction that cannot be done effectively by automation or AI. It’s the air your small business is breathing. Starve that air, and everything else suffers. Your product or service is almost secondary to building a healthy relationship with each of your customers. Big business doesn’t operate this way. We shouldn’t expect it to show us how to build real relationships. We’re doing our best here at Good Enough to build healthy, happy customer relationships. Whenever you write to us about any of our products, someone on the team is going to reply to offer help or an explanation or an alternative. Fact is, if you write to us about anything, we’re going to reply to offer help or an explanation or an alternative. As an online business, we’re talking with customers primarily over email. For us, Jelly makes those conversations easy to have—human, not hectic. Actual customer support is remarkable. Actual, healthy human relationships are important. Actual customer conversations are a key to small business success. Choose your actions and tools accordingly. If you liked this post, maybe you’ll like Jelly, our new email collaboration app for small teams!
You can’t throw a rock these days without hitting someone trying to build humanoid robots.
I know there’s been a lot of frustration directed at me specifically. Some of it, I believe, is misplaced—but I also understand where it’s coming from. The passing of Pope Francis has deeply impacted me. While I still disagree with the Church on many issues, he was the Pope who broke the mold in so … Continue reading Reflecting →